{ "cohort": "cpgbroad", "estimated": true, "refined": true, "reclass_pct": 33, "generated": "2026-07-16", "n_companies": 13, "profiles_verified": 16498, "profiles_label": "actual job titles classified behind these mix estimates", "method_note": "Estimate from observed public signals: real job titles, classified one by one, split the department buckets \u2014 recovering Sourcing and Facilities, removing procurement and plant roles mislabeled as Finance. Levels are the classified contacts we can actually observe (a floor \u2014 coverage varies by company); the function mix is the comparable read. A census verifies every person, adds subsidiaries and the off-platform population.", "core_functions": [ "Finance", "Sourcing", "Facilities", "Sales", "Marketing", "CEO Suite & BU Leaders", "HR", "Digital & Tech", "Legal & Gov Affairs", "Medical & EH&S" ], "companies": [ { "name": "Mondelez International", "short_name": "Mondelez", "ticker": "MDLZ", "ownership": null, "employees": 91000, "revenue_usd_b": 38.5, "zi_contacts": 61740, "li_employees": 49911, "li_slug": "mondelezinternational", "employees_source": "FY2025 10-K (FYE 2025-12-31): ~91,000 employees (10-K summary, TradingView/stocktitan)", "revenue_source": "FY2025 10-K net revenues ~$38.5B (sec.gov mdlz-20251231); note ZI shows $39.3B (non-10-K basis)", "ga_core": { "point": 19276 }, "fn_counts": { "Finance": 2371, "Sourcing": 2353, "Facilities": 303, "Sales": 7743, "Marketing": 1871, "CEO Suite & BU Leaders": 1409, "HR": 1868, "Digital & Tech": 631, "Legal & Gov Affairs": 384, "Medical & EH&S": 343 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 12.3, "Sourcing": 12.2, "Facilities": 1.6, "Sales": 40.2, "Marketing": 9.7, "CEO Suite & BU Leaders": 7.3, "HR": 9.7, "Digital & Tech": 3.3, "Legal & Gov Affairs": 2.0, "Medical & EH&S": 1.8 }, "refinement": { "staleness_haircut_pct": 17, "finance_purity_pct": 59, "finance_sampled": 300, "marketing_purity_pct": 70, "marketing_sampled": 200, "it_purity_pct": 59, "it_sampled": 200, "sales_purity_pct": 96, "sales_sampled": 200, "hr_purity_pct": 92, "hr_sampled": 200, "ops_ga_yield_pct": 36, "ops_sampled": 200 } }, { "name": "The Kraft Heinz Company", "short_name": "Kraft Heinz", "ticker": "KHC", "ownership": null, "employees": 35000, "revenue_usd_b": 25.0, "zi_contacts": 35702, "li_employees": 28905, "li_slug": "the-kraft-heinz-company", "employees_source": "10-K FY2025 (FYE 2025-12-27): ~35,000 employees across 40 countries", "revenue_source": "10-K FY2025 net sales ~$25.0B (sec.gov khc-20251227)", "ga_core": { "point": 16510 }, "fn_counts": { "Finance": 2396, "Sourcing": 2003, "Facilities": 307, "Sales": 4749, "Marketing": 2024, "CEO Suite & BU Leaders": 1381, "HR": 1784, "Digital & Tech": 1018, "Legal & Gov Affairs": 450, "Medical & EH&S": 398 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.5, "Sourcing": 12.1, "Facilities": 1.9, "Sales": 28.8, "Marketing": 12.3, "CEO Suite & BU Leaders": 8.4, "HR": 10.8, "Digital & Tech": 6.2, "Legal & Gov Affairs": 2.7, "Medical & EH&S": 2.4 }, "refinement": { "staleness_haircut_pct": 13, "finance_purity_pct": 65, "finance_sampled": 299, "marketing_purity_pct": 66, "marketing_sampled": 200, "it_purity_pct": 72, "it_sampled": 200, "sales_purity_pct": 94, "sales_sampled": 200, "hr_purity_pct": 88, "hr_sampled": 200, "ops_ga_yield_pct": 26, "ops_sampled": 199 } }, { "name": "General Mills", "short_name": "General Mills", "ticker": "GIS", "ownership": null, "employees": 33000, "revenue_usd_b": 18.4, "zi_contacts": 22341, "li_employees": 25460, "li_slug": "general-mills", "employees_source": "FY2025 10-K (FY2026 count not yet extracted)", "revenue_source": "FY2026 (FYE 2026-05, 53 weeks) net sales $18.4B, down 5%; investors.generalmills.com Q4 FY26 release", "ga_core": { "point": 12691 }, "fn_counts": { "Finance": 1742, "Sourcing": 1530, "Facilities": 163, "Sales": 2609, "Marketing": 2244, "CEO Suite & BU Leaders": 1425, "HR": 994, "Digital & Tech": 1393, "Legal & Gov Affairs": 366, "Medical & EH&S": 225 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.7, "Sourcing": 12.1, "Facilities": 1.3, "Sales": 20.6, "Marketing": 17.7, "CEO Suite & BU Leaders": 11.2, "HR": 7.8, "Digital & Tech": 11.0, "Legal & Gov Affairs": 2.9, "Medical & EH&S": 1.8 }, "refinement": { "finance_purity_pct": 68, "finance_sampled": 300, "marketing_purity_pct": 80, "marketing_sampled": 200, "it_purity_pct": 77, "it_sampled": 200, "sales_purity_pct": 93, "sales_sampled": 200, "hr_purity_pct": 84, "hr_sampled": 200, "ops_ga_yield_pct": 29, "ops_sampled": 200 } }, { "name": "The Hershey Company", "short_name": "Hershey", "ticker": "HSY", "ownership": null, "employees": 20000, "revenue_usd_b": 11.693, "zi_contacts": 25, "li_employees": 11148, "li_slug": "the-hershey-company", "employees_source": "FY2024 10-K (18,540 FT + 1,490 PT)", "revenue_source": "FY2025 (FYE 2025-12-31) net sales $11.693B, +4.4%; Q4/FY25 release prnewswire 2026-02-05", "ga_core": { "point": 6525 }, "fn_counts": { "Finance": 739, "Sourcing": 842, "Facilities": 93, "Sales": 2290, "Marketing": 833, "CEO Suite & BU Leaders": 493, "HR": 561, "Digital & Tech": 340, "Legal & Gov Affairs": 194, "Medical & EH&S": 140 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 11.3, "Sourcing": 12.9, "Facilities": 1.4, "Sales": 35.1, "Marketing": 12.8, "CEO Suite & BU Leaders": 7.6, "HR": 8.6, "Digital & Tech": 5.2, "Legal & Gov Affairs": 3.0, "Medical & EH&S": 2.1 }, "refinement": { "finance_purity_pct": 65, "finance_sampled": 300, "marketing_purity_pct": 66, "marketing_sampled": 200, "it_purity_pct": 68, "it_sampled": 200, "sales_purity_pct": 94, "sales_sampled": 200, "hr_purity_pct": 92, "hr_sampled": 200, "ops_ga_yield_pct": 44, "ops_sampled": 200 } }, { "name": "International Flavors & Fragrances", "short_name": "IFF", "ticker": "IFF", "ownership": null, "employees": 21500, "revenue_usd_b": 10.89, "zi_contacts": 15839, "li_employees": 15241, "li_slug": "iff", "employees_source": "FY2025 10-K (FYE 2025-12-31): ~21,500 employees worldwide (~5,500 US)", "revenue_source": "FY2025 sales $10.89B, -5% vs $11.48B FY2024 (Q4/FY25 release 2026-02-11, ir.iff.com)", "ga_core": { "point": 6334 }, "fn_counts": { "Finance": 975, "Sourcing": 764, "Facilities": 215, "Sales": 1679, "Marketing": 382, "CEO Suite & BU Leaders": 562, "HR": 494, "Digital & Tech": 693, "Legal & Gov Affairs": 278, "Medical & EH&S": 292 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 15.4, "Sourcing": 12.1, "Facilities": 3.4, "Sales": 26.5, "Marketing": 6.0, "CEO Suite & BU Leaders": 8.9, "HR": 7.8, "Digital & Tech": 10.9, "Legal & Gov Affairs": 4.4, "Medical & EH&S": 4.6 }, "refinement": { "staleness_haircut_pct": 4, "finance_purity_pct": 61, "finance_sampled": 300, "marketing_purity_pct": 63, "marketing_sampled": 200, "it_purity_pct": 64, "it_sampled": 200, "sales_purity_pct": 92, "sales_sampled": 200, "hr_purity_pct": 48, "hr_sampled": 200, "ops_ga_yield_pct": 28, "ops_sampled": 200 } }, { "name": "McCormick & Company", "short_name": "McCormick", "ticker": "MKC", "ownership": null, "employees": 14100, "revenue_usd_b": 6.8403, "zi_contacts": 1, "li_employees": 9192, "li_slug": "mccormick", "employees_source": "FY2025 10-K (FYE 2025-11-30): ~14,100 full-time employees worldwide", "revenue_source": "FY2025 net sales $6,840.3M, +1.7%; FY25 results release (prnewswire/ir.mccormick.com)", "ga_core": { "point": 4511 }, "fn_counts": { "Finance": 635, "Sourcing": 902, "Facilities": 87, "Sales": 952, "Marketing": 510, "CEO Suite & BU Leaders": 301, "HR": 459, "Digital & Tech": 402, "Legal & Gov Affairs": 185, "Medical & EH&S": 78 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.1, "Sourcing": 20.0, "Facilities": 1.9, "Sales": 21.1, "Marketing": 11.3, "CEO Suite & BU Leaders": 6.7, "HR": 10.2, "Digital & Tech": 8.9, "Legal & Gov Affairs": 4.1, "Medical & EH&S": 1.7 }, "refinement": { "finance_purity_pct": 51, "finance_sampled": 300, "marketing_purity_pct": 60, "marketing_sampled": 200, "it_purity_pct": 76, "it_sampled": 200, "sales_purity_pct": 92, "sales_sampled": 200, "hr_purity_pct": 90, "hr_sampled": 183, "ops_ga_yield_pct": 32, "ops_sampled": 200 } }, { "name": "The Clorox Company", "short_name": "Clorox", "ticker": "CLX", "ownership": null, "employees": 7600, "revenue_usd_b": 7.1, "zi_contacts": 10449, "li_employees": 8158, "li_slug": "the-clorox-company", "employees_source": "FY2025 10-K (FYE 2025-06-30): ~7,600 employees worldwide", "revenue_source": "FY2025 10-K net sales $7.1B (sec.gov clx-20250630); FY2026 (FYE 2026-06-30) results not yet reported as of 2026-07-16", "ga_core": { "point": 4393 }, "fn_counts": { "Finance": 830, "Sourcing": 699, "Facilities": 81, "Sales": 890, "Marketing": 579, "CEO Suite & BU Leaders": 328, "HR": 408, "Digital & Tech": 328, "Legal & Gov Affairs": 139, "Medical & EH&S": 111 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 18.9, "Sourcing": 15.9, "Facilities": 1.8, "Sales": 20.3, "Marketing": 13.2, "CEO Suite & BU Leaders": 7.5, "HR": 9.3, "Digital & Tech": 7.5, "Legal & Gov Affairs": 3.2, "Medical & EH&S": 2.5 }, "refinement": { "staleness_haircut_pct": 18, "finance_purity_pct": 67, "finance_sampled": 300, "marketing_purity_pct": 78, "marketing_sampled": 200, "it_purity_pct": 72, "it_sampled": 200, "sales_purity_pct": 94, "sales_sampled": 200, "hr_purity_pct": 84, "hr_sampled": 200, "ops_ga_yield_pct": 36, "ops_sampled": 200 } }, { "name": "The Campbell's Company", "short_name": "Campbell's", "ticker": "CPB", "ownership": null, "employees": 13700, "revenue_usd_b": 10.253, "zi_contacts": 1632, "li_employees": 10124, "li_slug": "the-campbells-company", "employees_source": "FY2025 10-K (FYE 2025-08-03): ~13,700 employees", "revenue_source": "FY2025 10-K net sales $10.253B, +6% (Sovos Brands acquisition + 53rd week); sec.gov cpb-20250803", "ga_core": { "point": 3674 }, "fn_counts": { "Finance": 460, "Sourcing": 445, "Facilities": 56, "Sales": 799, "Marketing": 590, "CEO Suite & BU Leaders": 412, "HR": 428, "Digital & Tech": 283, "Legal & Gov Affairs": 154, "Medical & EH&S": 47 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 12.5, "Sourcing": 12.1, "Facilities": 1.5, "Sales": 21.8, "Marketing": 16.1, "CEO Suite & BU Leaders": 11.2, "HR": 11.6, "Digital & Tech": 7.7, "Legal & Gov Affairs": 4.2, "Medical & EH&S": 1.3 }, "refinement": { "finance_purity_pct": 65, "finance_sampled": 300, "marketing_purity_pct": 62, "marketing_sampled": 200, "it_purity_pct": 74, "it_sampled": 200, "sales_purity_pct": 88, "sales_sampled": 200, "hr_purity_pct": 92, "hr_sampled": 200, "ops_ga_yield_pct": 26, "ops_sampled": 200 } }, { "name": "Conagra Brands", "short_name": "Conagra", "ticker": "CAG", "ownership": null, "employees": 17400, "revenue_usd_b": 11.28, "zi_contacts": 12600, "li_employees": 7873, "li_slug": "conagra-brands", "employees_source": "FY2026 10-K (May 31, 2026)", "revenue_source": "FY2026 (FYE 2026-05-31) net sales $11.3B, -2.9%; Q4/FY26 release 2026-07-15 (prnewswire/SEC 8-K)", "ga_core": { "point": 3618 }, "fn_counts": { "Finance": 540, "Sourcing": 715, "Facilities": 25, "Sales": 682, "Marketing": 361, "CEO Suite & BU Leaders": 346, "HR": 441, "Digital & Tech": 323, "Legal & Gov Affairs": 91, "Medical & EH&S": 94 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.9, "Sourcing": 19.8, "Facilities": 0.7, "Sales": 18.9, "Marketing": 10.0, "CEO Suite & BU Leaders": 9.6, "HR": 12.2, "Digital & Tech": 8.9, "Legal & Gov Affairs": 2.5, "Medical & EH&S": 2.6 }, "refinement": { "staleness_haircut_pct": 37, "finance_purity_pct": 59, "finance_sampled": 300, "marketing_purity_pct": 59, "marketing_sampled": 200, "it_purity_pct": 84, "it_sampled": 200, "sales_purity_pct": 89, "sales_sampled": 200, "hr_purity_pct": 86, "hr_sampled": 200, "ops_ga_yield_pct": 21, "ops_sampled": 196 } }, { "name": "Hormel Foods", "short_name": "Hormel", "ticker": "HRL", "ownership": null, "employees": 20000, "revenue_usd_b": 12.1, "zi_contacts": 5356, "li_employees": 4846, "li_slug": "hormel-foods", "employees_source": "FY2025 10-K (FYE 2025-10-26): ~20,000 active employees, >90% in US", "revenue_source": "FY2025 10-K net sales $12.1B (sec.gov hrl-20251026)", "ga_core": { "point": 3253 }, "fn_counts": { "Finance": 440, "Sourcing": 253, "Facilities": 66, "Sales": 1029, "Marketing": 377, "CEO Suite & BU Leaders": 303, "HR": 387, "Digital & Tech": 270, "Legal & Gov Affairs": 87, "Medical & EH&S": 41 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 13.5, "Sourcing": 7.8, "Facilities": 2.0, "Sales": 31.6, "Marketing": 11.6, "CEO Suite & BU Leaders": 9.3, "HR": 11.9, "Digital & Tech": 8.3, "Legal & Gov Affairs": 2.7, "Medical & EH&S": 1.3 }, "refinement": { "finance_purity_pct": 69, "finance_sampled": 300, "marketing_purity_pct": 58, "marketing_sampled": 200, "it_purity_pct": 87, "it_sampled": 194, "sales_purity_pct": 94, "sales_sampled": 200, "hr_purity_pct": 91, "hr_sampled": 153, "ops_ga_yield_pct": 26, "ops_sampled": 200 } }, { "name": "Ingredion", "short_name": "Ingredion", "ticker": "INGR", "ownership": null, "employees": 11200, "revenue_usd_b": 7.2, "zi_contacts": 7733, "li_employees": 8469, "li_slug": "ingredion-incorporated", "employees_source": "FY2025 10-K (FYE 2025-12-31): ~11,200 employees worldwide (stocktitan 10-K summary)", "revenue_source": "FY2025 net sales ~$7.2B; FY25 Q4/full-year release (globenewswire 2026-02-03) and 10-K", "ga_core": { "point": 3241 }, "fn_counts": { "Finance": 748, "Sourcing": 366, "Facilities": 64, "Sales": 695, "Marketing": 174, "CEO Suite & BU Leaders": 208, "HR": 447, "Digital & Tech": 234, "Legal & Gov Affairs": 169, "Medical & EH&S": 136 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 23.1, "Sourcing": 11.3, "Facilities": 2.0, "Sales": 21.5, "Marketing": 5.4, "CEO Suite & BU Leaders": 6.4, "HR": 13.8, "Digital & Tech": 7.2, "Legal & Gov Affairs": 5.2, "Medical & EH&S": 4.2 }, "refinement": { "finance_purity_pct": 68, "finance_sampled": 300, "marketing_purity_pct": 65, "marketing_sampled": 158, "it_purity_pct": 47, "it_sampled": 184, "sales_purity_pct": 91, "sales_sampled": 200, "hr_purity_pct": 90, "hr_sampled": 200, "ops_ga_yield_pct": 19, "ops_sampled": 200 } }, { "name": "The J.M. Smucker Company", "short_name": "J.M. Smucker", "ticker": "SJM", "ownership": null, "employees": 8000, "revenue_usd_b": 9.1, "zi_contacts": 5453, "li_employees": 5498, "li_slug": "the-jm-smucker-co", "employees_source": "company IR statement (over 8,000); FY26 10-K count not extracted", "revenue_source": "FY2026 (FYE 2026-04-30) net sales $9.1B, +4%; Q4/FY26 release 2026-06-09 (prnewswire/investors.jmsmucker.com)", "ga_core": { "point": 3109 }, "fn_counts": { "Finance": 571, "Sourcing": 287, "Facilities": 56, "Sales": 650, "Marketing": 540, "CEO Suite & BU Leaders": 240, "HR": 286, "Digital & Tech": 311, "Legal & Gov Affairs": 99, "Medical & EH&S": 69 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 18.4, "Sourcing": 9.2, "Facilities": 1.8, "Sales": 20.9, "Marketing": 17.4, "CEO Suite & BU Leaders": 7.7, "HR": 9.2, "Digital & Tech": 10.0, "Legal & Gov Affairs": 3.2, "Medical & EH&S": 2.2 }, "refinement": { "finance_purity_pct": 67, "finance_sampled": 300, "marketing_purity_pct": 74, "marketing_sampled": 200, "it_purity_pct": 77, "it_sampled": 200, "sales_purity_pct": 90, "sales_sampled": 200, "hr_purity_pct": 81, "hr_sampled": 181, "ops_ga_yield_pct": 23, "ops_sampled": 200 } }, { "name": "Church & Dwight", "short_name": "Church & Dwight", "ticker": "CHD", "ownership": null, "employees": 5550, "revenue_usd_b": 6.2032, "zi_contacts": 5425, "li_employees": 5658, "li_slug": "church-dwight-co-inc", "employees_source": "FY2025 filings-derived (stockanalysis.com citing 10-K, as of 2025-12-31): 5,550 employees", "revenue_source": "FY2025 net sales $6,203.2M, +1.6%; Q4/FY25 release (investor.churchdwight.com, 2026-01-30)", "ga_core": { "point": 2435 }, "fn_counts": { "Finance": 360, "Sourcing": 322, "Facilities": 39, "Sales": 492, "Marketing": 369, "CEO Suite & BU Leaders": 169, "HR": 162, "Digital & Tech": 300, "Legal & Gov Affairs": 112, "Medical & EH&S": 110 }, "ga_per_1k_employees": null, "mix_pct": { "Finance": 14.8, "Sourcing": 13.2, "Facilities": 1.6, "Sales": 20.2, "Marketing": 15.2, "CEO Suite & BU Leaders": 6.9, "HR": 6.7, "Digital & Tech": 12.3, "Legal & Gov Affairs": 4.6, "Medical & EH&S": 4.5 }, "refinement": { "finance_purity_pct": 69, "finance_sampled": 217, "marketing_purity_pct": 80, "marketing_sampled": 200, "it_purity_pct": 71, "it_sampled": 164, "sales_purity_pct": 89, "sales_sampled": 172, "hr_purity_pct": 86, "hr_sampled": 98, "ops_ga_yield_pct": 26, "ops_sampled": 200 } } ], "function_stats": { "Finance": { "min_pct": 11.3, "min_company": "Hershey", "median_pct": 14.5, "max_pct": 23.1, "max_company": "Ingredion", "spread_x": 2.0 }, "Sourcing": { "min_pct": 7.8, "min_company": "Hormel", "median_pct": 12.1, "max_pct": 20.0, "max_company": "McCormick", "spread_x": 2.6 }, "Facilities": { "min_pct": 0.7, "min_company": "Conagra", "median_pct": 1.8, "max_pct": 3.4, "max_company": "IFF", "spread_x": 4.9 }, "Sales": { "min_pct": 18.9, "min_company": "Conagra", "median_pct": 21.5, "max_pct": 40.2, "max_company": "Mondelez", "spread_x": 2.1 }, "Marketing": { "min_pct": 5.4, "min_company": "Ingredion", "median_pct": 12.3, "max_pct": 17.7, "max_company": "General Mills", "spread_x": 3.3 }, "CEO Suite & BU Leaders": { "min_pct": 6.4, "min_company": "Ingredion", "median_pct": 7.7, "max_pct": 11.2, "max_company": "General Mills", "spread_x": 1.7 }, "HR": { "min_pct": 6.7, "min_company": "Church & Dwight", "median_pct": 9.7, "max_pct": 13.8, "max_company": "Ingredion", "spread_x": 2.1 }, "Digital & Tech": { "min_pct": 3.3, "min_company": "Mondelez", "median_pct": 8.3, "max_pct": 12.3, "max_company": "Church & Dwight", "spread_x": 3.7 }, "Legal & Gov Affairs": { "min_pct": 2.0, "min_company": "Mondelez", "median_pct": 3.2, "max_pct": 5.2, "max_company": "Ingredion", "spread_x": 2.6 }, "Medical & EH&S": { "min_pct": 1.3, "min_company": "Campbell's", "median_pct": 2.2, "max_pct": 4.6, "max_company": "IFF", "spread_x": 3.5 } }, "headline": "Digital & Tech runs from 3.3% of G&A at Mondelez to 12.3% at Church & Dwight \u2014 a 3.7\u00d7 spread, title-verified the same way for all 13 companies.", "withheld": [ "named-profile verification of every count (these are sampled-title splits)", "subsidiary / brand-entity coverage", "off-platform gross-up and confidence per cell", "sub-function detail (which Finance: FP&A vs controllership vs tax)" ], "provenance": "ESTIMATED \u2014 title-refined: ZI department tallies corrected by Haiku-classified job titles (sampled), anchored to public headcount and censused-industry ratios. Not a census." }