Sales support & operations as a share of sales & marketing staff
Across 8 named companies in 2 industries, the median is 16.2% % of sales & marketing, from 11.7% at Performance Food Group to 22.1% at McCormick & Company.
Quartiles. Lean and heavy quartiles for this metric are in the $150 cut.
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: sales, revenue operations, call center, customer service / support, marketing operations, sales enablement.
Food & CPG companies
Across 4 food & CPG companies, the median is 20.2% % of sales & marketing, from 15.2% at The Kraft Heinz Company to 22.1% at McCormick & Company. Quartiles are published at 8 or more companies; this cut has 4.
Measured: named-profile census of every person in the function, grossed up for coverage, as of June 2026. The food & CPG benchmark.
| Company | Ticker | Sales support & operations headcount | Sales & marketing headcount | Employees | Revenue, $B | % of sales & marketing | Provenance |
|---|---|---|---|---|---|---|---|
| Ingredion | INGR | paid | paid | 11,200 | 7.22 | paid | measured |
| International Flavors & Fragrances | IFF | paid | paid | 21,500 | 10.89 | paid | measured |
| McCormick & Company | MKC | paid | paid | 14,100 | 6.84 | paid | measured |
| The Kraft Heinz Company | KHC | paid | paid | 35,000 | 24.94 | paid | measured |
Company values and headcounts are in the $150 cut.
Foodservice distribution distributors
Across 4 foodservice distribution distributors, the median is 13.6% % of sales & marketing, from 11.7% at Performance Food Group to 17.1% at US Foods. Quartiles are published at 8 or more companies; this cut has 4.
Measured: named-profile census of every person in the function, grossed up for coverage, as of May 2026. The foodservice distribution benchmark.
| Company | Ticker | Sales support & operations headcount | Sales & marketing headcount | Employees | Revenue, $B | % of sales & marketing | Provenance |
|---|---|---|---|---|---|---|---|
| Chefs' Warehouse | CHEF | paid | paid | 5,156 | 4.15 | paid | measured |
| Performance Food Group | PFGC | paid | paid | 43,000 | 63.30 | paid | measured |
| Sysco | SYY | paid | paid | 76,000 | 81.40 | paid | measured |
| US Foods | USFD | paid | paid | 30,000 | 39.42 | paid | measured |
Company values and headcounts are in the $150 cut.
Get this cut as data
$150 per industry cut adds every named company's value and inputs, lean and heavy quartiles, CSV and a benchmark-format row.
Subscription benchmarks publish this kind of figure as anonymous quartiles; the cut here names every company and dates every number.
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