{
 "name": "Marketing headcount benchmark by industry",
 "url": "https://sgabenchmarking.com/benchmarks/marketing-headcount-benchmark/",
 "question": "marketing headcount ratio",
 "function": "Marketing",
 "answer": "Across 6 industries and 60 named companies, marketing runs 2.4% to 47.8% of SG&A headcount, median 12.4%. In people that is 2.9 to 450.9 per 1,000 employees, median 45.2. Measured from 65,593 public job titles, each classified one at a time, at every company named on this page. August 2026.",
 "asOf": "2026-08-27",
 "industries": [
  {
   "industry": "toy & game",
   "slug": "toys",
   "url": "https://sgabenchmarking.com/industry/toys/",
   "companies": 9,
   "asOf": "2026-08-11",
   "share": {
    "min": 19.2,
    "median": 30.2,
    "max": 47.8
   },
   "per1k": {
    "min": 54.6,
    "median": 164.5,
    "max": 450.9
   }
  },
  {
   "industry": "apparel & footwear",
   "slug": "apparel",
   "url": "https://sgabenchmarking.com/industry/apparel/",
   "companies": 12,
   "asOf": "2026-08-18",
   "share": {
    "min": 12.6,
    "median": 21.1,
    "max": 26.7
   },
   "per1k": {
    "min": 22.5,
    "median": 57.0,
    "max": 77.9
   }
  },
  {
   "industry": "food & CPG",
   "slug": "cpg",
   "url": "https://sgabenchmarking.com/industry/cpg/",
   "companies": 13,
   "asOf": "2026-07-16",
   "share": {
    "min": 5.4,
    "median": 12.3,
    "max": 17.7
   },
   "per1k": {
    "min": 15.5,
    "median": 41.6,
    "max": 76.2
   }
  },
  {
   "industry": "B2B software",
   "slug": "saas",
   "url": "https://sgabenchmarking.com/industry/saas/",
   "companies": 10,
   "asOf": "2026-08-27",
   "share": {
    "min": 7.0,
    "median": 10.9,
    "max": 23.6
   },
   "per1k": {
    "min": 16.4,
    "median": 58.9,
    "max": 123.8
   }
  },
  {
   "industry": "tool & industrial",
   "slug": "tools",
   "url": "https://sgabenchmarking.com/industry/tools/",
   "companies": 7,
   "asOf": "2026-07-16",
   "share": {
    "min": 2.9,
    "median": 7.8,
    "max": 13.0
   },
   "per1k": {
    "min": 12.0,
    "median": 20.4,
    "max": 29.5
   }
  },
  {
   "industry": "building products",
   "slug": "building-products",
   "url": "https://sgabenchmarking.com/industry/building-products/",
   "companies": 9,
   "asOf": "2026-07-15",
   "share": {
    "min": 2.4,
    "median": 4.2,
    "max": 7.8
   },
   "per1k": {
    "min": 2.9,
    "median": 8.7,
    "max": 31.3
   }
  }
 ],
 "companies": [
  {
   "company": "JELD-WEN",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "JELD",
   "sharePctOfSga": 2.4,
   "observedContacts": 75,
   "employees": 13900,
   "per1kEmployees": 5.4,
   "asOf": "2026-07-15"
  },
  {
   "company": "UFP Industries",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "UFPI",
   "sharePctOfSga": 4.2,
   "observedContacts": 120,
   "employees": 13800,
   "per1kEmployees": 8.7,
   "asOf": "2026-07-15"
  },
  {
   "company": "Simpson Strong-Tie",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "SSD",
   "sharePctOfSga": 5.9,
   "observedContacts": 94,
   "employees": 3000,
   "per1kEmployees": 31.3,
   "asOf": "2026-07-15"
  },
  {
   "company": "Masonite International",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": null,
   "sharePctOfSga": 2.5,
   "observedContacts": 29,
   "employees": 10000,
   "per1kEmployees": 2.9,
   "asOf": "2026-07-15"
  },
  {
   "company": "Louisiana-Pacific",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "LPX",
   "sharePctOfSga": 3.3,
   "observedContacts": 34,
   "employees": 4300,
   "per1kEmployees": 7.9,
   "asOf": "2026-07-15"
  },
  {
   "company": "James Hardie",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "JHX",
   "sharePctOfSga": 4.4,
   "observedContacts": 29,
   "employees": 7500,
   "per1kEmployees": 3.9,
   "asOf": "2026-07-15"
  },
  {
   "company": "Gibraltar Industries",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "ROCK",
   "sharePctOfSga": 3.7,
   "observedContacts": 24,
   "employees": 2300,
   "per1kEmployees": 10.4,
   "asOf": "2026-07-15"
  },
  {
   "company": "Trex Company",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "TREX",
   "sharePctOfSga": 7.3,
   "observedContacts": 39,
   "employees": 1839,
   "per1kEmployees": 21.2,
   "asOf": "2026-07-15"
  },
  {
   "company": "The AZEK Company",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": null,
   "sharePctOfSga": 7.8,
   "observedContacts": 28,
   "employees": 2276,
   "per1kEmployees": 12.3,
   "asOf": "2026-07-15"
  },
  {
   "company": "Stanley Black & Decker",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "SWK",
   "sharePctOfSga": 8.9,
   "observedContacts": 1282,
   "employees": 43500,
   "per1kEmployees": 29.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Snap-on Incorporated",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "SNA",
   "sharePctOfSga": 4.4,
   "observedContacts": 236,
   "employees": 13000,
   "per1kEmployees": 18.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "Kennametal Inc.",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "KMT",
   "sharePctOfSga": 2.9,
   "observedContacts": 97,
   "employees": 8100,
   "per1kEmployees": 12.0,
   "asOf": "2026-07-16"
  },
  {
   "company": "Apex Tool Group",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 7.8,
   "observedContacts": 110,
   "employees": 5300,
   "per1kEmployees": 20.8,
   "asOf": "2026-07-16"
  },
  {
   "company": "Enerpac Tool Group",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "EPAC",
   "sharePctOfSga": 5.8,
   "observedContacts": 41,
   "employees": 2100,
   "per1kEmployees": 19.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Klein Tools",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 9.0,
   "observedContacts": 51,
   "employees": 2500,
   "per1kEmployees": 20.4,
   "asOf": "2026-07-16"
  },
  {
   "company": "IDEAL Industries",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 13.0,
   "observedContacts": 62,
   "employees": 2502,
   "per1kEmployees": 24.8,
   "asOf": "2026-07-16"
  },
  {
   "company": "Mondelez International",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "MDLZ",
   "sharePctOfSga": 9.7,
   "observedContacts": 1871,
   "employees": 91000,
   "per1kEmployees": 20.6,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Kraft Heinz Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "KHC",
   "sharePctOfSga": 12.3,
   "observedContacts": 2024,
   "employees": 35000,
   "per1kEmployees": 57.8,
   "asOf": "2026-07-16"
  },
  {
   "company": "General Mills",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "GIS",
   "sharePctOfSga": 17.7,
   "observedContacts": 2244,
   "employees": 33000,
   "per1kEmployees": 68.0,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Hershey Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "HSY",
   "sharePctOfSga": 12.8,
   "observedContacts": 833,
   "employees": 20000,
   "per1kEmployees": 41.6,
   "asOf": "2026-07-16"
  },
  {
   "company": "International Flavors & Fragrances",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "IFF",
   "sharePctOfSga": 6.0,
   "observedContacts": 382,
   "employees": 21500,
   "per1kEmployees": 17.8,
   "asOf": "2026-07-16"
  },
  {
   "company": "McCormick & Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "MKC",
   "sharePctOfSga": 11.3,
   "observedContacts": 510,
   "employees": 14100,
   "per1kEmployees": 36.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Clorox Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CLX",
   "sharePctOfSga": 13.2,
   "observedContacts": 579,
   "employees": 7600,
   "per1kEmployees": 76.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Campbell's Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CPB",
   "sharePctOfSga": 16.1,
   "observedContacts": 590,
   "employees": 13700,
   "per1kEmployees": 43.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "Conagra Brands",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CAG",
   "sharePctOfSga": 10.0,
   "observedContacts": 361,
   "employees": 17400,
   "per1kEmployees": 20.7,
   "asOf": "2026-07-16"
  },
  {
   "company": "Hormel Foods",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "HRL",
   "sharePctOfSga": 11.6,
   "observedContacts": 377,
   "employees": 20000,
   "per1kEmployees": 18.8,
   "asOf": "2026-07-16"
  },
  {
   "company": "Ingredion",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "INGR",
   "sharePctOfSga": 5.4,
   "observedContacts": 174,
   "employees": 11200,
   "per1kEmployees": 15.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "The J.M. Smucker Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "SJM",
   "sharePctOfSga": 17.4,
   "observedContacts": 540,
   "employees": 8000,
   "per1kEmployees": 67.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Church & Dwight",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CHD",
   "sharePctOfSga": 15.2,
   "observedContacts": 369,
   "employees": 5550,
   "per1kEmployees": 66.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Mattel, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "MAT",
   "sharePctOfSga": 28.0,
   "observedContacts": 2035,
   "employees": 31000,
   "per1kEmployees": 65.6,
   "asOf": "2026-08-11"
  },
  {
   "company": "The LEGO Group",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 27.6,
   "observedContacts": 1803,
   "employees": 33000,
   "per1kEmployees": 54.6,
   "asOf": "2026-08-11"
  },
  {
   "company": "Hasbro, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "HAS",
   "sharePctOfSga": 33.4,
   "observedContacts": 1451,
   "employees": 4520,
   "per1kEmployees": 321.0,
   "asOf": "2026-08-11"
  },
  {
   "company": "Spin Master Corp.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "TOY.TO",
   "sharePctOfSga": 35.2,
   "observedContacts": 737,
   "employees": 3000,
   "per1kEmployees": 245.7,
   "asOf": "2026-08-11"
  },
  {
   "company": "MGA Entertainment, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 30.2,
   "observedContacts": 282,
   "employees": 1200,
   "per1kEmployees": 235.0,
   "asOf": "2026-08-11"
  },
  {
   "company": "The Pokémon Company International",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 47.8,
   "observedContacts": 438,
   "employees": 2663,
   "per1kEmployees": 164.5,
   "asOf": "2026-08-11"
  },
  {
   "company": "JAKKS Pacific, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "JAKK",
   "sharePctOfSga": 37.0,
   "observedContacts": 294,
   "employees": 652,
   "per1kEmployees": 450.9,
   "asOf": "2026-08-11"
  },
  {
   "company": "Crayola LLC",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 21.2,
   "observedContacts": 144,
   "employees": 2464,
   "per1kEmployees": 58.4,
   "asOf": "2026-08-11"
  },
  {
   "company": "Funko, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "FNKO",
   "sharePctOfSga": 19.2,
   "observedContacts": 121,
   "employees": 1104,
   "per1kEmployees": 109.6,
   "asOf": "2026-08-11"
  },
  {
   "company": "VF Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "VFC",
   "sharePctOfSga": 19.0,
   "observedContacts": 2026,
   "employees": 26000,
   "per1kEmployees": 77.9,
   "asOf": "2026-08-18"
  },
  {
   "company": "PVH Corp.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "PVH",
   "sharePctOfSga": 15.8,
   "observedContacts": 1393,
   "employees": 26000,
   "per1kEmployees": 53.6,
   "asOf": "2026-08-18"
  },
  {
   "company": "Ralph Lauren Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "RL",
   "sharePctOfSga": 23.1,
   "observedContacts": 1592,
   "employees": 23600,
   "per1kEmployees": 67.5,
   "asOf": "2026-08-18"
  },
  {
   "company": "Levi Strauss & Co.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "LEVI",
   "sharePctOfSga": 13.1,
   "observedContacts": 897,
   "employees": 19000,
   "per1kEmployees": 47.2,
   "asOf": "2026-08-18"
  },
  {
   "company": "Tapestry, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "TPR",
   "sharePctOfSga": 22.1,
   "observedContacts": 1309,
   "employees": 19000,
   "per1kEmployees": 68.9,
   "asOf": "2026-08-18"
  },
  {
   "company": "lululemon athletica inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "LULU",
   "sharePctOfSga": 26.7,
   "observedContacts": 1258,
   "employees": 39000,
   "per1kEmployees": 32.3,
   "asOf": "2026-08-18"
  },
  {
   "company": "Carter's, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "CRI",
   "sharePctOfSga": 12.6,
   "observedContacts": 347,
   "employees": 15400,
   "per1kEmployees": 22.5,
   "asOf": "2026-08-18"
  },
  {
   "company": "Under Armour, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "UAA",
   "sharePctOfSga": 24.8,
   "observedContacts": 678,
   "employees": 14100,
   "per1kEmployees": 48.1,
   "asOf": "2026-08-18"
  },
  {
   "company": "Columbia Sportswear Company",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "COLM",
   "sharePctOfSga": 22.1,
   "observedContacts": 581,
   "employees": 9620,
   "per1kEmployees": 60.4,
   "asOf": "2026-08-18"
  },
  {
   "company": "Crocs, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "CROX",
   "sharePctOfSga": 20.2,
   "observedContacts": 492,
   "employees": 8010,
   "per1kEmployees": 61.4,
   "asOf": "2026-08-18"
  },
  {
   "company": "Deckers Outdoor Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "DECK",
   "sharePctOfSga": 23.4,
   "observedContacts": 437,
   "employees": 6000,
   "per1kEmployees": 72.8,
   "asOf": "2026-08-18"
  },
  {
   "company": "Oxford Industries, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "OXM",
   "sharePctOfSga": 19.3,
   "observedContacts": 226,
   "employees": 6000,
   "per1kEmployees": 37.7,
   "asOf": "2026-08-18"
  },
  {
   "company": "BlackLine",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "BL",
   "sharePctOfSga": 11.0,
   "observedContacts": 92,
   "employees": 1850,
   "per1kEmployees": 49.7,
   "asOf": "2026-08-27"
  },
  {
   "company": "Semrush",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "SEMR",
   "sharePctOfSga": 23.6,
   "observedContacts": 194,
   "employees": 1567,
   "per1kEmployees": 123.8,
   "asOf": "2026-08-27"
  },
  {
   "company": "Sprout Social",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "SPT",
   "sharePctOfSga": 12.1,
   "observedContacts": 90,
   "employees": 1362,
   "per1kEmployees": 66.1,
   "asOf": "2026-08-27"
  },
  {
   "company": "Yext",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "YEXT",
   "sharePctOfSga": 9.5,
   "observedContacts": 68,
   "employees": 1120,
   "per1kEmployees": 60.7,
   "asOf": "2026-08-27"
  },
  {
   "company": "PagerDuty",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "PD",
   "sharePctOfSga": 10.7,
   "observedContacts": 66,
   "employees": 1155,
   "per1kEmployees": 57.1,
   "asOf": "2026-08-27"
  },
  {
   "company": "Domo",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "DOMO",
   "sharePctOfSga": 12.1,
   "observedContacts": 63,
   "employees": 876,
   "per1kEmployees": 71.9,
   "asOf": "2026-08-27"
  },
  {
   "company": "nCino",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "NCNO",
   "sharePctOfSga": 10.9,
   "observedContacts": 52,
   "employees": 1684,
   "per1kEmployees": 30.9,
   "asOf": "2026-08-27"
  },
  {
   "company": "Amplitude",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "AMPL",
   "sharePctOfSga": 15.3,
   "observedContacts": 70,
   "employees": 795,
   "per1kEmployees": 88.1,
   "asOf": "2026-08-27"
  },
  {
   "company": "Zuora",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "ZUO",
   "sharePctOfSga": 7.0,
   "observedContacts": 31,
   "employees": 1200,
   "per1kEmployees": 25.8,
   "asOf": "2026-08-27"
  },
  {
   "company": "Olo",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "OLO",
   "sharePctOfSga": 8.2,
   "observedContacts": 15,
   "employees": 915,
   "per1kEmployees": 16.4,
   "asOf": "2026-08-27"
  }
 ],
 "method": "https://sgabenchmarking.com/methodology.json",
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}