{
 "company": "Domino's Pizza, Inc.",
 "ticker": "DPZ",
 "sector": "Restaurants",
 "fiscalYearEnd": null,
 "revenueUsdM": 4940.0,
 "normalizedSga": {
  "pctRevenue": 9.39,
  "peerCount": 35,
  "peerMedianPctRevenue": 10.8,
  "peerLeanQuartilePctRevenue": 6.5,
  "peers": [
   {
    "ticker": "MCD",
    "name": "McDonald's Corporation",
    "normalizedSgaPctRevenue": 11.3
   },
   {
    "ticker": "SBUX",
    "name": "Starbucks Corporation",
    "normalizedSgaPctRevenue": 7.04
   },
   {
    "ticker": "CBRL",
    "name": "Cracker Barrel Old Country Store",
    "normalizedSgaPctRevenue": 6.24
   },
   {
    "ticker": "PZZA",
    "name": "Papa John's International, Inc.",
    "normalizedSgaPctRevenue": 11.9
   },
   {
    "ticker": "SG",
    "name": "Sweetgreen, Inc.",
    "normalizedSgaPctRevenue": 21.1
   },
   {
    "ticker": "FWRG",
    "name": "First Watch Restaurant Group, Inc.",
    "normalizedSgaPctRevenue": 10.54
   },
   {
    "ticker": "BLMN",
    "name": "Bloomin' Brands, Inc.",
    "normalizedSgaPctRevenue": 6.03
   },
   {
    "ticker": "KRUS",
    "name": "Kura Sushi USA, Inc.",
    "normalizedSgaPctRevenue": 13.33
   },
   {
    "ticker": "LOCO",
    "name": "El Pollo Loco Holdings, Inc.",
    "normalizedSgaPctRevenue": 11.37
   },
   {
    "ticker": "DIN",
    "name": "Dine Brands Global, Inc.",
    "normalizedSgaPctRevenue": 23.18
   },
   {
    "ticker": "NATH",
    "name": "Nathan's Famous, Inc.",
    "normalizedSgaPctRevenue": 11.04
   },
   {
    "ticker": "PTLO",
    "name": "Portillo's Inc.",
    "normalizedSgaPctRevenue": 10.53
   },
   {
    "ticker": "BDL",
    "name": "Flanigan's Enterprises, Inc.",
    "normalizedSgaPctRevenue": 2.49
   },
   {
    "ticker": "TXRH",
    "name": "Texas Roadhouse, Inc.",
    "normalizedSgaPctRevenue": 3.87
   },
   {
    "ticker": "CMG",
    "name": "Chipotle Mexican Grill, Inc.",
    "normalizedSgaPctRevenue": 5.47
   },
   {
    "ticker": "YUM",
    "name": "Yum! Brands, Inc.",
    "normalizedSgaPctRevenue": 15.36
   },
   {
    "ticker": "QSR",
    "name": "Restaurant Brands International Inc.",
    "normalizedSgaPctRevenue": 13.4
   },
   {
    "ticker": "DRI",
    "name": "Darden Restaurants, Inc.",
    "normalizedSgaPctRevenue": 5.49
   },
   {
    "ticker": "BROS",
    "name": "Dutch Bros Inc.",
    "normalizedSgaPctRevenue": 13.66
   },
   {
    "ticker": "EAT",
    "name": "Brinker International, Inc.",
    "normalizedSgaPctRevenue": 4.12
   },
   {
    "ticker": "CAVA",
    "name": "CAVA Group, Inc.",
    "normalizedSgaPctRevenue": 10.43
   },
   {
    "ticker": "CAKE",
    "name": "The Cheesecake Factory Incorporated",
    "normalizedSgaPctRevenue": 6.53
   },
   {
    "ticker": "WING",
    "name": "Wingstop Inc.",
    "normalizedSgaPctRevenue": 18.42
   },
   {
    "ticker": "SHAK",
    "name": "Shake Shack Inc.",
    "normalizedSgaPctRevenue": 12.19
   },
   {
    "ticker": "WEN",
    "name": "The Wendy's Company",
    "normalizedSgaPctRevenue": 11.61
   },
   {
    "ticker": "BJRI",
    "name": "BJ's Restaurants, Inc.",
    "normalizedSgaPctRevenue": 6.5
   },
   {
    "ticker": "BH",
    "name": "Biglari Holdings Inc.",
    "normalizedSgaPctRevenue": 21.96
   },
   {
    "ticker": "JACK",
    "name": "Jack in the Box Inc.",
    "normalizedSgaPctRevenue": 10.21
   },
   {
    "ticker": "RICK",
    "name": "RCI Hospitality Holdings, Inc.",
    "normalizedSgaPctRevenue": 34.47
   },
   {
    "ticker": "BRCB",
    "name": "Black Rock Coffee Bar, Inc.",
    "normalizedSgaPctRevenue": 19.32
   },
   {
    "ticker": "RRGB",
    "name": "Red Robin Gourmet Burgers, Inc.",
    "normalizedSgaPctRevenue": 9.78
   },
   {
    "ticker": "NDLS",
    "name": "Noodles & Company",
    "normalizedSgaPctRevenue": 9.92
   },
   {
    "ticker": "GENK",
    "name": "GEN Restaurant Group, Inc.",
    "normalizedSgaPctRevenue": 12.19
   },
   {
    "ticker": "STKS",
    "name": "The ONE Group Hospitality, Inc.",
    "normalizedSgaPctRevenue": 6.52
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 11.33,
   "companiesDisclosing": 27,
   "peersDisclosing": [
    {
     "ticker": "SBUX",
     "pctRevenue": 2.34
    },
    {
     "ticker": "CBRL",
     "pctRevenue": 3.43
    },
    {
     "ticker": "PZZA",
     "pctRevenue": 8.16
    },
    {
     "ticker": "SG",
     "pctRevenue": 2.8
    },
    {
     "ticker": "FWRG",
     "pctRevenue": 1.35
    },
    {
     "ticker": "KRUS",
     "pctRevenue": 0.92
    },
    {
     "ticker": "LOCO",
     "pctRevenue": 3.82
    },
    {
     "ticker": "NATH",
     "pctRevenue": 1.36
    },
    {
     "ticker": "PTLO",
     "pctRevenue": 1.28
    },
    {
     "ticker": "BDL",
     "pctRevenue": 0.19
    },
    {
     "ticker": "TXRH",
     "pctRevenue": 0.6
    },
    {
     "ticker": "CMG",
     "pctRevenue": 3.05
    },
    {
     "ticker": "YUM",
     "pctRevenue": 1.63
    },
    {
     "ticker": "BROS",
     "pctRevenue": 2.38
    },
    {
     "ticker": "EAT",
     "pctRevenue": 2.72
    },
    {
     "ticker": "CAVA",
     "pctRevenue": 1.22
    },
    {
     "ticker": "CAKE",
     "pctRevenue": 1.18
    },
    {
     "ticker": "WING",
     "pctRevenue": 37.52
    },
    {
     "ticker": "SHAK",
     "pctRevenue": 2.36
    },
    {
     "ticker": "BJRI",
     "pctRevenue": 2.18
    },
    {
     "ticker": "JACK",
     "pctRevenue": 16.62
    },
    {
     "ticker": "RICK",
     "pctRevenue": 4.12
    },
    {
     "ticker": "BRCB",
     "pctRevenue": 1.3
    },
    {
     "ticker": "NDLS",
     "pctRevenue": 2.99
    },
    {
     "ticker": "GENK",
     "pctRevenue": 1.27
    },
    {
     "ticker": "STKS",
     "pctRevenue": 3.45
    }
   ],
   "note": "Behind only WING and JACK. A brand-investment choice; advertising sits outside the normalized SG&A line, so it does not explain the Exhibit 2 gap."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 0.9,
   "companiesDisclosing": 30,
   "peersDisclosing": [
    {
     "ticker": "MCD",
     "pctRevenue": 0.61
    },
    {
     "ticker": "SBUX",
     "pctRevenue": 0.86
    },
    {
     "ticker": "CBRL",
     "pctRevenue": 0.34
    },
    {
     "ticker": "PZZA",
     "pctRevenue": 0.73
    },
    {
     "ticker": "SG",
     "pctRevenue": 5.37
    },
    {
     "ticker": "FWRG",
     "pctRevenue": 0.88
    },
    {
     "ticker": "BLMN",
     "pctRevenue": 0.2
    },
    {
     "ticker": "KRUS",
     "pctRevenue": 1.66
    },
    {
     "ticker": "LOCO",
     "pctRevenue": 1.22
    },
    {
     "ticker": "DIN",
     "pctRevenue": 1.5
    },
    {
     "ticker": "NATH",
     "pctRevenue": 0.68
    },
    {
     "ticker": "PTLO",
     "pctRevenue": 0.89
    },
    {
     "ticker": "TXRH",
     "pctRevenue": 0.81
    },
    {
     "ticker": "CMG",
     "pctRevenue": 1.0
    },
    {
     "ticker": "YUM",
     "pctRevenue": 0.85
    },
    {
     "ticker": "BROS",
     "pctRevenue": 1.1
    },
    {
     "ticker": "EAT",
     "pctRevenue": 0.58
    },
    {
     "ticker": "CAVA",
     "pctRevenue": 1.29
    },
    {
     "ticker": "CAKE",
     "pctRevenue": 0.72
    },
    {
     "ticker": "WING",
     "pctRevenue": 3.57
    },
    {
     "ticker": "SHAK",
     "pctRevenue": 1.35
    },
    {
     "ticker": "WEN",
     "pctRevenue": 0.67
    },
    {
     "ticker": "BJRI",
     "pctRevenue": 0.58
    },
    {
     "ticker": "JACK",
     "pctRevenue": 0.56
    },
    {
     "ticker": "RICK",
     "pctRevenue": 0.5
    },
    {
     "ticker": "BRCB",
     "pctRevenue": 1.05
    },
    {
     "ticker": "NDLS",
     "pctRevenue": 0.61
    },
    {
     "ticker": "GENK",
     "pctRevenue": 1.36
    },
    {
     "ticker": "STKS",
     "pctRevenue": 0.67
    }
   ],
   "note": "Right at the peer median. Not distorting the overhead picture."
  }
 ],
 "gapToPeers": null,
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": 2,
   "peerTsrPct": 0,
   "driverPp": {
    "Revenue growth": -8.7,
    "Gross margin": 110.4,
    "SG&A": -95.3,
    "Multiple": -14.1,
    "Other": 9.0
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 30,
   "peerTsrPct": 38,
   "driverPp": {
    "Revenue growth": -38.9,
    "Gross margin": 74.1,
    "SG&A": -70,
    "Multiple": -12.4,
    "Other": 39.2
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": 18,
   "peerTsrPct": 60,
   "driverPp": {
    "Revenue growth": -141.2,
    "Gross margin": 2.4,
    "SG&A": -138.1,
    "Multiple": 178.9,
    "Other": 56.5
   }
  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": 192,
   "peerTsrPct": 133,
   "driverPp": {
    "Revenue growth": 11.1,
    "Gross margin": 54.6,
    "SG&A": -39,
    "Multiple": -41.2,
    "Other": 74.0
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/DPZ",
  "json": "https://sgabenchmarking.com/r/DPZ.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}