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Staffing benchmark · Sales & marketing

Employees per sales staff member

Across 126 named companies in 12 industries, the median is 12.3 employees per staff member, from 2.3 at The Sherwin-Williams Company to 402.1 at lululemon athletica inc.. Lean quartile 19.0, heavy quartile 8.0.

126
named companies with a value
12.3
median, employees per staff member
12
Building products, Tool & industrial, Food & CPG, Toy & game, Apparel & footwear, B2B software, Furniture & furnishings, Beverage, Appliance & housewares, Coatings & specialty chemical, Packaging & container, Foodservice distribution

Quartiles. Lean quartile 19.0, heavy quartile 8.0 employees per staff member (lean = fewer people per unit, which on this metric is the 75th percentile (each staff member covers more); heavy = the 25th).

Definition

The question. How many employees per sales staff member?
How it is computed. Employees ÷ sales headcount.

Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.

Also called: account management, business development, channel sales, customer retention & development, customer success, field / outside sales.

Building products manufacturers

Across 9 building products manufacturers, the median is 13.7 employees per staff member, from 4.9 at Simpson Strong-Tie to 34.7 at James Hardie. Lean quartile 20.6, heavy quartile 10.8.

Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Simpson Strong-TieSSD6183,0002.334.9estimated
Trex CompanyTREX2031,8391.189.1estimated
Gibraltar IndustriesROCK2132,3001.1410.8estimated
JELD-WENJELD1,27713,9003.2110.9estimated
UFP IndustriesUFPI1,00813,8006.3213.7estimated
The AZEK Company1332,2761.4417.1estimated
Louisiana-PacificLPX2094,3002.7120.6estimated
Masonite International38110,0002.8326.2estimated
James HardieJHX2167,5003.8734.7estimated

Tool & industrial manufacturers

Across 7 tool & industrial manufacturers, the median is 9.3 employees per staff member, from 4.5 at Snap-on Incorporated to 15.6 at IDEAL Industries. Quartiles are published at 8 or more companies; this cut has 7.

Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Snap-on IncorporatedSNA2,86813,0004.744.5estimated
Kennametal Inc.KMT1,2258,1001.976.6estimated
Apex Tool Group5725,300n/a9.3estimated
Stanley Black & DeckerSWK4,67843,50015.109.3estimated
Klein Tools2042,500n/a12.3estimated
Enerpac Tool GroupEPAC1682,1000.6212.5estimated
IDEAL Industries1602,502n/a15.6estimated

Food & CPG companies

Across 13 food & CPG companies, the median is 12.6 employees per staff member, from 7.4 at The Kraft Heinz Company to 25.5 at Conagra Brands. Lean quartile 16.1, heavy quartile 11.3.

Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
The Kraft Heinz CompanyKHC4,74935,00025.007.4estimated
The Clorox CompanyCLX8907,6007.108.5estimated
The Hershey CompanyHSY2,29020,00011.698.7estimated
Church & DwightCHD4925,5506.2011.3estimated
Mondelez InternationalMDLZ7,74391,00038.5011.8estimated
The J.M. Smucker CompanySJM6508,0009.1012.3estimated
General MillsGIS2,60933,00018.4012.6estimated
International Flavors & FragrancesIFF1,67921,50010.8912.8estimated
McCormick & CompanyMKC95214,1006.8414.8estimated
IngredionINGR69511,2007.2016.1estimated
The Campbell's CompanyCPB79913,70010.2517.1estimated
Hormel FoodsHRL1,02920,00012.1019.4estimated
Conagra BrandsCAG68217,40011.2825.5estimated

Toy & game companies

Across 9 toy & game companies, the median is 8.0 employees per staff member, from 4.5 at JAKKS Pacific, Inc. to 39.7 at The Pokémon Company International. Lean quartile 25.3, heavy quartile 6.8.

Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
JAKKS Pacific, Inc.JAKK1466520.574.5estimated
Funko, Inc.FNKO1681,1040.916.6estimated
MGA Entertainment, Inc.1771,200n/a6.8estimated
Spin Master Corp.TOY.TO4003,000n/a7.5estimated
Hasbro, Inc.HAS5644,5204.708.0estimated
Crayola LLC1512,464n/a16.3estimated
The LEGO Group1,30533,000n/a25.3estimated
Mattel, Inc.MAT1,19831,0005.3525.9estimated
The Pokémon Company International672,663n/a39.7estimated

Apparel & footwear companies

Across 12 apparel & footwear companies, the median is 19.9 employees per staff member, from 12.6 at VF Corporation to 402.1 at lululemon athletica inc.. Lean quartile 24.6, heavy quartile 15.9.

Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
VF CorporationVFC2,05726,0009.6112.6estimated
Crocs, Inc.CROX5688,0104.0414.1estimated
Levi Strauss & Co.LEVI1,20419,0006.2815.8estimated
PVH Corp.PVH1,62126,0008.9516.0estimated
Carter's, Inc.CRI84515,4002.9018.2estimated
Columbia Sportswear CompanyCOLM5079,6203.4019.0estimated
Deckers Outdoor CorporationDECK2896,0005.4720.8estimated
Ralph Lauren CorporationRL1,07323,6008.1222.0estimated
Tapestry, Inc.TPR84419,0008.0022.5estimated
Under Armour, Inc.UAA53014,1004.9726.6estimated
Oxford Industries, Inc.OXM1796,0001.4833.5estimated
lululemon athletica inc.LULU9739,00011.10402.1estimated

B2B software companies

Across 10 B2B software companies, the median is 9.8 employees per staff member, from 5.9 at Sprout Social to 52.6 at nCino. Lean quartile 17.6, heavy quartile 7.5.

Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Sprout SocialSPT2321,3620.465.9estimated
DomoDOMO1408760.326.3estimated
YextYEXT1491,1200.457.5estimated
AmplitudeAMPL977950.348.2estimated
SemrushSEMR1791,5670.448.8estimated
PagerDutyPD1071,1550.4910.8estimated
BlackLineBL1381,8500.7013.4estimated
ZuoraZUO681,2000.4317.6estimated
OloOLO399150.2823.5estimated
nCinoNCNO321,6840.5952.6estimated

Furniture & furnishings makers

Across 9 furniture & furnishings makers, the median is 11.1 employees per staff member, from 3.7 at Bassett Furniture Industries to 19.5 at MillerKnoll, Inc.. Lean quartile 13.2, heavy quartile 7.8.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Bassett Furniture IndustriesBSET3211,1940.343.7estimated
Interface, Inc.TILE5163,5701.396.9estimated
Ethan Allen Interiors Inc.ETD3913,0620.587.8estimated
Virco Manufacturing CorporationVIRC677310.2010.9estimated
Haworth7218,000n/a11.1estimated
La-Z-Boy IncorporatedLZB91810,2002.1311.1estimated
HNI CorporationHNI1,40518,5005.6413.2estimated
Flexsteel Industries, Inc.FLXS751,2000.4616.0estimated
MillerKnoll, Inc.MLKN54210,5443.8419.5estimated

Beverage companies

Across 12 beverage companies, the median is 9.3 employees per staff member, from 3.4 at The Vita Coco Company, Inc. to 26.6 at National Beverage Corp.. Lean quartile 15.8, heavy quartile 5.2.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
The Vita Coco Company, Inc.COCO1003360.613.4estimated
Monster Beverage CorporationMNST1,3616,3328.294.7estimated
Celsius Holdings, Inc.CELH3121,4972.524.8estimated
The Boston Beer Company, Inc.SAM4882,7362.095.6estimated
Brown-Forman Corporation8034,9003.936.1estimated
Molson Coors Beverage CompanyTAP1,79716,20011.149.0estimated
Coca-Cola Consolidated, Inc.COKE1,66016,0007.239.6estimated
Primo Brands CorporationPRMB99112,0006.6612.1estimated
Constellation Brands, Inc.STZ6219,4009.1415.1estimated
Keurig Dr Pepper Inc.KDP1,85530,60016.6016.5estimated
MGP Ingredients, Inc.MGPI266170.5423.7estimated
National Beverage Corp.FIZZ631,6771.1826.6estimated

Appliance & housewares makers

Across 10 appliance & housewares makers, the median is 8.6 employees per staff member, from 3.8 at Traeger, Inc. to 22.8 at Weber. Lean quartile 12.2, heavy quartile 5.6.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Traeger, Inc.COOK1144330.563.8estimated
Spectrum Brands Holdings, Inc.SPB6603,0002.814.5estimated
YETI Holdings, Inc.YETI2491,3901.875.6estimated
Hamilton Beach Brands Holding CompanyHBB1006500.616.5estimated
Helen of Troy LimitedHELE2151,8541.798.6estimated
Cricut, Inc.CRCT817000.718.6estimated
Newell Brands Inc.NWL2,21621,9007.209.9estimated
SharkNinja, Inc.SN3404,1436.4012.2estimated
Whirlpool CorporationWHR2,90541,00015.5214.1estimated
WeberWEBER1894,302n/a22.8estimated

Coatings & specialty chemical makers

Across 13 coatings & specialty chemical makers, the median is 9.6 employees per staff member, from 2.3 at The Sherwin-Williams Company to 16.8 at Quaker Houghton. Lean quartile 10.4, heavy quartile 7.4.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
The Sherwin-Williams CompanySHW27,98264,24923.572.3estimated
WD-40 CompanyWDFC1717140.624.2estimated
Ecolab Inc.ECL8,78348,00016.085.5estimated
Ashland Inc.ASH3922,9001.827.4estimated
H.B. Fuller CompanyFUL9387,1003.477.6estimated
Axalta Coating Systems Ltd.AXTA1,52112,2005.128.0estimated
Avient CorporationAVNT9429,0003.269.6estimated
Sensient Technologies CorporationSXT4254,0701.619.6estimated
PPG Industries, Inc.PPG4,44343,50015.889.8estimated
RPM International Inc.RPM1,68317,5467.8610.4estimated
Innospec Inc.IOSP1912,4501.7812.8estimated
Cabot CorporationCBT2464,0643.7116.5estimated
Quaker HoughtonKWR2794,7001.8916.8estimated

Packaging & container makers

Across 12 packaging & container makers, the median is 32.5 employees per staff member, from 10.5 at Sealed Air Corporation to 80.1 at Crown Holdings, Inc.. Lean quartile 52.6, heavy quartile 18.1.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Sealed Air CorporationSEE1,52916,100n/a10.5estimated
Avery Dennison CorporationAVY2,47535,0008.8614.1estimated
Packaging Corporation of AmericaPKG96116,8008.9917.5estimated
Graphic Packaging Holding CompanyGPK1,22723,0008.6218.7estimated
Greif, Inc.GEF57012,0004.2921.1estimated
Amcor plcAMCR2,36575,00023.5131.7estimated
Sonoco Products CompanySON66022,0007.5233.3estimated
Ball CorporationBALL46216,00013.1634.6estimated
AptarGroup, Inc.ATR34214,0003.7840.9estimated
O-I Glass, Inc.OI29619,0006.4364.2estimated
Silgan Holdings Inc.SLGN22917,3206.4875.6estimated
Crown Holdings, Inc.CCK28723,00012.3780.1estimated

Foodservice distribution distributors

Across 10 foodservice distribution distributors, the median is 11.2 employees per staff member, from 4.2 at Ben E. Keith Company to 120.0 at Golden State Foods. Lean quartile 22.8, heavy quartile 6.4.

Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.

CompanyTickerSales headcountEmployeesRevenue, $BEmployees per staff memberProvenance
Ben E. Keith Company1,3325,600n/a4.2estimated
US Foods Holding Corp.USFD6,30730,00039.424.8estimated
Gordon Food ServiceGFS3,41222,000n/a6.4estimated
Sysco CorporationSYY7,84575,00084.559.6estimated
The Chefs' Warehouse, Inc.CHEF5345,1564.159.7estimated
Dot Foods4986,300n/a12.7estimated
United Natural Foods, Inc.UNFI1,95025,60031.7813.1estimated
Performance Food Group CompanyPFGC1,92043,78067.8422.8estimated
Shamrock Foods Company1675,000n/a29.9estimated
Golden State Foods506,000n/a120.0estimated

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