{
 "company": "Energizer Holdings, Inc.",
 "ticker": "ENR",
 "sector": "branded household and personal care",
 "asOf": {
  "date": "2026-06",
  "label": "June 2026"
 },
 "fiscalYearEnd": null,
 "revenueUsdM": 2952.7,
 "normalizedSga": {
  "pctRevenue": 18.03,
  "peerCount": 17,
  "peerMedianPctRevenue": 23.8,
  "peerLeanQuartilePctRevenue": 15.8,
  "peers": [
   {
    "ticker": "WDFC",
    "name": "WD-40 Company",
    "normalizedSgaPctRevenue": 30.84
   },
   {
    "ticker": "RPM",
    "name": "RPM International Inc.",
    "normalizedSgaPctRevenue": 27.11
   },
   {
    "ticker": "CHD",
    "name": "Church & Dwight Co., Inc.",
    "normalizedSgaPctRevenue": 13.58
   },
   {
    "ticker": "CLX",
    "name": "The Clorox Company",
    "normalizedSgaPctRevenue": 15.82
   },
   {
    "ticker": "SPB",
    "name": "Spectrum Brands Holdings, Inc.",
    "normalizedSgaPctRevenue": 27.47
   },
   {
    "ticker": "PBH",
    "name": "Prestige Consumer Healthcare Inc.",
    "normalizedSgaPctRevenue": 10.69
   },
   {
    "ticker": "CENT",
    "name": "Central Garden & Pet Company",
    "normalizedSgaPctRevenue": 21.78
   },
   {
    "ticker": "EPC",
    "name": "Edgewell Personal Care Company",
    "normalizedSgaPctRevenue": 19.11
   },
   {
    "ticker": "HELE",
    "name": "Helen of Troy Limited",
    "normalizedSgaPctRevenue": 29.24
   },
   {
    "ticker": "ACU",
    "name": "Acme United Corporation",
    "normalizedSgaPctRevenue": 30.94
   },
   {
    "ticker": "NWL",
    "name": "Newell Brands Inc.",
    "normalizedSgaPctRevenue": 20.02
   },
   {
    "ticker": "REYN",
    "name": "Reynolds Consumer Products Inc.",
    "normalizedSgaPctRevenue": 7.5
   },
   {
    "ticker": "CL",
    "name": "Colgate-Palmolive Company",
    "normalizedSgaPctRevenue": 23.72
   },
   {
    "ticker": "COTY",
    "name": "Coty Inc.",
    "normalizedSgaPctRevenue": 23.86
   },
   {
    "ticker": "EL",
    "name": "The Estée Lauder Companies Inc.",
    "normalizedSgaPctRevenue": 66.01
   },
   {
    "ticker": "IPAR",
    "name": "Inter Parfums, Inc.",
    "normalizedSgaPctRevenue": 29.01
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 5.14,
   "companiesDisclosing": 16,
   "peersDisclosing": [
    {
     "ticker": "WDFC",
     "pctRevenue": 6.03
    },
    {
     "ticker": "RPM",
     "pctRevenue": 0.77
    },
    {
     "ticker": "CHD",
     "pctRevenue": 11.43
    },
    {
     "ticker": "CLX",
     "pctRevenue": 10.84
    },
    {
     "ticker": "SPB",
     "pctRevenue": 3.12
    },
    {
     "ticker": "PBH",
     "pctRevenue": 13.67
    },
    {
     "ticker": "CENT",
     "pctRevenue": 2.11
    },
    {
     "ticker": "EPC",
     "pctRevenue": 11.1
    },
    {
     "ticker": "HELE",
     "pctRevenue": 7.42
    },
    {
     "ticker": "ACU",
     "pctRevenue": 0.97
    },
    {
     "ticker": "NWL",
     "pctRevenue": 5.96
    },
    {
     "ticker": "REYN",
     "pctRevenue": 1.48
    },
    {
     "ticker": "CL",
     "pctRevenue": 13.26
    },
    {
     "ticker": "COTY",
     "pctRevenue": 26.72
    },
    {
     "ticker": "IPAR",
     "pctRevenue": 22.36
    }
   ],
   "note": "Brand spend is not the overhead question here."
  },
  {
   "key": "research_dev",
   "label": "R&D",
   "pctRevenue": 1.1,
   "companiesDisclosing": 12,
   "peersDisclosing": [
    {
     "ticker": "WDFC",
     "pctRevenue": 1.4
    },
    {
     "ticker": "RPM",
     "pctRevenue": 1.28
    },
    {
     "ticker": "CHD",
     "pctRevenue": 2.35
    },
    {
     "ticker": "CLX",
     "pctRevenue": 1.7
    },
    {
     "ticker": "SPB",
     "pctRevenue": 0.83
    },
    {
     "ticker": "EPC",
     "pctRevenue": 2.59
    },
    {
     "ticker": "HELE",
     "pctRevenue": 3.02
    },
    {
     "ticker": "NWL",
     "pctRevenue": 1.58
    },
    {
     "ticker": "REYN",
     "pctRevenue": 1.29
    },
    {
     "ticker": "CL",
     "pctRevenue": 1.8
    },
    {
     "ticker": "COTY",
     "pctRevenue": 2.09
    }
   ],
   "note": "R&D in this cohort is product engineering and varies by design. Not where the overhead question lives."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 0.87,
   "companiesDisclosing": 16,
   "peersDisclosing": [
    {
     "ticker": "WDFC",
     "pctRevenue": 1.18
    },
    {
     "ticker": "CHD",
     "pctRevenue": 0.94
    },
    {
     "ticker": "CLX",
     "pctRevenue": 1.14
    },
    {
     "ticker": "SPB",
     "pctRevenue": 0.73
    },
    {
     "ticker": "PBH",
     "pctRevenue": 0.99
    },
    {
     "ticker": "CENT",
     "pctRevenue": 0.67
    },
    {
     "ticker": "EPC",
     "pctRevenue": 1.1
    },
    {
     "ticker": "HELE",
     "pctRevenue": 0.95
    },
    {
     "ticker": "ACU",
     "pctRevenue": 1.02
    },
    {
     "ticker": "NWL",
     "pctRevenue": 0.94
    },
    {
     "ticker": "REYN",
     "pctRevenue": 0.56
    },
    {
     "ticker": "CL",
     "pctRevenue": 0.76
    },
    {
     "ticker": "COTY",
     "pctRevenue": 0.85
    },
    {
     "ticker": "EL",
     "pctRevenue": 2.12
    },
    {
     "ticker": "IPAR",
     "pctRevenue": 0.12
    }
   ],
   "note": "Right at the peer median. Not distorting the overhead picture."
  }
 ],
 "gapToPeers": null,
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": -18,
   "peerTsrPct": -22,
   "driverPp": {
    "Revenue growth": 6.6,
    "Gross margin": 71.1,
    "SG&A": 89.9,
    "Multiple": -158,
    "Other": -5.8
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": -24,
   "peerTsrPct": 16,
   "driverPp": {
    "Revenue growth": -20.1,
    "Gross margin": 26.3,
    "SG&A": 70.1,
    "Multiple": -103.1,
    "Other": -13.1
   }
  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": -34,
   "peerTsrPct": 37,
   "driverPp": {
    "Revenue growth": 53.4,
    "Gross margin": -36.6,
    "SG&A": 93.9,
    "Multiple": -91.4,
    "Other": -90.8
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/ENR",
  "json": "https://sgabenchmarking.com/r/ENR.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}