Staffing benchmark · Sales & marketing

Trade marketing staff per $1B revenue

Across 3 named companies in 1 industry, the median is 9.4 staff per $1B revenue, from 0.3 at International Flavors & Fragrances to 13.0 at The Kraft Heinz Company. Quartiles are published at 8 or more companies; this cut has 3.

named companies with a value

9.4

median, staff per $1B revenue

Food & CPG

Quartiles. Lean and heavy quartiles for this metric are in the $150 cut.

Definition

The question. Trade marketing headcount per $1B of revenue

How it is computed. Trade marketing headcount ÷ revenue in $B.

Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.

Also called: sales, ecommerce, revenue operations, account management, advertising, brand management.

Food & CPG companies

Across 3 food & CPG companies, the median is 9.4 staff per $1B revenue, from 0.3 at International Flavors & Fragrances to 13.0 at The Kraft Heinz Company. Quartiles are published at 8 or more companies; this cut has 3.

Measured: named-profile census of every person in the function, grossed up for coverage, as of June 2026. The food & CPG benchmark.

Company	Ticker	Trade marketing headcount	Employees	Revenue, $B	Staff per $1B revenue	Provenance
Ingredion	INGR	paid	11,200	7.22	paid	measured
International Flavors & Fragrances	IFF	paid	21,500	10.89	paid	measured
McCormick & Company	MKC	paid	14,100	6.84	paid	measured
The Kraft Heinz Company	KHC	paid	35,000	24.94	paid	measured

Company values and headcounts are in the $150 cut.

Get this cut as data

$150 per industry cut adds every named company's value and inputs, lean and heavy quartiles, CSV and a benchmark-format row.

Subscription benchmarks publish this kind of figure as anonymous quartiles; the cut here names every company and dates every number.

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This metric as JSON: /metrics/commercial-trade-marketing-per-1b-revenue.json · Every staffing metric · Registry.

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