{
 "id": "commercial-sales-marketing-per-1b-revenue",
 "name": "Sales & marketing staff per $1B revenue",
 "question": "Sales & marketing headcount per $1B of revenue",
 "aliases": [
  "sales",
  "revenue operations",
  "account management",
  "advertising",
  "brand management",
  "business development"
 ],
 "formula": "sales & marketing headcount ÷ revenue in $B",
 "formula_kind": "per_1b_revenue",
 "value_units": "staff per $1B revenue",
 "grain": "function",
 "function": "Sales & marketing",
 "cell": "Sales & marketing",
 "coverage_note": null,
 "definition_note": "Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.",
 "quartile_method": "p25 and p75 are Tukey hinges: the median of each half of the sorted values, with the median value included in both halves when N is odd. Published only at N >= 8; min, median and max always.",
 "as_of": "2026-09-16",
 "url": "https://sgabenchmarking.com/metrics/commercial-sales-marketing-per-1b-revenue/",
 "industries": {
  "building-products": {
   "industry": "building products",
   "url": "https://sgabenchmarking.com/industry/building-products/",
   "provenance": "estimated",
   "as_of": "2026-07-15",
   "n": 9,
   "min": 63.3,
   "p25": null,
   "median": 178.5,
   "p75": null,
   "max": 421.2,
   "min_company": "James Hardie",
   "max_company": "JELD-WEN",
   "companies": [
    {
     "company": "James Hardie",
     "ticker": "JHX",
     "value": 63.3,
     "cell": 245,
     "employees": 7500,
     "revenue_usd_b": 3.87,
     "provenance": "estimated"
    },
    {
     "company": "Louisiana-Pacific",
     "ticker": "LPX",
     "value": 89.7,
     "cell": 243,
     "employees": 4300,
     "revenue_usd_b": 2.708,
     "provenance": "estimated"
    },
    {
     "company": "The AZEK Company",
     "ticker": null,
     "value": 111.7,
     "cell": 161,
     "employees": 2276,
     "revenue_usd_b": 1.441,
     "provenance": "estimated"
    },
    {
     "company": "Masonite International",
     "ticker": null,
     "value": 144.8,
     "cell": 410,
     "employees": 10000,
     "revenue_usd_b": 2.831,
     "provenance": "estimated"
    },
    {
     "company": "UFP Industries",
     "ticker": "UFPI",
     "value": 178.5,
     "cell": 1128,
     "employees": 13800,
     "revenue_usd_b": 6.32,
     "provenance": "estimated"
    },
    {
     "company": "Trex Company",
     "ticker": "TREX",
     "value": 205.6,
     "cell": 242,
     "employees": 1839,
     "revenue_usd_b": 1.177,
     "provenance": "estimated"
    },
    {
     "company": "Gibraltar Industries",
     "ticker": "ROCK",
     "value": 208.7,
     "cell": 237,
     "employees": 2300,
     "revenue_usd_b": 1.135,
     "provenance": "estimated"
    },
    {
     "company": "Simpson Strong-Tie",
     "ticker": "SSD",
     "value": 305.6,
     "cell": 712,
     "employees": 3000,
     "revenue_usd_b": 2.33,
     "provenance": "estimated"
    },
    {
     "company": "JELD-WEN",
     "ticker": "JELD",
     "value": 421.2,
     "cell": 1352,
     "employees": 13900,
     "revenue_usd_b": 3.21,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "tools": {
   "industry": "tool & industrial",
   "url": "https://sgabenchmarking.com/industry/tools/",
   "provenance": "estimated",
   "as_of": "2026-07-16",
   "n": 4,
   "min": 338.7,
   "p25": null,
   "median": 524.8,
   "p75": null,
   "max": 672.1,
   "min_company": "Enerpac Tool Group",
   "max_company": "Kennametal Inc.",
   "companies": [
    {
     "company": "Enerpac Tool Group",
     "ticker": "EPAC",
     "value": 338.7,
     "cell": 209,
     "employees": 2100,
     "revenue_usd_b": 0.617,
     "provenance": "estimated"
    },
    {
     "company": "Stanley Black & Decker",
     "ticker": "SWK",
     "value": 394.7,
     "cell": 5960,
     "employees": 43500,
     "revenue_usd_b": 15.1,
     "provenance": "estimated"
    },
    {
     "company": "Snap-on Incorporated",
     "ticker": "SNA",
     "value": 654.9,
     "cell": 3104,
     "employees": 13000,
     "revenue_usd_b": 4.74,
     "provenance": "estimated"
    },
    {
     "company": "Kennametal Inc.",
     "ticker": "KMT",
     "value": 672.1,
     "cell": 1322,
     "employees": 8100,
     "revenue_usd_b": 1.967,
     "provenance": "estimated"
    },
    {
     "company": "Apex Tool Group",
     "ticker": null,
     "value": null,
     "cell": 682,
     "employees": 5300,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "IDEAL Industries",
     "ticker": null,
     "value": null,
     "cell": 222,
     "employees": 2502,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "Klein Tools",
     "ticker": null,
     "value": null,
     "cell": 255,
     "employees": 2500,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "cpg": {
   "industry": "food & CPG",
   "url": "https://sgabenchmarking.com/industry/cpg/",
   "provenance": "estimated",
   "as_of": "2026-07-16",
   "n": 13,
   "min": 92.5,
   "p25": null,
   "median": 189.3,
   "p75": null,
   "max": 270.9,
   "min_company": "Conagra Brands",
   "max_company": "The Kraft Heinz Company",
   "companies": [
    {
     "company": "Conagra Brands",
     "ticker": "CAG",
     "value": 92.5,
     "cell": 1043,
     "employees": 17400,
     "revenue_usd_b": 11.28,
     "provenance": "estimated"
    },
    {
     "company": "Hormel Foods",
     "ticker": "HRL",
     "value": 116.2,
     "cell": 1406,
     "employees": 20000,
     "revenue_usd_b": 12.1,
     "provenance": "estimated"
    },
    {
     "company": "Ingredion",
     "ticker": "INGR",
     "value": 120.7,
     "cell": 869,
     "employees": 11200,
     "revenue_usd_b": 7.2,
     "provenance": "estimated"
    },
    {
     "company": "The J.M. Smucker Company",
     "ticker": "SJM",
     "value": 130.8,
     "cell": 1190,
     "employees": 8000,
     "revenue_usd_b": 9.1,
     "provenance": "estimated"
    },
    {
     "company": "The Campbell's Company",
     "ticker": "CPB",
     "value": 135.5,
     "cell": 1389,
     "employees": 13700,
     "revenue_usd_b": 10.253,
     "provenance": "estimated"
    },
    {
     "company": "Church & Dwight",
     "ticker": "CHD",
     "value": 138.8,
     "cell": 861,
     "employees": 5550,
     "revenue_usd_b": 6.203,
     "provenance": "estimated"
    },
    {
     "company": "International Flavors & Fragrances",
     "ticker": "IFF",
     "value": 189.3,
     "cell": 2061,
     "employees": 21500,
     "revenue_usd_b": 10.89,
     "provenance": "estimated"
    },
    {
     "company": "The Clorox Company",
     "ticker": "CLX",
     "value": 206.9,
     "cell": 1469,
     "employees": 7600,
     "revenue_usd_b": 7.1,
     "provenance": "estimated"
    },
    {
     "company": "McCormick & Company",
     "ticker": "MKC",
     "value": 213.7,
     "cell": 1462,
     "employees": 14100,
     "revenue_usd_b": 6.84,
     "provenance": "estimated"
    },
    {
     "company": "Mondelez International",
     "ticker": "MDLZ",
     "value": 249.7,
     "cell": 9614,
     "employees": 91000,
     "revenue_usd_b": 38.5,
     "provenance": "estimated"
    },
    {
     "company": "General Mills",
     "ticker": "GIS",
     "value": 263.8,
     "cell": 4853,
     "employees": 33000,
     "revenue_usd_b": 18.4,
     "provenance": "estimated"
    },
    {
     "company": "The Hershey Company",
     "ticker": "HSY",
     "value": 267.1,
     "cell": 3123,
     "employees": 20000,
     "revenue_usd_b": 11.693,
     "provenance": "estimated"
    },
    {
     "company": "The Kraft Heinz Company",
     "ticker": "KHC",
     "value": 270.9,
     "cell": 6773,
     "employees": 35000,
     "revenue_usd_b": 25.0,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "toys": {
   "industry": "toy & game",
   "url": "https://sgabenchmarking.com/industry/toys/",
   "provenance": "estimated",
   "as_of": "2026-08-11",
   "n": 4,
   "min": 318.3,
   "p25": null,
   "median": 516.6,
   "p75": null,
   "max": 770.6,
   "min_company": "Funko, Inc.",
   "max_company": "JAKKS Pacific, Inc.",
   "companies": [
    {
     "company": "Funko, Inc.",
     "ticker": "FNKO",
     "value": 318.3,
     "cell": 289,
     "employees": 1104,
     "revenue_usd_b": 0.908,
     "provenance": "estimated"
    },
    {
     "company": "Hasbro, Inc.",
     "ticker": "HAS",
     "value": 428.6,
     "cell": 2015,
     "employees": 4520,
     "revenue_usd_b": 4.701,
     "provenance": "estimated"
    },
    {
     "company": "Mattel, Inc.",
     "ticker": "MAT",
     "value": 604.5,
     "cell": 3233,
     "employees": 31000,
     "revenue_usd_b": 5.348,
     "provenance": "estimated"
    },
    {
     "company": "JAKKS Pacific, Inc.",
     "ticker": "JAKK",
     "value": 770.6,
     "cell": 440,
     "employees": 652,
     "revenue_usd_b": 0.571,
     "provenance": "estimated"
    },
    {
     "company": "Crayola LLC",
     "ticker": null,
     "value": null,
     "cell": 295,
     "employees": 2464,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "MGA Entertainment, Inc.",
     "ticker": null,
     "value": null,
     "cell": 459,
     "employees": 1200,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "Spin Master Corp.",
     "ticker": "TOY.TO",
     "value": null,
     "cell": 1137,
     "employees": 3000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "The LEGO Group",
     "ticker": null,
     "value": null,
     "cell": 3108,
     "employees": 33000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "The Pokémon Company International",
     "ticker": null,
     "value": null,
     "cell": 505,
     "employees": 2663,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "apparel": {
   "industry": "apparel & footwear",
   "url": "https://sgabenchmarking.com/industry/apparel/",
   "provenance": "estimated",
   "as_of": "2026-08-18",
   "n": 12,
   "min": 122.0,
   "p25": null,
   "median": 297.2,
   "p75": null,
   "max": 425.1,
   "min_company": "lululemon athletica inc.",
   "max_company": "VF Corporation",
   "companies": [
    {
     "company": "lululemon athletica inc.",
     "ticker": "LULU",
     "value": 122.0,
     "cell": 1355,
     "employees": 39000,
     "revenue_usd_b": 11.103,
     "provenance": "estimated"
    },
    {
     "company": "Deckers Outdoor Corporation",
     "ticker": "DECK",
     "value": 132.7,
     "cell": 726,
     "employees": 6000,
     "revenue_usd_b": 5.472,
     "provenance": "estimated"
    },
    {
     "company": "Under Armour, Inc.",
     "ticker": "UAA",
     "value": 243.3,
     "cell": 1208,
     "employees": 14100,
     "revenue_usd_b": 4.966,
     "provenance": "estimated"
    },
    {
     "company": "Crocs, Inc.",
     "ticker": "CROX",
     "value": 262.3,
     "cell": 1060,
     "employees": 8010,
     "revenue_usd_b": 4.041,
     "provenance": "estimated"
    },
    {
     "company": "Tapestry, Inc.",
     "ticker": "TPR",
     "value": 269.0,
     "cell": 2153,
     "employees": 19000,
     "revenue_usd_b": 8.004,
     "provenance": "estimated"
    },
    {
     "company": "Oxford Industries, Inc.",
     "ticker": "OXM",
     "value": 274.0,
     "cell": 405,
     "employees": 6000,
     "revenue_usd_b": 1.478,
     "provenance": "estimated"
    },
    {
     "company": "Columbia Sportswear Company",
     "ticker": "COLM",
     "value": 320.3,
     "cell": 1088,
     "employees": 9620,
     "revenue_usd_b": 3.397,
     "provenance": "estimated"
    },
    {
     "company": "Ralph Lauren Corporation",
     "ticker": "RL",
     "value": 328.4,
     "cell": 2665,
     "employees": 23600,
     "revenue_usd_b": 8.115,
     "provenance": "estimated"
    },
    {
     "company": "Levi Strauss & Co.",
     "ticker": "LEVI",
     "value": 334.4,
     "cell": 2101,
     "employees": 19000,
     "revenue_usd_b": 6.282,
     "provenance": "estimated"
    },
    {
     "company": "PVH Corp.",
     "ticker": "PVH",
     "value": 336.8,
     "cell": 3014,
     "employees": 26000,
     "revenue_usd_b": 8.95,
     "provenance": "estimated"
    },
    {
     "company": "Carter's, Inc.",
     "ticker": "CRI",
     "value": 411.3,
     "cell": 1192,
     "employees": 15400,
     "revenue_usd_b": 2.898,
     "provenance": "estimated"
    },
    {
     "company": "VF Corporation",
     "ticker": "VFC",
     "value": 425.1,
     "cell": 4083,
     "employees": 26000,
     "revenue_usd_b": 9.605,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "saas": {
   "industry": "B2B software",
   "url": "https://sgabenchmarking.com/industry/saas/",
   "provenance": "estimated",
   "as_of": "2026-08-27",
   "n": 10,
   "min": 141.2,
   "p25": null,
   "median": 418.6,
   "p75": null,
   "max": 840.8,
   "min_company": "nCino",
   "max_company": "Semrush",
   "companies": [
    {
     "company": "nCino",
     "ticker": "NCNO",
     "value": 141.2,
     "cell": 84,
     "employees": 1684,
     "revenue_usd_b": 0.595,
     "provenance": "estimated"
    },
    {
     "company": "Olo",
     "ticker": "OLO",
     "value": 189.5,
     "cell": 54,
     "employees": 915,
     "revenue_usd_b": 0.285,
     "provenance": "estimated"
    },
    {
     "company": "Zuora",
     "ticker": "ZUO",
     "value": 229.3,
     "cell": 99,
     "employees": 1200,
     "revenue_usd_b": 0.432,
     "provenance": "estimated"
    },
    {
     "company": "BlackLine",
     "ticker": "BL",
     "value": 328.4,
     "cell": 230,
     "employees": 1850,
     "revenue_usd_b": 0.7,
     "provenance": "estimated"
    },
    {
     "company": "PagerDuty",
     "ticker": "PD",
     "value": 351.3,
     "cell": 173,
     "employees": 1155,
     "revenue_usd_b": 0.492,
     "provenance": "estimated"
    },
    {
     "company": "Yext",
     "ticker": "YEXT",
     "value": 485.9,
     "cell": 217,
     "employees": 1120,
     "revenue_usd_b": 0.447,
     "provenance": "estimated"
    },
    {
     "company": "Amplitude",
     "ticker": "AMPL",
     "value": 486.6,
     "cell": 167,
     "employees": 795,
     "revenue_usd_b": 0.343,
     "provenance": "estimated"
    },
    {
     "company": "Domo",
     "ticker": "DOMO",
     "value": 636.6,
     "cell": 203,
     "employees": 876,
     "revenue_usd_b": 0.319,
     "provenance": "estimated"
    },
    {
     "company": "Sprout Social",
     "ticker": "SPT",
     "value": 703.8,
     "cell": 322,
     "employees": 1362,
     "revenue_usd_b": 0.458,
     "provenance": "estimated"
    },
    {
     "company": "Semrush",
     "ticker": "SEMR",
     "value": 840.8,
     "cell": 373,
     "employees": 1567,
     "revenue_usd_b": 0.444,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "furniture": {
   "industry": "furniture & furnishings",
   "url": "https://sgabenchmarking.com/industry/furniture/",
   "provenance": "estimated",
   "as_of": "2026-09-04",
   "n": 8,
   "min": 185.1,
   "p25": null,
   "median": 401.6,
   "p75": null,
   "max": 1094.5,
   "min_company": "Flexsteel Industries, Inc.",
   "max_company": "Bassett Furniture Industries",
   "companies": [
    {
     "company": "Flexsteel Industries, Inc.",
     "ticker": "FLXS",
     "value": 185.1,
     "cell": 85,
     "employees": 1200,
     "revenue_usd_b": 0.459,
     "provenance": "estimated"
    },
    {
     "company": "MillerKnoll, Inc.",
     "ticker": "MLKN",
     "value": 190.0,
     "cell": 730,
     "employees": 10544,
     "revenue_usd_b": 3.842,
     "provenance": "estimated"
    },
    {
     "company": "HNI Corporation",
     "ticker": "HNI",
     "value": 356.2,
     "cell": 2008,
     "employees": 18500,
     "revenue_usd_b": 5.638,
     "provenance": "estimated"
    },
    {
     "company": "Virco Manufacturing Corporation",
     "ticker": "VIRC",
     "value": 365.5,
     "cell": 73,
     "employees": 731,
     "revenue_usd_b": 0.2,
     "provenance": "estimated"
    },
    {
     "company": "Interface, Inc.",
     "ticker": "TILE",
     "value": 437.7,
     "cell": 607,
     "employees": 3570,
     "revenue_usd_b": 1.387,
     "provenance": "estimated"
    },
    {
     "company": "La-Z-Boy Incorporated",
     "ticker": "LZB",
     "value": 491.9,
     "cell": 1046,
     "employees": 10200,
     "revenue_usd_b": 2.127,
     "provenance": "estimated"
    },
    {
     "company": "Ethan Allen Interiors Inc.",
     "ticker": "ETD",
     "value": 906.0,
     "cell": 525,
     "employees": 3062,
     "revenue_usd_b": 0.58,
     "provenance": "estimated"
    },
    {
     "company": "Bassett Furniture Industries",
     "ticker": "BSET",
     "value": 1094.5,
     "cell": 367,
     "employees": 1194,
     "revenue_usd_b": 0.335,
     "provenance": "estimated"
    },
    {
     "company": "Haworth",
     "ticker": null,
     "value": null,
     "cell": 901,
     "employees": 8000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "beverage": {
   "industry": "beverage",
   "url": "https://sgabenchmarking.com/industry/beverage/",
   "provenance": "estimated",
   "as_of": "2026-09-04",
   "n": 12,
   "min": 59.7,
   "p25": null,
   "median": 245.5,
   "p75": null,
   "max": 349.8,
   "min_company": "MGP Ingredients, Inc.",
   "max_company": "Brown-Forman Corporation",
   "companies": [
    {
     "company": "MGP Ingredients, Inc.",
     "ticker": "MGPI",
     "value": 59.7,
     "cell": 32,
     "employees": 617,
     "revenue_usd_b": 0.536,
     "provenance": "estimated"
    },
    {
     "company": "National Beverage Corp.",
     "ticker": "FIZZ",
     "value": 70.3,
     "cell": 83,
     "employees": 1677,
     "revenue_usd_b": 1.181,
     "provenance": "estimated"
    },
    {
     "company": "Constellation Brands, Inc.",
     "ticker": "STZ",
     "value": 117.1,
     "cell": 1070,
     "employees": 9400,
     "revenue_usd_b": 9.139,
     "provenance": "estimated"
    },
    {
     "company": "Keurig Dr Pepper Inc.",
     "ticker": "KDP",
     "value": 139.7,
     "cell": 2319,
     "employees": 30600,
     "revenue_usd_b": 16.603,
     "provenance": "estimated"
    },
    {
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     "company": "Coca-Cola Consolidated, Inc.",
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     "company": "The Vita Coco Company, Inc.",
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     "company": "Monster Beverage Corporation",
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     "company": "The Boston Beer Company, Inc.",
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     "company": "Brown-Forman Corporation",
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     "company": "Spectrum Brands Holdings, Inc.",
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     "company": "Newell Brands Inc.",
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 "paid_cut": {
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  "includes": [
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  ]
 }
}