{
 "name": "Marketing and advertising spend as a percentage of revenue by industry",
 "url": "https://sgabenchmarking.com/benchmarks/marketing-spend-percent-of-revenue/",
 "question": "marketing spend as a percentage of revenue by industry",
 "line": "advertising",
 "answer": "Across 133 US public companies in 27 sectors, disclosed advertising runs 0.1% to 37.5% of revenue, median 1.7%. Among sectors with at least three filers, the heaviest is Tobacco at a median of 10.9% and the leanest is Industrial - Distribution at 0.4%. From each company's latest 10-K; updated September 2026.",
 "asOf": "2026-09-03",
 "sectors": [
  {
   "sector": "Tobacco",
   "companies": 5,
   "min": 3.8,
   "median": 10.9,
   "max": 12.7
  },
  {
   "sector": "Apparel and footwear",
   "companies": 5,
   "min": 6.0,
   "median": 7.8,
   "max": 9.1
  },
  {
   "sector": "Travel Services",
   "companies": 2,
   "min": 0.7,
   "median": 7.6,
   "max": 14.6
  },
  {
   "sector": "Furnishings, Fixtures & Appliances",
   "companies": 3,
   "min": 3.1,
   "median": 7.0,
   "max": 7.1
  },
  {
   "sector": "Apparel - Manufacturers",
   "companies": 1,
   "min": 7.0,
   "median": 7.0,
   "max": 7.0
  },
  {
   "sector": "Leisure",
   "companies": 5,
   "min": 4.0,
   "median": 6.5,
   "max": 9.9
  },
  {
   "sector": "Branded household and personal care",
   "companies": 9,
   "min": 0.8,
   "median": 5.1,
   "max": 26.7
  },
  {
   "sector": "Travel Lodging",
   "companies": 3,
   "min": 2.3,
   "median": 3.8,
   "max": 5.5
  },
  {
   "sector": "Packaged-food",
   "companies": 8,
   "min": 1.2,
   "median": 3.6,
   "max": 10.8
  },
  {
   "sector": "Environmental Services",
   "companies": 2,
   "min": 3.3,
   "median": 3.4,
   "max": 3.4
  },
  {
   "sector": "Restaurants",
   "companies": 14,
   "min": 1.2,
   "median": 2.9,
   "max": 37.5
  },
  {
   "sector": "Consumer durables and housewares",
   "companies": 6,
   "min": 0.5,
   "median": 1.5,
   "max": 7.4
  },
  {
   "sector": "Specialty Retail",
   "companies": 18,
   "min": 0.1,
   "median": 1.4,
   "max": 7.0
  },
  {
   "sector": "Consulting Services",
   "companies": 6,
   "min": 0.3,
   "median": 0.9,
   "max": 1.5
  },
  {
   "sector": "Conglomerates",
   "companies": 1,
   "min": 0.9,
   "median": 0.9,
   "max": 0.9
  },
  {
   "sector": "Discount and value retail",
   "companies": 7,
   "min": 0.2,
   "median": 0.7,
   "max": 1.6
  },
  {
   "sector": "Building products",
   "companies": 9,
   "min": 0.5,
   "median": 0.7,
   "max": 5.2
  },
  {
   "sector": "Rental & Leasing Services",
   "companies": 4,
   "min": 0.2,
   "median": 0.7,
   "max": 4.5
  },
  {
   "sector": "Tools and industrial",
   "companies": 2,
   "min": 0.4,
   "median": 0.7,
   "max": 1.1
  },
  {
   "sector": "Staffing & Employment Services",
   "companies": 5,
   "min": 0.1,
   "median": 0.6,
   "max": 6.6
  },
  {
   "sector": "Residential Construction",
   "companies": 7,
   "min": 0.2,
   "median": 0.5,
   "max": 2.4
  },
  {
   "sector": "Manufacturing - Metal Fabrication",
   "companies": 1,
   "min": 0.5,
   "median": 0.5,
   "max": 0.5
  },
  {
   "sector": "Airlines, Airports & Air Services",
   "companies": 3,
   "min": 0.4,
   "median": 0.4,
   "max": 0.7
  },
  {
   "sector": "Renewable Utilities",
   "companies": 2,
   "min": 0.2,
   "median": 0.4,
   "max": 0.5
  },
  {
   "sector": "Auto - Dealerships",
   "companies": 1,
   "min": 0.4,
   "median": 0.4,
   "max": 0.4
  },
  {
   "sector": "Industrial - Distribution",
   "companies": 3,
   "min": 0.3,
   "median": 0.4,
   "max": 1.2
  },
  {
   "sector": "Railroads",
   "companies": 1,
   "min": 0.3,
   "median": 0.3,
   "max": 0.3
  }
 ],
 "companies": [
  {
   "company": "American Airlines Group Inc.",
   "ticker": "AAL",
   "sector": "Airlines, Airports & Air Services",
   "pctRevenue": 0.37,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 54633.0,
   "briefing": "https://sgabenchmarking.com/r/AAL",
   "json": "https://sgabenchmarking.com/r/AAL.json"
  },
  {
   "company": "Asbury Automotive Group, Inc.",
   "ticker": "ABG",
   "sector": "Specialty Retail",
   "pctRevenue": 0.38,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 17999.0,
   "briefing": "https://sgabenchmarking.com/r/ABG",
   "json": "https://sgabenchmarking.com/r/ABG.json"
  },
  {
   "company": "Albertsons Companies, Inc.",
   "ticker": "ACI",
   "sector": "Discount and value retail",
   "pctRevenue": 0.63,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 83172.5,
   "briefing": "https://sgabenchmarking.com/r/ACI",
   "json": "https://sgabenchmarking.com/r/ACI.json"
  },
  {
   "company": "Acme United Corporation",
   "ticker": "ACU",
   "sector": "Branded household and personal care",
   "pctRevenue": 0.97,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 196.5,
   "briefing": "https://sgabenchmarking.com/r/ACU",
   "json": "https://sgabenchmarking.com/r/ACU.json"
  },
  {
   "company": "Alaska Air Group, Inc.",
   "ticker": "ALK",
   "sector": "Airlines, Airports & Air Services",
   "pctRevenue": 0.71,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 14239.0,
   "briefing": "https://sgabenchmarking.com/r/ALK",
   "json": "https://sgabenchmarking.com/r/ALK.json"
  },
  {
   "company": "AMETEK, Inc.",
   "ticker": "AME",
   "sector": "Renewable Utilities",
   "pctRevenue": 0.2,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 7401.1,
   "briefing": "https://sgabenchmarking.com/r/AME",
   "json": "https://sgabenchmarking.com/r/AME.json"
  },
  {
   "company": "A.O. Smith",
   "ticker": "AOS",
   "sector": "Building products",
   "pctRevenue": 2.64,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 3830.2,
   "briefing": "https://sgabenchmarking.com/r/AOS",
   "json": "https://sgabenchmarking.com/r/AOS.json"
  },
  {
   "company": "Arhaus, Inc.",
   "ticker": "ARHS",
   "sector": "Specialty Retail",
   "pctRevenue": 3.31,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1379.2,
   "briefing": "https://sgabenchmarking.com/r/ARHS",
   "json": "https://sgabenchmarking.com/r/ARHS.json"
  },
  {
   "company": "Armstrong World",
   "ticker": "AWI",
   "sector": "Building products",
   "pctRevenue": 0.67,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1620.8,
   "briefing": "https://sgabenchmarking.com/r/AWI",
   "json": "https://sgabenchmarking.com/r/AWI.json"
  },
  {
   "company": "Acuity",
   "ticker": "AYI",
   "sector": "Building products",
   "pctRevenue": 0.67,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 4345.6,
   "briefing": "https://sgabenchmarking.com/r/AYI",
   "json": "https://sgabenchmarking.com/r/AYI.json"
  },
  {
   "company": "Build-A-Bear Workshop, Inc.",
   "ticker": "BBW",
   "sector": "Leisure",
   "pctRevenue": 3.96,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 529.8,
   "briefing": "https://sgabenchmarking.com/r/BBW",
   "json": "https://sgabenchmarking.com/r/BBW.json"
  },
  {
   "company": "Best Buy Co., Inc.",
   "ticker": "BBY",
   "sector": "Specialty Retail",
   "pctRevenue": 2.07,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 41691.0,
   "briefing": "https://sgabenchmarking.com/r/BBY",
   "json": "https://sgabenchmarking.com/r/BBY.json"
  },
  {
   "company": "Brunswick",
   "ticker": "BC",
   "sector": "Consumer durables and housewares",
   "pctRevenue": 0.51,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 5362.8,
   "briefing": "https://sgabenchmarking.com/r/BC",
   "json": "https://sgabenchmarking.com/r/BC.json"
  },
  {
   "company": "BJ's Wholesale Club Holdings, Inc.",
   "ticker": "BJ",
   "sector": "Discount and value retail",
   "pctRevenue": 0.67,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 21457.3,
   "briefing": "https://sgabenchmarking.com/r/BJ",
   "json": "https://sgabenchmarking.com/r/BJ.json"
  },
  {
   "company": "BJ's Restaurants, Inc.",
   "ticker": "BJRI",
   "sector": "Restaurants",
   "pctRevenue": 2.18,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1399.1,
   "briefing": "https://sgabenchmarking.com/r/BJRI",
   "json": "https://sgabenchmarking.com/r/BJRI.json"
  },
  {
   "company": "Boot Barn Holdings, Inc.",
   "ticker": "BOOT",
   "sector": "Specialty Retail",
   "pctRevenue": 2.79,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 2253.9,
   "briefing": "https://sgabenchmarking.com/r/BOOT",
   "json": "https://sgabenchmarking.com/r/BOOT.json"
  },
  {
   "company": "Brady Corporation",
   "ticker": "BRC",
   "sector": "Environmental Services",
   "pctRevenue": 3.32,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1513.6,
   "briefing": "https://sgabenchmarking.com/r/BRC",
   "json": "https://sgabenchmarking.com/r/BRC.json"
  },
  {
   "company": "Dutch Bros Inc.",
   "ticker": "BROS",
   "sector": "Restaurants",
   "pctRevenue": 2.38,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1638.2,
   "briefing": "https://sgabenchmarking.com/r/BROS",
   "json": "https://sgabenchmarking.com/r/BROS.json"
  },
  {
   "company": "Bassett Furniture Industries, Incorporated",
   "ticker": "BSET",
   "sector": "Furnishings, Fixtures & Appliances",
   "pctRevenue": 3.07,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 335.3,
   "briefing": "https://sgabenchmarking.com/r/BSET",
   "json": "https://sgabenchmarking.com/r/BSET.json"
  },
  {
   "company": "Boyd Gaming Corporation",
   "ticker": "BYD",
   "sector": "Travel Services",
   "pctRevenue": 0.67,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 4092.0,
   "briefing": "https://sgabenchmarking.com/r/BYD",
   "json": "https://sgabenchmarking.com/r/BYD.json"
  },
  {
   "company": "Conagra Brands",
   "ticker": "CAG",
   "sector": "Packaged-food",
   "pctRevenue": 2.27,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 11612.8,
   "briefing": "https://sgabenchmarking.com/r/CAG",
   "json": "https://sgabenchmarking.com/r/CAG.json"
  },
  {
   "company": "CAVA Group, Inc.",
   "ticker": "CAVA",
   "sector": "Restaurants",
   "pctRevenue": 1.22,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1179.7,
   "briefing": "https://sgabenchmarking.com/r/CAVA",
   "json": "https://sgabenchmarking.com/r/CAVA.json"
  },
  {
   "company": "Century Communities, Inc.",
   "ticker": "CCS",
   "sector": "Residential Construction",
   "pctRevenue": 0.78,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 4117.8,
   "briefing": "https://sgabenchmarking.com/r/CCS",
   "json": "https://sgabenchmarking.com/r/CCS.json"
  },
  {
   "company": "Celsius Holdings, Inc.",
   "ticker": "CELH",
   "sector": "Tobacco",
   "pctRevenue": 12.68,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 2515.3,
   "briefing": "https://sgabenchmarking.com/r/CELH",
   "json": "https://sgabenchmarking.com/r/CELH.json"
  },
  {
   "company": "Clorox",
   "ticker": "CLX",
   "sector": "Packaged-food",
   "pctRevenue": 10.84,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 7104,
   "briefing": "https://sgabenchmarking.com/r/CLX",
   "json": "https://sgabenchmarking.com/r/CLX.json"
  },
  {
   "company": "Chipotle Mexican Grill, Inc.",
   "ticker": "CMG",
   "sector": "Restaurants",
   "pctRevenue": 3.05,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 11925.6,
   "briefing": "https://sgabenchmarking.com/r/CMG",
   "json": "https://sgabenchmarking.com/r/CMG.json"
  },
  {
   "company": "Columbia Sportswear Company",
   "ticker": "COLM",
   "sector": "Leisure",
   "pctRevenue": 6.48,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 3397.4,
   "briefing": "https://sgabenchmarking.com/r/COLM",
   "json": "https://sgabenchmarking.com/r/COLM.json"
  },
  {
   "company": "Coty Inc.",
   "ticker": "COTY",
   "sector": "Branded household and personal care",
   "pctRevenue": 26.72,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 5892.9,
   "briefing": "https://sgabenchmarking.com/r/COTY",
   "json": "https://sgabenchmarking.com/r/COTY.json"
  },
  {
   "company": "Campbell's Company",
   "ticker": "CPB",
   "sector": "Packaged-food",
   "pctRevenue": 3.9,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 10253,
   "briefing": "https://sgabenchmarking.com/r/CPB",
   "json": "https://sgabenchmarking.com/r/CPB.json"
  },
  {
   "company": "America's Car-Mart, Inc.",
   "ticker": "CRMT",
   "sector": "Auto - Dealerships",
   "pctRevenue": 0.37,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 1281.5,
   "briefing": "https://sgabenchmarking.com/r/CRMT",
   "json": "https://sgabenchmarking.com/r/CRMT.json"
  },
  {
   "company": "Camping World Holdings, Inc.",
   "ticker": "CWH",
   "sector": "Specialty Retail",
   "pctRevenue": 2.06,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 6369.1,
   "briefing": "https://sgabenchmarking.com/r/CWH",
   "json": "https://sgabenchmarking.com/r/CWH.json"
  },
  {
   "company": "Deere & Company",
   "ticker": "DE",
   "sector": "Renewable Utilities",
   "pctRevenue": 0.51,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 45684.0,
   "briefing": "https://sgabenchmarking.com/r/DE",
   "json": "https://sgabenchmarking.com/r/DE.json"
  },
  {
   "company": "Deckers Outdoor Corporation",
   "ticker": "DECK",
   "sector": "Apparel and footwear",
   "pctRevenue": 9.06,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 5472.3,
   "briefing": "https://sgabenchmarking.com/r/DECK",
   "json": "https://sgabenchmarking.com/r/DECK.json"
  },
  {
   "company": "Dollar General Corporation",
   "ticker": "DG",
   "sector": "Discount and value retail",
   "pctRevenue": 0.31,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 42724.4,
   "briefing": "https://sgabenchmarking.com/r/DG",
   "json": "https://sgabenchmarking.com/r/DG.json"
  },
  {
   "company": "D.R. Horton, Inc.",
   "ticker": "DHI",
   "sector": "Residential Construction",
   "pctRevenue": 0.32,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 34250.4,
   "briefing": "https://sgabenchmarking.com/r/DHI",
   "json": "https://sgabenchmarking.com/r/DHI.json"
  },
  {
   "company": "DICK'S Sporting Goods, Inc.",
   "ticker": "DKS",
   "sector": "Specialty Retail",
   "pctRevenue": 3.72,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 17215.1,
   "briefing": "https://sgabenchmarking.com/r/DKS",
   "json": "https://sgabenchmarking.com/r/DKS.json"
  },
  {
   "company": "Dollar Tree, Inc.",
   "ticker": "DLTR",
   "sector": "Discount and value retail",
   "pctRevenue": 0.23,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 19411.8,
   "briefing": "https://sgabenchmarking.com/r/DLTR",
   "json": "https://sgabenchmarking.com/r/DLTR.json"
  },
  {
   "company": "Dover Corporation",
   "ticker": "DOV",
   "sector": "Railroads",
   "pctRevenue": 0.29,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 8092.6,
   "briefing": "https://sgabenchmarking.com/r/DOV",
   "json": "https://sgabenchmarking.com/r/DOV.json"
  },
  {
   "company": "Domino's Pizza, Inc.",
   "ticker": "DPZ",
   "sector": "Restaurants",
   "pctRevenue": 11.33,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 4940.0,
   "briefing": "https://sgabenchmarking.com/r/DPZ",
   "json": "https://sgabenchmarking.com/r/DPZ.json"
  },
  {
   "company": "Brinker International, Inc.",
   "ticker": "EAT",
   "sector": "Restaurants",
   "pctRevenue": 2.72,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 5384.2,
   "briefing": "https://sgabenchmarking.com/r/EAT",
   "json": "https://sgabenchmarking.com/r/EAT.json"
  },
  {
   "company": "Equifax Inc.",
   "ticker": "EFX",
   "sector": "Consulting Services",
   "pctRevenue": 1.15,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 6074.5,
   "briefing": "https://sgabenchmarking.com/r/EFX",
   "json": "https://sgabenchmarking.com/r/EFX.json"
  },
  {
   "company": "Energizer Holdings, Inc.",
   "ticker": "ENR",
   "sector": "Branded household and personal care",
   "pctRevenue": 5.14,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 2952.7,
   "briefing": "https://sgabenchmarking.com/r/ENR",
   "json": "https://sgabenchmarking.com/r/ENR.json"
  },
  {
   "company": "Edgewell Personal Care Company",
   "ticker": "EPC",
   "sector": "Branded household and personal care",
   "pctRevenue": 11.1,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 2223.5,
   "briefing": "https://sgabenchmarking.com/r/EPC",
   "json": "https://sgabenchmarking.com/r/EPC.json"
  },
  {
   "company": "EquipmentShare.com Inc.",
   "ticker": "EQPT",
   "sector": "Rental & Leasing Services",
   "pctRevenue": 0.18,
   "peerMedianPctRevenue": null,
   "fiscalYearEnd": null,
   "revenueUsdM": 4379.0,
   "briefing": "https://sgabenchmarking.com/r/EQPT",
   "json": "https://sgabenchmarking.com/r/EQPT.json"
  },
  {
   "company": "Ethan Allen",
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 ],
 "definition": "Only companies that disclose a dollar figure for advertising appear; most filers do not, and an absent line is absent, not zero. The figure is the filer's own, as a percent of the same year's revenue.",
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}