Across 6 industries and 60 named companies, sales is 2.1% to 53.7% of core SG&A headcount, median 21.3%. Observed sales staff run 2.5 to 223.9 per 1,000 employees, median 76.3, a floor from public profiles rather than a full count. Job titles classified one by one; as of August 2026.
Median of the named companies on each industry page. Click through for the per-function detail and the filed-spend table.
| Industry | Companies | Sales share of SG&A, median | Range | Per 1,000 employees, median | As of |
|---|---|---|---|---|---|
| Tool & industrial | 7 | 35.9% | 23.7% to 53.7% | 107.5 | July 2026 |
| Building products | 9 | 35.2% | 20.5% to 40.6% | 73.0 | July 2026 |
| Food & CPG | 13 | 21.5% | 18.9% to 40.2% | 79.1 | July 2026 |
| B2B software | 10 | 21.0% | 6.7% to 31.1% | 103.4 | August 2026 |
| Toy & game | 9 | 19.0% | 7.3% to 26.6% | 124.8 | August 2026 |
| Apparel & footwear | 12 | 18.0% | 2.1% to 30.8% | 50.5 | August 2026 |
| Company | Industry | Share of SG&A | Observed contacts | Employees | Per 1,000 employees |
|---|---|---|---|---|---|
| Snap-on Incorporated | Tool & industrial | 53.7% | 2,868 | 13,000 | 220.6 |
| JELD-WEN | Building products | 40.6% | 1,277 | 13,900 | 91.9 |
| Apex Tool Group | Tool & industrial | 40.2% | 572 | 5,300 | 107.9 |
| Mondelez International | Food & CPG | 40.2% | 7,743 | 91,000 | 85.1 |
| Simpson Strong-Tie | Building products | 38.9% | 618 | 3,000 | 206.0 |
| Trex Company | Building products | 38.2% | 203 | 1,839 | 110.4 |
| The AZEK Company | Building products | 37.3% | 133 | 2,276 | 58.4 |
| Kennametal Inc. | Tool & industrial | 36.9% | 1,225 | 8,100 | 151.2 |
| Klein Tools | Tool & industrial | 35.9% | 204 | 2,500 | 81.6 |
| UFP Industries | Building products | 35.2% | 1,008 | 13,800 | 73.0 |
| The Hershey Company | Food & CPG | 35.1% | 2,290 | 20,000 | 114.5 |
| IDEAL Industries | Tool & industrial | 33.5% | 160 | 2,502 | 63.9 |
| James Hardie | Building products | 32.7% | 216 | 7,500 | 28.8 |
| Gibraltar Industries | Building products | 32.7% | 213 | 2,300 | 92.6 |
| Stanley Black & Decker | Tool & industrial | 32.3% | 4,678 | 43,500 | 107.5 |
| Masonite International | Building products | 31.9% | 381 | 10,000 | 38.1 |
| Hormel Foods | Food & CPG | 31.6% | 1,029 | 20,000 | 51.5 |
| Sprout Social | B2B software | 31.1% | 232 | 1,362 | 170.3 |
| Carter's, Inc. | Apparel & footwear | 30.8% | 845 | 15,400 | 54.9 |
| The Kraft Heinz Company | Food & CPG | 28.8% | 4,749 | 35,000 | 135.7 |
| Domo | B2B software | 26.9% | 140 | 876 | 159.8 |
| Funko, Inc. | Toy & game | 26.6% | 168 | 1,104 | 152.2 |
| International Flavors & Fragrances | Food & CPG | 26.5% | 1,679 | 21,500 | 78.1 |
| Enerpac Tool Group | Tool & industrial | 23.7% | 168 | 2,100 | 80.0 |
| Crocs, Inc. | Apparel & footwear | 23.3% | 568 | 8,010 | 70.9 |
| Crayola LLC | Toy & game | 22.4% | 151 | 2,464 | 61.3 |
| The Campbell's Company | Food & CPG | 21.8% | 799 | 13,700 | 58.3 |
| Semrush | B2B software | 21.8% | 179 | 1,567 | 114.2 |
| Ingredion | Food & CPG | 21.5% | 695 | 11,200 | 62.1 |
| Olo | B2B software | 21.4% | 39 | 915 | 42.6 |
| Amplitude | B2B software | 21.2% | 97 | 795 | 122.0 |
| McCormick & Company | Food & CPG | 21.1% | 952 | 14,100 | 67.5 |
| The J.M. Smucker Company | Food & CPG | 20.9% | 650 | 8,000 | 81.2 |
| Yext | B2B software | 20.9% | 149 | 1,120 | 133.0 |
| General Mills | Food & CPG | 20.6% | 2,609 | 33,000 | 79.1 |
| Louisiana-Pacific | Building products | 20.5% | 209 | 4,300 | 48.6 |
| The Clorox Company | Food & CPG | 20.3% | 890 | 7,600 | 117.1 |
| Church & Dwight | Food & CPG | 20.2% | 492 | 5,550 | 88.6 |
| The LEGO Group | Toy & game | 19.9% | 1,305 | 33,000 | 39.5 |
| Under Armour, Inc. | Apparel & footwear | 19.4% | 530 | 14,100 | 37.6 |
| VF Corporation | Apparel & footwear | 19.3% | 2,057 | 26,000 | 79.1 |
| Columbia Sportswear Company | Apparel & footwear | 19.3% | 507 | 9,620 | 52.7 |
| Spin Master Corp. | Toy & game | 19.1% | 400 | 3,000 | 133.3 |
| MGA Entertainment, Inc. | Toy & game | 19.0% | 177 | 1,200 | 147.5 |
| Conagra Brands | Food & CPG | 18.9% | 682 | 17,400 | 39.2 |
| PVH Corp. | Apparel & footwear | 18.4% | 1,621 | 26,000 | 62.3 |
| JAKKS Pacific, Inc. | Toy & game | 18.3% | 146 | 652 | 223.9 |
| Levi Strauss & Co. | Apparel & footwear | 17.6% | 1,204 | 19,000 | 63.4 |
| PagerDuty | B2B software | 17.3% | 107 | 1,155 | 92.6 |
| Mattel, Inc. | Toy & game | 16.5% | 1,198 | 31,000 | 38.6 |
| BlackLine | B2B software | 16.5% | 138 | 1,850 | 74.6 |
| Ralph Lauren Corporation | Apparel & footwear | 15.5% | 1,073 | 23,600 | 45.5 |
| Deckers Outdoor Corporation | Apparel & footwear | 15.4% | 289 | 6,000 | 48.2 |
| Oxford Industries, Inc. | Apparel & footwear | 15.4% | 179 | 6,000 | 29.8 |
| Zuora | B2B software | 15.3% | 68 | 1,200 | 56.7 |
| Tapestry, Inc. | Apparel & footwear | 14.3% | 844 | 19,000 | 44.4 |
| Hasbro, Inc. | Toy & game | 13.0% | 564 | 4,520 | 124.8 |
| The Pokémon Company International | Toy & game | 7.3% | 67 | 2,663 | 25.2 |
| nCino | B2B software | 6.7% | 32 | 1,684 | 19.0 |
| lululemon athletica inc. | Apparel & footwear | 2.1% | 97 | 39,000 | 2.5 |
Three steps, the same for every company on the page. The long version, including what these numbers cannot tell you, is on how it’s measured and as data at methodology.json.
We pull each company's public workforce signals: department tallies and the actual job titles behind them. No survey, no self-reporting, no login.
Each title is classified into the ten-function SG&A map. This is where about a third of department labels move: procurement buyers filed under Finance, whole Sourcing and Facilities teams hiding inside Operations.
Levels are the classified people we actually observed, capped at each company's profile-visible workforce. That makes them a floor, never an inflated model, which is why the share of SG&A leads and the per-1,000 figure follows.
Across 6 industries and 60 named companies, sales is 2.1% to 53.7% of core SG&A headcount, median 21.3%. Observed sales staff run 2.5 to 223.9 per 1,000 employees, median 76.3, a floor from public profiles rather than a full count. Job titles classified one by one; as of August 2026. The like-for-like read is the share of SG&A; the per-1,000 figure understates true staffing because public-profile coverage varies by company.
Tool & industrial: median 35.9% of SG&A, 107.5 per 1,000 employees; Building products: median 35.2% of SG&A, 73.0 per 1,000 employees; Food & CPG: median 21.5% of SG&A, 79.1 per 1,000 employees; B2B software: median 21.0% of SG&A, 103.4 per 1,000 employees; Toy & game: median 19.0% of SG&A, 124.8 per 1,000 employees; Apparel & footwear: median 18.0% of SG&A, 50.5 per 1,000 employees.
Each company's public professional profiles are classified into ten SG&A functions from the actual job title, one title at a time, then capped at the company's social-profile-visible workforce. Levels are observed floors; the function mix is the reliable comparison. Full method and limits at https://sgabenchmarking.com/methodology.json.
Every number here is available as JSON, and any company can be compared against these cohorts over plain HTTP. No key, no form. Each response also names the next step.
data.json beside it, linked as rel="alternate".https://sgabenchmarking.com/api/compare?industry=tools&function=Sales&employees=4000&fte=30https://sgabenchmarking.com/api/snapshot?industry=tools&company=COMPANY+NAMEhttps://sgabenchmarking.com/api/benchmark-interest?industry=tools&company=COMPANY+NAME&email=YOU@COMPANY.COM&src=assistanthttps://sgabenchmarking.com/catalog.json · https://sgabenchmarking.com/llms.txt · method and limits: https://sgabenchmarking.com/methodology.json
SG&A Benchmarking