AI org benchmark · US hardlines retail

Who’s actually building AI in hardlines retail, and who’s just talking.

The AI Org Diagnostic scores what each company staffs, ships, files and says across Home Depot, Lowe's, Tractor Supply, Ace Hardware, Floor & Decor and Menards, measured the same way for every company from public data.

6 companies
5 lenses
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Executive summary.

Home Depot and Lowe’s field real AI and data benches. The rest of the cohort fits in one conference room.

Pound for pound, Lowe’s leads: 12.1 combined roles per 10,000 employees.

Core AI Data science
CompanyAI + data-science headcount1EmployeesPer 10k employees
Home Depot
446470,0009.5
Lowe’s
3332276,00012.1
Tractor Supply
2552,0004.8
Ace Hardware3
1013,0007.7
Floor & Decor
813,7235.8
Menards
045,0000.0
1 Combined core-AI/ML plus data-science titles on a corporate-family basis, counted from public workforce data; observed floors of dedicated titles, not a census, as of July 2026. Per 10k = combined roles ÷ reported employees × 10,000.
2 Family basis, incl. Lowe’s India and Innovation Labs.
3 Corporate co-op basis: ~5,800 independent stores excluded.

Lowe’s talks the most, and now has the bench to back it. Home Depot builds more than it says.

Lowe’s per-call AI mentions roughly tripled across the five quarters, and unlike most loud talkers, its bench is real. Floor & Decor builds without saying a word.

Avg AI mentions per earnings call ↑ 12 9 6 3 0 0 100 200 300 400 LOUD + STAFFED ALL TALK QUIET PILOT QUIET BUILDER Lowe's: avg 12 AI mentions per call · combined bench 333 (199 core AI) avg 12 Home Depot: avg 3 AI mentions per call · combined bench 446 (157 core AI) avg 3 Tractor Supply: avg 2 AI mentions per call · combined bench 25 (16 core AI) avg 2 Floor & Decor: avg 0 AI mentions per call · combined bench 8 (7 core AI) avg 0 Measured AI + data-science bench →
← Scroll for the quiet half of the chart

How the AI org is layered.

Home Depot and Lowe’s run full four-layer organizations: exec sponsors, a director tier, a deep IC base. Ace’s ten people include no one above manager level.

Exec Director Manager IC bars · share of counted heads by level
CompanyMgr+ / IC1Exec+ / Mgr1
Home DepotIn-house at scale + Google Cloud
0.670.21
Lowe’sPartner-branded: OpenAI + NVIDIA
0.580.37
Tractor SupplyPartner-led + small platform team
0.470.60
Floor & DecorEarly in-house pilot
1.000.33
Ace HardwareVendor-built; builder undisclosed
0.250.00
MenardsNo visible AI activity
Peer median · 0.58 Mgr+ per IC · 0.33 Exec+ per Mgr
1 Mgr+ = exec, director, manager & lead heads; Exec+ = exec and director heads. Levels classified from titles on named-profile records; profile-basis totals can differ marginally from the scoreboard bench.
Build-model line per company is the disclosed approach, recorded as disclosed, not verified; Ace’s product builder is not publicly disclosed.

Where the AI org sits.

Home Depot’s org is ~95% US-based. Lowe’s runs the only offshore-heavy model in the cohort: ~39% of its AI org sits in India (Lowe’s Services India, Bangalore).

US India Other
CompanyOffshore share1
Home Depot
5%
Lowe’s
40%
Tractor Supply
4%
Floor & Decor
13%
Ace Hardware
0%
Menards
Peer median offshore share · 5%
1 Non-US share of profiles. Geography from profile locations; same named-profile basis as the levels exhibit above.

How these numbers are built.

01

Measure the bench

Combined AI + data-science headcount from public workforce data, resolved to each corporate family before counting: dedicated core-AI/ML and data-science titles only, the same way for all six companies.

02

Read the flow and the narrative

Open roles from public job postings screened to dedicated AI and data-science titles, core-AI hires over the trailing 12 months from position-start dates, and every AI mention on earnings calls 2025Q1–2026Q1, read against the measured bench.

03

Count only what we can see

Counts are floors of dedicated AI- and data-titled roles, not a census. Disclosed products, patents and performance claims are recorded as disclosed, never as verified. The same outside-in discipline as our G&A benchmarks.

Four of six have disclosed customer- or associate-facing AI. Only Lowe’s discloses performance numbers.

Everything below is what the company (or its vendor) has said publicly; nothing here is independently verified, and no cohort company has disclosed dollar-denominated AI ROI. Floor & Decor and Menards have disclosed nothing.

Home Depot's Magic Apron gen-AI shopping assistant
Home Depot
51 AI patents (48 cross-validated)5 disclosed use cases
  • Magic Apron gen-AI shopping assistant (Mar 2025)
  • Agentic AI tools w/ Google Cloud (NRF Jan 2026)
  • AI materials-list builder for Pros (beta Nov 2025, national 2026)
  • AI voice agents in stores (pilot); Gemini Enterprise for associates
No public performance or ROI numbers disclosed.
Lowe's Mylow AI shopping advisor
Lowe’s
0 core-AI patents4 disclosed use cases
  • Mylow AI shopping advisor w/ OpenAI (Mar 2025)
  • Mylow Companion for all associates, 1,700+ stores (May 2025)
  • AI restock prioritization from real-time out-of-stock data
  • NVIDIA digital twins / Omniverse
Tractor Supply's Hey GURA gen-AI wearable assistant
Tractor Supply
0 AI patents4 disclosed use cases
  • Hey GURA gen-AI wearable assistant for every team member
  • ML across 90% of replenishment forecasts (2025Q2 call)
  • AI photo-assessment of store resets
  • Delivery-hub network scaling w/ AI; expanded OpenAI relationship
Tracks GURA-assisted sales internally, a sign of measurement discipline; figures not public.
Ace Hardware's Hey ARMA AI assistant on the ARMA handheld
Ace Hardware
0 AI patents1 disclosed use case
  • Hey ARMA AI assistant on the ARMA handheld, 2,300+ stores (Feb 2026)
Product builder not publicly disclosed.

Home Depot is still hiring AI and data talent. Menards shows nothing, again.

Open AI- and data-titled roles plus core-AI hires over the trailing 12 months. Who’s hiring matches who’s built. Tractor Supply’s stock is built, flow paused; Ace’s zero is consistent with a vendor-built model.

Core AI Data science
CompanyOpen AI + data-science roles1Core-AI hires, trailing 12 mo2
Home Depot
2620
Lowe’s
33
Floor & Decor
21
Tractor Supply
01
Ace Hardware
01
Menards
00
1 Public job postings pulled July 2026, screened to dedicated AI and data-science titles.
2 From position-start dates; directional, not exact.

What this example can, and can’t, tell you.

Free: this example

  • Six named companies, measured with one identical method
  • The combined AI + data-science bench, with the core-AI split and density per 10,000 employees
  • Hiring flow and earnings-call narrative read against the measured bench, not taken at face value
  • Disclosed use cases, performance claims and AI patents per company, labeled as disclosed, not verified
Questions & answers

FAQs

What counts as an “AI role,” and why combine AI with data science?+
We count dedicated titles only: core AI/ML roles (machine-learning engineers, AI product and platform roles, applied scientists) plus data-science titles. In practice the two benches are one talent system, staffed and managed together, so the headline number is the combined bench, with the core-AI vs data-science split shown in each exhibit’s stacked bars.
Why are these counts a floor, not a census?+
Only people whose job title says AI or data science are counted. Capability that sits under other titles is invisible to this method: much of Home Depot’s AI capability lives inside search, recommendations and personalization teams under non-AI titles, so its 446 is a floor with more underneath. The paid diagnostic resolves counts to a named-profile roster.
Where does the data come from?+
Public workforce data for the bench, resolved to each corporate family before counting. Public job postings for openings, position-start dates for trailing hires, earnings-call transcripts 2025Q1–2026Q1 for narrative, patent filings, and company or vendor press for shipped products. All public data, pulled July 2026; no surveys, no interviews.
How is Ace Hardware’s number comparable when it’s a co-op?+
Ace is counted on a corporate co-op basis: ~13,000 corporate and wholesale employees, with its ~5,800 independently owned stores excluded, because the corporate organization is what builds or buys AI capability. Ace holds no earnings calls, so its narrative read is press-release basis only. Its build is vendor-dependent, and Hey ARMA’s builder is not publicly disclosed.
Does a big bench mean deployed AI, or verified ROI?+
No, twice over. Headcount measures owned capability, not deployed capability: vendor and contractor staff appear in no company’s numbers, which is how Ace ships an assistant to 2,300+ stores with ~1–2 core-AI people in-house. And every product claim here is disclosed, not independently verified; Lowe’s, the only company disclosing performance numbers, discloses usage metrics, not dollar ROI.
Whether a competitor’s AI story is real is a roadmap question.
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