{
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    "name": "The Estée Lauder Companies Inc.",
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    "ticker": "CHD",
    "name": "Church & Dwight Co., Inc.",
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    "name": "Constellation Brands, Inc.",
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   {
    "ticker": "TAP",
    "name": "Molson Coors Beverage Company",
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    "ticker": "TPB",
    "name": "Turning Point Brands, Inc.",
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    "ticker": "UVV",
    "name": "Universal Corporation",
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    "ticker": "ISPR",
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    "name": "The Procter & Gamble Company",
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    "name": "The Coca-Cola Company",
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   {
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    "name": "Celsius Holdings, Inc.",
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   {
    "ticker": "IPAR",
    "name": "Inter Parfums, Inc.",
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   {
    "ticker": "TR",
    "name": "Tootsie Roll Industries, Inc.",
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  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
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 "tsrBridge": [
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   "span": "FY2024 to FY2025",
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   "peerTsrPct": 4,
   "driverPp": {
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    "Gross margin": 28.8,
    "SG&A": -11.7,
    "Multiple": 39,
    "Other": -8.7
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  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 82,
   "peerTsrPct": 21,
   "driverPp": {
    "Revenue growth": 14.5,
    "Gross margin": 7.4,
    "SG&A": -12.5,
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  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
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   "peerTsrPct": 26,
   "driverPp": {
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    "Gross margin": 6.6,
    "SG&A": -8.8,
    "Multiple": 92.7,
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  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": 176,
   "peerTsrPct": 137,
   "driverPp": {
    "Revenue growth": -25.5,
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    "SG&A": -18.5,
    "Multiple": -104.2,
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 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/PM",
  "json": "https://sgabenchmarking.com/r/PM.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}