TSR driver bridge · · built from SEC filings

That is the trend. The next exhibit is the level.

Normalized SG&A · % of revenue · 8 US-GAAP Furnishings, Fixtures & Appliances peers

What "normalized" means. Reported SG&A less the disclosed advertising and R&D lines (SEC XBRL). Restructuring and stock-based compensation are benchmarked in Exhibit 3 but not stripped. What remains is the residual overhead line, on the same footing for all 8 peers. Every adjustment traceable to the 10-K. Each bar is one peer.

Advertising, R&D, stock comp, restructuring · total filed spend, any P&L line

What the gap is worth · vs FY2027 analyst estimates

On the record · verbatim from the earnings calls

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Rh SG&A versus peers, in text

Rh (RH) reports revenue of $812 million. On a normalized basis its SG&A runs 125.9% of revenue, against a median of 32.0% across 7 Furnishings, Fixtures & Appliances peers; 0 of the 7 run heavier. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A.

Disclosed lines held outside the normalized figure: Advertising 13.1% of revenue (8 of 8 companies disclose it); Stock-based comp 5.4% of revenue (7 of 8 companies disclose it); Restructuring 0.1% of revenue (8 of 8 companies disclose it).

Closing the gap to the peer median is worth about $699 million a year (8609 bps of revenue); to the lean quartile, $783 million (9642 bps).

Over 5 years (FY2020 to FY2025), Rh's total shareholder return was -59% against +152% for the peer composite; SG&A contributed -24.2 points of that return.

Built from SEC filings. Machine-readable copy: https://sgabenchmarking.com/r/RH.json. Function-level headcount benchmarks by industry: https://sgabenchmarking.com/catalog.json.