{
 "company": "Ralph Lauren Corporation",
 "ticker": "RL",
 "sector": "apparel and footwear",
 "asOf": {
  "date": "2025",
  "label": "fiscal 2025"
 },
 "fiscalYearEnd": null,
 "revenueUsdM": 8114.5,
 "normalizedSga": {
  "pctRevenue": 46.06,
  "peerCount": 14,
  "peerMedianPctRevenue": 37.7,
  "peerLeanQuartilePctRevenue": 28.4,
  "peers": [
   {
    "ticker": "LEVI",
    "name": "Levi Strauss & Co.",
    "normalizedSgaPctRevenue": 43.56
   },
   {
    "ticker": "COLM",
    "name": "Columbia Sportswear Company",
    "normalizedSgaPctRevenue": 37.74
   },
   {
    "ticker": "CROX",
    "name": "Crocs, Inc.",
    "normalizedSgaPctRevenue": 25.89
   },
   {
    "ticker": "DECK",
    "name": "Deckers Outdoor Corporation",
    "normalizedSgaPctRevenue": 24.31
   },
   {
    "ticker": "FIGS",
    "name": "FIGS, Inc.",
    "normalizedSgaPctRevenue": 45.73
   },
   {
    "ticker": "KTB",
    "name": "Kontoor Brands, Inc.",
    "normalizedSgaPctRevenue": 28.43
   },
   {
    "ticker": "OXM",
    "name": "Oxford Industries, Inc.",
    "normalizedSgaPctRevenue": 48.31
   },
   {
    "ticker": "PVH",
    "name": "PVH Corp.",
    "normalizedSgaPctRevenue": 44.65
   },
   {
    "ticker": "SGC",
    "name": "Superior Group of Companies, Inc.",
    "normalizedSgaPctRevenue": 35.23
   },
   {
    "ticker": "UAA",
    "name": "Under Armour, Inc.",
    "normalizedSgaPctRevenue": 36.08
   },
   {
    "ticker": "VFC",
    "name": "V.F. Corporation",
    "normalizedSgaPctRevenue": 39.62
   },
   {
    "ticker": "VNCE",
    "name": "Vince Holding Corp.",
    "normalizedSgaPctRevenue": 41.83
   },
   {
    "ticker": "VSCO",
    "name": "Victoria's Secret & Company",
    "normalizedSgaPctRevenue": 25.45
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 7.82,
   "companiesDisclosing": 13,
   "peersDisclosing": [
    {
     "ticker": "LEVI",
     "pctRevenue": 6.96
    },
    {
     "ticker": "COLM",
     "pctRevenue": 6.48
    },
    {
     "ticker": "CROX",
     "pctRevenue": 9.74
    },
    {
     "ticker": "DECK",
     "pctRevenue": 9.06
    },
    {
     "ticker": "FIGS",
     "pctRevenue": 14.75
    },
    {
     "ticker": "KTB",
     "pctRevenue": 6.04
    },
    {
     "ticker": "OXM",
     "pctRevenue": 7.04
    },
    {
     "ticker": "PVH",
     "pctRevenue": 5.54
    },
    {
     "ticker": "UAA",
     "pctRevenue": 10.11
    },
    {
     "ticker": "VFC",
     "pctRevenue": 8.84
    },
    {
     "ticker": "VNCE",
     "pctRevenue": 4.8
    },
    {
     "ticker": "VSCO",
     "pctRevenue": 6.79
    }
   ],
   "note": "Brand spend is not the overhead question here."
  },
  {
   "key": "stock_comp",
   "label": "Stock-based comp",
   "pctRevenue": 1.37,
   "companiesDisclosing": 14,
   "peersDisclosing": [
    {
     "ticker": "LEVI",
     "pctRevenue": 1.3
    },
    {
     "ticker": "COLM",
     "pctRevenue": 0.71
    },
    {
     "ticker": "CROX",
     "pctRevenue": 0.91
    },
    {
     "ticker": "DECK",
     "pctRevenue": 0.82
    },
    {
     "ticker": "FIGS",
     "pctRevenue": 4.26
    },
    {
     "ticker": "KTB",
     "pctRevenue": 1.24
    },
    {
     "ticker": "OXM",
     "pctRevenue": 1.06
    },
    {
     "ticker": "PVH",
     "pctRevenue": 0.49
    },
    {
     "ticker": "SGC",
     "pctRevenue": 0.94
    },
    {
     "ticker": "UAA",
     "pctRevenue": 0.92
    },
    {
     "ticker": "VFC",
     "pctRevenue": 0.8
    },
    {
     "ticker": "VNCE",
     "pctRevenue": 0.13
    },
    {
     "ticker": "VSCO",
     "pctRevenue": 0.84
    }
   ],
   "note": "Above the peer median; equity compensation adds to the overhead load."
  },
  {
   "key": "restructuring",
   "label": "Restructuring",
   "pctRevenue": 0.0,
   "companiesDisclosing": 14,
   "peersDisclosing": [
    {
     "ticker": "LEVI",
     "pctRevenue": 0.39
    },
    {
     "ticker": "COLM",
     "pctRevenue": 0.0
    },
    {
     "ticker": "CROX",
     "pctRevenue": 0.0
    },
    {
     "ticker": "DECK",
     "pctRevenue": 0.0
    },
    {
     "ticker": "FIGS",
     "pctRevenue": 0.0
    },
    {
     "ticker": "KTB",
     "pctRevenue": 1.72
    },
    {
     "ticker": "OXM",
     "pctRevenue": 0.0
    },
    {
     "ticker": "PVH",
     "pctRevenue": 0.0
    },
    {
     "ticker": "SGC",
     "pctRevenue": 0.0
    },
    {
     "ticker": "UAA",
     "pctRevenue": 2.57
    },
    {
     "ticker": "VFC",
     "pctRevenue": 0.45
    },
    {
     "ticker": "VNCE",
     "pctRevenue": 0.0
    },
    {
     "ticker": "VSCO",
     "pctRevenue": 0.0
    }
   ],
   "note": "No filed restructuring charges for the latest fiscal year; runs in line with the typical peer, counted wherever they sit on the P&L; one-time charges are stripped from the Exhibit 2 number either way."
  }
 ],
 "gapToPeers": {
  "toPeerMedian": {
   "usdM": 599,
   "bps": 738
  },
  "toLeanQuartile": {
   "usdM": 1293,
   "bps": 1593
  }
 },
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": 19,
   "peerTsrPct": -5,
   "driverPp": {
    "Revenue growth": 3.1,
    "Gross margin": 14.6,
    "SG&A": 5.6,
    "Multiple": -14.9,
    "Other": 15.9
   }
  },
  {
   "label": "3 years",
   "span": "FY2022 to FY2025",
   "companyTsrPct": 106,
   "peerTsrPct": 14,
   "driverPp": {
    "Revenue growth": 5.8,
    "Gross margin": 2.3,
    "SG&A": 40,
    "Multiple": 1.9,
    "Other": 42.0
   }
  },
  {
   "label": "5 years",
   "span": "FY2020 to FY2025",
   "companyTsrPct": 248,
   "peerTsrPct": 50,
   "driverPp": {
    "Revenue growth": -46.6,
    "Gross margin": 62.3,
    "SG&A": 51.6,
    "Multiple": 49.3,
    "Other": 81.6
   }
  },
  {
   "label": "10 years",
   "span": "FY2016 to FY2025",
   "companyTsrPct": 167,
   "peerTsrPct": 290,
   "driverPp": {
    "Revenue growth": -88,
    "Gross margin": -96.7,
    "SG&A": 112.9,
    "Multiple": -107.4,
    "Other": 56.3
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/RL",
  "json": "https://sgabenchmarking.com/r/RL.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}