Advertising as a share of revenue
Across 28 named companies in 5 industries, the median is 4.32% % of revenue, from 0.52% at Simpson Strong-Tie to 10.84% at The Clorox Company. Lean quartile 2.58%, heavy quartile 7.23%.
Quartiles. Lean quartile 2.58%, heavy quartile 7.23% % of revenue (lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th).
Definition
Building products manufacturers
Across 3 building products manufacturers, the median is 0.59% % of revenue, from 0.52% at Simpson Strong-Tie to 5.19% at Trex Company. Quartiles are published at 8 or more companies; this cut has 3.
Filed: each company's own 10-K, as held on September 2026. The building products benchmark.
| Company | Ticker | Revenue, $B | % of revenue | Provenance |
|---|---|---|---|---|
| Simpson Strong-Tie | SSD | 2.33 | 0.52% | filed |
| Gibraltar Industries | ROCK | 1.14 | 0.59% | filed |
| Trex Company | TREX | 1.17 | 5.19% | filed |
Food & CPG companies
Across 9 food & CPG companies, the median is 3.90% % of revenue, from 1.22% at Hormel Foods to 10.84% at The Clorox Company. Lean quartile 2.27%, heavy quartile 4.30%.
Filed: each company's own 10-K, as held on September 2026. The food & CPG benchmark.
| Company | Ticker | Revenue, $B | % of revenue | Provenance |
|---|---|---|---|---|
| Hormel Foods | HRL | 12.11 | 1.22% | filed |
| The J.M. Smucker Company | SJM | 8.73 | 2.07% | filed |
| Conagra Brands | CAG | 11.61 | 2.27% | filed |
| McCormick & Company | MKC | 6.84 | 3.29% | filed |
| The Campbell's Company | CPB | 10.25 | 3.90% | filed |
| Mondelez International | MDLZ | 38.54 | 4.29% | filed |
| The Kraft Heinz Company | KHC | 24.94 | 4.30% | filed |
| General Mills | GIS | 19.49 | 4.35% | filed |
| The Clorox Company | CLX | 7.10 | 10.84% | filed |
| Ingredion | INGR | 7.22 | n/a | filed |
Apparel & footwear companies
Across 7 apparel & footwear companies, the median is 7.04% % of revenue, from 5.54% at PVH Corp. to 9.06% at Deckers Outdoor Corporation. Quartiles are published at 8 or more companies; this cut has 7.
Filed: each company's own 10-K, as held on September 2026. The apparel & footwear benchmark.
| Company | Ticker | Revenue, $B | % of revenue | Provenance |
|---|---|---|---|---|
| PVH Corp. | PVH | 8.95 | 5.54% | filed |
| Columbia Sportswear Company | COLM | 3.40 | 6.48% | filed |
| Levi Strauss & Co. | LEVI | 6.28 | 6.96% | filed |
| Oxford Industries, Inc. | OXM | 1.48 | 7.04% | filed |
| Ralph Lauren Corporation | RL | 8.11 | 7.82% | filed |
| VF Corporation | VFC | 9.61 | 8.84% | filed |
| Deckers Outdoor Corporation | DECK | 5.47 | 9.06% | filed |
Furniture & furnishings makers
Across 4 furniture & furnishings makers, the median is 2.97% % of revenue, from 0.77% at Flexsteel Industries, Inc. to 6.97% at La-Z-Boy Incorporated. Quartiles are published at 8 or more companies; this cut has 4.
Filed: each company's own 10-K, as held on September 2026. The furniture & furnishings benchmark.
| Company | Ticker | Revenue, $B | % of revenue | Provenance |
|---|---|---|---|---|
| Flexsteel Industries, Inc. | FLXS | 0.44 | 0.77% | filed |
| Ethan Allen Interiors Inc. | ETD | 0.61 | 2.88% | filed |
| Bassett Furniture Industries | BSET | 0.34 | 3.07% | filed |
| La-Z-Boy Incorporated | LZB | 2.13 | 6.97% | filed |
Appliance & housewares makers
Across 5 appliance & housewares makers, the median is 7.42% % of revenue, from 1.78% at Whirlpool Corporation to 9.89% at SharkNinja, Inc.. Quartiles are published at 8 or more companies; this cut has 5.
Filed: each company's own 10-K, as held on September 2026. The appliance & housewares benchmark.
| Company | Ticker | Revenue, $B | % of revenue | Provenance |
|---|---|---|---|---|
| Whirlpool Corporation | WHR | 15.52 | 1.78% | filed |
| Spectrum Brands Holdings, Inc. | SPB | 2.81 | 3.12% | filed |
| Helen of Troy Limited | HELE | 1.79 | 7.42% | filed |
| YETI Holdings, Inc. | YETI | 1.87 | 7.78% | filed |
| SharkNinja, Inc. | SN | 6.40 | 9.89% | filed |
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