{
 "name": "Sales headcount benchmark by industry",
 "url": "https://sgabenchmarking.com/benchmarks/sales-headcount-benchmark/",
 "question": "sales headcount benchmark",
 "function": "Sales",
 "answer": "Across 6 industries and 60 named companies, sales runs 2.1% to 53.7% of SG&A headcount, median 21.3%. In people that is 2.5 to 223.9 per 1,000 employees, median 76.3. Measured from 65,593 public job titles, each classified one at a time, at every company named on this page. August 2026.",
 "asOf": "2026-08-27",
 "industries": [
  {
   "industry": "tool & industrial",
   "slug": "tools",
   "url": "https://sgabenchmarking.com/industry/tools/",
   "companies": 7,
   "asOf": "2026-07-16",
   "share": {
    "min": 23.7,
    "median": 35.9,
    "max": 53.7
   },
   "per1k": {
    "min": 63.9,
    "median": 107.5,
    "max": 220.6
   }
  },
  {
   "industry": "building products",
   "slug": "building-products",
   "url": "https://sgabenchmarking.com/industry/building-products/",
   "companies": 9,
   "asOf": "2026-07-15",
   "share": {
    "min": 20.5,
    "median": 35.2,
    "max": 40.6
   },
   "per1k": {
    "min": 28.8,
    "median": 73.0,
    "max": 206.0
   }
  },
  {
   "industry": "food & CPG",
   "slug": "cpg",
   "url": "https://sgabenchmarking.com/industry/cpg/",
   "companies": 13,
   "asOf": "2026-07-16",
   "share": {
    "min": 18.9,
    "median": 21.5,
    "max": 40.2
   },
   "per1k": {
    "min": 39.2,
    "median": 79.1,
    "max": 135.7
   }
  },
  {
   "industry": "B2B software",
   "slug": "saas",
   "url": "https://sgabenchmarking.com/industry/saas/",
   "companies": 10,
   "asOf": "2026-08-27",
   "share": {
    "min": 6.7,
    "median": 21.0,
    "max": 31.1
   },
   "per1k": {
    "min": 19.0,
    "median": 103.4,
    "max": 170.3
   }
  },
  {
   "industry": "toy & game",
   "slug": "toys",
   "url": "https://sgabenchmarking.com/industry/toys/",
   "companies": 9,
   "asOf": "2026-08-11",
   "share": {
    "min": 7.3,
    "median": 19.0,
    "max": 26.6
   },
   "per1k": {
    "min": 25.2,
    "median": 124.8,
    "max": 223.9
   }
  },
  {
   "industry": "apparel & footwear",
   "slug": "apparel",
   "url": "https://sgabenchmarking.com/industry/apparel/",
   "companies": 12,
   "asOf": "2026-08-18",
   "share": {
    "min": 2.1,
    "median": 18.0,
    "max": 30.8
   },
   "per1k": {
    "min": 2.5,
    "median": 50.5,
    "max": 79.1
   }
  }
 ],
 "companies": [
  {
   "company": "JELD-WEN",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "JELD",
   "sharePctOfSga": 40.6,
   "observedContacts": 1277,
   "employees": 13900,
   "per1kEmployees": 91.9,
   "asOf": "2026-07-15"
  },
  {
   "company": "UFP Industries",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "UFPI",
   "sharePctOfSga": 35.2,
   "observedContacts": 1008,
   "employees": 13800,
   "per1kEmployees": 73.0,
   "asOf": "2026-07-15"
  },
  {
   "company": "Simpson Strong-Tie",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "SSD",
   "sharePctOfSga": 38.9,
   "observedContacts": 618,
   "employees": 3000,
   "per1kEmployees": 206.0,
   "asOf": "2026-07-15"
  },
  {
   "company": "Masonite International",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": null,
   "sharePctOfSga": 31.9,
   "observedContacts": 381,
   "employees": 10000,
   "per1kEmployees": 38.1,
   "asOf": "2026-07-15"
  },
  {
   "company": "Louisiana-Pacific",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "LPX",
   "sharePctOfSga": 20.5,
   "observedContacts": 209,
   "employees": 4300,
   "per1kEmployees": 48.6,
   "asOf": "2026-07-15"
  },
  {
   "company": "James Hardie",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "JHX",
   "sharePctOfSga": 32.7,
   "observedContacts": 216,
   "employees": 7500,
   "per1kEmployees": 28.8,
   "asOf": "2026-07-15"
  },
  {
   "company": "Gibraltar Industries",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "ROCK",
   "sharePctOfSga": 32.7,
   "observedContacts": 213,
   "employees": 2300,
   "per1kEmployees": 92.6,
   "asOf": "2026-07-15"
  },
  {
   "company": "Trex Company",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": "TREX",
   "sharePctOfSga": 38.2,
   "observedContacts": 203,
   "employees": 1839,
   "per1kEmployees": 110.4,
   "asOf": "2026-07-15"
  },
  {
   "company": "The AZEK Company",
   "industry": "building products",
   "industrySlug": "building-products",
   "ticker": null,
   "sharePctOfSga": 37.3,
   "observedContacts": 133,
   "employees": 2276,
   "per1kEmployees": 58.4,
   "asOf": "2026-07-15"
  },
  {
   "company": "Stanley Black & Decker",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "SWK",
   "sharePctOfSga": 32.3,
   "observedContacts": 4678,
   "employees": 43500,
   "per1kEmployees": 107.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Snap-on Incorporated",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "SNA",
   "sharePctOfSga": 53.7,
   "observedContacts": 2868,
   "employees": 13000,
   "per1kEmployees": 220.6,
   "asOf": "2026-07-16"
  },
  {
   "company": "Kennametal Inc.",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "KMT",
   "sharePctOfSga": 36.9,
   "observedContacts": 1225,
   "employees": 8100,
   "per1kEmployees": 151.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "Apex Tool Group",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 40.2,
   "observedContacts": 572,
   "employees": 5300,
   "per1kEmployees": 107.9,
   "asOf": "2026-07-16"
  },
  {
   "company": "Enerpac Tool Group",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": "EPAC",
   "sharePctOfSga": 23.7,
   "observedContacts": 168,
   "employees": 2100,
   "per1kEmployees": 80.0,
   "asOf": "2026-07-16"
  },
  {
   "company": "Klein Tools",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 35.9,
   "observedContacts": 204,
   "employees": 2500,
   "per1kEmployees": 81.6,
   "asOf": "2026-07-16"
  },
  {
   "company": "IDEAL Industries",
   "industry": "tool & industrial",
   "industrySlug": "tools",
   "ticker": null,
   "sharePctOfSga": 33.5,
   "observedContacts": 160,
   "employees": 2502,
   "per1kEmployees": 63.9,
   "asOf": "2026-07-16"
  },
  {
   "company": "Mondelez International",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "MDLZ",
   "sharePctOfSga": 40.2,
   "observedContacts": 7743,
   "employees": 91000,
   "per1kEmployees": 85.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Kraft Heinz Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "KHC",
   "sharePctOfSga": 28.8,
   "observedContacts": 4749,
   "employees": 35000,
   "per1kEmployees": 135.7,
   "asOf": "2026-07-16"
  },
  {
   "company": "General Mills",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "GIS",
   "sharePctOfSga": 20.6,
   "observedContacts": 2609,
   "employees": 33000,
   "per1kEmployees": 79.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Hershey Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "HSY",
   "sharePctOfSga": 35.1,
   "observedContacts": 2290,
   "employees": 20000,
   "per1kEmployees": 114.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "International Flavors & Fragrances",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "IFF",
   "sharePctOfSga": 26.5,
   "observedContacts": 1679,
   "employees": 21500,
   "per1kEmployees": 78.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "McCormick & Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "MKC",
   "sharePctOfSga": 21.1,
   "observedContacts": 952,
   "employees": 14100,
   "per1kEmployees": 67.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Clorox Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CLX",
   "sharePctOfSga": 20.3,
   "observedContacts": 890,
   "employees": 7600,
   "per1kEmployees": 117.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "The Campbell's Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CPB",
   "sharePctOfSga": 21.8,
   "observedContacts": 799,
   "employees": 13700,
   "per1kEmployees": 58.3,
   "asOf": "2026-07-16"
  },
  {
   "company": "Conagra Brands",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CAG",
   "sharePctOfSga": 18.9,
   "observedContacts": 682,
   "employees": 17400,
   "per1kEmployees": 39.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "Hormel Foods",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "HRL",
   "sharePctOfSga": 31.6,
   "observedContacts": 1029,
   "employees": 20000,
   "per1kEmployees": 51.5,
   "asOf": "2026-07-16"
  },
  {
   "company": "Ingredion",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "INGR",
   "sharePctOfSga": 21.5,
   "observedContacts": 695,
   "employees": 11200,
   "per1kEmployees": 62.1,
   "asOf": "2026-07-16"
  },
  {
   "company": "The J.M. Smucker Company",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "SJM",
   "sharePctOfSga": 20.9,
   "observedContacts": 650,
   "employees": 8000,
   "per1kEmployees": 81.2,
   "asOf": "2026-07-16"
  },
  {
   "company": "Church & Dwight",
   "industry": "food & CPG",
   "industrySlug": "cpg",
   "ticker": "CHD",
   "sharePctOfSga": 20.2,
   "observedContacts": 492,
   "employees": 5550,
   "per1kEmployees": 88.6,
   "asOf": "2026-07-16"
  },
  {
   "company": "Mattel, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "MAT",
   "sharePctOfSga": 16.5,
   "observedContacts": 1198,
   "employees": 31000,
   "per1kEmployees": 38.6,
   "asOf": "2026-08-11"
  },
  {
   "company": "The LEGO Group",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 19.9,
   "observedContacts": 1305,
   "employees": 33000,
   "per1kEmployees": 39.5,
   "asOf": "2026-08-11"
  },
  {
   "company": "Hasbro, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "HAS",
   "sharePctOfSga": 13.0,
   "observedContacts": 564,
   "employees": 4520,
   "per1kEmployees": 124.8,
   "asOf": "2026-08-11"
  },
  {
   "company": "Spin Master Corp.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "TOY.TO",
   "sharePctOfSga": 19.1,
   "observedContacts": 400,
   "employees": 3000,
   "per1kEmployees": 133.3,
   "asOf": "2026-08-11"
  },
  {
   "company": "MGA Entertainment, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 19.0,
   "observedContacts": 177,
   "employees": 1200,
   "per1kEmployees": 147.5,
   "asOf": "2026-08-11"
  },
  {
   "company": "The Pokémon Company International",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 7.3,
   "observedContacts": 67,
   "employees": 2663,
   "per1kEmployees": 25.2,
   "asOf": "2026-08-11"
  },
  {
   "company": "JAKKS Pacific, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "JAKK",
   "sharePctOfSga": 18.3,
   "observedContacts": 146,
   "employees": 652,
   "per1kEmployees": 223.9,
   "asOf": "2026-08-11"
  },
  {
   "company": "Crayola LLC",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": null,
   "sharePctOfSga": 22.4,
   "observedContacts": 151,
   "employees": 2464,
   "per1kEmployees": 61.3,
   "asOf": "2026-08-11"
  },
  {
   "company": "Funko, Inc.",
   "industry": "toy & game",
   "industrySlug": "toys",
   "ticker": "FNKO",
   "sharePctOfSga": 26.6,
   "observedContacts": 168,
   "employees": 1104,
   "per1kEmployees": 152.2,
   "asOf": "2026-08-11"
  },
  {
   "company": "VF Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "VFC",
   "sharePctOfSga": 19.3,
   "observedContacts": 2057,
   "employees": 26000,
   "per1kEmployees": 79.1,
   "asOf": "2026-08-18"
  },
  {
   "company": "PVH Corp.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "PVH",
   "sharePctOfSga": 18.4,
   "observedContacts": 1621,
   "employees": 26000,
   "per1kEmployees": 62.3,
   "asOf": "2026-08-18"
  },
  {
   "company": "Ralph Lauren Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "RL",
   "sharePctOfSga": 15.5,
   "observedContacts": 1073,
   "employees": 23600,
   "per1kEmployees": 45.5,
   "asOf": "2026-08-18"
  },
  {
   "company": "Levi Strauss & Co.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "LEVI",
   "sharePctOfSga": 17.6,
   "observedContacts": 1204,
   "employees": 19000,
   "per1kEmployees": 63.4,
   "asOf": "2026-08-18"
  },
  {
   "company": "Tapestry, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "TPR",
   "sharePctOfSga": 14.3,
   "observedContacts": 844,
   "employees": 19000,
   "per1kEmployees": 44.4,
   "asOf": "2026-08-18"
  },
  {
   "company": "lululemon athletica inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "LULU",
   "sharePctOfSga": 2.1,
   "observedContacts": 97,
   "employees": 39000,
   "per1kEmployees": 2.5,
   "asOf": "2026-08-18"
  },
  {
   "company": "Carter's, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "CRI",
   "sharePctOfSga": 30.8,
   "observedContacts": 845,
   "employees": 15400,
   "per1kEmployees": 54.9,
   "asOf": "2026-08-18"
  },
  {
   "company": "Under Armour, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "UAA",
   "sharePctOfSga": 19.4,
   "observedContacts": 530,
   "employees": 14100,
   "per1kEmployees": 37.6,
   "asOf": "2026-08-18"
  },
  {
   "company": "Columbia Sportswear Company",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "COLM",
   "sharePctOfSga": 19.3,
   "observedContacts": 507,
   "employees": 9620,
   "per1kEmployees": 52.7,
   "asOf": "2026-08-18"
  },
  {
   "company": "Crocs, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "CROX",
   "sharePctOfSga": 23.3,
   "observedContacts": 568,
   "employees": 8010,
   "per1kEmployees": 70.9,
   "asOf": "2026-08-18"
  },
  {
   "company": "Deckers Outdoor Corporation",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "DECK",
   "sharePctOfSga": 15.4,
   "observedContacts": 289,
   "employees": 6000,
   "per1kEmployees": 48.2,
   "asOf": "2026-08-18"
  },
  {
   "company": "Oxford Industries, Inc.",
   "industry": "apparel & footwear",
   "industrySlug": "apparel",
   "ticker": "OXM",
   "sharePctOfSga": 15.4,
   "observedContacts": 179,
   "employees": 6000,
   "per1kEmployees": 29.8,
   "asOf": "2026-08-18"
  },
  {
   "company": "BlackLine",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "BL",
   "sharePctOfSga": 16.5,
   "observedContacts": 138,
   "employees": 1850,
   "per1kEmployees": 74.6,
   "asOf": "2026-08-27"
  },
  {
   "company": "Semrush",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "SEMR",
   "sharePctOfSga": 21.8,
   "observedContacts": 179,
   "employees": 1567,
   "per1kEmployees": 114.2,
   "asOf": "2026-08-27"
  },
  {
   "company": "Sprout Social",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "SPT",
   "sharePctOfSga": 31.1,
   "observedContacts": 232,
   "employees": 1362,
   "per1kEmployees": 170.3,
   "asOf": "2026-08-27"
  },
  {
   "company": "Yext",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "YEXT",
   "sharePctOfSga": 20.9,
   "observedContacts": 149,
   "employees": 1120,
   "per1kEmployees": 133.0,
   "asOf": "2026-08-27"
  },
  {
   "company": "PagerDuty",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "PD",
   "sharePctOfSga": 17.3,
   "observedContacts": 107,
   "employees": 1155,
   "per1kEmployees": 92.6,
   "asOf": "2026-08-27"
  },
  {
   "company": "Domo",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "DOMO",
   "sharePctOfSga": 26.9,
   "observedContacts": 140,
   "employees": 876,
   "per1kEmployees": 159.8,
   "asOf": "2026-08-27"
  },
  {
   "company": "nCino",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "NCNO",
   "sharePctOfSga": 6.7,
   "observedContacts": 32,
   "employees": 1684,
   "per1kEmployees": 19.0,
   "asOf": "2026-08-27"
  },
  {
   "company": "Amplitude",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "AMPL",
   "sharePctOfSga": 21.2,
   "observedContacts": 97,
   "employees": 795,
   "per1kEmployees": 122.0,
   "asOf": "2026-08-27"
  },
  {
   "company": "Zuora",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "ZUO",
   "sharePctOfSga": 15.3,
   "observedContacts": 68,
   "employees": 1200,
   "per1kEmployees": 56.7,
   "asOf": "2026-08-27"
  },
  {
   "company": "Olo",
   "industry": "B2B software",
   "industrySlug": "saas",
   "ticker": "OLO",
   "sharePctOfSga": 21.4,
   "observedContacts": 39,
   "employees": 915,
   "per1kEmployees": 42.6,
   "asOf": "2026-08-27"
  }
 ],
 "method": "https://sgabenchmarking.com/methodology.json",
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}