SG&A·Benchmarking Benchmark SBH SG&A Headcount

TSR driver bridge · · built from SEC filings

That is the trend. The next exhibit is the level.

Normalized SG&A · % of revenue · 21 US-GAAP Specialty Retail peers

What "normalized" means. Reported SG&A less the disclosed advertising and R&D lines (SEC XBRL). Restructuring and stock-based compensation are benchmarked in Exhibit 3 but not stripped. What remains is the residual overhead line, on the same footing for all 21 peers. Every adjustment traceable to the 10-K. Each bar is one peer.

Advertising, R&D, stock comp, restructuring · total filed spend, any P&L line

What the gap is worth · vs FY2027 analyst estimates

On the record · verbatim from the earnings calls

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Sally Beauty Holdings, Inc. SG&A versus peers

Sally Beauty Holdings, Inc. (SBH) runs normalized SG&A at 41.0% of revenue, against a median of 23.3% across 20 Specialty Retail peers, and 2 of the 20 run heavier.

Figures as filed through , published by SG&A Benchmarking. This is the briefing above in text.

Sally Beauty Holdings, Inc. reports revenue of $3,701 million. Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A.

Disclosed lines held outside the normalized figure: Advertising 1.8% of revenue (20 of 21 companies disclose it); Stock-based comp 0.5% of revenue (19 of 21 companies disclose it); Restructuring 0.0% of revenue (21 of 21 companies disclose it).

Closing the gap to the peer median is worth about $646 million a year (1746 bps of revenue); to the lean quartile, $731 million (1975 bps).

Over 10 years (FY2016 to FY2025), Sally Beauty Holdings, Inc.'s total shareholder return was -37% against +403% for the peer composite; SG&A contributed -5.1 points of that return.

Built from SEC filings. Machine-readable copy: https://sgabenchmarking.com/r/SBH.json. Function-level headcount benchmarks by industry: https://sgabenchmarking.com/catalog.json.