{ "cohort": "appliances", "estimated": true, "refined": true, "reclass_pct": 41, "generated": "2026-09-04", "n_companies": 10, "profiles_verified": 37260, "profiles_label": "actual job titles classified behind these mix estimates", "method_note": "Estimate from observed public signals: real job titles, classified one by one, split the department buckets \u2014 recovering Sourcing and Facilities, removing procurement and plant roles mislabeled as Finance. Levels are the classified contacts we can actually observe (a floor \u2014 coverage varies by company); the function mix is the comparable read. A census verifies every person, adds subsidiaries and the off-platform population.", "core_functions": [ "Finance", "Sourcing", "Facilities", "Sales", "Marketing", "CEO Suite & BU Leaders", "HR", "Digital & Tech", "Legal & Gov Affairs", "Medical & EH&S" ], "companies": [ { "name": "Whirlpool Corporation", "short_name": "Whirlpool", "ticker": "WHR", "ownership": null, "employees": 41000, "revenue_usd_b": 15.524, "revenue_estimated": false, "zi_contacts": 23878, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 10297 }, "na_functions": [], "fn_counts": { "Finance": 986, "Sourcing": 1882, "Facilities": 155, "Sales": 2905, "Marketing": 1117, "CEO Suite & BU Leaders": 1200, "HR": 783, "Digital & Tech": 716, "Legal & Gov Affairs": 195, "Medical & EH&S": 358 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 9.6, "Sourcing": 18.3, "Facilities": 1.5, "Sales": 28.2, "Marketing": 10.9, "CEO Suite & BU Leaders": 11.7, "HR": 7.6, "Digital & Tech": 7.0, "Legal & Gov Affairs": 1.9, "Medical & EH&S": 3.5 }, "refinement": { "finance_purity_pct": 50, "finance_sampled": 1826, "marketing_purity_pct": 73, "marketing_sampled": 1315, "it_purity_pct": 60, "it_sampled": 1083, "sales_purity_pct": 93, "sales_sampled": 1647, "hr_purity_pct": 85, "hr_sampled": 834, "legal_purity_pct": 72, "legal_sampled": 260, "medical_purity_pct": 70, "medical_sampled": 186, "ops_sealed_dropped": { "Legal & Gov Affairs": 9, "Finance": 237, "HR": 175 }, "ops_ga_yield_pct": 38, "ops_sampled": 9998, "csuite_sampled": 91, "csuite_execs": 10, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.2 }, "zi_coverage_pct": 91 } }, { "name": "Newell Brands Inc.", "short_name": "Newell Brands", "ticker": "NWL", "ownership": null, "employees": 21900, "revenue_usd_b": 7.204, "revenue_estimated": false, "zi_contacts": 12510, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 7137 }, "na_functions": [], "fn_counts": { "Finance": 994, "Sourcing": 1129, "Facilities": 209, "Sales": 2216, "Marketing": 994, "CEO Suite & BU Leaders": 475, "HR": 404, "Digital & Tech": 535, "Legal & Gov Affairs": 101, "Medical & EH&S": 80 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.9, "Sourcing": 15.8, "Facilities": 2.9, "Sales": 31.0, "Marketing": 13.9, "CEO Suite & BU Leaders": 6.7, "HR": 5.7, "Digital & Tech": 7.5, "Legal & Gov Affairs": 1.4, "Medical & EH&S": 1.1 }, "refinement": { "finance_purity_pct": 64, "finance_sampled": 1471, "marketing_purity_pct": 76, "marketing_sampled": 1239, "it_purity_pct": 76, "it_sampled": 644, "sales_purity_pct": 96, "sales_sampled": 1466, "hr_purity_pct": 89, "hr_sampled": 417, "legal_purity_pct": 65, "legal_sampled": 153, "medical_purity_pct": 27, "medical_sampled": 59, "ops_sealed_dropped": { "Finance": 96, "HR": 39, "Legal & Gov Affairs": 6 }, "ops_ga_yield_pct": 41, "ops_sampled": 5419, "csuite_sampled": 42, "csuite_execs": 8, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Spectrum Brands Holdings, Inc.", "short_name": "Spectrum Brands", "ticker": "SPB", "ownership": null, "employees": 3000, "revenue_usd_b": 2.809, "revenue_estimated": false, "zi_contacts": 3358, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-09-30)", "ga_core": { "point": 2171 }, "na_functions": [], "fn_counts": { "Finance": 368, "Sourcing": 285, "Facilities": 37, "Sales": 660, "Marketing": 333, "CEO Suite & BU Leaders": 148, "HR": 95, "Digital & Tech": 169, "Legal & Gov Affairs": 62, "Medical & EH&S": 14 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 16.9, "Sourcing": 13.1, "Facilities": 1.7, "Sales": 30.4, "Marketing": 15.3, "CEO Suite & BU Leaders": 6.8, "HR": 4.4, "Digital & Tech": 7.8, "Legal & Gov Affairs": 2.9, "Medical & EH&S": 0.6 }, "refinement": { "finance_purity_pct": 75, "finance_sampled": 465, "marketing_purity_pct": 75, "marketing_sampled": 409, "it_purity_pct": 83, "it_sampled": 192, "sales_purity_pct": 94, "sales_sampled": 448, "hr_purity_pct": 80, "hr_sampled": 115, "legal_purity_pct": 90, "legal_sampled": 67, "medical_purity_pct": 15, "medical_sampled": 13, "ops_sealed_dropped": { "Finance": 22, "Legal & Gov Affairs": 9, "HR": 10 }, "ops_ga_yield_pct": 44, "ops_sampled": 1302, "csuite_sampled": 14, "csuite_execs": 5, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "SharkNinja, Inc.", "short_name": "SharkNinja", "ticker": "SN", "ownership": null, "employees": 4143, "revenue_usd_b": 6.3992, "revenue_estimated": false, "zi_contacts": 2961, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 1858 }, "na_functions": [], "fn_counts": { "Finance": 203, "Sourcing": 200, "Facilities": 13, "Sales": 340, "Marketing": 632, "CEO Suite & BU Leaders": 190, "HR": 111, "Digital & Tech": 102, "Legal & Gov Affairs": 48, "Medical & EH&S": 19 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 10.9, "Sourcing": 10.8, "Facilities": 0.7, "Sales": 18.3, "Marketing": 34.0, "CEO Suite & BU Leaders": 10.2, "HR": 6.0, "Digital & Tech": 5.5, "Legal & Gov Affairs": 2.6, "Medical & EH&S": 1.0 }, "refinement": { "finance_purity_pct": 80, "finance_sampled": 238, "marketing_purity_pct": 90, "marketing_sampled": 644, "it_purity_pct": 75, "it_sampled": 123, "sales_purity_pct": 89, "sales_sampled": 293, "hr_purity_pct": 94, "hr_sampled": 108, "legal_purity_pct": 67, "legal_sampled": 67, "medical_purity_pct": 0, "medical_sampled": 4, "ops_sealed_dropped": { "Finance": 14, "HR": 15 }, "ops_ga_yield_pct": 75, "ops_sampled": 587, "csuite_sampled": 28, "csuite_execs": 18, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Helen of Troy Limited", "short_name": "Helen of Troy", "ticker": "HELE", "ownership": null, "employees": 1854, "revenue_usd_b": 1.7863, "revenue_estimated": false, "zi_contacts": 1242, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2026-02-28)", "ga_core": { "point": 896 }, "na_functions": [], "fn_counts": { "Finance": 119, "Sourcing": 125, "Facilities": 8, "Sales": 215, "Marketing": 204, "CEO Suite & BU Leaders": 84, "HR": 43, "Digital & Tech": 55, "Legal & Gov Affairs": 40, "Medical & EH&S": 3 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.3, "Sourcing": 14.0, "Facilities": 0.9, "Sales": 24.0, "Marketing": 22.8, "CEO Suite & BU Leaders": 9.4, "HR": 4.8, "Digital & Tech": 6.1, "Legal & Gov Affairs": 4.5, "Medical & EH&S": 0.3 }, "refinement": { "finance_purity_pct": 79, "finance_sampled": 142, "marketing_purity_pct": 85, "marketing_sampled": 230, "it_purity_pct": 79, "it_sampled": 68, "sales_purity_pct": 96, "sales_sampled": 136, "hr_purity_pct": 95, "hr_sampled": 43, "legal_purity_pct": 89, "legal_sampled": 44, "medical_purity_pct": 0, "medical_sampled": 3, "ops_sealed_dropped": { "Finance": 4, "Legal & Gov Affairs": 6, "HR": 10 }, "ops_ga_yield_pct": 65, "ops_sampled": 399, "csuite_sampled": 7, "csuite_execs": 7, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "YETI Holdings, Inc.", "short_name": "YETI", "ticker": "YETI", "ownership": null, "employees": 1390, "revenue_usd_b": 1.8685, "revenue_estimated": false, "zi_contacts": 1073, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2026-01-03)", "ga_core": { "point": 780 }, "na_functions": [], "fn_counts": { "Finance": 74, "Sourcing": 80, "Facilities": 9, "Sales": 249, "Marketing": 175, "CEO Suite & BU Leaders": 73, "HR": 37, "Digital & Tech": 59, "Legal & Gov Affairs": 23, "Medical & EH&S": 1 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 9.5, "Sourcing": 10.3, "Facilities": 1.2, "Sales": 31.9, "Marketing": 22.4, "CEO Suite & BU Leaders": 9.4, "HR": 4.7, "Digital & Tech": 7.6, "Legal & Gov Affairs": 2.9 }, "refinement": { "finance_purity_pct": 74, "finance_sampled": 95, "marketing_purity_pct": 82, "marketing_sampled": 193, "it_purity_pct": 87, "it_sampled": 67, "sales_purity_pct": 94, "sales_sampled": 154, "hr_purity_pct": 84, "hr_sampled": 44, "legal_purity_pct": 76, "legal_sampled": 29, "medical_purity_pct": 0, "medical_sampled": 10, "ops_sealed_dropped": { "HR": 8, "Finance": 1 }, "ops_ga_yield_pct": 71, "ops_sampled": 307, "csuite_sampled": 8, "csuite_execs": 5, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "low_evidence": { "Medical & EH&S": 1 }, "zi_coverage_pct": 100 } }, { "name": "Weber", "short_name": "Weber", "ticker": "WEBER", "ownership": null, "employees": 4302, "revenue_usd_b": null, "revenue_estimated": true, "zi_contacts": 999, "li_employees": null, "li_slug": null, "employees_source": "ZoomInfo firmographic (no filed figure)", "revenue_source": "not available", "ga_core": { "point": 596 }, "na_functions": [], "fn_counts": { "Finance": 82, "Sourcing": 84, "Facilities": 25, "Sales": 189, "Marketing": 69, "CEO Suite & BU Leaders": 46, "HR": 41, "Digital & Tech": 50, "Legal & Gov Affairs": 7, "Medical & EH&S": 3 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.8, "Sourcing": 14.1, "Facilities": 4.2, "Sales": 31.7, "Marketing": 11.6, "CEO Suite & BU Leaders": 7.7, "HR": 6.9, "Digital & Tech": 8.4, "Legal & Gov Affairs": 1.2, "Medical & EH&S": 0.5 }, "refinement": { "finance_purity_pct": 73, "finance_sampled": 110, "marketing_purity_pct": 80, "marketing_sampled": 82, "it_purity_pct": 84, "it_sampled": 56, "sales_purity_pct": 97, "sales_sampled": 122, "hr_purity_pct": 90, "hr_sampled": 42, "legal_purity_pct": 88, "legal_sampled": 8, "medical_purity_pct": 0, "medical_sampled": 7, "ops_sealed_dropped": { "Finance": 6, "HR": 2 }, "ops_ga_yield_pct": 51, "ops_sampled": 388, "csuite_sampled": 12, "csuite_execs": 5, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Cricut, Inc.", "short_name": "Cricut", "ticker": "CRCT", "ownership": null, "employees": 700, "revenue_usd_b": 0.7088, "revenue_estimated": false, "zi_contacts": 668, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 337 }, "na_functions": [], "fn_counts": { "Finance": 43, "Sourcing": 20, "Facilities": 2, "Sales": 81, "Marketing": 81, "CEO Suite & BU Leaders": 22, "HR": 26, "Digital & Tech": 41, "Legal & Gov Affairs": 21 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 12.8, "Sourcing": 5.9, "Sales": 24.0, "Marketing": 24.0, "CEO Suite & BU Leaders": 6.5, "HR": 7.7, "Digital & Tech": 12.2, "Legal & Gov Affairs": 6.2 }, "refinement": { "finance_purity_pct": 77, "finance_sampled": 52, "marketing_purity_pct": 59, "marketing_sampled": 127, "it_purity_pct": 89, "it_sampled": 46, "sales_purity_pct": 84, "sales_sampled": 37, "hr_purity_pct": 100, "hr_sampled": 19, "legal_purity_pct": 75, "legal_sampled": 28, "ops_sealed_dropped": { "Finance": 1 }, "ops_ga_yield_pct": 60, "ops_sampled": 105, "csuite_sampled": 4, "csuite_execs": 2, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "operations": 1.0 }, "low_evidence": { "Facilities": 2 }, "zi_coverage_pct": 100 } }, { "name": "Hamilton Beach Brands Holding Company", "short_name": "Hamilton Beach", "ticker": "HBB", "ownership": null, "employees": 650, "revenue_usd_b": 0.6069, "revenue_estimated": false, "zi_contacts": 553, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 319 }, "na_functions": [], "fn_counts": { "Finance": 54, "Sourcing": 17, "Facilities": 5, "Sales": 100, "Marketing": 45, "CEO Suite & BU Leaders": 36, "HR": 20, "Digital & Tech": 28, "Legal & Gov Affairs": 14 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 16.9, "Sourcing": 5.3, "Facilities": 1.6, "Sales": 31.3, "Marketing": 14.1, "CEO Suite & BU Leaders": 11.3, "HR": 6.3, "Digital & Tech": 8.8, "Legal & Gov Affairs": 4.4 }, "refinement": { "finance_purity_pct": 81, "finance_sampled": 59, "marketing_purity_pct": 75, "marketing_sampled": 57, "it_purity_pct": 93, "it_sampled": 29, "sales_purity_pct": 92, "sales_sampled": 74, "hr_purity_pct": 100, "hr_sampled": 19, "legal_purity_pct": 88, "legal_sampled": 16, "medical_purity_pct": 0, "medical_sampled": 3, "ops_sealed_dropped": { "Finance": 1, "HR": 3, "Legal & Gov Affairs": 1 }, "ops_ga_yield_pct": 41, "ops_sampled": 180, "csuite_sampled": 3, "csuite_execs": 3, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Traeger, Inc.", "short_name": "Traeger", "ticker": "COOK", "ownership": null, "employees": 433, "revenue_usd_b": 0.5595, "revenue_estimated": false, "zi_contacts": 390, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 276 }, "na_functions": [], "fn_counts": { "Finance": 37, "Sourcing": 21, "Facilities": 3, "Sales": 114, "Marketing": 56, "CEO Suite & BU Leaders": 18, "HR": 8, "Digital & Tech": 14, "Legal & Gov Affairs": 5 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.4, "Sourcing": 7.6, "Facilities": 1.1, "Sales": 41.3, "Marketing": 20.3, "CEO Suite & BU Leaders": 6.5, "HR": 2.9, "Digital & Tech": 5.1, "Legal & Gov Affairs": 1.8 }, "refinement": { "finance_purity_pct": 80, "finance_sampled": 46, "marketing_purity_pct": 81, "marketing_sampled": 68, "it_purity_pct": 74, "it_sampled": 19, "sales_purity_pct": 97, "sales_sampled": 96, "hr_purity_pct": 78, "hr_sampled": 9, "legal_purity_pct": 71, "legal_sampled": 7, "ops_sealed_dropped": { "HR": 2 }, "ops_ga_yield_pct": 51, "ops_sampled": 80, "csuite_sampled": 4, "csuite_execs": 4, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } } ], "function_stats": { "Finance": { "min_pct": 9.5, "min_company": "YETI", "median_pct": 13.4, "max_pct": 16.9, "max_company": "Spectrum Brands", "spread_x": 1.8 }, "Sourcing": { "min_pct": 5.3, "min_company": "Hamilton Beach", "median_pct": 12.0, "max_pct": 18.3, "max_company": "Whirlpool", "spread_x": 3.5 }, "Facilities": { "min_pct": 0.7, "min_company": "SharkNinja", "median_pct": 1.5, "max_pct": 4.2, "max_company": "Weber", "spread_x": 6.0 }, "Sales": { "min_pct": 18.3, "min_company": "SharkNinja", "median_pct": 30.7, "max_pct": 41.3, "max_company": "Traeger", "spread_x": 2.3 }, "Marketing": { "min_pct": 10.9, "min_company": "Whirlpool", "median_pct": 17.8, "max_pct": 34.0, "max_company": "SharkNinja", "spread_x": 3.1 }, "CEO Suite & BU Leaders": { "min_pct": 6.5, "min_company": "Cricut", "median_pct": 8.5, "max_pct": 11.7, "max_company": "Whirlpool", "spread_x": 1.8 }, "HR": { "min_pct": 2.9, "min_company": "Traeger", "median_pct": 5.8, "max_pct": 7.7, "max_company": "Cricut", "spread_x": 2.7 }, "Digital & Tech": { "min_pct": 5.1, "min_company": "Traeger", "median_pct": 7.5, "max_pct": 12.2, "max_company": "Cricut", "spread_x": 2.4 }, "Legal & Gov Affairs": { "min_pct": 1.2, "min_company": "Weber", "median_pct": 2.8, "max_pct": 6.2, "max_company": "Cricut", "spread_x": 5.2 }, "Medical & EH&S": { "min_pct": 0.3, "min_company": "Helen of Troy", "median_pct": 0.8, "max_pct": 3.5, "max_company": "Whirlpool", "spread_x": 11.7 } }, "headline": "Sourcing runs from 5.3% of G&A at Hamilton Beach to 18.3% at Whirlpool \u2014 a 3.5\u00d7 spread, title-verified the same way for all 10 companies.", "withheld": [ "named-profile verification of every count (these are sampled-title splits)", "subsidiary / brand-entity coverage", "off-platform gross-up and confidence per cell", "sub-function detail (which Finance: FP&A vs controllership vs tax)" ], "provenance": "ESTIMATED \u2014 title-refined: ZI department tallies corrected by Haiku-classified job titles (sampled), anchored to public headcount and censused-industry ratios. Not a census." }