TSR driver bridge · · built from SEC filings

That is the trend. The next exhibit is the level.

Normalized SG&A · % of revenue · 16 US-GAAP branded household and personal care peers

What "normalized" means. Reported SG&A less the disclosed advertising and R&D lines (SEC XBRL). Restructuring and stock-based compensation are benchmarked in Exhibit 3 but not stripped. What remains is the residual overhead line, on the same footing for all 16 peers. Every adjustment traceable to the 10-K. Each bar is one peer.

Advertising, R&D, stock comp, restructuring · total filed spend, any P&L line

What the gap is worth · vs FY2027 analyst estimates

On the record · verbatim from the earnings calls

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RPM International Inc. SG&A versus peers, in text

RPM International Inc. (RPM) reports revenue of $7,373 million. On a normalized basis its SG&A runs 27.1% of revenue, against a median of 22.8% across 16 branded household and personal care peers; 6 of the 16 run heavier. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A.

Disclosed lines held outside the normalized figure: Advertising 0.8% of revenue (16 of 17 companies disclose it); R&D 1.3% of revenue (12 of 17 companies disclose it).

Closing the gap to the peer median is worth about $250 million a year (339 bps of revenue); to the lean quartile, $669 million (908 bps).

Over 10 years (FY2016 to FY2025), RPM International Inc.'s total shareholder return was +172% against +23% for the peer composite; SG&A contributed +43.9 points of that return.

Built from SEC filings. Machine-readable copy: https://sgabenchmarking.com/r/RPM.json. Function-level headcount benchmarks by industry: https://sgabenchmarking.com/catalog.json.