{
 "company": "Build-A-Bear Workshop, Inc.",
 "ticker": "BBW",
 "sector": "Leisure",
 "asOf": {
  "date": "2026-08",
  "label": "August 2026"
 },
 "fiscalYearEnd": null,
 "revenueUsdM": 529.8,
 "normalizedSga": {
  "pctRevenue": 39.3,
  "peerCount": 12,
  "peerMedianPctRevenue": 26.4,
  "peerLeanQuartilePctRevenue": 20.4,
  "peers": [
   {
    "ticker": "HAS",
    "name": "Hasbro, Inc.",
    "normalizedSgaPctRevenue": 21.88
   },
   {
    "ticker": "TTWO",
    "name": "Take-Two Interactive Software, Inc.",
    "normalizedSgaPctRevenue": 20.4
   },
   {
    "ticker": "GOLF",
    "name": "Acushnet Holdings Corp.",
    "normalizedSgaPctRevenue": 32.57
   },
   {
    "ticker": "SN",
    "name": "SharkNinja, Inc.",
    "normalizedSgaPctRevenue": 18.99
   },
   {
    "ticker": "YETI",
    "name": "YETI Holdings, Inc.",
    "normalizedSgaPctRevenue": 36.85
   },
   {
    "ticker": "COLM",
    "name": "Columbia Sportswear Company",
    "normalizedSgaPctRevenue": 37.74
   },
   {
    "ticker": "MAT",
    "name": "Mattel, Inc.",
    "normalizedSgaPctRevenue": 55.03
   },
   {
    "ticker": "JAKK",
    "name": "JAKKS Pacific, Inc.",
    "normalizedSgaPctRevenue": 26.41
   },
   {
    "ticker": "FNKO",
    "name": "Funko, Inc.",
    "normalizedSgaPctRevenue": 37.18
   },
   {
    "ticker": "RBLX",
    "name": "Roblox Corporation",
    "normalizedSgaPctRevenue": 15.28
   },
   {
    "ticker": "EA",
    "name": "Electronic Arts Inc.",
    "normalizedSgaPctRevenue": 20.41
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 3.96,
   "companiesDisclosing": 9,
   "peersDisclosing": [
    {
     "ticker": "HAS",
     "pctRevenue": 5.91
    },
    {
     "ticker": "TTWO",
     "pctRevenue": 19.34
    },
    {
     "ticker": "SN",
     "pctRevenue": 9.89
    },
    {
     "ticker": "YETI",
     "pctRevenue": 7.78
    },
    {
     "ticker": "COLM",
     "pctRevenue": 6.48
    },
    {
     "ticker": "JAKK",
     "pctRevenue": 1.65
    },
    {
     "ticker": "RBLX",
     "pctRevenue": 1.62
    },
    {
     "ticker": "EA",
     "pctRevenue": 4.7
    }
   ],
   "note": "Brand spend is not the overhead question here."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 0.55,
   "companiesDisclosing": 11,
   "peersDisclosing": [
    {
     "ticker": "HAS",
     "pctRevenue": 1.5
    },
    {
     "ticker": "TTWO",
     "pctRevenue": 4.59
    },
    {
     "ticker": "GOLF",
     "pctRevenue": 1.12
    },
    {
     "ticker": "SN",
     "pctRevenue": 0.69
    },
    {
     "ticker": "YETI",
     "pctRevenue": 2.55
    },
    {
     "ticker": "COLM",
     "pctRevenue": 0.71
    },
    {
     "ticker": "JAKK",
     "pctRevenue": 1.91
    },
    {
     "ticker": "FNKO",
     "pctRevenue": 1.27
    },
    {
     "ticker": "RBLX",
     "pctRevenue": 23.09
    },
    {
     "ticker": "EA",
     "pctRevenue": 8.71
    }
   ],
   "note": "Below the peer median. Not distorting the overhead picture."
  },
  {
   "key": "restructuring",
   "label": "Restructuring",
   "pctRevenue": 0.0,
   "companiesDisclosing": 12,
   "peersDisclosing": [
    {
     "ticker": "HAS",
     "pctRevenue": 0.0
    },
    {
     "ticker": "TTWO",
     "pctRevenue": -0.07
    },
    {
     "ticker": "GOLF",
     "pctRevenue": 0.0
    },
    {
     "ticker": "SN",
     "pctRevenue": 0.0
    },
    {
     "ticker": "YETI",
     "pctRevenue": 0.0
    },
    {
     "ticker": "COLM",
     "pctRevenue": 0.0
    },
    {
     "ticker": "MAT",
     "pctRevenue": 0.0
    },
    {
     "ticker": "JAKK",
     "pctRevenue": 0.0
    },
    {
     "ticker": "FNKO",
     "pctRevenue": 0.0
    },
    {
     "ticker": "RBLX",
     "pctRevenue": 0.0
    },
    {
     "ticker": "EA",
     "pctRevenue": 0.0
    }
   ],
   "note": "No filed restructuring charges for the latest fiscal year; runs in line with the typical peer, counted wherever they sit on the P&L; one-time charges are stripped from the Exhibit 2 number either way."
  }
 ],
 "gapToPeers": {
  "toPeerMedian": {
   "usdM": 52,
   "bps": 981
  },
  "toLeanQuartile": {
   "usdM": 100,
   "bps": 1889
  }
 },
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": 43,
   "peerTsrPct": -3,
   "driverPp": {
    "Revenue growth": 6.9,
    "Gross margin": 6.4,
    "SG&A": 13.5,
    "Multiple": 18.1,
    "Other": 1.5
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 175,
   "peerTsrPct": 11,
   "driverPp": {
    "Revenue growth": 24.3,
    "Gross margin": -35.1,
    "SG&A": 47,
    "Multiple": 95.1,
    "Other": 32.5
   }
  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": 414,
   "peerTsrPct": 76,
   "driverPp": {
    "Revenue growth": 17.7,
    "Gross margin": 163.4,
    "SG&A": 12.6,
    "Multiple": 69.9,
    "Other": 73.5
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/BBW",
  "json": "https://sgabenchmarking.com/r/BBW.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}