Finance, Sales, Marketing, Sourcing and six more overhead functions across Mondelez International, The Kraft Heinz Company, General Mills, The Hershey Company, International Flavors & Fragrances, McCormick & Company, The Clorox Company, The Campbell's Company, Conagra Brands, Hormel Foods, Ingredion, The J.M. Smucker Company and Church & Dwight, mapped from 16,498 real job titles, classified the same way for every company.
Levels are indicative; the function mix and ranks below are the reliable read.
| Company | SG&A contacts observed2 | Employees1 | Employees per $B | Observed SG&A per $B3 |
|---|
Each dot is one company. The | tick is the cohort median. Hover any dot. Rows are scaled independently, so read the printed values, not dot positions across rows.
The same numbers as the chart above, written out. Share is each company’s observed core SG&A headcount in that function; contacts are the classified records behind it, an observed floor rather than a modeled total. As of July 2026.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Finance is 11.3% to 23.1% of core SG&A headcount, median 14.5%: lowest at Hershey, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. See finance headcount benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| The Hershey Company | 11.3% | 739 | 36.9 |
| Mondelez International | 12.3% | 2,371 | 26.1 |
| The Campbell's Company | 12.5% | 460 | 33.6 |
| Hormel Foods | 13.5% | 440 | 22.0 |
| General Mills | 13.7% | 1,742 | 52.8 |
| McCormick & Company | 14.1% | 635 | 45.0 |
| The Kraft Heinz Company | 14.5% | 2,396 | 68.5 |
| Church & Dwight | 14.8% | 360 | 64.9 |
| Conagra Brands | 14.9% | 540 | 31.0 |
| International Flavors & Fragrances | 15.4% | 975 | 45.3 |
| The J.M. Smucker Company | 18.4% | 571 | 71.4 |
| The Clorox Company | 18.9% | 830 | 109.2 |
| Ingredion | 23.1% | 748 | 66.8 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Sourcing is 7.8% to 20.0% of core SG&A headcount, median 12.1%: lowest at Hormel, highest at McCormick. Measured from 16,498 classified job titles, July 2026. See procurement headcount benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Hormel Foods | 7.8% | 253 | 12.7 |
| The J.M. Smucker Company | 9.2% | 287 | 35.9 |
| Ingredion | 11.3% | 366 | 32.7 |
| The Kraft Heinz Company | 12.1% | 2,003 | 57.2 |
| General Mills | 12.1% | 1,530 | 46.4 |
| International Flavors & Fragrances | 12.1% | 764 | 35.5 |
| The Campbell's Company | 12.1% | 445 | 32.5 |
| Mondelez International | 12.2% | 2,353 | 25.9 |
| The Hershey Company | 12.9% | 842 | 42.1 |
| Church & Dwight | 13.2% | 322 | 58.0 |
| The Clorox Company | 15.9% | 699 | 92.0 |
| Conagra Brands | 19.8% | 715 | 41.1 |
| McCormick & Company | 20.0% | 902 | 64.0 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Facilities is 0.7% to 3.4% of core SG&A headcount, median 1.8%: lowest at Conagra, highest at IFF. Measured from 16,498 classified job titles, July 2026. See facilities headcount benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Conagra Brands | 0.7% | 25 | 1.4 |
| General Mills | 1.3% | 163 | 4.9 |
| The Hershey Company | 1.4% | 93 | 4.6 |
| The Campbell's Company | 1.5% | 56 | 4.1 |
| Mondelez International | 1.6% | 303 | 3.3 |
| Church & Dwight | 1.6% | 39 | 7.0 |
| The Clorox Company | 1.8% | 81 | 10.7 |
| The J.M. Smucker Company | 1.8% | 56 | 7.0 |
| The Kraft Heinz Company | 1.9% | 307 | 8.8 |
| McCormick & Company | 1.9% | 87 | 6.2 |
| Hormel Foods | 2.0% | 66 | 3.3 |
| Ingredion | 2.0% | 64 | 5.7 |
| International Flavors & Fragrances | 3.4% | 215 | 10.0 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Sales is 18.9% to 40.2% of core SG&A headcount, median 21.5%: lowest at Conagra, highest at Mondelez. Measured from 16,498 classified job titles, July 2026. See sales headcount benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Conagra Brands | 18.9% | 682 | 39.2 |
| Church & Dwight | 20.2% | 492 | 88.6 |
| The Clorox Company | 20.3% | 890 | 117.1 |
| General Mills | 20.6% | 2,609 | 79.1 |
| The J.M. Smucker Company | 20.9% | 650 | 81.2 |
| McCormick & Company | 21.1% | 952 | 67.5 |
| Ingredion | 21.5% | 695 | 62.1 |
| The Campbell's Company | 21.8% | 799 | 58.3 |
| International Flavors & Fragrances | 26.5% | 1,679 | 78.1 |
| The Kraft Heinz Company | 28.8% | 4,749 | 135.7 |
| Hormel Foods | 31.6% | 1,029 | 51.5 |
| The Hershey Company | 35.1% | 2,290 | 114.5 |
| Mondelez International | 40.2% | 7,743 | 85.1 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Marketing is 5.4% to 17.7% of core SG&A headcount, median 12.3%: lowest at Ingredion, highest at General Mills. Measured from 16,498 classified job titles, July 2026. See marketing headcount ratio across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Ingredion | 5.4% | 174 | 15.5 |
| International Flavors & Fragrances | 6.0% | 382 | 17.8 |
| Mondelez International | 9.7% | 1,871 | 20.6 |
| Conagra Brands | 10.0% | 361 | 20.7 |
| McCormick & Company | 11.3% | 510 | 36.2 |
| Hormel Foods | 11.6% | 377 | 18.8 |
| The Kraft Heinz Company | 12.3% | 2,024 | 57.8 |
| The Hershey Company | 12.8% | 833 | 41.6 |
| The Clorox Company | 13.2% | 579 | 76.2 |
| Church & Dwight | 15.2% | 369 | 66.5 |
| The Campbell's Company | 16.1% | 590 | 43.1 |
| The J.M. Smucker Company | 17.4% | 540 | 67.5 |
| General Mills | 17.7% | 2,244 | 68.0 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), CEO Suite & BU Leaders is 6.4% to 11.2% of core SG&A headcount, median 7.7%: lowest at Ingredion, highest at General Mills. Measured from 16,498 classified job titles, July 2026. See executive team size benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Ingredion | 6.4% | 208 | 18.6 |
| McCormick & Company | 6.7% | 301 | 21.3 |
| Church & Dwight | 6.9% | 169 | 30.5 |
| Mondelez International | 7.3% | 1,409 | 15.5 |
| The Clorox Company | 7.5% | 328 | 43.2 |
| The Hershey Company | 7.6% | 493 | 24.6 |
| The J.M. Smucker Company | 7.7% | 240 | 30.0 |
| The Kraft Heinz Company | 8.4% | 1,381 | 39.5 |
| International Flavors & Fragrances | 8.9% | 562 | 26.1 |
| Hormel Foods | 9.3% | 303 | 15.2 |
| Conagra Brands | 9.6% | 346 | 19.9 |
| General Mills | 11.2% | 1,425 | 43.2 |
| The Campbell's Company | 11.2% | 412 | 30.1 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), HR is 6.7% to 13.8% of core SG&A headcount, median 9.7%: lowest at Church & Dwight, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. See HR to employee ratio across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Church & Dwight | 6.7% | 162 | 29.2 |
| General Mills | 7.8% | 994 | 30.1 |
| International Flavors & Fragrances | 7.8% | 494 | 23.0 |
| The Hershey Company | 8.6% | 561 | 28.0 |
| The J.M. Smucker Company | 9.2% | 286 | 35.8 |
| The Clorox Company | 9.3% | 408 | 53.7 |
| Mondelez International | 9.7% | 1,868 | 20.5 |
| McCormick & Company | 10.2% | 459 | 32.6 |
| The Kraft Heinz Company | 10.8% | 1,784 | 51.0 |
| The Campbell's Company | 11.6% | 428 | 31.2 |
| Hormel Foods | 11.9% | 387 | 19.3 |
| Conagra Brands | 12.2% | 441 | 25.3 |
| Ingredion | 13.8% | 447 | 39.9 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Digital & Tech is 3.3% to 12.3% of core SG&A headcount, median 8.3%: lowest at Mondelez, highest at Church & Dwight. Measured from 16,498 classified job titles, July 2026. See IT staff to employee ratio across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Mondelez International | 3.3% | 631 | 6.9 |
| The Hershey Company | 5.2% | 340 | 17.0 |
| The Kraft Heinz Company | 6.2% | 1,018 | 29.1 |
| Ingredion | 7.2% | 234 | 20.9 |
| The Clorox Company | 7.5% | 328 | 43.2 |
| The Campbell's Company | 7.7% | 283 | 20.7 |
| Hormel Foods | 8.3% | 270 | 13.5 |
| McCormick & Company | 8.9% | 402 | 28.5 |
| Conagra Brands | 8.9% | 323 | 18.6 |
| The J.M. Smucker Company | 10.0% | 311 | 38.9 |
| International Flavors & Fragrances | 10.9% | 693 | 32.2 |
| General Mills | 11.0% | 1,393 | 42.2 |
| Church & Dwight | 12.3% | 300 | 54.1 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Legal & Gov Affairs is 2.0% to 5.2% of core SG&A headcount, median 3.2%: lowest at Mondelez, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. See legal department size benchmark across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| Mondelez International | 2.0% | 384 | 4.2 |
| Conagra Brands | 2.5% | 91 | 5.2 |
| The Kraft Heinz Company | 2.7% | 450 | 12.9 |
| Hormel Foods | 2.7% | 87 | 4.3 |
| General Mills | 2.9% | 366 | 11.1 |
| The Hershey Company | 3.0% | 194 | 9.7 |
| The Clorox Company | 3.2% | 139 | 18.3 |
| The J.M. Smucker Company | 3.2% | 99 | 12.4 |
| McCormick & Company | 4.1% | 185 | 13.1 |
| The Campbell's Company | 4.2% | 154 | 11.2 |
| International Flavors & Fragrances | 4.4% | 278 | 12.9 |
| Church & Dwight | 4.6% | 112 | 20.2 |
| Ingredion | 5.2% | 169 | 15.1 |
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Medical & EH&S is 1.3% to 4.6% of core SG&A headcount, median 2.2%: lowest at Campbell's, highest at IFF. Measured from 16,498 classified job titles, July 2026. See EHS staffing ratio across every industry.
| Company | Share of SG&A | Observed contacts | Per 1,000 employees |
|---|---|---|---|
| The Campbell's Company | 1.3% | 47 | 3.4 |
| Hormel Foods | 1.3% | 41 | 2.1 |
| McCormick & Company | 1.7% | 78 | 5.5 |
| Mondelez International | 1.8% | 343 | 3.8 |
| General Mills | 1.8% | 225 | 6.8 |
| The Hershey Company | 2.1% | 140 | 7.0 |
| The J.M. Smucker Company | 2.2% | 69 | 8.6 |
| The Kraft Heinz Company | 2.4% | 398 | 11.4 |
| The Clorox Company | 2.5% | 111 | 14.6 |
| Conagra Brands | 2.6% | 94 | 5.4 |
| Ingredion | 4.2% | 136 | 12.1 |
| Church & Dwight | 4.5% | 110 | 19.8 |
| International Flavors & Fragrances | 4.6% | 292 | 13.6 |
From each company’s own 10-K. Normalized SG&A is reported SG&A less disclosed advertising, R&D, stock compensation, restructuring and one-time items, so companies are on the same footing. Advertising is shown where the filer discloses a dollar figure; most do not.
| Company | Normalized SG&A, % of revenue | Its peer median | Advertising, % of revenue | Fiscal year end | Briefing |
|---|---|---|---|---|---|
| Hormel Foods | 5.7% | 11.0% | 1.22% | /r/HRL | |
| Conagra Brands | 8.5% | 11.0% | 2.27% | /r/CAG | |
| The Kraft Heinz Company | 9.0% | 11.0% | 4.30% | /r/KHC | |
| Ingredion | 9.7% | 11.0% | not disclosed | /r/INGR | |
| The Campbell's Company | 10.5% | 11.0% | 3.90% | /r/CPB | |
| General Mills | 10.9% | 11.0% | 4.35% | /r/GIS | |
| The J.M. Smucker Company | 11.2% | 10.9% | 2.07% | /r/SJM | |
| The Clorox Company | 13.1% | 10.9% | 10.84% | /r/CLX | |
| Mondelez International | 13.3% | 19.0% | 4.29% | /r/MDLZ | |
| McCormick & Company | 13.3% | 10.9% | 3.29% | /r/MKC |
Every number here is available as JSON, and any company can be compared against this cohort over plain HTTP. No key, no form. Each response also names the next step.
https://sgabenchmarking.com/industry/cpg/data.jsonhttps://sgabenchmarking.com/api/compare?industry=cpg&function=Marketing&employees=4000&fte=55 (add sga_fte=, total SG&A headcount, for share of SG&A)https://sgabenchmarking.com/api/snapshot?industry=cpg&company=COMPANY+NAMEhttps://sgabenchmarking.com/api/benchmark-interest?industry=cpg&company=COMPANY+NAME&email=YOU@COMPANY.COM&src=assistanthttps://sgabenchmarking.com/catalog.json · https://sgabenchmarking.com/llms.txt · method and limits: https://sgabenchmarking.com/methodology.jsonWe pull each company’s public workforce signals: department tallies and 16,498 actual job titles across Finance, Operations and the C-suite, the same way for all thirteen companies.
Each title is classified into the ten-function SG&A map. This is where 33% of department labels move: procurement buyers filed under “Finance,” whole Sourcing and Facilities teams hiding inside “Operations.”
Levels are the classified contacts we actually observed, with no modeled multipliers. That makes them a conservative floor, works identically for public and private companies, and keeps every number traceable to real titles. The census closes the gap to a verified total.
Same function map, same method. New industries get built where there’s demand.
In this nine-company cohort, Finance runs roughly 11–23% of observed core SG&A headcount, and the middle half of the cohort sits within a few points of the median. The census resolves exact Finance counts per company, sub-function by sub-function.
Across the 19 companies we have fully censused person-by-person, the median core-SG&A share of total workforce is 25.4%, spanning Finance, Sales, Marketing, HR, IT, Legal, Sourcing, Facilities, the CEO suite and EH&S. Plant, warehouse and delivery labor sit outside that line.
Off-the-shelf department labels are wrong surprisingly often: 31% of the department-labeled contacts behind this page belonged in a different function once we classified their actual job titles: procurement buyers filed under Finance, entire Sourcing teams hiding inside Operations. This page counts what the titles say, not what the labels say.
The function mix comes from classified real titles and is the like-for-like read. Levels are observed floors; public-database coverage varies by company, so they understate true headcount by a company-specific amount. A full census closes that gap with named-profile counts, typically within ±5–8% of true.
Yes. Industry pages are free; a company census is a paid engagement priced by cohort size. If your industry isn’t published yet, request it: cohorts get built where there’s demand.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Finance is 11.3% to 23.1% of core SG&A headcount, median 14.5%: lowest at Hershey, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Sourcing is 7.8% to 20.0% of core SG&A headcount, median 12.1%: lowest at Hormel, highest at McCormick. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Facilities is 0.7% to 3.4% of core SG&A headcount, median 1.8%: lowest at Conagra, highest at IFF. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Sales is 18.9% to 40.2% of core SG&A headcount, median 21.5%: lowest at Conagra, highest at Mondelez. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Marketing is 5.4% to 17.7% of core SG&A headcount, median 12.3%: lowest at Ingredion, highest at General Mills. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), CEO Suite & BU Leaders is 6.4% to 11.2% of core SG&A headcount, median 7.7%: lowest at Ingredion, highest at General Mills. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), HR is 6.7% to 13.8% of core SG&A headcount, median 9.7%: lowest at Church & Dwight, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Digital & Tech is 3.3% to 12.3% of core SG&A headcount, median 8.3%: lowest at Mondelez, highest at Church & Dwight. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Legal & Gov Affairs is 2.0% to 5.2% of core SG&A headcount, median 3.2%: lowest at Mondelez, highest at Ingredion. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
Across 13 food & CPG companies (Mondelez, Kraft Heinz, General Mills, Hershey, IFF, McCormick, Clorox, Campbell's, Conagra, Hormel, Ingredion, J.M. Smucker, Church & Dwight), Medical & EH&S is 1.3% to 4.6% of core SG&A headcount, median 2.2%: lowest at Campbell's, highest at IFF. Measured from 16,498 classified job titles, July 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.
SG&A Benchmarking