{ "cohort": "beverage", "estimated": true, "refined": true, "reclass_pct": 34, "generated": "2026-09-04", "n_companies": 12, "profiles_verified": 42189, "profiles_label": "actual job titles classified behind these mix estimates", "method_note": "Estimate from observed public signals: real job titles, classified one by one, split the department buckets \u2014 recovering Sourcing and Facilities, removing procurement and plant roles mislabeled as Finance. Levels are the classified contacts we can actually observe (a floor \u2014 coverage varies by company); the function mix is the comparable read. A census verifies every person, adds subsidiaries and the off-platform population.", "core_functions": [ "Finance", "Sourcing", "Facilities", "Sales", "Marketing", "CEO Suite & BU Leaders", "HR", "Digital & Tech", "Legal & Gov Affairs", "Medical & EH&S" ], "companies": [ { "name": "Molson Coors Beverage Company", "short_name": "Molson Coors", "ticker": "TAP", "ownership": null, "employees": 16200, "revenue_usd_b": 11.1408, "revenue_estimated": false, "zi_contacts": 9472, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 5160 }, "na_functions": [], "fn_counts": { "Finance": 737, "Sourcing": 584, "Facilities": 135, "Sales": 1797, "Marketing": 807, "CEO Suite & BU Leaders": 361, "HR": 325, "Digital & Tech": 278, "Legal & Gov Affairs": 86, "Medical & EH&S": 50 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.3, "Sourcing": 11.3, "Facilities": 2.6, "Sales": 34.8, "Marketing": 15.6, "CEO Suite & BU Leaders": 7.0, "HR": 6.3, "Digital & Tech": 5.4, "Legal & Gov Affairs": 1.7, "Medical & EH&S": 1.0 }, "refinement": { "finance_purity_pct": 76, "finance_sampled": 906, "marketing_purity_pct": 80, "marketing_sampled": 955, "it_purity_pct": 61, "it_sampled": 387, "sales_purity_pct": 96, "sales_sampled": 1551, "hr_purity_pct": 90, "hr_sampled": 322, "legal_purity_pct": 65, "legal_sampled": 121, "medical_purity_pct": 63, "medical_sampled": 19, "ops_sealed_dropped": { "Finance": 62, "HR": 46, "Legal & Gov Affairs": 2 }, "ops_ga_yield_pct": 29, "ops_sampled": 4001, "csuite_sampled": 39, "csuite_execs": 10, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Keurig Dr Pepper Inc.", "short_name": "Keurig Dr Pepper", "ticker": "KDP", "ownership": null, "employees": 30600, "revenue_usd_b": 16.603, "revenue_estimated": false, "zi_contacts": 8375, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 4720 }, "na_functions": [], "fn_counts": { "Finance": 524, "Sourcing": 506, "Facilities": 119, "Sales": 1855, "Marketing": 464, "CEO Suite & BU Leaders": 622, "HR": 272, "Digital & Tech": 252, "Legal & Gov Affairs": 60, "Medical & EH&S": 46 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 11.1, "Sourcing": 10.7, "Facilities": 2.5, "Sales": 39.3, "Marketing": 9.8, "CEO Suite & BU Leaders": 13.2, "HR": 5.8, "Digital & Tech": 5.3, "Legal & Gov Affairs": 1.3, "Medical & EH&S": 1.0 }, "refinement": { "finance_purity_pct": 72, "finance_sampled": 685, "marketing_purity_pct": 71, "marketing_sampled": 609, "it_purity_pct": 77, "it_sampled": 310, "sales_purity_pct": 93, "sales_sampled": 1593, "hr_purity_pct": 93, "hr_sampled": 283, "legal_purity_pct": 65, "legal_sampled": 93, "medical_purity_pct": 27, "medical_sampled": 63, "ops_sealed_dropped": { "Finance": 26, "HR": 29 }, "ops_ga_yield_pct": 32, "ops_sampled": 3932, "csuite_sampled": 39, "csuite_execs": 16, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Monster Beverage Corporation", "short_name": "Monster", "ticker": "MNST", "ownership": null, "employees": 6332, "revenue_usd_b": 8.2943, "revenue_estimated": false, "zi_contacts": 5061, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 4060 }, "na_functions": [], "fn_counts": { "Finance": 430, "Sourcing": 277, "Facilities": 76, "Sales": 1361, "Marketing": 1259, "CEO Suite & BU Leaders": 322, "HR": 108, "Digital & Tech": 145, "Legal & Gov Affairs": 80, "Medical & EH&S": 2 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 10.6, "Sourcing": 6.8, "Facilities": 1.9, "Sales": 33.5, "Marketing": 31.0, "CEO Suite & BU Leaders": 7.9, "HR": 2.7, "Digital & Tech": 3.6, "Legal & Gov Affairs": 2.0 }, "refinement": { "finance_purity_pct": 54, "finance_sampled": 748, "marketing_purity_pct": 91, "marketing_sampled": 1225, "it_purity_pct": 72, "it_sampled": 195, "sales_purity_pct": 90, "sales_sampled": 897, "hr_purity_pct": 91, "hr_sampled": 111, "legal_purity_pct": 85, "legal_sampled": 94, "medical_purity_pct": 0, "medical_sampled": 3, "ops_sealed_dropped": { "Finance": 39, "HR": 13, "Legal & Gov Affairs": 2 }, "ops_ga_yield_pct": 62, "ops_sampled": 1477, "csuite_sampled": 52, "csuite_execs": 10, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "low_evidence": { "Medical & EH&S": 2 }, "zi_coverage_pct": 100 } }, { "name": "Coca-Cola Consolidated, Inc.", "short_name": "Coca-Cola Consolidated", "ticker": "COKE", "ownership": null, "employees": 16000, "revenue_usd_b": 7.2281, "revenue_estimated": false, "zi_contacts": 6691, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 3533 }, "na_functions": [], "fn_counts": { "Finance": 247, "Sourcing": 233, "Facilities": 159, "Sales": 1660, "Marketing": 229, "CEO Suite & BU Leaders": 449, "HR": 231, "Digital & Tech": 276, "Legal & Gov Affairs": 25, "Medical & EH&S": 24 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 7.0, "Sourcing": 6.6, "Facilities": 4.5, "Sales": 47.0, "Marketing": 6.5, "CEO Suite & BU Leaders": 12.7, "HR": 6.5, "Digital & Tech": 7.8, "Legal & Gov Affairs": 0.7, "Medical & EH&S": 0.7 }, "refinement": { "finance_purity_pct": 75, "finance_sampled": 305, "marketing_purity_pct": 50, "marketing_sampled": 386, "it_purity_pct": 85, "it_sampled": 280, "sales_purity_pct": 94, "sales_sampled": 1213, "hr_purity_pct": 88, "hr_sampled": 244, "legal_purity_pct": 53, "legal_sampled": 45, "medical_purity_pct": 3, "medical_sampled": 34, "ops_sealed_dropped": { "HR": 45, "Finance": 44, "Legal & Gov Affairs": 1 }, "ops_ga_yield_pct": 33, "ops_sampled": 3773, "csuite_sampled": 38, "csuite_execs": 20, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Constellation Brands, Inc.", "short_name": "Constellation", "ticker": "STZ", "ownership": null, "employees": 9400, "revenue_usd_b": 9.139, "revenue_estimated": false, "zi_contacts": 4328, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2026-02-28)", "ga_core": { "point": 2545 }, "na_functions": [], "fn_counts": { "Finance": 339, "Sourcing": 307, "Facilities": 80, "Sales": 621, "Marketing": 449, "CEO Suite & BU Leaders": 279, "HR": 170, "Digital & Tech": 172, "Legal & Gov Affairs": 88, "Medical & EH&S": 40 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.3, "Sourcing": 12.1, "Facilities": 3.1, "Sales": 24.4, "Marketing": 17.6, "CEO Suite & BU Leaders": 11.0, "HR": 6.7, "Digital & Tech": 6.8, "Legal & Gov Affairs": 3.5, "Medical & EH&S": 1.6 }, "refinement": { "finance_purity_pct": 63, "finance_sampled": 517, "marketing_purity_pct": 58, "marketing_sampled": 655, "it_purity_pct": 67, "it_sampled": 224, "sales_purity_pct": 79, "sales_sampled": 496, "hr_purity_pct": 88, "hr_sampled": 175, "legal_purity_pct": 79, "legal_sampled": 109, "medical_purity_pct": 53, "medical_sampled": 17, "ops_sealed_dropped": { "HR": 46, "Finance": 21, "Legal & Gov Affairs": 7 }, "ops_ga_yield_pct": 40, "ops_sampled": 1648, "csuite_sampled": 43, "csuite_execs": 10, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Brown-Forman Corporation", "short_name": "Brown-Forman", "ticker": "BF-B", "ownership": null, "employees": 4900, "revenue_usd_b": 3.928, "revenue_estimated": false, "zi_contacts": 3127, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2026-04-30)", "ga_core": { "point": 2401 }, "na_functions": [], "fn_counts": { "Finance": 350, "Sourcing": 184, "Facilities": 33, "Sales": 803, "Marketing": 571, "CEO Suite & BU Leaders": 115, "HR": 149, "Digital & Tech": 138, "Legal & Gov Affairs": 44, "Medical & EH&S": 14 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.6, "Sourcing": 7.7, "Facilities": 1.4, "Sales": 33.4, "Marketing": 23.8, "CEO Suite & BU Leaders": 4.8, "HR": 6.2, "Digital & Tech": 5.7, "Legal & Gov Affairs": 1.8, "Medical & EH&S": 0.6 }, "refinement": { "finance_purity_pct": 79, "finance_sampled": 426, "marketing_purity_pct": 90, "marketing_sampled": 594, "it_purity_pct": 91, "it_sampled": 142, "sales_purity_pct": 95, "sales_sampled": 600, "hr_purity_pct": 91, "hr_sampled": 159, "legal_purity_pct": 73, "legal_sampled": 60, "medical_purity_pct": 27, "medical_sampled": 11, "ops_sealed_dropped": { "Finance": 15, "HR": 18, "Legal & Gov Affairs": 1 }, "ops_ga_yield_pct": 54, "ops_sampled": 911, "csuite_sampled": 47, "csuite_execs": 2, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Primo Brands Corporation", "short_name": "Primo Brands", "ticker": "PRMB", "ownership": null, "employees": 12000, "revenue_usd_b": 6.664, "revenue_estimated": false, "zi_contacts": 5059, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 2288 }, "na_functions": [], "fn_counts": { "Finance": 377, "Sourcing": 213, "Facilities": 28, "Sales": 991, "Marketing": 116, "CEO Suite & BU Leaders": 176, "HR": 185, "Digital & Tech": 157, "Legal & Gov Affairs": 20, "Medical & EH&S": 25 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 16.5, "Sourcing": 9.3, "Facilities": 1.2, "Sales": 43.3, "Marketing": 5.1, "CEO Suite & BU Leaders": 7.7, "HR": 8.1, "Digital & Tech": 6.9, "Legal & Gov Affairs": 0.9, "Medical & EH&S": 1.1 }, "refinement": { "finance_purity_pct": 87, "finance_sampled": 410, "marketing_purity_pct": 41, "marketing_sampled": 276, "it_purity_pct": 80, "it_sampled": 189, "sales_purity_pct": 97, "sales_sampled": 636, "hr_purity_pct": 87, "hr_sampled": 206, "legal_purity_pct": 53, "legal_sampled": 36, "medical_purity_pct": 8, "medical_sampled": 12, "ops_sealed_dropped": { "Finance": 43, "HR": 28, "Legal & Gov Affairs": 1 }, "ops_ga_yield_pct": 24, "ops_sampled": 2878, "csuite_sampled": 26, "csuite_execs": 12, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "The Boston Beer Company, Inc.", "short_name": "Boston Beer", "ticker": "SAM", "ownership": null, "employees": 2736, "revenue_usd_b": 2.0873, "revenue_estimated": false, "zi_contacts": 2018, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-27)", "ga_core": { "point": 1229 }, "na_functions": [], "fn_counts": { "Finance": 84, "Sourcing": 94, "Facilities": 16, "Sales": 488, "Marketing": 239, "CEO Suite & BU Leaders": 152, "HR": 66, "Digital & Tech": 65, "Legal & Gov Affairs": 16, "Medical & EH&S": 9 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 6.8, "Sourcing": 7.6, "Facilities": 1.3, "Sales": 39.7, "Marketing": 19.4, "CEO Suite & BU Leaders": 12.4, "HR": 5.4, "Digital & Tech": 5.3, "Legal & Gov Affairs": 1.3, "Medical & EH&S": 0.7 }, "refinement": { "finance_purity_pct": 69, "finance_sampled": 115, "marketing_purity_pct": 88, "marketing_sampled": 222, "it_purity_pct": 68, "it_sampled": 90, "sales_purity_pct": 92, "sales_sampled": 433, "hr_purity_pct": 86, "hr_sampled": 72, "legal_purity_pct": 83, "legal_sampled": 18, "medical_purity_pct": 31, "medical_sampled": 13, "ops_sealed_dropped": { "Finance": 5, "HR": 13 }, "ops_ga_yield_pct": 39, "ops_sampled": 846, "csuite_sampled": 15, "csuite_execs": 2, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "Celsius Holdings, Inc.", "short_name": "Celsius", "ticker": "CELH", "ownership": null, "employees": 1497, "revenue_usd_b": 2.5153, "revenue_estimated": false, "zi_contacts": 915, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 844 }, "na_functions": [], "fn_counts": { "Finance": 77, "Sourcing": 24, "Sales": 312, "Marketing": 335, "CEO Suite & BU Leaders": 49, "HR": 21, "Digital & Tech": 18, "Legal & Gov Affairs": 8 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 9.1, "Sourcing": 2.8, "Sales": 37.0, "Marketing": 39.7, "CEO Suite & BU Leaders": 5.8, "HR": 2.5, "Digital & Tech": 2.1, "Legal & Gov Affairs": 0.9 }, "refinement": { "finance_purity_pct": 89, "finance_sampled": 85, "marketing_purity_pct": 96, "marketing_sampled": 317, "it_purity_pct": 74, "it_sampled": 19, "sales_purity_pct": 92, "sales_sampled": 296, "hr_purity_pct": 78, "hr_sampled": 27, "legal_purity_pct": 100, "legal_sampled": 8, "ops_sealed_dropped": { "Finance": 6, "HR": 2 }, "ops_ga_yield_pct": 79, "ops_sampled": 129, "csuite_sampled": 11, "csuite_execs": 7, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "The Vita Coco Company, Inc.", "short_name": "Vita Coco", "ticker": "COCO", "ownership": null, "employees": 336, "revenue_usd_b": 0.6098, "revenue_estimated": false, "zi_contacts": 413, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 312 }, "na_functions": [], "fn_counts": { "Finance": 52, "Sourcing": 26, "Sales": 100, "Marketing": 74, "CEO Suite & BU Leaders": 28, "HR": 17, "Digital & Tech": 10, "Legal & Gov Affairs": 5 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 16.7, "Sourcing": 8.3, "Sales": 32.1, "Marketing": 23.7, "CEO Suite & BU Leaders": 9.0, "HR": 5.4, "Digital & Tech": 3.2, "Legal & Gov Affairs": 1.6 }, "refinement": { "finance_purity_pct": 88, "finance_sampled": 58, "marketing_purity_pct": 89, "marketing_sampled": 73, "it_purity_pct": 64, "it_sampled": 11, "sales_purity_pct": 93, "sales_sampled": 91, "hr_purity_pct": 100, "hr_sampled": 16, "legal_purity_pct": 56, "legal_sampled": 9, "medical_purity_pct": 0, "medical_sampled": 1, "ops_sealed_dropped": { "HR": 1 }, "ops_ga_yield_pct": 50, "ops_sampled": 117, "csuite_sampled": 15, "csuite_execs": 4, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "zi_coverage_pct": 100 } }, { "name": "National Beverage Corp.", "short_name": "National Beverage", "ticker": "FIZZ", "ownership": null, "employees": 1677, "revenue_usd_b": 1.1806, "revenue_estimated": false, "zi_contacts": 318, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2026-05-02)", "ga_core": { "point": 171 }, "na_functions": [], "fn_counts": { "Finance": 37, "Sourcing": 4, "Facilities": 6, "Sales": 63, "Marketing": 20, "CEO Suite & BU Leaders": 12, "HR": 10, "Digital & Tech": 13, "Legal & Gov Affairs": 5, "Medical & EH&S": 1 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 21.6, "Sourcing": 2.3, "Facilities": 3.5, "Sales": 36.8, "Marketing": 11.7, "CEO Suite & BU Leaders": 7.0, "HR": 5.8, "Digital & Tech": 7.6, "Legal & Gov Affairs": 2.9 }, "refinement": { "finance_purity_pct": 90, "finance_sampled": 40, "marketing_purity_pct": 81, "marketing_sampled": 21, "it_purity_pct": 100, "it_sampled": 13, "sales_purity_pct": 94, "sales_sampled": 52, "hr_purity_pct": 100, "hr_sampled": 9, "legal_purity_pct": 83, "legal_sampled": 6, "medical_purity_pct": 0, "medical_sampled": 3, "ops_sealed_dropped": { "HR": 2, "Finance": 1 }, "ops_ga_yield_pct": 23, "ops_sampled": 144, "csuite_sampled": 5, "csuite_execs": 2, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "low_evidence": { "Medical & EH&S": 1 }, "zi_coverage_pct": 100 } }, { "name": "MGP Ingredients, Inc.", "short_name": "MGP Ingredients", "ticker": "MGPI", "ownership": null, "employees": 617, "revenue_usd_b": 0.5364, "revenue_estimated": false, "zi_contacts": 287, "li_employees": null, "li_slug": null, "employees_source": "filed full-time headcount via FMP company profile", "revenue_source": "FY filed income statement via FMP (period end 2025-12-31)", "ga_core": { "point": 128 }, "na_functions": [], "fn_counts": { "Finance": 23, "Sourcing": 11, "Facilities": 4, "Sales": 26, "Marketing": 6, "CEO Suite & BU Leaders": 25, "HR": 15, "Digital & Tech": 10, "Legal & Gov Affairs": 6, "Medical & EH&S": 2 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 18.0, "Sourcing": 8.6, "Facilities": 3.1, "Sales": 20.3, "Marketing": 4.7, "CEO Suite & BU Leaders": 19.5, "HR": 11.7, "Digital & Tech": 7.8, "Legal & Gov Affairs": 4.7 }, "refinement": { "finance_purity_pct": 66, "finance_sampled": 32, "marketing_purity_pct": 60, "marketing_sampled": 10, "it_purity_pct": 64, "it_sampled": 14, "sales_purity_pct": 86, "sales_sampled": 22, "hr_purity_pct": 83, "hr_sampled": 18, "legal_purity_pct": 83, "legal_sampled": 6, "medical_purity_pct": 0, "medical_sampled": 3, "ops_sealed_dropped": { "Finance": 1, "HR": 1 }, "ops_ga_yield_pct": 22, "ops_sampled": 144, "csuite_sampled": 9, "csuite_execs": 7, "sample_leverage": { "finance": 1.0, "marketing": 1.0, "it": 1.0, "sales": 1.0, "hr": 1.0, "legal": 1.0, "medical": 1.0, "operations": 1.0 }, "low_evidence": { "Medical & EH&S": 2 }, "zi_coverage_pct": 100 } } ], "function_stats": { "Finance": { "min_pct": 6.8, "min_company": "Boston Beer", "median_pct": 13.8, "max_pct": 21.6, "max_company": "National Beverage", "spread_x": 3.2 }, "Sourcing": { "min_pct": 2.3, "min_company": "National Beverage", "median_pct": 8.0, "max_pct": 12.1, "max_company": "Constellation", "spread_x": 5.3 }, "Facilities": { "min_pct": 1.2, "min_company": "Primo Brands", "median_pct": 2.6, "max_pct": 4.5, "max_company": "Coca-Cola Consolidated", "spread_x": 3.8 }, "Sales": { "min_pct": 20.3, "min_company": "MGP Ingredients", "median_pct": 35.8, "max_pct": 47.0, "max_company": "Coca-Cola Consolidated", "spread_x": 2.3 }, "Marketing": { "min_pct": 4.7, "min_company": "MGP Ingredients", "median_pct": 16.6, "max_pct": 39.7, "max_company": "Celsius", "spread_x": 8.4 }, "CEO Suite & BU Leaders": { "min_pct": 4.8, "min_company": "Brown-Forman", "median_pct": 8.4, "max_pct": 19.5, "max_company": "MGP Ingredients", "spread_x": 4.1 }, "HR": { "min_pct": 2.5, "min_company": "Celsius", "median_pct": 6.0, "max_pct": 11.7, "max_company": "MGP Ingredients", "spread_x": 4.7 }, "Digital & Tech": { "min_pct": 2.1, "min_company": "Celsius", "median_pct": 5.6, "max_pct": 7.8, "max_company": "MGP Ingredients", "spread_x": 3.7 }, "Legal & Gov Affairs": { "min_pct": 0.7, "min_company": "Coca-Cola Consolidated", "median_pct": 1.7, "max_pct": 4.7, "max_company": "MGP Ingredients", "spread_x": 6.7 }, "Medical & EH&S": { "min_pct": 0.6, "min_company": "Brown-Forman", "median_pct": 1.0, "max_pct": 1.6, "max_company": "Constellation", "spread_x": 2.7 } }, "headline": "Marketing runs from 4.7% of G&A at MGP Ingredients to 39.7% at Celsius \u2014 a 8.4\u00d7 spread, title-verified the same way for all 12 companies.", "withheld": [ "named-profile verification of every count (these are sampled-title splits)", "subsidiary / brand-entity coverage", "off-platform gross-up and confidence per cell", "sub-function detail (which Finance: FP&A vs controllership vs tax)" ], "provenance": "ESTIMATED \u2014 title-refined: ZI department tallies corrected by Haiku-classified job titles (sampled), anchored to public headcount and censused-industry ratios. Not a census." }