{
 "company": "Deckers Outdoor Corporation",
 "ticker": "DECK",
 "sector": "apparel and footwear",
 "fiscalYearEnd": null,
 "revenueUsdM": 5472.3,
 "normalizedSga": {
  "pctRevenue": 24.31,
  "peerCount": 14,
  "peerMedianPctRevenue": 39.6,
  "peerLeanQuartilePctRevenue": 35.2,
  "peers": [
   {
    "ticker": "LEVI",
    "name": "Levi Strauss & Co.",
    "normalizedSgaPctRevenue": 43.56
   },
   {
    "ticker": "COLM",
    "name": "Columbia Sportswear Company",
    "normalizedSgaPctRevenue": 37.74
   },
   {
    "ticker": "CROX",
    "name": "Crocs, Inc.",
    "normalizedSgaPctRevenue": 25.89
   },
   {
    "ticker": "FIGS",
    "name": "FIGS, Inc.",
    "normalizedSgaPctRevenue": 45.73
   },
   {
    "ticker": "KTB",
    "name": "Kontoor Brands, Inc.",
    "normalizedSgaPctRevenue": 28.43
   },
   {
    "ticker": "OXM",
    "name": "Oxford Industries, Inc.",
    "normalizedSgaPctRevenue": 48.31
   },
   {
    "ticker": "PVH",
    "name": "PVH Corp.",
    "normalizedSgaPctRevenue": 44.65
   },
   {
    "ticker": "RL",
    "name": "Ralph Lauren Corporation",
    "normalizedSgaPctRevenue": 46.06
   },
   {
    "ticker": "SGC",
    "name": "Superior Group of Companies, Inc.",
    "normalizedSgaPctRevenue": 35.23
   },
   {
    "ticker": "UAA",
    "name": "Under Armour, Inc.",
    "normalizedSgaPctRevenue": 36.08
   },
   {
    "ticker": "VFC",
    "name": "V.F. Corporation",
    "normalizedSgaPctRevenue": 39.62
   },
   {
    "ticker": "VNCE",
    "name": "Vince Holding Corp.",
    "normalizedSgaPctRevenue": 41.83
   },
   {
    "ticker": "VSCO",
    "name": "Victoria's Secret & Company",
    "normalizedSgaPctRevenue": 25.45
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 9.06,
   "companiesDisclosing": 13,
   "peersDisclosing": [
    {
     "ticker": "LEVI",
     "pctRevenue": 6.96
    },
    {
     "ticker": "COLM",
     "pctRevenue": 6.48
    },
    {
     "ticker": "CROX",
     "pctRevenue": 9.74
    },
    {
     "ticker": "FIGS",
     "pctRevenue": 14.75
    },
    {
     "ticker": "KTB",
     "pctRevenue": 6.04
    },
    {
     "ticker": "OXM",
     "pctRevenue": 7.04
    },
    {
     "ticker": "PVH",
     "pctRevenue": 5.54
    },
    {
     "ticker": "RL",
     "pctRevenue": 7.82
    },
    {
     "ticker": "UAA",
     "pctRevenue": 10.11
    },
    {
     "ticker": "VFC",
     "pctRevenue": 8.84
    },
    {
     "ticker": "VNCE",
     "pctRevenue": 4.8
    },
    {
     "ticker": "VSCO",
     "pctRevenue": 6.79
    }
   ],
   "note": "A brand-investment choice; advertising sits outside the normalized SG&A line, so it does not explain the Exhibit 2 gap."
  },
  {
   "key": "research_dev",
   "label": "R&D",
   "pctRevenue": 1.26,
   "companiesDisclosing": 2,
   "peersDisclosing": [
    {
     "ticker": "CROX",
     "pctRevenue": 0.73
    }
   ],
   "note": "Heavier than the peer norm."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 0.82,
   "companiesDisclosing": 14,
   "peersDisclosing": [
    {
     "ticker": "LEVI",
     "pctRevenue": 1.3
    },
    {
     "ticker": "COLM",
     "pctRevenue": 0.71
    },
    {
     "ticker": "CROX",
     "pctRevenue": 0.91
    },
    {
     "ticker": "FIGS",
     "pctRevenue": 4.26
    },
    {
     "ticker": "KTB",
     "pctRevenue": 1.24
    },
    {
     "ticker": "OXM",
     "pctRevenue": 1.06
    },
    {
     "ticker": "PVH",
     "pctRevenue": 0.49
    },
    {
     "ticker": "RL",
     "pctRevenue": 1.37
    },
    {
     "ticker": "SGC",
     "pctRevenue": 0.94
    },
    {
     "ticker": "UAA",
     "pctRevenue": 0.92
    },
    {
     "ticker": "VFC",
     "pctRevenue": 0.8
    },
    {
     "ticker": "VNCE",
     "pctRevenue": 0.13
    },
    {
     "ticker": "VSCO",
     "pctRevenue": 0.84
    }
   ],
   "note": "Right at the peer median. Not distorting the overhead picture."
  }
 ],
 "gapToPeers": null,
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": -28,
   "peerTsrPct": 6,
   "driverPp": {
    "Revenue growth": 11.6,
    "Gross margin": 7.2,
    "SG&A": -9.9,
    "Multiple": -41,
    "Other": -1.7
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 145,
   "peerTsrPct": 19,
   "driverPp": {
    "Revenue growth": 45.2,
    "Gross margin": 41.9,
    "SG&A": 46.2,
    "Multiple": -30.2,
    "Other": 22.6
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": 401,
   "peerTsrPct": 24,
   "driverPp": {
    "Revenue growth": 62.2,
    "Gross margin": -3.8,
    "SG&A": 113.7,
    "Multiple": 131.9,
    "Other": 72.2
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/DECK",
  "json": "https://sgabenchmarking.com/r/DECK.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}