{
 "company": "Equifax Inc.",
 "ticker": "EFX",
 "sector": "Consulting Services",
 "fiscalYearEnd": null,
 "revenueUsdM": 6074.5,
 "normalizedSga": {
  "pctRevenue": 25.42,
  "peerCount": 10,
  "peerMedianPctRevenue": 20.4,
  "peerLeanQuartilePctRevenue": 18.0,
  "peers": [
   {
    "ticker": "TRU",
    "name": "TransUnion",
    "normalizedSgaPctRevenue": 26.22
   },
   {
    "ticker": "FICO",
    "name": "Fair Isaac Corporation",
    "normalizedSgaPctRevenue": 24.28
   },
   {
    "ticker": "VRSK",
    "name": "Verisk Analytics, Inc.",
    "normalizedSgaPctRevenue": 13.27
   },
   {
    "ticker": "IT",
    "name": "Gartner, Inc.",
    "normalizedSgaPctRevenue": 47.21
   },
   {
    "ticker": "FCN",
    "name": "FTI Consulting, Inc.",
    "normalizedSgaPctRevenue": 20.4
   },
   {
    "ticker": "HURN",
    "name": "Huron Consulting Group Inc.",
    "normalizedSgaPctRevenue": 18.04
   },
   {
    "ticker": "ICFI",
    "name": "ICF International, Inc.",
    "normalizedSgaPctRevenue": 26.29
   },
   {
    "ticker": "BR",
    "name": "Broadridge Financial Solutions, Inc.",
    "normalizedSgaPctRevenue": 13.76
   },
   {
    "ticker": "CRAI",
    "name": "CRA International, Inc.",
    "normalizedSgaPctRevenue": 17.96
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 1.15,
   "companiesDisclosing": 6,
   "peersDisclosing": [
    {
     "ticker": "TRU",
     "pctRevenue": 1.42
    },
    {
     "ticker": "FICO",
     "pctRevenue": 1.49
    },
    {
     "ticker": "VRSK",
     "pctRevenue": 0.32
    },
    {
     "ticker": "FCN",
     "pctRevenue": 0.71
    },
    {
     "ticker": "HURN",
     "pctRevenue": 0.68
    }
   ],
   "note": "Behind only FICO and TRU. A brand-investment choice; advertising sits outside the normalized SG&A line, so it does not explain the Exhibit 2 gap."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 1.29,
   "companiesDisclosing": 9,
   "peersDisclosing": [
    {
     "ticker": "TRU",
     "pctRevenue": 3.18
    },
    {
     "ticker": "FICO",
     "pctRevenue": 7.87
    },
    {
     "ticker": "VRSK",
     "pctRevenue": 1.76
    },
    {
     "ticker": "IT",
     "pctRevenue": 2.4
    },
    {
     "ticker": "FCN",
     "pctRevenue": 1.04
    },
    {
     "ticker": "HURN",
     "pctRevenue": 2.74
    },
    {
     "ticker": "ICFI",
     "pctRevenue": 0.95
    },
    {
     "ticker": "CRAI",
     "pctRevenue": 0.78
    }
   ],
   "note": "Below the peer median. Not distorting the overhead picture."
  }
 ],
 "gapToPeers": {
  "toPeerMedian": {
   "usdM": 187,
   "bps": 308
  },
  "toLeanQuartile": {
   "usdM": 452,
   "bps": 744
  }
 },
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": -14,
   "peerTsrPct": -7,
   "driverPp": {
    "Revenue growth": 0.7,
    "Gross margin": -39.4,
    "SG&A": 42.3,
    "Multiple": -11.1,
    "Other": 0.1
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 14,
   "peerTsrPct": 67,
   "driverPp": {
    "Revenue growth": -8.5,
    "Gross margin": -52,
    "SG&A": 40.4,
    "Multiple": -23.8,
    "Other": -9.0
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": 17,
   "peerTsrPct": 112,
   "driverPp": {
    "Revenue growth": -12.1,
    "Gross margin": -80.6,
    "SG&A": 51.5,
    "Multiple": -22.6,
    "Other": -31.9
   }
  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": 99,
   "peerTsrPct": 341,
   "driverPp": {
    "Revenue growth": -25.5,
    "Gross margin": -120.9,
    "SG&A": 49.7,
    "Multiple": -83.7,
    "Other": -61.0
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/EFX",
  "json": "https://sgabenchmarking.com/r/EFX.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}
