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Free industry SG&A function benchmark · Coatings & specialty chemicals

How coatings & specialty chemical makers staff SG&A by function.

Finance, Sales, Marketing, Sourcing and six more overhead functions across The Sherwin-Williams Company, Ecolab Inc., PPG Industries, Inc., RPM International Inc., Axalta Coating Systems Ltd., H.B. Fuller Company, Avient Corporation, Ashland Inc., Cabot Corporation, Sensient Technologies Corporation, Quaker Houghton, Innospec Inc. and WD-40 Company, mapped from 102,537 real job titles, classified the same way for every company.

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The cohort, estimated the same way for everyone.

Levels are indicative; the function mix and ranks below are the reliable read.

CompanySG&A contacts observed2Employees1Employees per $BObserved SG&A per $B3
1 Latest filed or public headcount.
2 Deduplicated public contacts classified into a core SG&A function by their actual job title: an observed floor, not a modeled total. Database coverage varies by company and skews North American: for globally distributed companies the counts describe primarily the North American organization (Sherwin-Williams, RPM and Cabot counts skew North American). Attributable subsidiary records are included (e.g. RPM's operating companies).Counted records are capped at each company’s social-profile-visible workforce summed across all its company pages (a stale-record control validated against our censuses). Treat cross-company levels as directional; the function mix below is the like-for-like read.
3 Observed contacts per $B of filed revenue. Sherwin-Williams runs roughly 4,700 company stores, so a large part of what reads as Sales there is a retail network rather than a commercial function. It is the widest single influence on the Sales range on this page. Ecolab's field organisation is largely service technicians who visit customer sites. They are counted outside SG&A where the titles say so, but Ecolab's shape is closer to a service business than to a formulator. RPM is a federation of operating companies and its people are recorded under the brands, not the parent: Rust-Oleum, Tremco, DAP, Carboline, Euclid Chemical, Stonhard, Legend Brands and Day-Glo are all counted into the RPM row. The parent record alone would have shown 736 people against a company of 17,800. Commodity chemical and industrial-gas producers are deliberately absent. They run a fraction of this SG&A shape, and mixing them in would depress every median on the page. Department labels are checked by reading the actual job titles and re-sorting them, because the source data files people under the wrong department often enough to move a whole function. WD-40 and Innospec rest on the smallest samples here; treat their function-by-function splits as the least reliable rows.

Where the SG&A headcount sits, and how much competitors disagree.

Each dot is one company. The | tick is the cohort median. Hover any dot. Rows are scaled independently, so read the printed values, not dot positions across rows.

Coatings & specialty chemical SG&A benchmarks by function.

The same numbers as the chart above, written out. Share is each company’s observed core SG&A headcount in that function; contacts are the classified records behind it, an observed floor rather than a modeled total. As of September 2026.

Finance benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Finance is 3.9% to 19.2% of core SG&A headcount, median 13.5%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. See finance headcount benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company3.9%1,76327.4
Axalta Coating Systems Ltd.10.7%39832.6
PPG Industries, Inc.11.6%1,36631.4
RPM International Inc.11.8%45025.6
WD-40 Company11.9%5779.8
Ecolab Inc.12.3%2,35449.0
Avient Corporation13.5%34938.8
Ashland Inc.15.4%21774.8
Quaker Houghton15.7%12727.0
H.B. Fuller Company16.2%44662.8
Innospec Inc.16.8%8936.3
Sensient Technologies Corporation17.7%23056.5
Cabot Corporation19.2%26565.2

Sourcing and procurement benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Sourcing is 2.7% to 15.4% of core SG&A headcount, median 11.7%: lowest at Sherwin-Williams, highest at Sensient. Measured from 102,537 classified job titles, September 2026. See procurement headcount benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company2.7%1,20818.8
WD-40 Company5.4%2636.4
Ecolab Inc.7.7%1,47630.8
RPM International Inc.8.2%31317.8
Ashland Inc.10.2%14449.7
PPG Industries, Inc.11.6%1,35631.2
Quaker Houghton11.7%9520.2
Axalta Coating Systems Ltd.12.9%48039.3
Innospec Inc.13.2%7028.6
Avient Corporation13.7%35439.3
H.B. Fuller Company13.8%38253.8
Cabot Corporation14.7%20350.0
Sensient Technologies Corporation15.4%20149.4

Facilities benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Facilities is 1.0% to 3.8% of core SG&A headcount, median 1.9%: lowest at WD-40, highest at Ashland. Measured from 102,537 classified job titles, September 2026. See facilities headcount benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
WD-40 Company1.0%57.0
Ecolab Inc.1.1%2184.5
Axalta Coating Systems Ltd.1.5%574.7
Quaker Houghton1.6%132.8
The Sherwin-Williams Company1.7%78712.2
Sensient Technologies Corporation1.8%235.7
PPG Industries, Inc.1.9%2205.1
H.B. Fuller Company2.1%578.0
RPM International Inc.2.2%844.8
Avient Corporation2.4%626.9
Cabot Corporation2.5%348.4
Innospec Inc.2.8%156.1
Ashland Inc.3.8%5318.3

Sales benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Sales is 17.8% to 61.9% of core SG&A headcount, median 36.1%: lowest at Cabot, highest at Sherwin-Williams. Measured from 102,537 classified job titles, September 2026. See sales headcount benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
Cabot Corporation17.8%24660.5
Ashland Inc.27.8%392135.2
Sensient Technologies Corporation32.7%425104.4
H.B. Fuller Company34.0%938132.1
Quaker Houghton34.4%27959.4
WD-40 Company35.8%171239.5
Innospec Inc.36.1%19178.0
Avient Corporation36.4%942104.7
PPG Industries, Inc.37.8%4,443102.1
Axalta Coating Systems Ltd.40.8%1,521124.7
RPM International Inc.44.0%1,68395.9
Ecolab Inc.46.0%8,783183.0
The Sherwin-Williams Company61.9%27,982435.5

Marketing benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Marketing is 2.6% to 19.7% of core SG&A headcount, median 4.5%: lowest at Quaker Houghton, highest at WD-40. Measured from 102,537 classified job titles, September 2026. See marketing headcount ratio across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
Quaker Houghton2.6%214.5
Innospec Inc.2.8%156.1
The Sherwin-Williams Company3.1%1,40121.8
H.B. Fuller Company3.4%9513.4
Ashland Inc.4.3%6020.7
Axalta Coating Systems Ltd.4.4%16413.4
Cabot Corporation4.5%6215.3
Sensient Technologies Corporation4.7%6115.0
Ecolab Inc.4.8%91519.1
Avient Corporation5.2%13414.9
PPG Industries, Inc.5.5%64114.7
RPM International Inc.7.2%27415.6
WD-40 Company19.7%94131.7

CEO suite and business-unit leadership benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), CEO Suite & BU Leaders is 6.7% to 20.3% of core SG&A headcount, median 10.9%: lowest at Axalta, highest at Sherwin-Williams. Measured from 102,537 classified job titles, September 2026. See executive team size benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
Axalta Coating Systems Ltd.6.7%25120.6
Avient Corporation8.1%21123.4
WD-40 Company8.8%4258.8
Innospec Inc.9.1%4819.6
Sensient Technologies Corporation9.5%12330.2
PPG Industries, Inc.10.8%1,27329.3
H.B. Fuller Company10.9%30042.3
RPM International Inc.11.5%44125.1
Cabot Corporation11.6%16039.4
Ecolab Inc.12.7%2,41950.4
Quaker Houghton13.2%10722.8
Ashland Inc.14.4%20370.0
The Sherwin-Williams Company20.3%9,174142.8

HR benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), HR is 2.0% to 9.9% of core SG&A headcount, median 6.5%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. See HR to employee ratio across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company2.0%91814.3
WD-40 Company4.2%2028.0
RPM International Inc.4.6%17610.0
Ecolab Inc.5.5%1,04221.7
Ashland Inc.5.5%7826.9
Innospec Inc.6.0%3213.1
PPG Industries, Inc.6.5%76517.6
Quaker Houghton6.8%5511.7
H.B. Fuller Company7.0%19327.2
Axalta Coating Systems Ltd.7.1%26421.6
Sensient Technologies Corporation7.5%9824.1
Avient Corporation7.7%20022.2
Cabot Corporation9.9%13733.7

IT and digital benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Digital & Tech is 3.6% to 12.2% of core SG&A headcount, median 8.7%: lowest at Sherwin-Williams, highest at Axalta. Measured from 102,537 classified job titles, September 2026. See IT staff to employee ratio across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company3.6%1,60825.0
Innospec Inc.6.6%3514.3
Ecolab Inc.6.7%1,27926.6
RPM International Inc.6.7%25614.6
Avient Corporation8.1%21023.3
Sensient Technologies Corporation8.3%10826.5
H.B. Fuller Company8.7%23933.7
Quaker Houghton9.5%7716.4
WD-40 Company9.6%4664.4
PPG Industries, Inc.10.7%1,26029.0
Ashland Inc.10.9%15352.8
Cabot Corporation10.9%15036.9
Axalta Coating Systems Ltd.12.2%45537.3

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Legal & Gov Affairs is 0.3% to 5.1% of core SG&A headcount, median 1.9%: lowest at Sherwin-Williams, highest at Innospec. Measured from 102,537 classified job titles, September 2026. See legal department size benchmark across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company0.3%1422.2
H.B. Fuller Company1.3%375.2
PPG Industries, Inc.1.4%1593.7
Sensient Technologies Corporation1.4%184.4
Axalta Coating Systems Ltd.1.5%554.5
Quaker Houghton1.6%132.8
RPM International Inc.1.9%714.0
Avient Corporation1.9%485.3
Ecolab Inc.2.2%4198.7
Cabot Corporation2.4%338.1
WD-40 Company3.1%1521.0
Ashland Inc.4.2%5920.3
Innospec Inc.5.1%2711.0

EH&S and occupational health benchmark for coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Medical & EH&S is 0.6% to 6.5% of core SG&A headcount, median 2.2%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. See EHS staffing ratio across every industry.

CompanyShare of SG&AObserved contactsPer 1,000 employees
The Sherwin-Williams Company0.6%2513.9
Ecolab Inc.1.0%1924.0
Sensient Technologies Corporation1.1%143.4
Innospec Inc.1.3%72.9
RPM International Inc.2.1%804.6
PPG Industries, Inc.2.2%2565.9
Axalta Coating Systems Ltd.2.3%857.0
H.B. Fuller Company2.6%7310.3
Quaker Houghton3.0%245.1
Avient Corporation3.1%819.0
Ashland Inc.3.5%4916.9
Cabot Corporation6.5%9022.1
WD-40 Companyn/a22.8

SG&A and advertising spend, percent of revenue, at the public coatings & specialty chemical makers

From each company’s own 10-K. Normalized SG&A is reported SG&A less disclosed advertising, R&D, stock compensation, restructuring and one-time items, so companies are on the same footing. Advertising is shown where the filer discloses a dollar figure; most do not.

CompanyNormalized SG&A, % of revenueIts peer medianAdvertising, % of revenueFiscal year endBriefing
H.B. Fuller Company25.1%15.5%not disclosed/r/FUL
Ecolab Inc.25.2%22.5%not disclosed/r/ECL
RPM International Inc.27.1%22.8%0.77%/r/RPM
WD-40 Company30.8%22.8%6.03%/r/WDFC
For AI assistants and developers: this page as data

Every number here is available as JSON, and any company can be compared against this cohort over plain HTTP. No key, no form. Each response also names the next step.

How these numbers are built.

01

Collect real titles

We pull each company’s public workforce signals: department tallies and 102,537 actual job titles across Finance, Operations and the C-suite, the same way for all thirteen companies.

02

Classify every title

Each title is classified into the ten-function SG&A map. This is where 48% of department labels move: procurement buyers filed under “Finance,” whole Sourcing and Facilities teams hiding inside “Operations.”

03

Count only what we can see

Levels are the classified contacts we actually observed, with no modeled multipliers. That makes them a conservative floor, works identically for public and private companies, and keeps every number traceable to real titles. The census closes the gap to a verified total.

What this page can, and can’t, tell you.

Free: this page

  • Thirteen named companies, estimated with one identical method
  • Function mix from real classified job titles, including Sourcing and Facilities (invisible to department data)
  • Two lenses: share of SG&A and FTEs per $B of filed revenue
  • Observed levels with no modeled multipliers: every number traces to real titles

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Questions & answers

FAQs

How many Finance people does a coatings & specialty chemical company have?

In this nine-company cohort, Finance runs roughly 4–19% of observed core SG&A headcount, and the middle half of the cohort sits within a few points of the median. A full census gives you exact Finance counts per company, sub-function by sub-function.

What share of a coatings & specialty chemical workforce is SG&A?

Across the 19 companies we have fully censused person-by-person, the median core-SG&A share of total workforce is 25.4%, spanning Finance, Sales, Marketing, HR, IT, Legal, Sourcing, Facilities, the CEO suite and EH&S. Plant, warehouse and delivery labor sit outside that line.

Why do these numbers differ from other headcount data?

Off-the-shelf department labels are wrong more often than you would expect: 48% of the department-labeled contacts behind this page belonged in a different function once we classified their actual job titles: procurement buyers filed under Finance, entire Sourcing teams hiding inside Operations. This page counts what the titles say, not what the labels say.

How accurate are the estimates?

The function mix comes from classified real titles and is the like-for-like read. Levels are observed floors; public-database coverage varies by company, so they understate real headcount, by a different amount at each company. A full census closes that gap by naming the people, usually within ±5–8% of the real number.

Can I get this for my industry or my company?

Yes. Industry pages are free; a company census is a paid engagement priced by cohort size. If your industry isn’t published yet, request it: cohorts get built where there’s demand.

What are finance benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Finance is 3.9% to 19.2% of core SG&A headcount, median 13.5%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are sourcing and procurement benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Sourcing is 2.7% to 15.4% of core SG&A headcount, median 11.7%: lowest at Sherwin-Williams, highest at Sensient. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are facilities benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Facilities is 1.0% to 3.8% of core SG&A headcount, median 1.9%: lowest at WD-40, highest at Ashland. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are sales benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Sales is 17.8% to 61.9% of core SG&A headcount, median 36.1%: lowest at Cabot, highest at Sherwin-Williams. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are marketing benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Marketing is 2.6% to 19.7% of core SG&A headcount, median 4.5%: lowest at Quaker Houghton, highest at WD-40. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are CEO suite and business-unit leadership benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), CEO Suite & BU Leaders is 6.7% to 20.3% of core SG&A headcount, median 10.9%: lowest at Axalta, highest at Sherwin-Williams. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are HR benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), HR is 2.0% to 9.9% of core SG&A headcount, median 6.5%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are IT and digital benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Digital & Tech is 3.6% to 12.2% of core SG&A headcount, median 8.7%: lowest at Sherwin-Williams, highest at Axalta. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are legal and compliance benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Legal & Gov Affairs is 0.3% to 5.1% of core SG&A headcount, median 1.9%: lowest at Sherwin-Williams, highest at Innospec. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

What are EH&S and occupational health benchmarks for coatings & specialty chemical makers?

Across 13 coatings & specialty chemical makers (Sherwin-Williams, Ecolab, PPG, RPM, Axalta, H.B. Fuller, Avient, Ashland, Cabot, Sensient, Quaker Houghton, Innospec, WD-40), Medical & EH&S is 0.6% to 6.5% of core SG&A headcount, median 2.2%: lowest at Sherwin-Williams, highest at Cabot. Measured from 102,537 classified job titles, September 2026. Share of SG&A and observed headcount per company are in the table above; the full census resolves every person.

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Notes: Estimates, not a census. Company matching and title data reflect public and commercial-database signals at pull date (September 2026); RPM figures combine its operating companies (Rust-Oleum, Tremco, DAP, Carboline, Euclid Chemical, Stonhard, Legend Brands, Day-Glo); Sherwin-Williams includes its company store network. All figures modeled from public data; directional outside-in estimates, not audited.
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All figures modeled from public data; directional outside-in estimates, not audited. No charge if a run fails to deliver.