SG&A·Benchmarking Benchmark Kraft Heinz SG&A Headcount

TSR driver bridge · · built from SEC filings

That is the trend. The next exhibit is the level.

Normalized SG&A · % of revenue · 25 US-GAAP packaged-food peers

What "normalized" means. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A. What remains is the residual overhead line, on the same footing for all 25 peers. Every adjustment traceable to the 10-K. Each bar is one peer.

Advertising, R&D, stock comp, restructuring · total filed spend, any P&L line

What the gap is worth · vs FY2027 analyst estimates

On the record · verbatim from the earnings calls

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Kraft Heinz SG&A versus peers

Kraft Heinz (KHC) runs normalized SG&A at 9.0% of revenue, against a median of 11.0% across 24 packaged-food peers, and 16 of the 24 run heavier.

Figures as filed through , published by SG&A Benchmarking. This is the briefing above in text.

Kraft Heinz reports revenue of $24,942 million. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A.

Disclosed lines held outside the normalized figure: Advertising 4.3% of revenue (21 of 25 companies disclose it); R&D 0.7% of revenue (22 of 25 companies disclose it); Stock-based comp 0.4% of revenue (24 of 25 companies disclose it).

Built from SEC filings. Machine-readable copy: https://sgabenchmarking.com/r/KHC.json. Function-level headcount benchmarks by industry: https://sgabenchmarking.com/catalog.json.