TSR driver bridge · · built from SEC filings

That is the trend. The next exhibit is the level.

Normalized SG&A · % of revenue · 14 US-GAAP apparel and footwear peers

What "normalized" means. Reported SG&A less the disclosed advertising and R&D lines (SEC XBRL). Restructuring and stock-based compensation are benchmarked in Exhibit 3 but not stripped. What remains is the residual overhead line, on the same footing for all 14 peers. Every adjustment traceable to the 10-K. Each bar is one peer.

Advertising, R&D, stock comp, restructuring · total filed spend, any P&L line

What the gap is worth · vs FY2027 analyst estimates

On the record · verbatim from the earnings calls

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Deckers Outdoor Corporation SG&A versus peers, in text

Deckers Outdoor Corporation (DECK) reports revenue of $5,472 million. On a normalized basis its SG&A runs 24.3% of revenue, against a median of 39.6% across 13 apparel and footwear peers; 13 of the 13 run heavier. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A.

Disclosed lines held outside the normalized figure: Advertising 9.1% of revenue (13 of 14 companies disclose it); R&D 1.3% of revenue (2 of 14 companies disclose it); Stock-based comp 0.8% of revenue (14 of 14 companies disclose it); Restructuring 0.0% of revenue (14 of 14 companies disclose it).

Over 5 years (FY2020 to FY2025), Deckers Outdoor Corporation's total shareholder return was +401% against +28% for the peer composite; SG&A contributed +116.7 points of that return.

Built from SEC filings. Machine-readable copy: https://sgabenchmarking.com/r/DECK.json. Function-level headcount benchmarks by industry: https://sgabenchmarking.com/catalog.json.