{
 "cohort": "toys",
 "estimated": true,
 "refined": true,
 "reclass_pct": 38,
 "generated": "2026-08-11",
 "n_companies": 9,
 "profiles_verified": 15736,
 "profiles_label": "actual job titles classified behind these mix estimates",
 "method_note": "Estimate from observed public signals: real job titles, classified one by one, split the department buckets \u2014 recovering Sourcing and Facilities, removing procurement and plant roles mislabeled as Finance. Levels are the classified contacts we can actually observe (a floor \u2014 coverage varies by company); the function mix is the comparable read. A census verifies every person, adds subsidiaries and the off-platform population.",
 "core_functions": [
  "Finance",
  "Sourcing",
  "Facilities",
  "Sales",
  "Marketing",
  "CEO Suite & BU Leaders",
  "HR",
  "Digital & Tech",
  "Legal & Gov Affairs",
  "Medical & EH&S",
  "Licensing & Franchise"
 ],
 "companies": [
  {
   "name": "Mattel, Inc.",
   "short_name": "Mattel",
   "ticker": "MAT",
   "ownership": null,
   "employees": 31000,
   "revenue_usd_b": 5.348,
   "zi_contacts": 13567,
   "li_employees": 12819,
   "li_slug": "mattel",
   "employees_source": "ZoomInfo firmographic, consistent with Mattel FY2025 10-K (~31,000)",
   "revenue_source": "FY2025 filed income statement via FMP (period end 2025-12-31)",
   "ga_core": {
    "point": 7272
   },
   "fn_counts": {
    "Finance": 902,
    "Sourcing": 857,
    "Facilities": 245,
    "Sales": 1198,
    "Marketing": 2035,
    "CEO Suite & BU Leaders": 536,
    "HR": 503,
    "Digital & Tech": 566,
    "Legal & Gov Affairs": 189,
    "Medical & EH&S": 77,
    "Licensing & Franchise": 164
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 12.4,
    "Sourcing": 11.8,
    "Facilities": 3.4,
    "Sales": 16.5,
    "Marketing": 28.0,
    "CEO Suite & BU Leaders": 7.4,
    "HR": 6.9,
    "Digital & Tech": 7.8,
    "Legal & Gov Affairs": 2.6,
    "Medical & EH&S": 1.1,
    "Licensing & Franchise": 2.3
   },
   "refinement": {
    "staleness_haircut_pct": 6,
    "finance_purity_pct": 67,
    "finance_sampled": 624,
    "marketing_purity_pct": 79,
    "marketing_sampled": 1129,
    "it_purity_pct": 77,
    "it_sampled": 345,
    "sales_purity_pct": 76,
    "sales_sampled": 556,
    "hr_purity_pct": 89,
    "hr_sampled": 305,
    "legal_purity_pct": 56,
    "legal_sampled": 160,
    "medical_purity_pct": 33,
    "medical_sampled": 24,
    "ops_ga_yield_pct": 42,
    "ops_sampled": 2344,
    "zi_coverage_pct": 50
   }
  },
  {
   "name": "The LEGO Group",
   "short_name": "LEGO",
   "ticker": "private",
   "ownership": null,
   "employees": 33000,
   "revenue_usd_b": null,
   "zi_contacts": 11660,
   "li_employees": null,
   "li_slug": "lego-group",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "ZoomInfo firmographic; LEGO reports in DKK and files no US statement, so not filing-verified",
   "ga_core": {
    "point": 6545
   },
   "fn_counts": {
    "Finance": 647,
    "Sourcing": 1011,
    "Facilities": 116,
    "Sales": 1305,
    "Marketing": 1803,
    "CEO Suite & BU Leaders": 466,
    "HR": 544,
    "Digital & Tech": 332,
    "Legal & Gov Affairs": 186,
    "Medical & EH&S": 102,
    "Licensing & Franchise": 33
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 9.9,
    "Sourcing": 15.4,
    "Facilities": 1.8,
    "Sales": 19.9,
    "Marketing": 27.6,
    "CEO Suite & BU Leaders": 7.1,
    "HR": 8.3,
    "Digital & Tech": 5.1,
    "Legal & Gov Affairs": 2.8,
    "Medical & EH&S": 1.6,
    "Licensing & Franchise": 0.5
   },
   "refinement": {
    "finance_purity_pct": 61,
    "finance_sampled": 190,
    "marketing_purity_pct": 67,
    "marketing_sampled": 449,
    "it_purity_pct": 64,
    "it_sampled": 72,
    "sales_purity_pct": 64,
    "sales_sampled": 336,
    "hr_purity_pct": 86,
    "hr_sampled": 136,
    "legal_purity_pct": 73,
    "legal_sampled": 26,
    "medical_purity_pct": 83,
    "medical_sampled": 6,
    "ops_ga_yield_pct": 33,
    "ops_sampled": 1395,
    "zi_coverage_pct": 25
   }
  },
  {
   "name": "Hasbro, Inc.",
   "short_name": "Hasbro",
   "ticker": "HAS",
   "ownership": null,
   "employees": 4520,
   "revenue_usd_b": 4.701,
   "zi_contacts": 4282,
   "li_employees": 8287,
   "li_slug": "hasbro",
   "employees_source": "ZoomInfo firmographic on the canonical record",
   "revenue_source": "FY2025 filed income statement via FMP (period end 2025-12-28)",
   "ga_core": {
    "point": 4340
   },
   "fn_counts": {
    "Finance": 499,
    "Sourcing": 460,
    "Facilities": 84,
    "Sales": 564,
    "Marketing": 1451,
    "CEO Suite & BU Leaders": 259,
    "HR": 230,
    "Digital & Tech": 509,
    "Legal & Gov Affairs": 150,
    "Medical & EH&S": 19,
    "Licensing & Franchise": 115
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 11.5,
    "Sourcing": 10.6,
    "Facilities": 1.9,
    "Sales": 13.0,
    "Marketing": 33.4,
    "CEO Suite & BU Leaders": 6.0,
    "HR": 5.3,
    "Digital & Tech": 11.7,
    "Legal & Gov Affairs": 3.5,
    "Medical & EH&S": 0.4,
    "Licensing & Franchise": 2.6
   },
   "refinement": {
    "finance_purity_pct": 70,
    "finance_sampled": 369,
    "marketing_purity_pct": 83,
    "marketing_sampled": 902,
    "it_purity_pct": 93,
    "it_sampled": 271,
    "sales_purity_pct": 63,
    "sales_sampled": 484,
    "hr_purity_pct": 89,
    "hr_sampled": 84,
    "legal_purity_pct": 62,
    "legal_sampled": 37,
    "medical_purity_pct": 7,
    "medical_sampled": 30,
    "ops_ga_yield_pct": 53,
    "ops_sampled": 1037,
    "zi_coverage_pct": 58
   }
  },
  {
   "name": "Spin Master Corp.",
   "short_name": "Spin Master",
   "ticker": "TOY.TO",
   "ownership": null,
   "employees": 3000,
   "revenue_usd_b": null,
   "zi_contacts": 2721,
   "li_employees": 3174,
   "li_slug": "spin-master-ltd-",
   "employees_source": "ZoomInfo firmographic; company states 2,500+ globally",
   "revenue_source": "ZoomInfo firmographic; TSX filer, not in the US filing set used for this cohort",
   "ga_core": {
    "point": 2091
   },
   "fn_counts": {
    "Finance": 257,
    "Sourcing": 242,
    "Facilities": 30,
    "Sales": 400,
    "Marketing": 737,
    "CEO Suite & BU Leaders": 103,
    "HR": 87,
    "Digital & Tech": 145,
    "Legal & Gov Affairs": 52,
    "Licensing & Franchise": 38
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 12.3,
    "Sourcing": 11.6,
    "Facilities": 1.5,
    "Sales": 19.1,
    "Marketing": 35.2,
    "CEO Suite & BU Leaders": 4.9,
    "HR": 4.2,
    "Digital & Tech": 6.9,
    "Legal & Gov Affairs": 2.5,
    "Licensing & Franchise": 1.8
   },
   "refinement": {
    "finance_purity_pct": 75,
    "finance_sampled": 170,
    "marketing_purity_pct": 79,
    "marketing_sampled": 359,
    "it_purity_pct": 82,
    "it_sampled": 88,
    "sales_purity_pct": 89,
    "sales_sampled": 161,
    "hr_purity_pct": 89,
    "hr_sampled": 46,
    "legal_purity_pct": 76,
    "legal_sampled": 17,
    "medical_purity_pct": 0,
    "medical_sampled": 1,
    "ops_ga_yield_pct": 48,
    "ops_sampled": 483,
    "zi_coverage_pct": 51
   }
  },
  {
   "name": "MGA Entertainment, Inc.",
   "short_name": "MGA Entertainment",
   "ticker": "private",
   "ownership": null,
   "employees": 1200,
   "revenue_usd_b": null,
   "zi_contacts": 1519,
   "li_employees": 1412,
   "li_slug": "mga-entertainment",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "ZoomInfo firmographic; private, no filing",
   "ga_core": {
    "point": 934
   },
   "fn_counts": {
    "Finance": 126,
    "Sourcing": 108,
    "Facilities": 25,
    "Sales": 177,
    "Marketing": 282,
    "CEO Suite & BU Leaders": 69,
    "HR": 38,
    "Digital & Tech": 56,
    "Legal & Gov Affairs": 37,
    "Licensing & Franchise": 16
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 13.5,
    "Sourcing": 11.5,
    "Facilities": 2.7,
    "Sales": 19.0,
    "Marketing": 30.2,
    "CEO Suite & BU Leaders": 7.4,
    "HR": 4.1,
    "Digital & Tech": 6.0,
    "Legal & Gov Affairs": 4.0,
    "Licensing & Franchise": 1.7
   },
   "refinement": {
    "staleness_haircut_pct": 7,
    "finance_purity_pct": 74,
    "finance_sampled": 66,
    "marketing_purity_pct": 82,
    "marketing_sampled": 194,
    "it_purity_pct": 76,
    "it_sampled": 21,
    "sales_purity_pct": 91,
    "sales_sampled": 78,
    "hr_purity_pct": 86,
    "hr_sampled": 21,
    "legal_purity_pct": 100,
    "legal_sampled": 5,
    "medical_purity_pct": 0,
    "medical_sampled": 14,
    "ops_ga_yield_pct": 32,
    "ops_sampled": 332,
    "zi_coverage_pct": 50
   }
  },
  {
   "name": "The Pok\u00e9mon Company International",
   "short_name": "Pok\u00e9mon",
   "ticker": "private",
   "ownership": null,
   "employees": 2663,
   "revenue_usd_b": null,
   "zi_contacts": 1014,
   "li_employees": null,
   "li_slug": "pokemon",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "ZoomInfo firmographic; private joint venture, no filing",
   "ga_core": {
    "point": 916
   },
   "fn_counts": {
    "Finance": 65,
    "Sourcing": 34,
    "Facilities": 14,
    "Sales": 67,
    "Marketing": 438,
    "CEO Suite & BU Leaders": 43,
    "HR": 53,
    "Digital & Tech": 116,
    "Legal & Gov Affairs": 50,
    "Medical & EH&S": 3,
    "Licensing & Franchise": 33
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 7.1,
    "Sourcing": 3.7,
    "Facilities": 1.6,
    "Sales": 7.3,
    "Marketing": 47.8,
    "CEO Suite & BU Leaders": 4.7,
    "HR": 5.8,
    "Digital & Tech": 12.7,
    "Legal & Gov Affairs": 5.5,
    "Licensing & Franchise": 3.6
   },
   "refinement": {
    "finance_purity_pct": 77,
    "finance_sampled": 22,
    "marketing_purity_pct": 87,
    "marketing_sampled": 247,
    "it_purity_pct": 94,
    "it_sampled": 79,
    "sales_purity_pct": 74,
    "sales_sampled": 23,
    "hr_purity_pct": 77,
    "hr_sampled": 39,
    "legal_purity_pct": 69,
    "legal_sampled": 29,
    "medical_purity_pct": 0,
    "medical_sampled": 2,
    "ops_ga_yield_pct": 39,
    "ops_sampled": 271,
    "low_evidence": {
     "Medical & EH&S": 2
    },
    "zi_coverage_pct": 62
   }
  },
  {
   "name": "JAKKS Pacific, Inc.",
   "short_name": "JAKKS Pacific",
   "ticker": "JAKK",
   "ownership": null,
   "employees": 652,
   "revenue_usd_b": 0.571,
   "zi_contacts": 1116,
   "li_employees": 1206,
   "li_slug": "jakks-pacific",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "FY2025 filed income statement via FMP (period end 2025-12-31)",
   "ga_core": {
    "point": 795
   },
   "fn_counts": {
    "Finance": 104,
    "Sourcing": 65,
    "Facilities": 12,
    "Sales": 146,
    "Marketing": 294,
    "CEO Suite & BU Leaders": 42,
    "HR": 44,
    "Digital & Tech": 72,
    "Legal & Gov Affairs": 10,
    "Medical & EH&S": 2,
    "Licensing & Franchise": 4
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 13.0,
    "Sourcing": 8.2,
    "Facilities": 1.5,
    "Sales": 18.3,
    "Marketing": 37.0,
    "CEO Suite & BU Leaders": 5.3,
    "HR": 5.6,
    "Digital & Tech": 9.1
   },
   "refinement": {
    "finance_purity_pct": 83,
    "finance_sampled": 60,
    "marketing_purity_pct": 75,
    "marketing_sampled": 161,
    "it_purity_pct": 89,
    "it_sampled": 18,
    "sales_purity_pct": 91,
    "sales_sampled": 34,
    "hr_purity_pct": 83,
    "hr_sampled": 18,
    "legal_purity_pct": 33,
    "legal_sampled": 3,
    "medical_purity_pct": 0,
    "medical_sampled": 18,
    "ops_ga_yield_pct": 30,
    "ops_sampled": 186,
    "low_evidence": {
     "Legal & Gov Affairs": 1,
     "Licensing & Franchise": 2,
     "Medical & EH&S": 1
    },
    "zi_coverage_pct": 44
   }
  },
  {
   "name": "Crayola LLC",
   "short_name": "Crayola",
   "ticker": "private",
   "ownership": null,
   "employees": 2464,
   "revenue_usd_b": null,
   "zi_contacts": 1458,
   "li_employees": 1694,
   "li_slug": "crayola",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "ZoomInfo firmographic; private Hallmark subsidiary, no separate filing",
   "ga_core": {
    "point": 676
   },
   "fn_counts": {
    "Finance": 81,
    "Sourcing": 93,
    "Facilities": 16,
    "Sales": 151,
    "Marketing": 144,
    "CEO Suite & BU Leaders": 39,
    "HR": 41,
    "Digital & Tech": 76,
    "Legal & Gov Affairs": 3,
    "Medical & EH&S": 14,
    "Licensing & Franchise": 18
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 12.0,
    "Sourcing": 13.8,
    "Facilities": 2.4,
    "Sales": 22.4,
    "Marketing": 21.2,
    "CEO Suite & BU Leaders": 5.8,
    "HR": 6.0,
    "Digital & Tech": 11.3,
    "Medical & EH&S": 2.1,
    "Licensing & Franchise": 2.6
   },
   "refinement": {
    "finance_purity_pct": 69,
    "finance_sampled": 71,
    "marketing_purity_pct": 66,
    "marketing_sampled": 134,
    "it_purity_pct": 89,
    "it_sampled": 35,
    "sales_purity_pct": 74,
    "sales_sampled": 73,
    "hr_purity_pct": 66,
    "hr_sampled": 35,
    "legal_purity_pct": 0,
    "legal_sampled": 1,
    "medical_purity_pct": 50,
    "medical_sampled": 4,
    "ops_ga_yield_pct": 32,
    "ops_sampled": 354,
    "low_evidence": {
     "Legal & Gov Affairs": 2
    },
    "zi_coverage_pct": 68
   }
  },
  {
   "name": "Funko, Inc.",
   "short_name": "Funko",
   "ticker": "FNKO",
   "ownership": null,
   "employees": 1104,
   "revenue_usd_b": 0.908,
   "zi_contacts": 1246,
   "li_employees": 1443,
   "li_slug": "funko",
   "employees_source": "ZoomInfo firmographic",
   "revenue_source": "FY2025 filed income statement via FMP (period end 2025-12-31)",
   "ga_core": {
    "point": 630
   },
   "fn_counts": {
    "Finance": 83,
    "Sourcing": 94,
    "Facilities": 13,
    "Sales": 168,
    "Marketing": 121,
    "CEO Suite & BU Leaders": 32,
    "HR": 39,
    "Digital & Tech": 53,
    "Legal & Gov Affairs": 8,
    "Medical & EH&S": 3,
    "Licensing & Franchise": 16
   },
   "ga_per_1k_employees": null,
   "mix_pct": {
    "Finance": 13.1,
    "Sourcing": 14.8,
    "Facilities": 2.0,
    "Sales": 26.6,
    "Marketing": 19.2,
    "CEO Suite & BU Leaders": 5.1,
    "HR": 6.2,
    "Digital & Tech": 8.4,
    "Legal & Gov Affairs": 1.3,
    "Medical & EH&S": 0.5,
    "Licensing & Franchise": 2.6
   },
   "refinement": {
    "finance_purity_pct": 71,
    "finance_sampled": 68,
    "marketing_purity_pct": 66,
    "marketing_sampled": 90,
    "it_purity_pct": 88,
    "it_sampled": 26,
    "sales_purity_pct": 91,
    "sales_sampled": 43,
    "hr_purity_pct": 100,
    "hr_sampled": 19,
    "legal_purity_pct": 50,
    "legal_sampled": 6,
    "ops_ga_yield_pct": 26,
    "ops_sampled": 200,
    "zi_coverage_pct": 48
   }
  }
 ],
 "function_stats": {
  "Finance": {
   "min_pct": 7.1,
   "min_company": "Pok\u00e9mon",
   "median_pct": 12.3,
   "max_pct": 13.5,
   "max_company": "MGA Entertainment",
   "spread_x": 1.9
  },
  "Sourcing": {
   "min_pct": 3.7,
   "min_company": "Pok\u00e9mon",
   "median_pct": 11.6,
   "max_pct": 15.4,
   "max_company": "LEGO",
   "spread_x": 4.2
  },
  "Facilities": {
   "min_pct": 1.5,
   "min_company": "JAKKS Pacific",
   "median_pct": 1.9,
   "max_pct": 3.4,
   "max_company": "Mattel",
   "spread_x": 2.3
  },
  "Sales": {
   "min_pct": 7.3,
   "min_company": "Pok\u00e9mon",
   "median_pct": 19.0,
   "max_pct": 26.6,
   "max_company": "Funko",
   "spread_x": 3.6
  },
  "Marketing": {
   "min_pct": 19.2,
   "min_company": "Funko",
   "median_pct": 30.2,
   "max_pct": 47.8,
   "max_company": "Pok\u00e9mon",
   "spread_x": 2.5
  },
  "CEO Suite & BU Leaders": {
   "min_pct": 4.7,
   "min_company": "Pok\u00e9mon",
   "median_pct": 5.8,
   "max_pct": 7.4,
   "max_company": "Mattel",
   "spread_x": 1.6
  },
  "HR": {
   "min_pct": 4.1,
   "min_company": "MGA Entertainment",
   "median_pct": 5.8,
   "max_pct": 8.3,
   "max_company": "LEGO",
   "spread_x": 2.0
  },
  "Digital & Tech": {
   "min_pct": 5.1,
   "min_company": "LEGO",
   "median_pct": 8.4,
   "max_pct": 12.7,
   "max_company": "Pok\u00e9mon",
   "spread_x": 2.5
  },
  "Legal & Gov Affairs": {
   "min_pct": 1.3,
   "min_company": "Funko",
   "median_pct": 2.8,
   "max_pct": 5.5,
   "max_company": "Pok\u00e9mon",
   "spread_x": 4.2
  },
  "Medical & EH&S": {
   "min_pct": 0.4,
   "min_company": "Hasbro",
   "median_pct": 1.1,
   "max_pct": 2.1,
   "max_company": "Crayola",
   "spread_x": 5.2
  },
  "Licensing & Franchise": {
   "min_pct": 0.5,
   "min_company": "LEGO",
   "median_pct": 2.5,
   "max_pct": 3.6,
   "max_company": "Pok\u00e9mon",
   "spread_x": 7.2
  }
 },
 "headline": "Sourcing runs from 3.7% of G&A at Pok\u00e9mon to 15.4% at LEGO \u2014 a 4.2\u00d7 spread, title-verified the same way for all 9 companies.",
 "withheld": [
  "named-profile verification of every count (these are sampled-title splits)",
  "subsidiary / brand-entity coverage",
  "off-platform gross-up and confidence per cell",
  "sub-function detail (which Finance: FP&A vs controllership vs tax)"
 ],
 "provenance": "ESTIMATED \u2014 title-refined: ZI department tallies corrected by Haiku-classified job titles (sampled), anchored to public headcount and censused-industry ratios. Not a census."
}