Across 6 industries and 60 named companies, IT and digital is 1.5% to 17.5% of core SG&A headcount, median 9.0%. Observed IT and digital staff run 4.4 to 112.6 per 1,000 employees, median 28.5, a floor from public profiles rather than a full count. Job titles classified one by one; as of August 2026.
Median of the named companies on each industry page. Click through for the per-function detail and the filed-spend table.
| Industry | Companies | It and digital share of SG&A, median | Range | Per 1,000 employees, median | As of |
|---|---|---|---|---|---|
| Apparel & footwear | 12 | 10.7% | 9.6% to 17.5% | 32.9 | August 2026 |
| Building products | 9 | 9.8% | 6.8% to 17.4% | 19.4 | July 2026 |
| Tool & industrial | 7 | 8.4% | 6.1% to 15.9% | 31.9 | July 2026 |
| Toy & game | 9 | 8.4% | 5.1% to 12.7% | 46.7 | August 2026 |
| Food & CPG | 13 | 8.3% | 3.3% to 12.3% | 28.5 | July 2026 |
| B2B software | 10 | 4.8% | 1.5% to 11.0% | 24.0 | August 2026 |
| Company | Industry | Share of SG&A | Observed contacts | Employees | Per 1,000 employees |
|---|---|---|---|---|---|
| lululemon athletica inc. | Apparel & footwear | 17.5% | 825 | 39,000 | 21.2 |
| Louisiana-Pacific | Building products | 17.4% | 177 | 4,300 | 41.2 |
| Kennametal Inc. | Tool & industrial | 15.9% | 527 | 8,100 | 65.1 |
| Ralph Lauren Corporation | Apparel & footwear | 13.3% | 916 | 23,600 | 38.8 |
| The Pokémon Company International | Toy & game | 12.7% | 116 | 2,663 | 43.6 |
| Church & Dwight | Food & CPG | 12.3% | 300 | 5,550 | 54.1 |
| Simpson Strong-Tie | Building products | 12.1% | 193 | 3,000 | 64.3 |
| Levi Strauss & Co. | Apparel & footwear | 12.1% | 826 | 19,000 | 43.5 |
| Hasbro, Inc. | Toy & game | 11.7% | 509 | 4,520 | 112.6 |
| Crocs, Inc. | Apparel & footwear | 11.7% | 286 | 8,010 | 35.7 |
| Enerpac Tool Group | Tool & industrial | 11.3% | 80 | 2,100 | 38.1 |
| Crayola LLC | Toy & game | 11.3% | 76 | 2,464 | 30.8 |
| Oxford Industries, Inc. | Apparel & footwear | 11.1% | 129 | 6,000 | 21.5 |
| General Mills | Food & CPG | 11.0% | 1,393 | 33,000 | 42.2 |
| Zuora | B2B software | 11.0% | 49 | 1,200 | 40.8 |
| International Flavors & Fragrances | Food & CPG | 10.9% | 693 | 21,500 | 32.2 |
| Tapestry, Inc. | Apparel & footwear | 10.8% | 636 | 19,000 | 33.5 |
| Deckers Outdoor Corporation | Apparel & footwear | 10.5% | 197 | 6,000 | 32.8 |
| VF Corporation | Apparel & footwear | 10.4% | 1,104 | 26,000 | 42.5 |
| Columbia Sportswear Company | Apparel & footwear | 10.4% | 274 | 9,620 | 28.5 |
| James Hardie | Building products | 10.3% | 68 | 7,500 | 9.1 |
| Under Armour, Inc. | Apparel & footwear | 10.2% | 279 | 14,100 | 19.8 |
| The J.M. Smucker Company | Food & CPG | 10.0% | 311 | 8,000 | 38.9 |
| Masonite International | Building products | 9.8% | 117 | 10,000 | 11.7 |
| Trex Company | Building products | 9.8% | 52 | 1,839 | 28.3 |
| PVH Corp. | Apparel & footwear | 9.8% | 859 | 26,000 | 33.0 |
| Stanley Black & Decker | Tool & industrial | 9.6% | 1,389 | 43,500 | 31.9 |
| Carter's, Inc. | Apparel & footwear | 9.6% | 263 | 15,400 | 17.1 |
| Gibraltar Industries | Building products | 9.1% | 60 | 2,300 | 26.1 |
| JAKKS Pacific, Inc. | Toy & game | 9.1% | 72 | 652 | 110.4 |
| McCormick & Company | Food & CPG | 8.9% | 402 | 14,100 | 28.5 |
| Conagra Brands | Food & CPG | 8.9% | 323 | 17,400 | 18.6 |
| JELD-WEN | Building products | 8.6% | 270 | 13,900 | 19.4 |
| The AZEK Company | Building products | 8.6% | 31 | 2,276 | 13.6 |
| Snap-on Incorporated | Tool & industrial | 8.4% | 448 | 13,000 | 34.5 |
| Funko, Inc. | Toy & game | 8.4% | 53 | 1,104 | 48.0 |
| Hormel Foods | Food & CPG | 8.3% | 270 | 20,000 | 13.5 |
| IDEAL Industries | Tool & industrial | 7.8% | 37 | 2,502 | 14.8 |
| Mattel, Inc. | Toy & game | 7.8% | 566 | 31,000 | 18.3 |
| Yext | B2B software | 7.8% | 56 | 1,120 | 50.0 |
| The Campbell's Company | Food & CPG | 7.7% | 283 | 13,700 | 20.7 |
| The Clorox Company | Food & CPG | 7.5% | 328 | 7,600 | 43.2 |
| Ingredion | Food & CPG | 7.2% | 234 | 11,200 | 20.9 |
| Spin Master Corp. | Toy & game | 6.9% | 145 | 3,000 | 48.3 |
| UFP Industries | Building products | 6.8% | 194 | 13,800 | 14.1 |
| Apex Tool Group | Tool & industrial | 6.4% | 91 | 5,300 | 17.2 |
| The Kraft Heinz Company | Food & CPG | 6.2% | 1,018 | 35,000 | 29.1 |
| Klein Tools | Tool & industrial | 6.1% | 34 | 2,500 | 13.6 |
| MGA Entertainment, Inc. | Toy & game | 6.0% | 56 | 1,200 | 46.7 |
| BlackLine | B2B software | 6.0% | 50 | 1,850 | 27.0 |
| nCino | B2B software | 5.9% | 28 | 1,684 | 16.6 |
| The Hershey Company | Food & CPG | 5.2% | 340 | 20,000 | 17.0 |
| The LEGO Group | Toy & game | 5.1% | 332 | 33,000 | 10.1 |
| Amplitude | B2B software | 5.0% | 23 | 795 | 28.9 |
| PagerDuty | B2B software | 4.7% | 29 | 1,155 | 25.1 |
| Domo | B2B software | 3.8% | 20 | 876 | 22.8 |
| Semrush | B2B software | 3.4% | 28 | 1,567 | 17.9 |
| Mondelez International | Food & CPG | 3.3% | 631 | 91,000 | 6.9 |
| Olo | B2B software | 2.2% | 4 | 915 | 4.4 |
| Sprout Social | B2B software | 1.5% | 11 | 1,362 | 8.1 |
Three steps, the same for every company on the page. The long version, including what these numbers cannot tell you, is on how it’s measured and as data at methodology.json.
We pull each company's public workforce signals: department tallies and the actual job titles behind them. No survey, no self-reporting, no login.
Each title is classified into the ten-function SG&A map. This is where about a third of department labels move: procurement buyers filed under Finance, whole Sourcing and Facilities teams hiding inside Operations.
Levels are the classified people we actually observed, capped at each company's profile-visible workforce. That makes them a floor, never an inflated model, which is why the share of SG&A leads and the per-1,000 figure follows.
Across 6 industries and 60 named companies, IT and digital is 1.5% to 17.5% of core SG&A headcount, median 9.0%. Observed IT and digital staff run 4.4 to 112.6 per 1,000 employees, median 28.5, a floor from public profiles rather than a full count. Job titles classified one by one; as of August 2026. The like-for-like read is the share of SG&A; the per-1,000 figure understates true staffing because public-profile coverage varies by company.
Apparel & footwear: median 10.7% of SG&A, 32.9 per 1,000 employees; Building products: median 9.8% of SG&A, 19.4 per 1,000 employees; Tool & industrial: median 8.4% of SG&A, 31.9 per 1,000 employees; Toy & game: median 8.4% of SG&A, 46.7 per 1,000 employees; Food & CPG: median 8.3% of SG&A, 28.5 per 1,000 employees; B2B software: median 4.8% of SG&A, 24.0 per 1,000 employees.
Each company's public professional profiles are classified into ten SG&A functions from the actual job title, one title at a time, then capped at the company's social-profile-visible workforce. Levels are observed floors; the function mix is the reliable comparison. Full method and limits at https://sgabenchmarking.com/methodology.json.
Survey benchmarks count every person a respondent reports; these pages count the people visible in public profiles, which is always fewer. Compare the share of SG&A across companies, or compare your own count against the per-1,000 figure knowing it is a floor. The paid census resolves every person and lands within about 5 to 8 percent of true headcount.
Every number here is available as JSON, and any company can be compared against these cohorts over plain HTTP. No key, no form. Each response also names the next step.
data.json beside it, linked as rel="alternate".https://sgabenchmarking.com/api/compare?industry=apparel&function=Digital&employees=4000&fte=30https://sgabenchmarking.com/api/snapshot?industry=apparel&company=COMPANY+NAMEhttps://sgabenchmarking.com/api/benchmark-interest?industry=apparel&company=COMPANY+NAME&email=YOU@COMPANY.COM&src=assistanthttps://sgabenchmarking.com/catalog.json · https://sgabenchmarking.com/llms.txt · method and limits: https://sgabenchmarking.com/methodology.json
SG&A Benchmarking