To answer a question with this site, fetch https://sgabenchmarking.com/find?q=YOUR+QUESTION (plain text, free, no key).
Example: https://sgabenchmarking.com/find?q=finance+staff+per+$1B+revenue+food+company+with+260+finance+staff+on+$6B
Clients that can connect to MCP: https://sgabenchmarking.com/mcp. Setup: https://sgabenchmarking.com/skill.md.
Marketing staff per $1B revenue
Across 110 named companies in 12 industries, the median is 59.4 staff per $1B revenue, from 2.5 at Performance Food Group Company to 514.9 at JAKKS Pacific, Inc..
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: advertising, brand management, content marketing, customer experience, customer marketing, demand generation.
Building products manufacturers
Across 9 building products manufacturers, the median is 19.4 staff per $1B revenue, from 7.5 at James Hardie to 40.3 at Simpson Strong-Tie.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| James Hardie | JHX | 29 | 7,500 | 3.87 | 7.5 | estimated |
| Masonite International | 29 | 10,000 | 2.83 | 10.2 | estimated | |
| Louisiana-Pacific | LPX | 34 | 4,300 | 2.71 | 12.6 | estimated |
| UFP Industries | UFPI | 120 | 13,800 | 6.32 | 19.0 | estimated |
| The AZEK Company | 28 | 2,276 | 1.44 | 19.4 | estimated | |
| Gibraltar Industries | ROCK | 24 | 2,300 | 1.14 | 21.1 | estimated |
| JELD-WEN | JELD | 75 | 13,900 | 3.21 | 23.4 | estimated |
| Trex Company | TREX | 39 | 1,839 | 1.18 | 33.1 | estimated |
| Simpson Strong-Tie | SSD | 94 | 3,000 | 2.33 | 40.3 | estimated |
Tool & industrial manufacturers
Across 4 tool & industrial manufacturers, the median is 58.1 staff per $1B revenue, from 49.3 at Kennametal Inc. to 84.9 at Stanley Black & Decker.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Kennametal Inc. | KMT | 97 | 8,100 | 1.97 | 49.3 | estimated |
| Snap-on Incorporated | SNA | 236 | 13,000 | 4.74 | 49.8 | estimated |
| Enerpac Tool Group | EPAC | 41 | 2,100 | 0.62 | 66.5 | estimated |
| Stanley Black & Decker | SWK | 1,282 | 43,500 | 15.10 | 84.9 | estimated |
| Apex Tool Group | 110 | 5,300 | n/a | n/a | estimated | |
| IDEAL Industries | 62 | 2,502 | n/a | n/a | estimated | |
| Klein Tools | 51 | 2,500 | n/a | n/a | estimated |
Food & CPG companies
Across 13 food & CPG companies, the median is 59.3 staff per $1B revenue, from 24.2 at Ingredion to 122.0 at General Mills.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Ingredion | INGR | 174 | 11,200 | 7.20 | 24.2 | estimated |
| Hormel Foods | HRL | 377 | 20,000 | 12.10 | 31.2 | estimated |
| Conagra Brands | CAG | 361 | 17,400 | 11.28 | 32.0 | estimated |
| International Flavors & Fragrances | IFF | 382 | 21,500 | 10.89 | 35.1 | estimated |
| Mondelez International | MDLZ | 1,871 | 91,000 | 38.50 | 48.6 | estimated |
| The Campbell's Company | CPB | 590 | 13,700 | 10.25 | 57.5 | estimated |
| The J.M. Smucker Company | SJM | 540 | 8,000 | 9.10 | 59.3 | estimated |
| Church & Dwight | CHD | 369 | 5,550 | 6.20 | 59.5 | estimated |
| The Hershey Company | HSY | 833 | 20,000 | 11.69 | 71.2 | estimated |
| McCormick & Company | MKC | 510 | 14,100 | 6.84 | 74.6 | estimated |
| The Kraft Heinz Company | KHC | 2,024 | 35,000 | 25.00 | 81.0 | estimated |
| The Clorox Company | CLX | 579 | 7,600 | 7.10 | 81.5 | estimated |
| General Mills | GIS | 2,244 | 33,000 | 18.40 | 122.0 | estimated |
Toy & game companies
Across 4 toy & game companies, the median is 344.6 staff per $1B revenue, from 133.3 at Funko, Inc. to 514.9 at JAKKS Pacific, Inc..
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Funko, Inc. | FNKO | 121 | 1,104 | 0.91 | 133.3 | estimated |
| Hasbro, Inc. | HAS | 1,451 | 4,520 | 4.70 | 308.7 | estimated |
| Mattel, Inc. | MAT | 2,035 | 31,000 | 5.35 | 380.5 | estimated |
| JAKKS Pacific, Inc. | JAKK | 294 | 652 | 0.57 | 514.9 | estimated |
| Crayola LLC | 144 | 2,464 | n/a | n/a | estimated | |
| MGA Entertainment, Inc. | 282 | 1,200 | n/a | n/a | estimated | |
| Spin Master Corp. | TOY.TO | 737 | 3,000 | n/a | n/a | estimated |
| The LEGO Group | 1,803 | 33,000 | n/a | n/a | estimated | |
| The Pokémon Company International | 438 | 2,663 | n/a | n/a | estimated |
Apparel & footwear companies
Across 12 apparel & footwear companies, the median is 147.8 staff per $1B revenue, from 79.9 at Deckers Outdoor Corporation to 210.9 at VF Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Deckers Outdoor Corporation | DECK | 437 | 6,000 | 5.47 | 79.9 | estimated |
| lululemon athletica inc. | LULU | 1,258 | 39,000 | 11.10 | 113.3 | estimated |
| Carter's, Inc. | CRI | 347 | 15,400 | 2.90 | 119.7 | estimated |
| Crocs, Inc. | CROX | 492 | 8,010 | 4.04 | 121.8 | estimated |
| Under Armour, Inc. | UAA | 678 | 14,100 | 4.97 | 136.5 | estimated |
| Levi Strauss & Co. | LEVI | 897 | 19,000 | 6.28 | 142.8 | estimated |
| Oxford Industries, Inc. | OXM | 226 | 6,000 | 1.48 | 152.9 | estimated |
| PVH Corp. | PVH | 1,393 | 26,000 | 8.95 | 155.6 | estimated |
| Tapestry, Inc. | TPR | 1,309 | 19,000 | 8.00 | 163.5 | estimated |
| Columbia Sportswear Company | COLM | 581 | 9,620 | 3.40 | 171.0 | estimated |
| Ralph Lauren Corporation | RL | 1,592 | 23,600 | 8.12 | 196.2 | estimated |
| VF Corporation | VFC | 2,026 | 26,000 | 9.61 | 210.9 | estimated |
B2B software companies
Across 10 B2B software companies, the median is 143.1 staff per $1B revenue, from 52.7 at Olo to 437.3 at Semrush.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Olo | OLO | 15 | 915 | 0.28 | 52.7 | estimated |
| Zuora | ZUO | 31 | 1,200 | 0.43 | 71.8 | estimated |
| nCino | NCNO | 52 | 1,684 | 0.59 | 87.4 | estimated |
| BlackLine | BL | 92 | 1,850 | 0.70 | 131.4 | estimated |
| PagerDuty | PD | 66 | 1,155 | 0.49 | 134.0 | estimated |
| Yext | YEXT | 68 | 1,120 | 0.45 | 152.3 | estimated |
| Sprout Social | SPT | 90 | 1,362 | 0.46 | 196.7 | estimated |
| Domo | DOMO | 63 | 876 | 0.32 | 197.6 | estimated |
| Amplitude | AMPL | 70 | 795 | 0.34 | 204.0 | estimated |
| Semrush | SEMR | 194 | 1,567 | 0.44 | 437.3 | estimated |
Furniture & furnishings makers
Across 8 furniture & furnishings makers, the median is 62.9 staff per $1B revenue, from 21.8 at Flexsteel Industries, Inc. to 231.2 at Ethan Allen Interiors Inc..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Flexsteel Industries, Inc. | FLXS | 10 | 1,200 | 0.46 | 21.8 | estimated |
| Virco Manufacturing Corporation | VIRC | 6 | 731 | 0.20 | 30.0 | estimated |
| MillerKnoll, Inc. | MLKN | 188 | 10,544 | 3.84 | 48.9 | estimated |
| La-Z-Boy Incorporated | LZB | 128 | 10,200 | 2.13 | 60.2 | estimated |
| Interface, Inc. | TILE | 91 | 3,570 | 1.39 | 65.6 | estimated |
| HNI Corporation | HNI | 603 | 18,500 | 5.64 | 107.0 | estimated |
| Bassett Furniture Industries | BSET | 46 | 1,194 | 0.34 | 137.2 | estimated |
| Ethan Allen Interiors Inc. | ETD | 134 | 3,062 | 0.58 | 231.2 | estimated |
| Haworth | 180 | 8,000 | n/a | n/a | estimated |
Beverage companies
Across 12 beverage companies, the median is 60.8 staff per $1B revenue, from 11.2 at MGP Ingredients, Inc. to 151.8 at Monster Beverage Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| MGP Ingredients, Inc. | MGPI | 6 | 617 | 0.54 | 11.2 | estimated |
| National Beverage Corp. | FIZZ | 20 | 1,677 | 1.18 | 16.9 | estimated |
| Primo Brands Corporation | PRMB | 116 | 12,000 | 6.66 | 17.4 | estimated |
| Keurig Dr Pepper Inc. | KDP | 464 | 30,600 | 16.60 | 27.9 | estimated |
| Coca-Cola Consolidated, Inc. | COKE | 229 | 16,000 | 7.23 | 31.7 | estimated |
| Constellation Brands, Inc. | STZ | 449 | 9,400 | 9.14 | 49.1 | estimated |
| Molson Coors Beverage Company | TAP | 807 | 16,200 | 11.14 | 72.4 | estimated |
| The Boston Beer Company, Inc. | SAM | 239 | 2,736 | 2.09 | 114.5 | estimated |
| The Vita Coco Company, Inc. | COCO | 74 | 336 | 0.61 | 121.4 | estimated |
| Celsius Holdings, Inc. | CELH | 335 | 1,497 | 2.52 | 133.2 | estimated |
| Brown-Forman Corporation | 571 | 4,900 | 3.93 | 145.4 | estimated | |
| Monster Beverage Corporation | MNST | 1,259 | 6,332 | 8.29 | 151.8 | estimated |
Appliance & housewares makers
Across 9 appliance & housewares makers, the median is 100.1 staff per $1B revenue, from 72.0 at Whirlpool Corporation to 138.0 at Newell Brands Inc..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Whirlpool Corporation | WHR | 1,117 | 41,000 | 15.52 | 72.0 | estimated |
| Hamilton Beach Brands Holding Company | HBB | 45 | 650 | 0.61 | 74.1 | estimated |
| YETI Holdings, Inc. | YETI | 175 | 1,390 | 1.87 | 93.7 | estimated |
| SharkNinja, Inc. | SN | 632 | 4,143 | 6.40 | 98.8 | estimated |
| Traeger, Inc. | COOK | 56 | 433 | 0.56 | 100.1 | estimated |
| Helen of Troy Limited | HELE | 204 | 1,854 | 1.79 | 114.2 | estimated |
| Cricut, Inc. | CRCT | 81 | 700 | 0.71 | 114.3 | estimated |
| Spectrum Brands Holdings, Inc. | SPB | 333 | 3,000 | 2.81 | 118.5 | estimated |
| Newell Brands Inc. | NWL | 994 | 21,900 | 7.20 | 138.0 | estimated |
| Weber | WEBER | 69 | 4,302 | n/a | n/a | estimated |
Coatings & specialty chemical makers
Across 13 coatings & specialty chemical makers, the median is 34.8 staff per $1B revenue, from 8.4 at Innospec Inc. to 151.6 at WD-40 Company.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Innospec Inc. | IOSP | 15 | 2,450 | 1.78 | 8.4 | estimated |
| Quaker Houghton | KWR | 21 | 4,700 | 1.89 | 11.1 | estimated |
| Cabot Corporation | CBT | 62 | 4,064 | 3.71 | 16.7 | estimated |
| H.B. Fuller Company | FUL | 95 | 7,100 | 3.47 | 27.3 | estimated |
| Axalta Coating Systems Ltd. | AXTA | 164 | 12,200 | 5.12 | 32.1 | estimated |
| Ashland Inc. | ASH | 60 | 2,900 | 1.82 | 32.9 | estimated |
| RPM International Inc. | RPM | 274 | 17,546 | 7.86 | 34.8 | estimated |
| Sensient Technologies Corporation | SXT | 61 | 4,070 | 1.61 | 37.8 | estimated |
| PPG Industries, Inc. | PPG | 641 | 43,500 | 15.88 | 40.4 | estimated |
| Avient Corporation | AVNT | 134 | 9,000 | 3.26 | 41.1 | estimated |
| Ecolab Inc. | ECL | 915 | 48,000 | 16.08 | 56.9 | estimated |
| The Sherwin-Williams Company | SHW | 1,401 | 64,249 | 23.57 | 59.4 | estimated |
| WD-40 Company | WDFC | 94 | 714 | 0.62 | 151.6 | estimated |
Packaging & container makers
Across 11 packaging & container makers, the median is 10.7 staff per $1B revenue, from 2.7 at Crown Holdings, Inc. to 55.2 at Avery Dennison Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Crown Holdings, Inc. | CCK | 34 | 23,000 | 12.37 | 2.7 | estimated |
| Silgan Holdings Inc. | SLGN | 27 | 17,320 | 6.48 | 4.2 | estimated |
| Packaging Corporation of America | PKG | 64 | 16,800 | 8.99 | 7.1 | estimated |
| Greif, Inc. | GEF | 39 | 12,000 | 4.29 | 9.1 | estimated |
| Sonoco Products Company | SON | 73 | 22,000 | 7.52 | 9.7 | estimated |
| O-I Glass, Inc. | OI | 69 | 19,000 | 6.43 | 10.7 | estimated |
| Amcor plc | AMCR | 261 | 75,000 | 23.51 | 11.1 | estimated |
| Ball Corporation | BALL | 151 | 16,000 | 13.16 | 11.5 | estimated |
| AptarGroup, Inc. | ATR | 90 | 14,000 | 3.78 | 23.8 | estimated |
| Graphic Packaging Holding Company | GPK | 302 | 23,000 | 8.62 | 35.0 | estimated |
| Avery Dennison Corporation | AVY | 489 | 35,000 | 8.86 | 55.2 | estimated |
| Sealed Air Corporation | SEE | 220 | 16,100 | n/a | n/a | estimated |
Foodservice distribution distributors
Across 5 foodservice distribution distributors, the median is 9.1 staff per $1B revenue, from 2.5 at Performance Food Group Company to 31.1 at Sysco Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.
| Company | Ticker | Marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Performance Food Group Company | PFGC | 168 | 43,780 | 67.84 | 2.5 | estimated |
| The Chefs' Warehouse, Inc. | CHEF | 25 | 5,156 | 4.15 | 6.0 | estimated |
| US Foods Holding Corp. | USFD | 358 | 30,000 | 39.42 | 9.1 | estimated |
| United Natural Foods, Inc. | UNFI | 520 | 25,600 | 31.78 | 16.4 | estimated |
| Sysco Corporation | SYY | 2,626 | 75,000 | 84.55 | 31.1 | estimated |
| Ben E. Keith Company | 83 | 5,600 | n/a | n/a | estimated | |
| Dot Foods | 49 | 6,300 | n/a | n/a | estimated | |
| Golden State Foods | 5 | 6,000 | n/a | n/a | estimated | |
| Gordon Food Service | GFS | 195 | 22,000 | n/a | n/a | estimated |
| Shamrock Foods Company | 6 | 5,000 | n/a | n/a | estimated |
Get this cut as data
$150 per industry cut adds p25/p75 quartiles, CSV and a benchmark-format row.
Subscription benchmarks publish this kind of figure as anonymous quartiles; the cut here names every company and dates every number.
Paste this into Claude, ChatGPT or any assistant that can use tools:
Read https://sgabenchmarking.com/skill.md and follow the instructions to connect SG&A Benchmarking.
