{
 "id": "advertising-pct-of-revenue",
 "name": "Advertising as a share of revenue",
 "question": "Advertising as a percent of revenue",
 "aliases": [],
 "formula": "Advertising ÷ revenue × 100, from the company's 10-K",
 "formula_kind": "filed_pct_revenue",
 "value_units": "% of revenue",
 "grain": "filed",
 "access": "free",
 "function": "Advertising",
 "cell": "Advertising",
 "coverage_note": null,
 "definition_note": "Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.",
 "quartile_method": "p25 and p75 are Tukey hinges: the median of each half of the sorted values, with the median value included in both halves when N is odd. Published only at N >= 8; min, median and max always.",
 "as_of": "2026-09-16",
 "url": "https://sgabenchmarking.com/metrics/advertising-pct-of-revenue/",
 "industries": {
  "building-products": {
   "industry": "building products",
   "url": "https://sgabenchmarking.com/industry/building-products/",
   "provenance": "filed",
   "as_of": "2026-09-16",
   "as_of_basis": "latest filed year at build",
   "n": 3,
   "min": 0.52,
   "p25": null,
   "median": 0.59,
   "p75": null,
   "max": 5.19,
   "min_company": "Simpson Strong-Tie",
   "max_company": "Trex Company",
   "lean_quartile": null,
   "heavy_quartile": null,
   "quartile_note": null,
   "quartiles_note": "published at 8 or more companies; this cut has 3",
   "companies": [
    {
     "company": "Simpson Strong-Tie",
     "ticker": "SSD",
     "value": 0.52,
     "cell": null,
     "employees": 3000,
     "revenue_usd_b": 2.333,
     "provenance": "filed"
    },
    {
     "company": "Gibraltar Industries",
     "ticker": "ROCK",
     "value": 0.59,
     "cell": null,
     "employees": 2300,
     "revenue_usd_b": 1.135,
     "provenance": "filed"
    },
    {
     "company": "Trex Company",
     "ticker": "TREX",
     "value": 5.19,
     "cell": null,
     "employees": 1839,
     "revenue_usd_b": 1.174,
     "provenance": "filed"
    }
   ],
   "quartiles": "free"
  },
  "cpg": {
   "industry": "food & CPG",
   "url": "https://sgabenchmarking.com/industry/cpg/",
   "provenance": "filed",
   "as_of": "2026-09-16",
   "as_of_basis": "latest filed year at build",
   "n": 9,
   "min": 1.22,
   "p25": 2.27,
   "median": 3.9,
   "p75": 4.3,
   "max": 10.84,
   "min_company": "Hormel Foods",
   "max_company": "The Clorox Company",
   "lean_quartile": 2.27,
   "heavy_quartile": 4.3,
   "quartile_note": "lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th",
   "quartiles_note": null,
   "companies": [
    {
     "company": "Hormel Foods",
     "ticker": "HRL",
     "value": 1.22,
     "cell": null,
     "employees": 20000,
     "revenue_usd_b": 12.106,
     "provenance": "filed"
    },
    {
     "company": "The J.M. Smucker Company",
     "ticker": "SJM",
     "value": 2.07,
     "cell": null,
     "employees": 8000,
     "revenue_usd_b": 8.726,
     "provenance": "filed"
    },
    {
     "company": "Conagra Brands",
     "ticker": "CAG",
     "value": 2.27,
     "cell": null,
     "employees": 17400,
     "revenue_usd_b": 11.613,
     "provenance": "filed"
    },
    {
     "company": "McCormick & Company",
     "ticker": "MKC",
     "value": 3.29,
     "cell": null,
     "employees": 14100,
     "revenue_usd_b": 6.84,
     "provenance": "filed"
    },
    {
     "company": "The Campbell's Company",
     "ticker": "CPB",
     "value": 3.9,
     "cell": null,
     "employees": 13700,
     "revenue_usd_b": 10.253,
     "provenance": "filed"
    },
    {
     "company": "Mondelez International",
     "ticker": "MDLZ",
     "value": 4.29,
     "cell": null,
     "employees": 91000,
     "revenue_usd_b": 38.537,
     "provenance": "filed"
    },
    {
     "company": "The Kraft Heinz Company",
     "ticker": "KHC",
     "value": 4.3,
     "cell": null,
     "employees": 35000,
     "revenue_usd_b": 24.942,
     "provenance": "filed"
    },
    {
     "company": "General Mills",
     "ticker": "GIS",
     "value": 4.35,
     "cell": null,
     "employees": 33000,
     "revenue_usd_b": 19.487,
     "provenance": "filed"
    },
    {
     "company": "The Clorox Company",
     "ticker": "CLX",
     "value": 10.84,
     "cell": null,
     "employees": 7600,
     "revenue_usd_b": 7.104,
     "provenance": "filed"
    },
    {
     "company": "Ingredion",
     "ticker": "INGR",
     "value": null,
     "cell": null,
     "employees": 11200,
     "revenue_usd_b": 7.219,
     "provenance": "filed"
    }
   ],
   "quartiles": "free"
  },
  "apparel": {
   "industry": "apparel & footwear",
   "url": "https://sgabenchmarking.com/industry/apparel/",
   "provenance": "filed",
   "as_of": "2026-09-16",
   "as_of_basis": "latest filed year at build",
   "n": 7,
   "min": 5.54,
   "p25": null,
   "median": 7.04,
   "p75": null,
   "max": 9.06,
   "min_company": "PVH Corp.",
   "max_company": "Deckers Outdoor Corporation",
   "lean_quartile": null,
   "heavy_quartile": null,
   "quartile_note": null,
   "quartiles_note": "published at 8 or more companies; this cut has 7",
   "companies": [
    {
     "company": "PVH Corp.",
     "ticker": "PVH",
     "value": 5.54,
     "cell": null,
     "employees": 26000,
     "revenue_usd_b": 8.95,
     "provenance": "filed"
    },
    {
     "company": "Columbia Sportswear Company",
     "ticker": "COLM",
     "value": 6.48,
     "cell": null,
     "employees": 9620,
     "revenue_usd_b": 3.397,
     "provenance": "filed"
    },
    {
     "company": "Levi Strauss & Co.",
     "ticker": "LEVI",
     "value": 6.96,
     "cell": null,
     "employees": 19000,
     "revenue_usd_b": 6.282,
     "provenance": "filed"
    },
    {
     "company": "Oxford Industries, Inc.",
     "ticker": "OXM",
     "value": 7.04,
     "cell": null,
     "employees": 6000,
     "revenue_usd_b": 1.478,
     "provenance": "filed"
    },
    {
     "company": "Ralph Lauren Corporation",
     "ticker": "RL",
     "value": 7.82,
     "cell": null,
     "employees": 23600,
     "revenue_usd_b": 8.114,
     "provenance": "filed"
    },
    {
     "company": "VF Corporation",
     "ticker": "VFC",
     "value": 8.84,
     "cell": null,
     "employees": 26000,
     "revenue_usd_b": 9.605,
     "provenance": "filed"
    },
    {
     "company": "Deckers Outdoor Corporation",
     "ticker": "DECK",
     "value": 9.06,
     "cell": null,
     "employees": 6000,
     "revenue_usd_b": 5.472,
     "provenance": "filed"
    }
   ],
   "quartiles": "free"
  },
  "furniture": {
   "industry": "furniture & furnishings",
   "url": "https://sgabenchmarking.com/industry/furniture/",
   "provenance": "filed",
   "as_of": "2026-09-16",
   "as_of_basis": "latest filed year at build",
   "n": 4,
   "min": 0.77,
   "p25": null,
   "median": 2.97,
   "p75": null,
   "max": 6.97,
   "min_company": "Flexsteel Industries, Inc.",
   "max_company": "La-Z-Boy Incorporated",
   "lean_quartile": null,
   "heavy_quartile": null,
   "quartile_note": null,
   "quartiles_note": "published at 8 or more companies; this cut has 4",
   "companies": [
    {
     "company": "Flexsteel Industries, Inc.",
     "ticker": "FLXS",
     "value": 0.77,
     "cell": null,
     "employees": 1200,
     "revenue_usd_b": 0.441,
     "provenance": "filed"
    },
    {
     "company": "Ethan Allen Interiors Inc.",
     "ticker": "ETD",
     "value": 2.88,
     "cell": null,
     "employees": 3062,
     "revenue_usd_b": 0.615,
     "provenance": "filed"
    },
    {
     "company": "Bassett Furniture Industries",
     "ticker": "BSET",
     "value": 3.07,
     "cell": null,
     "employees": 1194,
     "revenue_usd_b": 0.335,
     "provenance": "filed"
    },
    {
     "company": "La-Z-Boy Incorporated",
     "ticker": "LZB",
     "value": 6.97,
     "cell": null,
     "employees": 10200,
     "revenue_usd_b": 2.127,
     "provenance": "filed"
    }
   ],
   "quartiles": "free"
  },
  "appliances": {
   "industry": "appliance & housewares",
   "url": "https://sgabenchmarking.com/industry/appliances/",
   "provenance": "filed",
   "as_of": "2026-09-16",
   "as_of_basis": "latest filed year at build",
   "n": 5,
   "min": 1.78,
   "p25": null,
   "median": 7.42,
   "p75": null,
   "max": 9.89,
   "min_company": "Whirlpool Corporation",
   "max_company": "SharkNinja, Inc.",
   "lean_quartile": null,
   "heavy_quartile": null,
   "quartile_note": null,
   "quartiles_note": "published at 8 or more companies; this cut has 5",
   "companies": [
    {
     "company": "Whirlpool Corporation",
     "ticker": "WHR",
     "value": 1.78,
     "cell": null,
     "employees": 41000,
     "revenue_usd_b": 15.524,
     "provenance": "filed"
    },
    {
     "company": "Spectrum Brands Holdings, Inc.",
     "ticker": "SPB",
     "value": 3.12,
     "cell": null,
     "employees": 3000,
     "revenue_usd_b": 2.809,
     "provenance": "filed"
    },
    {
     "company": "Helen of Troy Limited",
     "ticker": "HELE",
     "value": 7.42,
     "cell": null,
     "employees": 1854,
     "revenue_usd_b": 1.786,
     "provenance": "filed"
    },
    {
     "company": "YETI Holdings, Inc.",
     "ticker": "YETI",
     "value": 7.78,
     "cell": null,
     "employees": 1390,
     "revenue_usd_b": 1.869,
     "provenance": "filed"
    },
    {
     "company": "SharkNinja, Inc.",
     "ticker": "SN",
     "value": 9.89,
     "cell": null,
     "employees": 4143,
     "revenue_usd_b": 6.399,
     "provenance": "filed"
    }
   ],
   "quartiles": "free"
  }
 },
 "all_industries": {
  "n": 28,
  "min": 0.52,
  "p25": 2.58,
  "median": 4.32,
  "p75": 7.23,
  "max": 10.84,
  "min_company": "Simpson Strong-Tie",
  "max_company": "The Clorox Company",
  "lean_quartile": 2.58,
  "heavy_quartile": 7.23,
  "quartile_note": "lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th",
  "quartiles_note": null,
  "quartiles": "free"
 },
 "quartiles": "free",
 "paid_cut": {
  "price_usd": 150,
  "url": "https://sgabenchmarking.com/mcp",
  "includes": [
   "CSV",
   "a benchmark-format row"
  ]
 }
}