Across 12 industries and 126 named companies, IT and digital runs 1.5% to 17.5% of SG&A headcount, median 8.4%. In people that is 3.4 to 112.6 per 1,000 employees, median 23.1. The lean quartile is 6.1% of SG&A headcount and the heavy quartile 10.4%. Measured from 440,636 public job titles, each classified one at a time, at every company named on this page. September 2026.
Median of the named companies on each industry page. Click through for the per-function detail and the filed-spend table.
| Industry | Companies | It and digital share of SG&A, median | Range | Lean quartile | Heavy quartile | Per 1,000 employees, median | As of |
|---|---|---|---|---|---|---|---|
| Apparel & footwear | 12 | 10.7% | 9.6% to 17.5% | 10.3% | 11.9% | 32.9 | August 2026 |
| Building products | 9 | 9.8% | 6.8% to 17.4% | 8.6% | 10.3% | 19.4 | July 2026 |
| Furniture & furnishings | 9 | 9.6% | 4.2% to 15.7% | 5.5% | 11.0% | 15.8 | September 2026 |
| Packaging & container | 12 | 9.4% | 7.7% to 12.9% | 8.9% | 11.2% | 13.9 | September 2026 |
| Coatings & specialty chemical | 13 | 8.7% | 3.6% to 12.2% | 6.7% | 10.7% | 26.6 | September 2026 |
| Tool & industrial | 7 | 8.4% | 6.1% to 15.9% | n/a | n/a | 31.9 | July 2026 |
| Toy & game | 9 | 8.4% | 5.1% to 12.7% | 6.9% | 11.3% | 46.7 | August 2026 |
| Food & CPG | 13 | 8.3% | 3.3% to 12.3% | 7.2% | 10.0% | 28.5 | July 2026 |
| Appliance & housewares | 10 | 7.5% | 5.1% to 12.2% | 6.1% | 8.4% | 31.0 | September 2026 |
| Beverage | 12 | 5.6% | 2.1% to 7.8% | 4.5% | 7.2% | 17.2 | September 2026 |
| Foodservice distribution | 10 | 5.4% | 3.1% to 10.3% | 4.1% | 8.6% | 11.9 | September 2026 |
| B2B software | 10 | 4.8% | 1.5% to 11.0% | 3.4% | 6.0% | 24.0 | August 2026 |
| Company | Industry | Share of SG&A | Observed contacts | Employees | Per 1,000 employees |
|---|---|---|---|---|---|
| lululemon athletica inc. | Apparel & footwear | 17.5% | 825 | 39,000 | 21.2 |
| Louisiana-Pacific | Building products | 17.4% | 177 | 4,300 | 41.2 |
| Kennametal Inc. | Tool & industrial | 15.9% | 527 | 8,100 | 65.1 |
| HNI Corporation | Furniture & furnishings | 15.7% | 904 | 18,500 | 48.9 |
| Ralph Lauren Corporation | Apparel & footwear | 13.3% | 916 | 23,600 | 38.8 |
| Ball Corporation | Packaging & container | 12.9% | 504 | 16,000 | 31.5 |
| O-I Glass, Inc. | Packaging & container | 12.9% | 250 | 19,000 | 13.2 |
| The Pokémon Company International | Toy & game | 12.7% | 116 | 2,663 | 43.6 |
| Church & Dwight | Food & CPG | 12.3% | 300 | 5,550 | 54.1 |
| Cricut, Inc. | Appliance & housewares | 12.2% | 41 | 700 | 58.6 |
| Axalta Coating Systems Ltd. | Coatings & specialty chemical | 12.2% | 455 | 12,200 | 37.3 |
| Simpson Strong-Tie | Building products | 12.1% | 193 | 3,000 | 64.3 |
| Levi Strauss & Co. | Apparel & footwear | 12.1% | 826 | 19,000 | 43.5 |
| Haworth | Furniture & furnishings | 11.9% | 257 | 8,000 | 32.1 |
| Hasbro, Inc. | Toy & game | 11.7% | 509 | 4,520 | 112.6 |
| Crocs, Inc. | Apparel & footwear | 11.7% | 286 | 8,010 | 35.7 |
| AptarGroup, Inc. | Packaging & container | 11.5% | 204 | 14,000 | 14.6 |
| Enerpac Tool Group | Tool & industrial | 11.3% | 80 | 2,100 | 38.1 |
| Crayola LLC | Toy & game | 11.3% | 76 | 2,464 | 30.8 |
| Oxford Industries, Inc. | Apparel & footwear | 11.1% | 129 | 6,000 | 21.5 |
| General Mills | Food & CPG | 11.0% | 1,393 | 33,000 | 42.2 |
| Zuora | B2B software | 11.0% | 49 | 1,200 | 40.8 |
| Interface, Inc. | Furniture & furnishings | 11.0% | 127 | 3,570 | 35.6 |
| International Flavors & Fragrances | Food & CPG | 10.9% | 693 | 21,500 | 32.2 |
| Ashland Inc. | Coatings & specialty chemical | 10.9% | 153 | 2,900 | 52.8 |
| Cabot Corporation | Coatings & specialty chemical | 10.9% | 150 | 4,064 | 36.9 |
| Tapestry, Inc. | Apparel & footwear | 10.8% | 636 | 19,000 | 33.5 |
| Silgan Holdings Inc. | Packaging & container | 10.8% | 116 | 17,320 | 6.7 |
| PPG Industries, Inc. | Coatings & specialty chemical | 10.7% | 1,260 | 43,500 | 29.0 |
| Sealed Air Corporation | Packaging & container | 10.6% | 435 | 16,100 | 27.0 |
| Deckers Outdoor Corporation | Apparel & footwear | 10.5% | 197 | 6,000 | 32.8 |
| VF Corporation | Apparel & footwear | 10.4% | 1,104 | 26,000 | 42.5 |
| Columbia Sportswear Company | Apparel & footwear | 10.4% | 274 | 9,620 | 28.5 |
| James Hardie | Building products | 10.3% | 68 | 7,500 | 9.1 |
| Golden State Foods | Foodservice distribution | 10.3% | 46 | 6,000 | 7.7 |
| Under Armour, Inc. | Apparel & footwear | 10.2% | 279 | 14,100 | 19.8 |
| Flexsteel Industries, Inc. | Furniture & furnishings | 10.2% | 19 | 1,200 | 15.8 |
| The J.M. Smucker Company | Food & CPG | 10.0% | 311 | 8,000 | 38.9 |
| Masonite International | Building products | 9.8% | 117 | 10,000 | 11.7 |
| Trex Company | Building products | 9.8% | 52 | 1,839 | 28.3 |
| PVH Corp. | Apparel & footwear | 9.8% | 859 | 26,000 | 33.0 |
| Stanley Black & Decker | Tool & industrial | 9.6% | 1,389 | 43,500 | 31.9 |
| Carter's, Inc. | Apparel & footwear | 9.6% | 263 | 15,400 | 17.1 |
| MillerKnoll, Inc. | Furniture & furnishings | 9.6% | 161 | 10,544 | 15.3 |
| WD-40 Company | Coatings & specialty chemical | 9.6% | 46 | 714 | 64.4 |
| Quaker Houghton | Coatings & specialty chemical | 9.5% | 77 | 4,700 | 16.4 |
| Sonoco Products Company | Packaging & container | 9.5% | 276 | 22,000 | 12.5 |
| Packaging Corporation of America | Packaging & container | 9.4% | 218 | 16,800 | 13.0 |
| Crown Holdings, Inc. | Packaging & container | 9.4% | 191 | 23,000 | 8.3 |
| United Natural Foods, Inc. | Foodservice distribution | 9.4% | 662 | 25,600 | 25.9 |
| Gibraltar Industries | Building products | 9.1% | 60 | 2,300 | 26.1 |
| JAKKS Pacific, Inc. | Toy & game | 9.1% | 72 | 652 | 110.4 |
| Graphic Packaging Holding Company | Packaging & container | 9.1% | 356 | 23,000 | 15.5 |
| McCormick & Company | Food & CPG | 8.9% | 402 | 14,100 | 28.5 |
| Conagra Brands | Food & CPG | 8.9% | 323 | 17,400 | 18.6 |
| Hamilton Beach Brands Holding Company | Appliance & housewares | 8.8% | 28 | 650 | 43.1 |
| Amcor plc | Packaging & container | 8.8% | 724 | 75,000 | 9.7 |
| H.B. Fuller Company | Coatings & specialty chemical | 8.7% | 239 | 7,100 | 33.7 |
| JELD-WEN | Building products | 8.6% | 270 | 13,900 | 19.4 |
| The AZEK Company | Building products | 8.6% | 31 | 2,276 | 13.6 |
| Greif, Inc. | Packaging & container | 8.6% | 178 | 12,000 | 14.8 |
| Dot Foods | Foodservice distribution | 8.6% | 115 | 6,300 | 18.3 |
| Snap-on Incorporated | Tool & industrial | 8.4% | 448 | 13,000 | 34.5 |
| Funko, Inc. | Toy & game | 8.4% | 53 | 1,104 | 48.0 |
| Weber | Appliance & housewares | 8.4% | 50 | 4,302 | 11.6 |
| Hormel Foods | Food & CPG | 8.3% | 270 | 20,000 | 13.5 |
| Sensient Technologies Corporation | Coatings & specialty chemical | 8.3% | 108 | 4,070 | 26.5 |
| Avient Corporation | Coatings & specialty chemical | 8.1% | 210 | 9,000 | 23.3 |
| IDEAL Industries | Tool & industrial | 7.8% | 37 | 2,502 | 14.8 |
| Mattel, Inc. | Toy & game | 7.8% | 566 | 31,000 | 18.3 |
| Yext | B2B software | 7.8% | 56 | 1,120 | 50.0 |
| Coca-Cola Consolidated, Inc. | Beverage | 7.8% | 276 | 16,000 | 17.2 |
| MGP Ingredients, Inc. | Beverage | 7.8% | 10 | 617 | 16.2 |
| Spectrum Brands Holdings, Inc. | Appliance & housewares | 7.8% | 169 | 3,000 | 56.3 |
| The Campbell's Company | Food & CPG | 7.7% | 283 | 13,700 | 20.7 |
| Avery Dennison Corporation | Packaging & container | 7.7% | 522 | 35,000 | 14.9 |
| National Beverage Corp. | Beverage | 7.6% | 13 | 1,677 | 7.8 |
| YETI Holdings, Inc. | Appliance & housewares | 7.6% | 59 | 1,390 | 42.4 |
| The Clorox Company | Food & CPG | 7.5% | 328 | 7,600 | 43.2 |
| Newell Brands Inc. | Appliance & housewares | 7.5% | 535 | 21,900 | 24.4 |
| Ingredion | Food & CPG | 7.2% | 234 | 11,200 | 20.9 |
| Whirlpool Corporation | Appliance & housewares | 7.0% | 716 | 41,000 | 17.5 |
| Spin Master Corp. | Toy & game | 6.9% | 145 | 3,000 | 48.3 |
| Virco Manufacturing Corporation | Furniture & furnishings | 6.9% | 10 | 731 | 13.7 |
| Primo Brands Corporation | Beverage | 6.9% | 157 | 12,000 | 13.1 |
| UFP Industries | Building products | 6.8% | 194 | 13,800 | 14.1 |
| Constellation Brands, Inc. | Beverage | 6.8% | 172 | 9,400 | 18.3 |
| Ecolab Inc. | Coatings & specialty chemical | 6.7% | 1,279 | 48,000 | 26.6 |
| RPM International Inc. | Coatings & specialty chemical | 6.7% | 256 | 17,546 | 14.6 |
| Innospec Inc. | Coatings & specialty chemical | 6.6% | 35 | 2,450 | 14.3 |
| Apex Tool Group | Tool & industrial | 6.4% | 91 | 5,300 | 17.2 |
| Performance Food Group Company | Foodservice distribution | 6.3% | 316 | 43,780 | 7.2 |
| The Kraft Heinz Company | Food & CPG | 6.2% | 1,018 | 35,000 | 29.1 |
| Klein Tools | Tool & industrial | 6.1% | 34 | 2,500 | 13.6 |
| Helen of Troy Limited | Appliance & housewares | 6.1% | 55 | 1,854 | 29.7 |
| MGA Entertainment, Inc. | Toy & game | 6.0% | 56 | 1,200 | 46.7 |
| BlackLine | B2B software | 6.0% | 50 | 1,850 | 27.0 |
| nCino | B2B software | 5.9% | 28 | 1,684 | 16.6 |
| Brown-Forman Corporation | Beverage | 5.7% | 138 | 4,900 | 28.2 |
| Sysco Corporation | Foodservice distribution | 5.7% | 1,012 | 75,000 | 13.5 |
| La-Z-Boy Incorporated | Furniture & furnishings | 5.5% | 98 | 10,200 | 9.6 |
| SharkNinja, Inc. | Appliance & housewares | 5.5% | 102 | 4,143 | 24.6 |
| Molson Coors Beverage Company | Beverage | 5.4% | 278 | 16,200 | 17.2 |
| Keurig Dr Pepper Inc. | Beverage | 5.3% | 252 | 30,600 | 8.2 |
| The Boston Beer Company, Inc. | Beverage | 5.3% | 65 | 2,736 | 23.8 |
| The Hershey Company | Food & CPG | 5.2% | 340 | 20,000 | 17.0 |
| The LEGO Group | Toy & game | 5.1% | 332 | 33,000 | 10.1 |
| Traeger, Inc. | Appliance & housewares | 5.1% | 14 | 433 | 32.3 |
| Shamrock Foods Company | Foodservice distribution | 5.1% | 17 | 5,000 | 3.4 |
| Amplitude | B2B software | 5.0% | 23 | 795 | 28.9 |
| PagerDuty | B2B software | 4.7% | 29 | 1,155 | 25.1 |
| Bassett Furniture Industries | Furniture & furnishings | 4.7% | 31 | 1,194 | 26.0 |
| US Foods Holding Corp. | Foodservice distribution | 4.4% | 497 | 30,000 | 16.6 |
| Ethan Allen Interiors Inc. | Furniture & furnishings | 4.2% | 41 | 3,062 | 13.4 |
| Ben E. Keith Company | Foodservice distribution | 4.1% | 95 | 5,600 | 17.0 |
| Domo | B2B software | 3.8% | 20 | 876 | 22.8 |
| Gordon Food Service | Foodservice distribution | 3.8% | 227 | 22,000 | 10.3 |
| Monster Beverage Corporation | Beverage | 3.6% | 145 | 6,332 | 22.9 |
| The Sherwin-Williams Company | Coatings & specialty chemical | 3.6% | 1,608 | 64,249 | 25.0 |
| Semrush | B2B software | 3.4% | 28 | 1,567 | 17.9 |
| Mondelez International | Food & CPG | 3.3% | 631 | 91,000 | 6.9 |
| The Vita Coco Company, Inc. | Beverage | 3.2% | 10 | 336 | 29.8 |
| The Chefs' Warehouse, Inc. | Foodservice distribution | 3.1% | 29 | 5,156 | 5.6 |
| Olo | B2B software | 2.2% | 4 | 915 | 4.4 |
| Celsius Holdings, Inc. | Beverage | 2.1% | 18 | 1,497 | 12.0 |
| Sprout Social | B2B software | 1.5% | 11 | 1,362 | 8.1 |
Three steps, the same for every company on the page. The long version, including what these numbers cannot tell you, is on how it’s measured and as data at methodology.json.
We pull each company's public workforce signals: department tallies and the actual job titles behind them. No survey, no self-reporting, no login.
Each title is classified into the ten-function SG&A map. This is where about a third of department labels move: procurement buyers filed under Finance, whole Sourcing and Facilities teams hiding inside Operations.
Levels are the classified people we actually observed, capped at each company's profile-visible workforce. That makes them a floor, never an inflated model, which is why the share of SG&A leads and the per-1,000 figure follows.
Across 12 industries and 126 named companies, IT and digital runs 1.5% to 17.5% of SG&A headcount, median 8.4%. In people that is 3.4 to 112.6 per 1,000 employees, median 23.1. The lean quartile is 6.1% of SG&A headcount and the heavy quartile 10.4%. Measured from 440,636 public job titles, each classified one at a time, at every company named on this page. September 2026. Use the share of SG&A to compare companies of different sizes.
Apparel & footwear carries the most IT and digital, at a median of 10.7% of SG&A headcount. B2B software carries the least, at 4.8%. In between: building products 9.8%, furniture & furnishings 9.6%, packaging & container 9.4%, coatings & specialty chemical 8.7%, tool & industrial 8.4%, toy & game 8.4%, food & CPG 8.3%, appliance & housewares 7.5%, beverage 5.6%, foodservice distribution 5.4%. Measured per 1,000 employees the order changes: foodservice distribution is thinnest at 11.9 and toy & game is densest at 46.7.
Lean quartile is 6.1% of SG&A headcount and heavy quartile 10.4%, across 126 named companies. We say lean and heavy rather than top and bottom because a smaller IT and digital team is not automatically the better one: lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th. Quartiles are published for a cut of 8 or more companies; below that they are absent rather than estimated.
We read every public job title at each company and put it in one of ten SG&A functions, one title at a time. No survey, no self-reporting, and no company has to take part. The full method is at https://sgabenchmarking.com/how-its-measured/.
Take your IT and digital headcount as a share of your total SG&A headcount and read it against the range above. That comparison holds at any company size. If you want us to measure your company the same way we measured these, add it at the top of this page and we will email you the result.
Surveys count what respondents tell them, and only companies that chose to respond appear. We count the same way at every company whether it participates or not, from public job titles. That is why you can see named outliers here instead of an average. For an exact count of your own people, the paid census lands within 5 to 8 percent of true headcount.
Every number here is available as JSON, and any company can be compared against these cohorts over plain HTTP. No key, no form. Each response also names the next step.
data.json beside it, linked as rel="alternate".https://sgabenchmarking.com/api/compare?industry=apparel&function=Digital&employees=4000&fte=30https://sgabenchmarking.com/api/snapshot?industry=apparel&company=COMPANY+NAMEhttps://sgabenchmarking.com/api/benchmark-interest?industry=apparel&company=COMPANY+NAME&email=YOU@COMPANY.COM&src=assistanthttps://sgabenchmarking.com/catalog.json · https://sgabenchmarking.com/llms.txt · method and limits: https://sgabenchmarking.com/methodology.json
SG&A Benchmarking