{
 "company": "United Airlines Holdings, Inc.",
 "ticker": "UAL",
 "sector": "Airlines, Airports & Air Services",
 "fiscalYearEnd": null,
 "revenueUsdM": 59070.0,
 "normalizedSga": {
  "pctRevenue": 3.15,
  "peerCount": 7,
  "peerMedianPctRevenue": 3.0,
  "peerLeanQuartilePctRevenue": 2.5,
  "peers": [
   {
    "ticker": "DAL",
    "name": "DAL",
    "normalizedSgaPctRevenue": 3.28
   },
   {
    "ticker": "AAL",
    "name": "AAL",
    "normalizedSgaPctRevenue": 3.29
   },
   {
    "ticker": "ALK",
    "name": "ALK",
    "normalizedSgaPctRevenue": 2.4
   },
   {
    "ticker": "JBLU",
    "name": "JBLU",
    "normalizedSgaPctRevenue": 2.53
   },
   {
    "ticker": "ALGT",
    "name": "ALGT",
    "normalizedSgaPctRevenue": 2.7
   },
   {
    "ticker": "ULCC",
    "name": "ULCC",
    "normalizedSgaPctRevenue": 4.08
   }
  ],
  "definition": "Reported SG&A less the disclosed lines that distort comparison: advertising, R&D, pension, stock-based compensation, restructuring and one-time items, plus logistics reclassed where filers park it in SG&A."
 },
 "disclosedLines": [
  {
   "key": "advertising",
   "label": "Advertising",
   "pctRevenue": 0.42,
   "companiesDisclosing": 7,
   "peersDisclosing": [
    {
     "ticker": "DAL",
     "pctRevenue": 0.64
    },
    {
     "ticker": "AAL",
     "pctRevenue": 0.37
    },
    {
     "ticker": "ALK",
     "pctRevenue": 0.71
    },
    {
     "ticker": "JBLU",
     "pctRevenue": 0.84
    },
    {
     "ticker": "ALGT",
     "pctRevenue": 1.12
    },
    {
     "ticker": "ULCC",
     "pctRevenue": 0.19
    }
   ],
   "note": "Brand spend is not the overhead question here."
  }
 ],
 "gapToPeers": null,
 "tsrBridge": [
  {
   "label": "1 year",
   "span": "FY2024 to FY2025",
   "companyTsrPct": 15,
   "peerTsrPct": -15,
   "driverPp": {
    "Revenue growth": -2.2,
    "Gross margin": 106,
    "SG&A": -97.5,
    "Multiple": 18.4,
    "Other": 5.7
   }
  }
 ],
 "recentQuarter": null,
 "sources": [
  "10-K and 10-Q filings (US GAAP)",
  "XBRL company facts",
  "earnings releases"
 ],
 "urls": {
  "briefing": "https://sgabenchmarking.com/r/UAL",
  "json": "https://sgabenchmarking.com/r/UAL.json",
  "industryBenchmarks": "https://sgabenchmarking.com/catalog.json"
 },
 "publisher": "SG&A Benchmarking, https://sgabenchmarking.com"
}