{
 "id": "commercial-sales-revenue-per-staff",
 "name": "Revenue per sales staff member",
 "question": "How much revenue per sales staff member?",
 "aliases": [
  "account management",
  "business development",
  "channel sales",
  "customer retention & development",
  "customer success",
  "field / outside sales"
 ],
 "formula": "revenue in dollars ÷ sales headcount",
 "formula_kind": "revenue_per_fte",
 "value_units": "dollars of revenue per staff member",
 "grain": "function",
 "function": "Sales & marketing",
 "cell": "Sales",
 "coverage_note": null,
 "definition_note": "Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.",
 "quartile_method": "p25 and p75 are Tukey hinges: the median of each half of the sorted values, with the median value included in both halves when N is odd. Published only at N >= 8; min, median and max always.",
 "as_of": "2026-09-16",
 "url": "https://sgabenchmarking.com/metrics/commercial-sales-revenue-per-staff/",
 "industries": {
  "building-products": {
   "industry": "building products",
   "url": "https://sgabenchmarking.com/industry/building-products/",
   "provenance": "estimated",
   "as_of": "2026-07-15",
   "n": 9,
   "min": 2513704,
   "p25": null,
   "median": 6269841,
   "p75": null,
   "max": 17916667,
   "min_company": "JELD-WEN",
   "max_company": "James Hardie",
   "companies": [
    {
     "company": "JELD-WEN",
     "ticker": "JELD",
     "value": 2513704,
     "cell": 1277,
     "employees": 13900,
     "revenue_usd_b": 3.21,
     "provenance": "estimated"
    },
    {
     "company": "Simpson Strong-Tie",
     "ticker": "SSD",
     "value": 3770227,
     "cell": 618,
     "employees": 3000,
     "revenue_usd_b": 2.33,
     "provenance": "estimated"
    },
    {
     "company": "Gibraltar Industries",
     "ticker": "ROCK",
     "value": 5330986,
     "cell": 213,
     "employees": 2300,
     "revenue_usd_b": 1.135,
     "provenance": "estimated"
    },
    {
     "company": "Trex Company",
     "ticker": "TREX",
     "value": 5798030,
     "cell": 203,
     "employees": 1839,
     "revenue_usd_b": 1.177,
     "provenance": "estimated"
    },
    {
     "company": "UFP Industries",
     "ticker": "UFPI",
     "value": 6269841,
     "cell": 1008,
     "employees": 13800,
     "revenue_usd_b": 6.32,
     "provenance": "estimated"
    },
    {
     "company": "Masonite International",
     "ticker": null,
     "value": 7429659,
     "cell": 381,
     "employees": 10000,
     "revenue_usd_b": 2.831,
     "provenance": "estimated"
    },
    {
     "company": "The AZEK Company",
     "ticker": null,
     "value": 10837594,
     "cell": 133,
     "employees": 2276,
     "revenue_usd_b": 1.441,
     "provenance": "estimated"
    },
    {
     "company": "Louisiana-Pacific",
     "ticker": "LPX",
     "value": 12956938,
     "cell": 209,
     "employees": 4300,
     "revenue_usd_b": 2.708,
     "provenance": "estimated"
    },
    {
     "company": "James Hardie",
     "ticker": "JHX",
     "value": 17916667,
     "cell": 216,
     "employees": 7500,
     "revenue_usd_b": 3.87,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "tools": {
   "industry": "tool & industrial",
   "url": "https://sgabenchmarking.com/industry/tools/",
   "provenance": "estimated",
   "as_of": "2026-07-16",
   "n": 4,
   "min": 1605714,
   "p25": null,
   "median": 2440297,
   "p75": null,
   "max": 3672619,
   "min_company": "Kennametal Inc.",
   "max_company": "Enerpac Tool Group",
   "companies": [
    {
     "company": "Kennametal Inc.",
     "ticker": "KMT",
     "value": 1605714,
     "cell": 1225,
     "employees": 8100,
     "revenue_usd_b": 1.967,
     "provenance": "estimated"
    },
    {
     "company": "Snap-on Incorporated",
     "ticker": "SNA",
     "value": 1652720,
     "cell": 2868,
     "employees": 13000,
     "revenue_usd_b": 4.74,
     "provenance": "estimated"
    },
    {
     "company": "Stanley Black & Decker",
     "ticker": "SWK",
     "value": 3227875,
     "cell": 4678,
     "employees": 43500,
     "revenue_usd_b": 15.1,
     "provenance": "estimated"
    },
    {
     "company": "Enerpac Tool Group",
     "ticker": "EPAC",
     "value": 3672619,
     "cell": 168,
     "employees": 2100,
     "revenue_usd_b": 0.617,
     "provenance": "estimated"
    },
    {
     "company": "Apex Tool Group",
     "ticker": null,
     "value": null,
     "cell": 572,
     "employees": 5300,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "IDEAL Industries",
     "ticker": null,
     "value": null,
     "cell": 160,
     "employees": 2502,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "Klein Tools",
     "ticker": null,
     "value": null,
     "cell": 204,
     "employees": 2500,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "cpg": {
   "industry": "food & CPG",
   "url": "https://sgabenchmarking.com/industry/cpg/",
   "provenance": "estimated",
   "as_of": "2026-07-16",
   "n": 13,
   "min": 4972233,
   "p25": null,
   "median": 7977528,
   "p75": null,
   "max": 16539589,
   "min_company": "Mondelez International",
   "max_company": "Conagra Brands",
   "companies": [
    {
     "company": "Mondelez International",
     "ticker": "MDLZ",
     "value": 4972233,
     "cell": 7743,
     "employees": 91000,
     "revenue_usd_b": 38.5,
     "provenance": "estimated"
    },
    {
     "company": "The Hershey Company",
     "ticker": "HSY",
     "value": 5106114,
     "cell": 2290,
     "employees": 20000,
     "revenue_usd_b": 11.693,
     "provenance": "estimated"
    },
    {
     "company": "The Kraft Heinz Company",
     "ticker": "KHC",
     "value": 5264266,
     "cell": 4749,
     "employees": 35000,
     "revenue_usd_b": 25.0,
     "provenance": "estimated"
    },
    {
     "company": "International Flavors & Fragrances",
     "ticker": "IFF",
     "value": 6486004,
     "cell": 1679,
     "employees": 21500,
     "revenue_usd_b": 10.89,
     "provenance": "estimated"
    },
    {
     "company": "General Mills",
     "ticker": "GIS",
     "value": 7052511,
     "cell": 2609,
     "employees": 33000,
     "revenue_usd_b": 18.4,
     "provenance": "estimated"
    },
    {
     "company": "McCormick & Company",
     "ticker": "MKC",
     "value": 7185189,
     "cell": 952,
     "employees": 14100,
     "revenue_usd_b": 6.84,
     "provenance": "estimated"
    },
    {
     "company": "The Clorox Company",
     "ticker": "CLX",
     "value": 7977528,
     "cell": 890,
     "employees": 7600,
     "revenue_usd_b": 7.1,
     "provenance": "estimated"
    },
    {
     "company": "Ingredion",
     "ticker": "INGR",
     "value": 10359712,
     "cell": 695,
     "employees": 11200,
     "revenue_usd_b": 7.2,
     "provenance": "estimated"
    },
    {
     "company": "Hormel Foods",
     "ticker": "HRL",
     "value": 11758989,
     "cell": 1029,
     "employees": 20000,
     "revenue_usd_b": 12.1,
     "provenance": "estimated"
    },
    {
     "company": "Church & Dwight",
     "ticker": "CHD",
     "value": 12608130,
     "cell": 492,
     "employees": 5550,
     "revenue_usd_b": 6.203,
     "provenance": "estimated"
    },
    {
     "company": "The Campbell's Company",
     "ticker": "CPB",
     "value": 12832290,
     "cell": 799,
     "employees": 13700,
     "revenue_usd_b": 10.253,
     "provenance": "estimated"
    },
    {
     "company": "The J.M. Smucker Company",
     "ticker": "SJM",
     "value": 14000000,
     "cell": 650,
     "employees": 8000,
     "revenue_usd_b": 9.1,
     "provenance": "estimated"
    },
    {
     "company": "Conagra Brands",
     "ticker": "CAG",
     "value": 16539589,
     "cell": 682,
     "employees": 17400,
     "revenue_usd_b": 11.28,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "toys": {
   "industry": "toy & game",
   "url": "https://sgabenchmarking.com/industry/toys/",
   "provenance": "estimated",
   "as_of": "2026-08-11",
   "n": 4,
   "min": 3910959,
   "p25": null,
   "median": 4934434,
   "p75": null,
   "max": 8335106,
   "min_company": "JAKKS Pacific, Inc.",
   "max_company": "Hasbro, Inc.",
   "companies": [
    {
     "company": "JAKKS Pacific, Inc.",
     "ticker": "JAKK",
     "value": 3910959,
     "cell": 146,
     "employees": 652,
     "revenue_usd_b": 0.571,
     "provenance": "estimated"
    },
    {
     "company": "Mattel, Inc.",
     "ticker": "MAT",
     "value": 4464107,
     "cell": 1198,
     "employees": 31000,
     "revenue_usd_b": 5.348,
     "provenance": "estimated"
    },
    {
     "company": "Funko, Inc.",
     "ticker": "FNKO",
     "value": 5404762,
     "cell": 168,
     "employees": 1104,
     "revenue_usd_b": 0.908,
     "provenance": "estimated"
    },
    {
     "company": "Hasbro, Inc.",
     "ticker": "HAS",
     "value": 8335106,
     "cell": 564,
     "employees": 4520,
     "revenue_usd_b": 4.701,
     "provenance": "estimated"
    },
    {
     "company": "Crayola LLC",
     "ticker": null,
     "value": null,
     "cell": 151,
     "employees": 2464,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "MGA Entertainment, Inc.",
     "ticker": null,
     "value": null,
     "cell": 177,
     "employees": 1200,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "Spin Master Corp.",
     "ticker": "TOY.TO",
     "value": null,
     "cell": 400,
     "employees": 3000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "The LEGO Group",
     "ticker": null,
     "value": null,
     "cell": 1305,
     "employees": 33000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    },
    {
     "company": "The Pokémon Company International",
     "ticker": null,
     "value": null,
     "cell": 67,
     "employees": 2663,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "apparel": {
   "industry": "apparel & footwear",
   "url": "https://sgabenchmarking.com/industry/apparel/",
   "provenance": "estimated",
   "as_of": "2026-08-18",
   "n": 12,
   "min": 3429586,
   "p25": null,
   "median": 7338672,
   "p75": null,
   "max": 114463918,
   "min_company": "Carter's, Inc.",
   "max_company": "lululemon athletica inc.",
   "companies": [
    {
     "company": "Carter's, Inc.",
     "ticker": "CRI",
     "value": 3429586,
     "cell": 845,
     "employees": 15400,
     "revenue_usd_b": 2.898,
     "provenance": "estimated"
    },
    {
     "company": "VF Corporation",
     "ticker": "VFC",
     "value": 4669421,
     "cell": 2057,
     "employees": 26000,
     "revenue_usd_b": 9.605,
     "provenance": "estimated"
    },
    {
     "company": "Levi Strauss & Co.",
     "ticker": "LEVI",
     "value": 5217608,
     "cell": 1204,
     "employees": 19000,
     "revenue_usd_b": 6.282,
     "provenance": "estimated"
    },
    {
     "company": "PVH Corp.",
     "ticker": "PVH",
     "value": 5521283,
     "cell": 1621,
     "employees": 26000,
     "revenue_usd_b": 8.95,
     "provenance": "estimated"
    },
    {
     "company": "Columbia Sportswear Company",
     "ticker": "COLM",
     "value": 6700197,
     "cell": 507,
     "employees": 9620,
     "revenue_usd_b": 3.397,
     "provenance": "estimated"
    },
    {
     "company": "Crocs, Inc.",
     "ticker": "CROX",
     "value": 7114437,
     "cell": 568,
     "employees": 8010,
     "revenue_usd_b": 4.041,
     "provenance": "estimated"
    },
    {
     "company": "Ralph Lauren Corporation",
     "ticker": "RL",
     "value": 7562908,
     "cell": 1073,
     "employees": 23600,
     "revenue_usd_b": 8.115,
     "provenance": "estimated"
    },
    {
     "company": "Oxford Industries, Inc.",
     "ticker": "OXM",
     "value": 8256983,
     "cell": 179,
     "employees": 6000,
     "revenue_usd_b": 1.478,
     "provenance": "estimated"
    },
    {
     "company": "Under Armour, Inc.",
     "ticker": "UAA",
     "value": 9369811,
     "cell": 530,
     "employees": 14100,
     "revenue_usd_b": 4.966,
     "provenance": "estimated"
    },
    {
     "company": "Tapestry, Inc.",
     "ticker": "TPR",
     "value": 9483412,
     "cell": 844,
     "employees": 19000,
     "revenue_usd_b": 8.004,
     "provenance": "estimated"
    },
    {
     "company": "Deckers Outdoor Corporation",
     "ticker": "DECK",
     "value": 18934256,
     "cell": 289,
     "employees": 6000,
     "revenue_usd_b": 5.472,
     "provenance": "estimated"
    },
    {
     "company": "lululemon athletica inc.",
     "ticker": "LULU",
     "value": 114463918,
     "cell": 97,
     "employees": 39000,
     "revenue_usd_b": 11.103,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "saas": {
   "industry": "B2B software",
   "url": "https://sgabenchmarking.com/industry/saas/",
   "provenance": "estimated",
   "as_of": "2026-08-27",
   "n": 10,
   "min": 1971983,
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   "median": 4070474,
   "p75": null,
   "max": 18587500,
   "min_company": "Sprout Social",
   "max_company": "nCino",
   "companies": [
    {
     "company": "Sprout Social",
     "ticker": "SPT",
     "value": 1971983,
     "cell": 232,
     "employees": 1362,
     "revenue_usd_b": 0.458,
     "provenance": "estimated"
    },
    {
     "company": "Domo",
     "ticker": "DOMO",
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     "provenance": "estimated"
    },
    {
     "company": "Semrush",
     "ticker": "SEMR",
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     "cell": 179,
     "employees": 1567,
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    },
    {
     "company": "Yext",
     "ticker": "YEXT",
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    },
    {
     "company": "Amplitude",
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     "provenance": "estimated"
    },
    {
     "company": "PagerDuty",
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    },
    {
     "company": "BlackLine",
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     "employees": 1850,
     "revenue_usd_b": 0.7,
     "provenance": "estimated"
    },
    {
     "company": "Zuora",
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     "revenue_usd_b": 0.432,
     "provenance": "estimated"
    },
    {
     "company": "Olo",
     "ticker": "OLO",
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     "employees": 915,
     "revenue_usd_b": 0.285,
     "provenance": "estimated"
    },
    {
     "company": "nCino",
     "ticker": "NCNO",
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     "cell": 32,
     "employees": 1684,
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     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "furniture": {
   "industry": "furniture & furnishings",
   "url": "https://sgabenchmarking.com/industry/furniture/",
   "provenance": "estimated",
   "as_of": "2026-09-04",
   "n": 8,
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   "max_company": "MillerKnoll, Inc.",
   "companies": [
    {
     "company": "Bassett Furniture Industries",
     "ticker": "BSET",
     "value": 1044548,
     "cell": 321,
     "employees": 1194,
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     "provenance": "estimated"
    },
    {
     "company": "Ethan Allen Interiors Inc.",
     "ticker": "ETD",
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     "cell": 391,
     "employees": 3062,
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    },
    {
     "company": "La-Z-Boy Incorporated",
     "ticker": "LZB",
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     "cell": 918,
     "employees": 10200,
     "revenue_usd_b": 2.127,
     "provenance": "estimated"
    },
    {
     "company": "Interface, Inc.",
     "ticker": "TILE",
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     "employees": 3570,
     "revenue_usd_b": 1.387,
     "provenance": "estimated"
    },
    {
     "company": "Virco Manufacturing Corporation",
     "ticker": "VIRC",
     "value": 2980597,
     "cell": 67,
     "employees": 731,
     "revenue_usd_b": 0.2,
     "provenance": "estimated"
    },
    {
     "company": "HNI Corporation",
     "ticker": "HNI",
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     "employees": 18500,
     "revenue_usd_b": 5.638,
     "provenance": "estimated"
    },
    {
     "company": "Flexsteel Industries, Inc.",
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     "cell": 75,
     "employees": 1200,
     "revenue_usd_b": 0.459,
     "provenance": "estimated"
    },
    {
     "company": "MillerKnoll, Inc.",
     "ticker": "MLKN",
     "value": 7088007,
     "cell": 542,
     "employees": 10544,
     "revenue_usd_b": 3.842,
     "provenance": "estimated"
    },
    {
     "company": "Haworth",
     "ticker": null,
     "value": null,
     "cell": 721,
     "employees": 8000,
     "revenue_usd_b": null,
     "provenance": "estimated"
    }
   ],
   "quartiles": "paid"
  },
  "beverage": {
   "industry": "beverage",
   "url": "https://sgabenchmarking.com/industry/beverage/",
   "provenance": "estimated",
   "as_of": "2026-09-04",
   "n": 12,
   "min": 4277254,
   "p25": null,
   "median": 6462093,
   "p75": null,
   "max": 20630769,
   "min_company": "The Boston Beer Company, Inc.",
   "max_company": "MGP Ingredients, Inc.",
   "companies": [
    {
     "company": "The Boston Beer Company, Inc.",
     "ticker": "SAM",
     "value": 4277254,
     "cell": 488,
     "employees": 2736,
     "revenue_usd_b": 2.087,
     "provenance": "estimated"
    },
    {
     "company": "Coca-Cola Consolidated, Inc.",
     "ticker": "COKE",
     "value": 4354277,
     "cell": 1660,
     "employees": 16000,
     "revenue_usd_b": 7.228,
     "provenance": "estimated"
    },
    {
     "company": "Brown-Forman Corporation",
     "ticker": null,
     "value": 4891656,
     "cell": 803,
     "employees": 4900,
     "revenue_usd_b": 3.928,
     "provenance": "estimated"
    },
    {
     "company": "Monster Beverage Corporation",
     "ticker": "MNST",
     "value": 6094269,
     "cell": 1361,
     "employees": 6332,
     "revenue_usd_b": 8.294,
     "provenance": "estimated"
    },
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}