{
 "company": "PulteGroup, Inc.",
 "ticker": "PHM",
 "sector": "Residential Construction",
 "fiscalYearEnd": null,
 "revenueUsdM": 17312.0,
 "normalizedSga": {
  "pctRevenue": 8.62,
  "peerCount": 18,
  "peerMedianPctRevenue": 11.6,
  "peerLeanQuartilePctRevenue": 10.5,
  "peers": [
   {
    "ticker": "DHI",
    "name": "D.R. Horton, Inc.",
    "normalizedSgaPctRevenue": 10.46
   },
   {
    "ticker": "LEN",
    "name": "Lennar Corporation",
    "normalizedSgaPctRevenue": 7.22
   },
   {
    "ticker": "TOL",
    "name": "Toll Brothers, Inc.",
    "normalizedSgaPctRevenue": 13.39
   },
   {
    "ticker": "TMHC",
    "name": "Taylor Morrison Home Corporation",
    "normalizedSgaPctRevenue": 8.6
   },
   {
    "ticker": "DFH",
    "name": "Dream Finders Homes, Inc.",
    "normalizedSgaPctRevenue": 11.22
   },
   {
    "ticker": "LGIH",
    "name": "LGI Homes, Inc.",
    "normalizedSgaPctRevenue": 13.7
   },
   {
    "ticker": "BZH",
    "name": "Beazer Homes USA, Inc.",
    "normalizedSgaPctRevenue": 8.64
   },
   {
    "ticker": "LEGH",
    "name": "Legacy Housing Corporation",
    "normalizedSgaPctRevenue": 17.98
   },
   {
    "ticker": "SDHC",
    "name": "Smith Douglas Homes Corp.",
    "normalizedSgaPctRevenue": 13.44
   },
   {
    "ticker": "NOBH",
    "name": "Nobility Homes, Inc.",
    "normalizedSgaPctRevenue": 12.33
   },
   {
    "ticker": "IBP",
    "name": "Installed Building Products, Inc.",
    "normalizedSgaPctRevenue": 19.39
   },
   {
    "ticker": "SKY",
    "name": "Champion Homes, Inc.",
    "normalizedSgaPctRevenue": 16.99
   },
   {
    "ticker": "CVCO",
    "name": "Cavco Industries, Inc.",
    "normalizedSgaPctRevenue": 13.05
   },
   {
    "ticker": "MHO",
    "name": "M/I Homes, Inc.",
    "normalizedSgaPctRevenue": 11.56
   },
   {
    "ticker": "KBH",
    "name": "KB Home",
    "normalizedSgaPctRevenue": 7.12
   },
   {
    "ticker": "GRBK",
    "name": "Green Brick Partners, Inc.",
    "normalizedSgaPctRevenue": 10.85
   },
   {
    "ticker": "CCS",
    "name": "Century Communities, Inc.",
    "normalizedSgaPctRevenue": 11.48
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 0.47,
   "companiesDisclosing": 12,
   "peersDisclosing": [
    {
     "ticker": "DHI",
     "pctRevenue": 0.32
    },
    {
     "ticker": "LEN",
     "pctRevenue": 0.62
    },
    {
     "ticker": "TOL",
     "pctRevenue": 1.08
    },
    {
     "ticker": "LGIH",
     "pctRevenue": 2.36
    },
    {
     "ticker": "BZH",
     "pctRevenue": 2.73
    },
    {
     "ticker": "SDHC",
     "pctRevenue": 0.96
    },
    {
     "ticker": "NOBH",
     "pctRevenue": 0.38
    },
    {
     "ticker": "IBP",
     "pctRevenue": 0.2
    },
    {
     "ticker": "CVCO",
     "pctRevenue": 0.24
    },
    {
     "ticker": "GRBK",
     "pctRevenue": 0.18
    },
    {
     "ticker": "CCS",
     "pctRevenue": 0.78
    }
   ],
   "note": "Brand spend is not the overhead question here."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 0.32,
   "companiesDisclosing": 16,
   "peersDisclosing": [
    {
     "ticker": "DHI",
     "pctRevenue": 0.38
    },
    {
     "ticker": "LEN",
     "pctRevenue": 0.48
    },
    {
     "ticker": "TOL",
     "pctRevenue": 0.43
    },
    {
     "ticker": "DFH",
     "pctRevenue": 0.58
    },
    {
     "ticker": "LGIH",
     "pctRevenue": 0.35
    },
    {
     "ticker": "BZH",
     "pctRevenue": 0.31
    },
    {
     "ticker": "LEGH",
     "pctRevenue": 0.3
    },
    {
     "ticker": "SDHC",
     "pctRevenue": 0.38
    },
    {
     "ticker": "NOBH",
     "pctRevenue": 0.38
    },
    {
     "ticker": "IBP",
     "pctRevenue": 0.72
    },
    {
     "ticker": "SKY",
     "pctRevenue": 0.78
    },
    {
     "ticker": "CVCO",
     "pctRevenue": 0.57
    },
    {
     "ticker": "MHO",
     "pctRevenue": 0.38
    },
    {
     "ticker": "GRBK",
     "pctRevenue": 0.59
    },
    {
     "ticker": "CCS",
     "pctRevenue": 0.49
    }
   ],
   "note": "Below the peer median. Not distorting the overhead picture."
  }
 ],
 "gapToPeers": null,
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": 9,
   "peerTsrPct": -8,
   "driverPp": {
    "Revenue growth": -0.5,
    "Gross margin": 6.8,
    "SG&A": -0.6,
    "Multiple": 8.1,
    "Other": 3.3
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 164,
   "peerTsrPct": 95,
   "driverPp": {
    "Revenue growth": 5.3,
    "Gross margin": 12.3,
    "SG&A": 14.4,
    "Multiple": 0.1,
    "Other": 36.9
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": 186,
   "peerTsrPct": 133,
   "driverPp": {
    "Revenue growth": -11.6,
    "Gross margin": -23,
    "SG&A": 16.8,
    "Multiple": 13.6,
    "Other": 57
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/PHM",
  "json": "https://sgabenchmarking.com/r/PHM.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}