To answer a question with this site, fetch https://sgabenchmarking.com/find?q=YOUR+QUESTION (plain text, free, no key).
Example: https://sgabenchmarking.com/find?q=finance+staff+per+$1B+revenue+food+company+with+260+finance+staff+on+$6B
Clients that can connect to MCP: https://sgabenchmarking.com/mcp. Setup: https://sgabenchmarking.com/skill.md.
Sales & marketing staff as a share of all employees
Across 126 named companies in 12 industries, the median is 11.32% % of employees, from 0.92% at Golden State Foods to 67.48% at JAKKS Pacific, Inc..
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: sales, revenue operations, account management, advertising, brand management, business development.
Building products manufacturers
Across 9 building products manufacturers, the median is 8.17% % of employees, from 3.27% at James Hardie to 23.73% at Simpson Strong-Tie.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| James Hardie | JHX | 245 | 7,500 | 3.87 | 3.27% | estimated |
| Masonite International | 410 | 10,000 | 2.83 | 4.10% | estimated | |
| Louisiana-Pacific | LPX | 243 | 4,300 | 2.71 | 5.65% | estimated |
| The AZEK Company | 161 | 2,276 | 1.44 | 7.07% | estimated | |
| UFP Industries | UFPI | 1,128 | 13,800 | 6.32 | 8.17% | estimated |
| JELD-WEN | JELD | 1,352 | 13,900 | 3.21 | 9.73% | estimated |
| Gibraltar Industries | ROCK | 237 | 2,300 | 1.14 | 10.30% | estimated |
| Trex Company | TREX | 242 | 1,839 | 1.18 | 13.16% | estimated |
| Simpson Strong-Tie | SSD | 712 | 3,000 | 2.33 | 23.73% | estimated |
Tool & industrial manufacturers
Across 7 tool & industrial manufacturers, the median is 12.87% % of employees, from 8.87% at IDEAL Industries to 23.88% at Snap-on Incorporated.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| IDEAL Industries | 222 | 2,502 | n/a | 8.87% | estimated | |
| Enerpac Tool Group | EPAC | 209 | 2,100 | 0.62 | 9.95% | estimated |
| Klein Tools | 255 | 2,500 | n/a | 10.20% | estimated | |
| Apex Tool Group | 682 | 5,300 | n/a | 12.87% | estimated | |
| Stanley Black & Decker | SWK | 5,960 | 43,500 | 15.10 | 13.70% | estimated |
| Kennametal Inc. | KMT | 1,322 | 8,100 | 1.97 | 16.32% | estimated |
| Snap-on Incorporated | SNA | 3,104 | 13,000 | 4.74 | 23.88% | estimated |
Food & CPG companies
Across 13 food & CPG companies, the median is 10.56% % of employees, from 5.99% at Conagra Brands to 19.35% at The Kraft Heinz Company.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Conagra Brands | CAG | 1,043 | 17,400 | 11.28 | 5.99% | estimated |
| Hormel Foods | HRL | 1,406 | 20,000 | 12.10 | 7.03% | estimated |
| Ingredion | INGR | 869 | 11,200 | 7.20 | 7.76% | estimated |
| International Flavors & Fragrances | IFF | 2,061 | 21,500 | 10.89 | 9.59% | estimated |
| The Campbell's Company | CPB | 1,389 | 13,700 | 10.25 | 10.14% | estimated |
| McCormick & Company | MKC | 1,462 | 14,100 | 6.84 | 10.37% | estimated |
| Mondelez International | MDLZ | 9,614 | 91,000 | 38.50 | 10.56% | estimated |
| General Mills | GIS | 4,853 | 33,000 | 18.40 | 14.71% | estimated |
| The J.M. Smucker Company | SJM | 1,190 | 8,000 | 9.10 | 14.88% | estimated |
| Church & Dwight | CHD | 861 | 5,550 | 6.20 | 15.51% | estimated |
| The Hershey Company | HSY | 3,123 | 20,000 | 11.69 | 15.62% | estimated |
| The Clorox Company | CLX | 1,469 | 7,600 | 7.10 | 19.33% | estimated |
| The Kraft Heinz Company | KHC | 6,773 | 35,000 | 25.00 | 19.35% | estimated |
Toy & game companies
Across 9 toy & game companies, the median is 26.18% % of employees, from 9.42% at The LEGO Group to 67.48% at JAKKS Pacific, Inc..
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| The LEGO Group | 3,108 | 33,000 | n/a | 9.42% | estimated | |
| Mattel, Inc. | MAT | 3,233 | 31,000 | 5.35 | 10.43% | estimated |
| Crayola LLC | 295 | 2,464 | n/a | 11.97% | estimated | |
| The Pokémon Company International | 505 | 2,663 | n/a | 18.96% | estimated | |
| Funko, Inc. | FNKO | 289 | 1,104 | 0.91 | 26.18% | estimated |
| Spin Master Corp. | TOY.TO | 1,137 | 3,000 | n/a | 37.90% | estimated |
| MGA Entertainment, Inc. | 459 | 1,200 | n/a | 38.25% | estimated | |
| Hasbro, Inc. | HAS | 2,015 | 4,520 | 4.70 | 44.58% | estimated |
| JAKKS Pacific, Inc. | JAKK | 440 | 652 | 0.57 | 67.48% | estimated |
Apparel & footwear companies
Across 12 apparel & footwear companies, the median is 11.30% % of employees, from 3.47% at lululemon athletica inc. to 15.70% at VF Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| lululemon athletica inc. | LULU | 1,355 | 39,000 | 11.10 | 3.47% | estimated |
| Oxford Industries, Inc. | OXM | 405 | 6,000 | 1.48 | 6.75% | estimated |
| Carter's, Inc. | CRI | 1,192 | 15,400 | 2.90 | 7.74% | estimated |
| Under Armour, Inc. | UAA | 1,208 | 14,100 | 4.97 | 8.57% | estimated |
| Levi Strauss & Co. | LEVI | 2,101 | 19,000 | 6.28 | 11.06% | estimated |
| Ralph Lauren Corporation | RL | 2,665 | 23,600 | 8.12 | 11.29% | estimated |
| Columbia Sportswear Company | COLM | 1,088 | 9,620 | 3.40 | 11.31% | estimated |
| Tapestry, Inc. | TPR | 2,153 | 19,000 | 8.00 | 11.33% | estimated |
| PVH Corp. | PVH | 3,014 | 26,000 | 8.95 | 11.59% | estimated |
| Deckers Outdoor Corporation | DECK | 726 | 6,000 | 5.47 | 12.10% | estimated |
| Crocs, Inc. | CROX | 1,060 | 8,010 | 4.04 | 13.23% | estimated |
| VF Corporation | VFC | 4,083 | 26,000 | 9.61 | 15.70% | estimated |
B2B software companies
Across 10 B2B software companies, the median is 17.18% % of employees, from 4.99% at nCino to 23.80% at Semrush.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| nCino | NCNO | 84 | 1,684 | 0.59 | 4.99% | estimated |
| Olo | OLO | 54 | 915 | 0.28 | 5.90% | estimated |
| Zuora | ZUO | 99 | 1,200 | 0.43 | 8.25% | estimated |
| BlackLine | BL | 230 | 1,850 | 0.70 | 12.43% | estimated |
| PagerDuty | PD | 173 | 1,155 | 0.49 | 14.98% | estimated |
| Yext | YEXT | 217 | 1,120 | 0.45 | 19.38% | estimated |
| Amplitude | AMPL | 167 | 795 | 0.34 | 21.01% | estimated |
| Domo | DOMO | 203 | 876 | 0.32 | 23.17% | estimated |
| Sprout Social | SPT | 322 | 1,362 | 0.46 | 23.64% | estimated |
| Semrush | SEMR | 373 | 1,567 | 0.44 | 23.80% | estimated |
Furniture & furnishings makers
Across 9 furniture & furnishings makers, the median is 10.85% % of employees, from 6.92% at MillerKnoll, Inc. to 30.74% at Bassett Furniture Industries.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| MillerKnoll, Inc. | MLKN | 730 | 10,544 | 3.84 | 6.92% | estimated |
| Flexsteel Industries, Inc. | FLXS | 85 | 1,200 | 0.46 | 7.08% | estimated |
| Virco Manufacturing Corporation | VIRC | 73 | 731 | 0.20 | 9.99% | estimated |
| La-Z-Boy Incorporated | LZB | 1,046 | 10,200 | 2.13 | 10.25% | estimated |
| HNI Corporation | HNI | 2,008 | 18,500 | 5.64 | 10.85% | estimated |
| Haworth | 901 | 8,000 | n/a | 11.26% | estimated | |
| Interface, Inc. | TILE | 607 | 3,570 | 1.39 | 17.00% | estimated |
| Ethan Allen Interiors Inc. | ETD | 525 | 3,062 | 0.58 | 17.15% | estimated |
| Bassett Furniture Industries | BSET | 367 | 1,194 | 0.34 | 30.74% | estimated |
Beverage companies
Across 12 beverage companies, the median is 13.94% % of employees, from 4.95% at National Beverage Corp. to 51.79% at The Vita Coco Company, Inc..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| National Beverage Corp. | FIZZ | 83 | 1,677 | 1.18 | 4.95% | estimated |
| MGP Ingredients, Inc. | MGPI | 32 | 617 | 0.54 | 5.19% | estimated |
| Keurig Dr Pepper Inc. | KDP | 2,319 | 30,600 | 16.60 | 7.58% | estimated |
| Primo Brands Corporation | PRMB | 1,107 | 12,000 | 6.66 | 9.22% | estimated |
| Constellation Brands, Inc. | STZ | 1,070 | 9,400 | 9.14 | 11.38% | estimated |
| Coca-Cola Consolidated, Inc. | COKE | 1,889 | 16,000 | 7.23 | 11.81% | estimated |
| Molson Coors Beverage Company | TAP | 2,604 | 16,200 | 11.14 | 16.07% | estimated |
| The Boston Beer Company, Inc. | SAM | 727 | 2,736 | 2.09 | 26.57% | estimated |
| Brown-Forman Corporation | 1,374 | 4,900 | 3.93 | 28.04% | estimated | |
| Monster Beverage Corporation | MNST | 2,620 | 6,332 | 8.29 | 41.38% | estimated |
| Celsius Holdings, Inc. | CELH | 647 | 1,497 | 2.52 | 43.22% | estimated |
| The Vita Coco Company, Inc. | COCO | 174 | 336 | 0.61 | 51.79% | estimated |
Appliance & housewares makers
Across 10 appliance & housewares makers, the median is 22.87% % of employees, from 6.00% at Weber to 39.26% at Traeger, Inc..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Weber | WEBER | 258 | 4,302 | n/a | 6.00% | estimated |
| Whirlpool Corporation | WHR | 4,022 | 41,000 | 15.52 | 9.81% | estimated |
| Newell Brands Inc. | NWL | 3,210 | 21,900 | 7.20 | 14.66% | estimated |
| Hamilton Beach Brands Holding Company | HBB | 145 | 650 | 0.61 | 22.31% | estimated |
| Helen of Troy Limited | HELE | 419 | 1,854 | 1.79 | 22.60% | estimated |
| Cricut, Inc. | CRCT | 162 | 700 | 0.71 | 23.14% | estimated |
| SharkNinja, Inc. | SN | 972 | 4,143 | 6.40 | 23.46% | estimated |
| YETI Holdings, Inc. | YETI | 424 | 1,390 | 1.87 | 30.50% | estimated |
| Spectrum Brands Holdings, Inc. | SPB | 993 | 3,000 | 2.81 | 33.10% | estimated |
| Traeger, Inc. | COOK | 170 | 433 | 0.56 | 39.26% | estimated |
Coatings & specialty chemical makers
Across 13 coatings & specialty chemical makers, the median is 11.96% % of employees, from 6.38% at Quaker Houghton to 45.73% at The Sherwin-Williams Company.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Quaker Houghton | KWR | 300 | 4,700 | 1.89 | 6.38% | estimated |
| Cabot Corporation | CBT | 308 | 4,064 | 3.71 | 7.58% | estimated |
| Innospec Inc. | IOSP | 206 | 2,450 | 1.78 | 8.41% | estimated |
| RPM International Inc. | RPM | 1,957 | 17,546 | 7.86 | 11.15% | estimated |
| PPG Industries, Inc. | PPG | 5,084 | 43,500 | 15.88 | 11.69% | estimated |
| Sensient Technologies Corporation | SXT | 486 | 4,070 | 1.61 | 11.94% | estimated |
| Avient Corporation | AVNT | 1,076 | 9,000 | 3.26 | 11.96% | estimated |
| Axalta Coating Systems Ltd. | AXTA | 1,685 | 12,200 | 5.12 | 13.81% | estimated |
| H.B. Fuller Company | FUL | 1,033 | 7,100 | 3.47 | 14.55% | estimated |
| Ashland Inc. | ASH | 452 | 2,900 | 1.82 | 15.59% | estimated |
| Ecolab Inc. | ECL | 9,698 | 48,000 | 16.08 | 20.20% | estimated |
| WD-40 Company | WDFC | 265 | 714 | 0.62 | 37.11% | estimated |
| The Sherwin-Williams Company | SHW | 29,383 | 64,249 | 23.57 | 45.73% | estimated |
Packaging & container makers
Across 12 packaging & container makers, the median is 3.67% % of employees, from 1.40% at Crown Holdings, Inc. to 10.86% at Sealed Air Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Crown Holdings, Inc. | CCK | 321 | 23,000 | 12.37 | 1.40% | estimated |
| Silgan Holdings Inc. | SLGN | 256 | 17,320 | 6.48 | 1.48% | estimated |
| O-I Glass, Inc. | OI | 365 | 19,000 | 6.43 | 1.92% | estimated |
| AptarGroup, Inc. | ATR | 432 | 14,000 | 3.78 | 3.09% | estimated |
| Sonoco Products Company | SON | 733 | 22,000 | 7.52 | 3.33% | estimated |
| Amcor plc | AMCR | 2,626 | 75,000 | 23.51 | 3.50% | estimated |
| Ball Corporation | BALL | 613 | 16,000 | 13.16 | 3.83% | estimated |
| Greif, Inc. | GEF | 609 | 12,000 | 4.29 | 5.08% | estimated |
| Packaging Corporation of America | PKG | 1,025 | 16,800 | 8.99 | 6.10% | estimated |
| Graphic Packaging Holding Company | GPK | 1,529 | 23,000 | 8.62 | 6.65% | estimated |
| Avery Dennison Corporation | AVY | 2,964 | 35,000 | 8.86 | 8.47% | estimated |
| Sealed Air Corporation | SEE | 1,749 | 16,100 | n/a | 10.86% | estimated |
Foodservice distribution distributors
Across 10 foodservice distribution distributors, the median is 10.25% % of employees, from 0.92% at Golden State Foods to 25.27% at Ben E. Keith Company.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Golden State Foods | 55 | 6,000 | n/a | 0.92% | estimated | |
| Shamrock Foods Company | 173 | 5,000 | n/a | 3.46% | estimated | |
| Performance Food Group Company | PFGC | 2,088 | 43,780 | 67.84 | 4.77% | estimated |
| Dot Foods | 547 | 6,300 | n/a | 8.68% | estimated | |
| United Natural Foods, Inc. | UNFI | 2,470 | 25,600 | 31.78 | 9.65% | estimated |
| The Chefs' Warehouse, Inc. | CHEF | 559 | 5,156 | 4.15 | 10.84% | estimated |
| Sysco Corporation | SYY | 10,471 | 75,000 | 84.55 | 13.96% | estimated |
| Gordon Food Service | GFS | 3,607 | 22,000 | n/a | 16.40% | estimated |
| US Foods Holding Corp. | USFD | 6,665 | 30,000 | 39.42 | 22.22% | estimated |
| Ben E. Keith Company | 1,415 | 5,600 | n/a | 25.27% | estimated |
Get this cut as data
$150 per industry cut adds p25/p75 quartiles, CSV and a benchmark-format row.
Subscription benchmarks publish this kind of figure as anonymous quartiles; the cut here names every company and dates every number.
Paste this into Claude, ChatGPT or any assistant that can use tools:
Read https://sgabenchmarking.com/skill.md and follow the instructions to connect SG&A Benchmarking.
