Sales staff per 1,000 employees
Across 126 named companies in 12 industries, the median is 81.4 staff per 1,000 employees, from 2.5 at lululemon athletica inc. to 435.5 at The Sherwin-Williams Company. Lean quartile 52.7, heavy quartile 124.8.
Quartiles. Lean quartile 52.7, heavy quartile 124.8 staff per 1,000 employees (lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th).
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: account management, business development, channel sales, customer retention & development, customer success, field / outside sales.
Building products manufacturers
Across 9 building products manufacturers, the median is 73.0 staff per 1,000 employees, from 28.8 at James Hardie to 206.0 at Simpson Strong-Tie. Lean quartile 48.6, heavy quartile 92.6.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| James Hardie | JHX | 216 | 7,500 | 3.87 | 28.8 | estimated |
| Masonite International | 381 | 10,000 | 2.83 | 38.1 | estimated | |
| Louisiana-Pacific | LPX | 209 | 4,300 | 2.71 | 48.6 | estimated |
| The AZEK Company | 133 | 2,276 | 1.44 | 58.4 | estimated | |
| UFP Industries | UFPI | 1,008 | 13,800 | 6.32 | 73.0 | estimated |
| JELD-WEN | JELD | 1,277 | 13,900 | 3.21 | 91.9 | estimated |
| Gibraltar Industries | ROCK | 213 | 2,300 | 1.14 | 92.6 | estimated |
| Trex Company | TREX | 203 | 1,839 | 1.18 | 110.4 | estimated |
| Simpson Strong-Tie | SSD | 618 | 3,000 | 2.33 | 206.0 | estimated |
Tool & industrial manufacturers
Across 7 tool & industrial manufacturers, the median is 107.5 staff per 1,000 employees, from 63.9 at IDEAL Industries to 220.6 at Snap-on Incorporated. Quartiles are published at 8 or more companies; this cut has 7.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| IDEAL Industries | 160 | 2,502 | n/a | 63.9 | estimated | |
| Enerpac Tool Group | EPAC | 168 | 2,100 | 0.62 | 80.0 | estimated |
| Klein Tools | 204 | 2,500 | n/a | 81.6 | estimated | |
| Stanley Black & Decker | SWK | 4,678 | 43,500 | 15.10 | 107.5 | estimated |
| Apex Tool Group | 572 | 5,300 | n/a | 107.9 | estimated | |
| Kennametal Inc. | KMT | 1,225 | 8,100 | 1.97 | 151.2 | estimated |
| Snap-on Incorporated | SNA | 2,868 | 13,000 | 4.74 | 220.6 | estimated |
Food & CPG companies
Across 13 food & CPG companies, the median is 79.1 staff per 1,000 employees, from 39.2 at Conagra Brands to 135.7 at The Kraft Heinz Company. Lean quartile 62.1, heavy quartile 88.6.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| Conagra Brands | CAG | 682 | 17,400 | 11.28 | 39.2 | estimated |
| Hormel Foods | HRL | 1,029 | 20,000 | 12.10 | 51.5 | estimated |
| The Campbell's Company | CPB | 799 | 13,700 | 10.25 | 58.3 | estimated |
| Ingredion | INGR | 695 | 11,200 | 7.20 | 62.1 | estimated |
| McCormick & Company | MKC | 952 | 14,100 | 6.84 | 67.5 | estimated |
| International Flavors & Fragrances | IFF | 1,679 | 21,500 | 10.89 | 78.1 | estimated |
| General Mills | GIS | 2,609 | 33,000 | 18.40 | 79.1 | estimated |
| The J.M. Smucker Company | SJM | 650 | 8,000 | 9.10 | 81.2 | estimated |
| Mondelez International | MDLZ | 7,743 | 91,000 | 38.50 | 85.1 | estimated |
| Church & Dwight | CHD | 492 | 5,550 | 6.20 | 88.6 | estimated |
| The Hershey Company | HSY | 2,290 | 20,000 | 11.69 | 114.5 | estimated |
| The Clorox Company | CLX | 890 | 7,600 | 7.10 | 117.1 | estimated |
| The Kraft Heinz Company | KHC | 4,749 | 35,000 | 25.00 | 135.7 | estimated |
Toy & game companies
Across 9 toy & game companies, the median is 124.8 staff per 1,000 employees, from 25.2 at The Pokémon Company International to 223.9 at JAKKS Pacific, Inc.. Lean quartile 39.5, heavy quartile 147.5.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| The Pokémon Company International | 67 | 2,663 | n/a | 25.2 | estimated | |
| Mattel, Inc. | MAT | 1,198 | 31,000 | 5.35 | 38.6 | estimated |
| The LEGO Group | 1,305 | 33,000 | n/a | 39.5 | estimated | |
| Crayola LLC | 151 | 2,464 | n/a | 61.3 | estimated | |
| Hasbro, Inc. | HAS | 564 | 4,520 | 4.70 | 124.8 | estimated |
| Spin Master Corp. | TOY.TO | 400 | 3,000 | n/a | 133.3 | estimated |
| MGA Entertainment, Inc. | 177 | 1,200 | n/a | 147.5 | estimated | |
| Funko, Inc. | FNKO | 168 | 1,104 | 0.91 | 152.2 | estimated |
| JAKKS Pacific, Inc. | JAKK | 146 | 652 | 0.57 | 223.9 | estimated |
Apparel & footwear companies
Across 12 apparel & footwear companies, the median is 50.4 staff per 1,000 employees, from 2.5 at lululemon athletica inc. to 79.1 at VF Corporation. Lean quartile 41.0, heavy quartile 62.9.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| lululemon athletica inc. | LULU | 97 | 39,000 | 11.10 | 2.5 | estimated |
| Oxford Industries, Inc. | OXM | 179 | 6,000 | 1.48 | 29.8 | estimated |
| Under Armour, Inc. | UAA | 530 | 14,100 | 4.97 | 37.6 | estimated |
| Tapestry, Inc. | TPR | 844 | 19,000 | 8.00 | 44.4 | estimated |
| Ralph Lauren Corporation | RL | 1,073 | 23,600 | 8.12 | 45.5 | estimated |
| Deckers Outdoor Corporation | DECK | 289 | 6,000 | 5.47 | 48.2 | estimated |
| Columbia Sportswear Company | COLM | 507 | 9,620 | 3.40 | 52.7 | estimated |
| Carter's, Inc. | CRI | 845 | 15,400 | 2.90 | 54.9 | estimated |
| PVH Corp. | PVH | 1,621 | 26,000 | 8.95 | 62.3 | estimated |
| Levi Strauss & Co. | LEVI | 1,204 | 19,000 | 6.28 | 63.4 | estimated |
| Crocs, Inc. | CROX | 568 | 8,010 | 4.04 | 70.9 | estimated |
| VF Corporation | VFC | 2,057 | 26,000 | 9.61 | 79.1 | estimated |
B2B software companies
Across 10 B2B software companies, the median is 103.4 staff per 1,000 employees, from 19.0 at nCino to 170.3 at Sprout Social. Lean quartile 56.7, heavy quartile 133.0.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| nCino | NCNO | 32 | 1,684 | 0.59 | 19.0 | estimated |
| Olo | OLO | 39 | 915 | 0.28 | 42.6 | estimated |
| Zuora | ZUO | 68 | 1,200 | 0.43 | 56.7 | estimated |
| BlackLine | BL | 138 | 1,850 | 0.70 | 74.6 | estimated |
| PagerDuty | PD | 107 | 1,155 | 0.49 | 92.6 | estimated |
| Semrush | SEMR | 179 | 1,567 | 0.44 | 114.2 | estimated |
| Amplitude | AMPL | 97 | 795 | 0.34 | 122.0 | estimated |
| Yext | YEXT | 149 | 1,120 | 0.45 | 133.0 | estimated |
| Domo | DOMO | 140 | 876 | 0.32 | 159.8 | estimated |
| Sprout Social | SPT | 232 | 1,362 | 0.46 | 170.3 | estimated |
Furniture & furnishings makers
Across 9 furniture & furnishings makers, the median is 90.1 staff per 1,000 employees, from 51.4 at MillerKnoll, Inc. to 268.8 at Bassett Furniture Industries. Lean quartile 75.9, heavy quartile 127.7.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| MillerKnoll, Inc. | MLKN | 542 | 10,544 | 3.84 | 51.4 | estimated |
| Flexsteel Industries, Inc. | FLXS | 75 | 1,200 | 0.46 | 62.5 | estimated |
| HNI Corporation | HNI | 1,405 | 18,500 | 5.64 | 75.9 | estimated |
| La-Z-Boy Incorporated | LZB | 918 | 10,200 | 2.13 | 90.0 | estimated |
| Haworth | 721 | 8,000 | n/a | 90.1 | estimated | |
| Virco Manufacturing Corporation | VIRC | 67 | 731 | 0.20 | 91.7 | estimated |
| Ethan Allen Interiors Inc. | ETD | 391 | 3,062 | 0.58 | 127.7 | estimated |
| Interface, Inc. | TILE | 516 | 3,570 | 1.39 | 144.5 | estimated |
| Bassett Furniture Industries | BSET | 321 | 1,194 | 0.34 | 268.8 | estimated |
Beverage companies
Across 12 beverage companies, the median is 107.3 staff per 1,000 employees, from 37.6 at National Beverage Corp. to 297.6 at The Vita Coco Company, Inc.. Lean quartile 63.3, heavy quartile 193.4.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| National Beverage Corp. | FIZZ | 63 | 1,677 | 1.18 | 37.6 | estimated |
| MGP Ingredients, Inc. | MGPI | 26 | 617 | 0.54 | 42.1 | estimated |
| Keurig Dr Pepper Inc. | KDP | 1,855 | 30,600 | 16.60 | 60.6 | estimated |
| Constellation Brands, Inc. | STZ | 621 | 9,400 | 9.14 | 66.1 | estimated |
| Primo Brands Corporation | PRMB | 991 | 12,000 | 6.66 | 82.6 | estimated |
| Coca-Cola Consolidated, Inc. | COKE | 1,660 | 16,000 | 7.23 | 103.8 | estimated |
| Molson Coors Beverage Company | TAP | 1,797 | 16,200 | 11.14 | 110.9 | estimated |
| Brown-Forman Corporation | 803 | 4,900 | 3.93 | 163.9 | estimated | |
| The Boston Beer Company, Inc. | SAM | 488 | 2,736 | 2.09 | 178.4 | estimated |
| Celsius Holdings, Inc. | CELH | 312 | 1,497 | 2.52 | 208.4 | estimated |
| Monster Beverage Corporation | MNST | 1,361 | 6,332 | 8.29 | 214.9 | estimated |
| The Vita Coco Company, Inc. | COCO | 100 | 336 | 0.61 | 297.6 | estimated |
Appliance & housewares makers
Across 10 appliance & housewares makers, the median is 115.8 staff per 1,000 employees, from 43.9 at Weber to 263.3 at Traeger, Inc.. Lean quartile 82.1, heavy quartile 179.1.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| Weber | WEBER | 189 | 4,302 | n/a | 43.9 | estimated |
| Whirlpool Corporation | WHR | 2,905 | 41,000 | 15.52 | 70.9 | estimated |
| SharkNinja, Inc. | SN | 340 | 4,143 | 6.40 | 82.1 | estimated |
| Newell Brands Inc. | NWL | 2,216 | 21,900 | 7.20 | 101.2 | estimated |
| Cricut, Inc. | CRCT | 81 | 700 | 0.71 | 115.7 | estimated |
| Helen of Troy Limited | HELE | 215 | 1,854 | 1.79 | 116.0 | estimated |
| Hamilton Beach Brands Holding Company | HBB | 100 | 650 | 0.61 | 153.8 | estimated |
| YETI Holdings, Inc. | YETI | 249 | 1,390 | 1.87 | 179.1 | estimated |
| Spectrum Brands Holdings, Inc. | SPB | 660 | 3,000 | 2.81 | 220.0 | estimated |
| Traeger, Inc. | COOK | 114 | 433 | 0.56 | 263.3 | estimated |
Coatings & specialty chemical makers
Across 13 coatings & specialty chemical makers, the median is 104.7 staff per 1,000 employees, from 59.4 at Quaker Houghton to 435.5 at The Sherwin-Williams Company. Lean quartile 95.9, heavy quartile 135.2.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| Quaker Houghton | KWR | 279 | 4,700 | 1.89 | 59.4 | estimated |
| Cabot Corporation | CBT | 246 | 4,064 | 3.71 | 60.5 | estimated |
| Innospec Inc. | IOSP | 191 | 2,450 | 1.78 | 78.0 | estimated |
| RPM International Inc. | RPM | 1,683 | 17,546 | 7.86 | 95.9 | estimated |
| PPG Industries, Inc. | PPG | 4,443 | 43,500 | 15.88 | 102.1 | estimated |
| Sensient Technologies Corporation | SXT | 425 | 4,070 | 1.61 | 104.4 | estimated |
| Avient Corporation | AVNT | 942 | 9,000 | 3.26 | 104.7 | estimated |
| Axalta Coating Systems Ltd. | AXTA | 1,521 | 12,200 | 5.12 | 124.7 | estimated |
| H.B. Fuller Company | FUL | 938 | 7,100 | 3.47 | 132.1 | estimated |
| Ashland Inc. | ASH | 392 | 2,900 | 1.82 | 135.2 | estimated |
| Ecolab Inc. | ECL | 8,783 | 48,000 | 16.08 | 183.0 | estimated |
| WD-40 Company | WDFC | 171 | 714 | 0.62 | 239.5 | estimated |
| The Sherwin-Williams Company | SHW | 27,982 | 64,249 | 23.57 | 435.5 | estimated |
Packaging & container makers
Across 12 packaging & container makers, the median is 30.8 staff per 1,000 employees, from 12.5 at Crown Holdings, Inc. to 95.0 at Sealed Air Corporation. Lean quartile 20.0, heavy quartile 55.3.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| Crown Holdings, Inc. | CCK | 287 | 23,000 | 12.37 | 12.5 | estimated |
| Silgan Holdings Inc. | SLGN | 229 | 17,320 | 6.48 | 13.2 | estimated |
| O-I Glass, Inc. | OI | 296 | 19,000 | 6.43 | 15.6 | estimated |
| AptarGroup, Inc. | ATR | 342 | 14,000 | 3.78 | 24.4 | estimated |
| Ball Corporation | BALL | 462 | 16,000 | 13.16 | 28.9 | estimated |
| Sonoco Products Company | SON | 660 | 22,000 | 7.52 | 30.0 | estimated |
| Amcor plc | AMCR | 2,365 | 75,000 | 23.51 | 31.5 | estimated |
| Greif, Inc. | GEF | 570 | 12,000 | 4.29 | 47.5 | estimated |
| Graphic Packaging Holding Company | GPK | 1,227 | 23,000 | 8.62 | 53.3 | estimated |
| Packaging Corporation of America | PKG | 961 | 16,800 | 8.99 | 57.2 | estimated |
| Avery Dennison Corporation | AVY | 2,475 | 35,000 | 8.86 | 70.7 | estimated |
| Sealed Air Corporation | SEE | 1,529 | 16,100 | n/a | 95.0 | estimated |
Foodservice distribution distributors
Across 10 foodservice distribution distributors, the median is 91.3 staff per 1,000 employees, from 8.3 at Golden State Foods to 237.9 at Ben E. Keith Company. Lean quartile 43.9, heavy quartile 155.1.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.
| Company | Ticker | Sales headcount | Employees | Revenue, $B | Staff per 1,000 employees | Provenance |
|---|---|---|---|---|---|---|
| Golden State Foods | 50 | 6,000 | n/a | 8.3 | estimated | |
| Shamrock Foods Company | 167 | 5,000 | n/a | 33.4 | estimated | |
| Performance Food Group Company | PFGC | 1,920 | 43,780 | 67.84 | 43.9 | estimated |
| United Natural Foods, Inc. | UNFI | 1,950 | 25,600 | 31.78 | 76.2 | estimated |
| Dot Foods | 498 | 6,300 | n/a | 79.0 | estimated | |
| The Chefs' Warehouse, Inc. | CHEF | 534 | 5,156 | 4.15 | 103.6 | estimated |
| Sysco Corporation | SYY | 7,845 | 75,000 | 84.55 | 104.6 | estimated |
| Gordon Food Service | GFS | 3,412 | 22,000 | n/a | 155.1 | estimated |
| US Foods Holding Corp. | USFD | 6,307 | 30,000 | 39.42 | 210.2 | estimated |
| Ben E. Keith Company | 1,332 | 5,600 | n/a | 237.9 | estimated |
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