IT & digital staff as a share of all employees
Across 126 named companies in 12 industries, the median is 2.31% % of employees, from 0.34% at Shamrock Foods Company to 11.26% at Hasbro, Inc.. Lean quartile 1.46%, heavy quartile 3.37%.
Quartiles. Lean quartile 1.46%, heavy quartile 3.37% % of employees (lean = 25th percentile of staffing intensity (fewer people per unit), heavy = 75th).
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: cloud / mobility, application development, artificial intelligence / machine learning, business intelligence, business service management / itsm, collaboration & web apps.
Building products manufacturers
Across 9 building products manufacturers, the median is 1.94% % of employees, from 0.91% at James Hardie to 6.43% at Simpson Strong-Tie. Lean quartile 1.36%, heavy quartile 2.83%.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| James Hardie | JHX | 68 | 7,500 | 3.87 | 0.91% | estimated |
| Masonite International | 117 | 10,000 | 2.83 | 1.17% | estimated | |
| The AZEK Company | 31 | 2,276 | 1.44 | 1.36% | estimated | |
| UFP Industries | UFPI | 194 | 13,800 | 6.32 | 1.41% | estimated |
| JELD-WEN | JELD | 270 | 13,900 | 3.21 | 1.94% | estimated |
| Gibraltar Industries | ROCK | 60 | 2,300 | 1.14 | 2.61% | estimated |
| Trex Company | TREX | 52 | 1,839 | 1.18 | 2.83% | estimated |
| Louisiana-Pacific | LPX | 177 | 4,300 | 2.71 | 4.12% | estimated |
| Simpson Strong-Tie | SSD | 193 | 3,000 | 2.33 | 6.43% | estimated |
Tool & industrial manufacturers
Across 7 tool & industrial manufacturers, the median is 3.19% % of employees, from 1.36% at Klein Tools to 6.51% at Kennametal Inc.. Quartiles are published at 8 or more companies; this cut has 7.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Klein Tools | 34 | 2,500 | n/a | 1.36% | estimated | |
| IDEAL Industries | 37 | 2,502 | n/a | 1.48% | estimated | |
| Apex Tool Group | 91 | 5,300 | n/a | 1.72% | estimated | |
| Stanley Black & Decker | SWK | 1,389 | 43,500 | 15.10 | 3.19% | estimated |
| Snap-on Incorporated | SNA | 448 | 13,000 | 4.74 | 3.45% | estimated |
| Enerpac Tool Group | EPAC | 80 | 2,100 | 0.62 | 3.81% | estimated |
| Kennametal Inc. | KMT | 527 | 8,100 | 1.97 | 6.51% | estimated |
Food & CPG companies
Across 13 food & CPG companies, the median is 2.85% % of employees, from 0.69% at Mondelez International to 5.41% at Church & Dwight. Lean quartile 1.86%, heavy quartile 3.89%.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Mondelez International | MDLZ | 631 | 91,000 | 38.50 | 0.69% | estimated |
| Hormel Foods | HRL | 270 | 20,000 | 12.10 | 1.35% | estimated |
| The Hershey Company | HSY | 340 | 20,000 | 11.69 | 1.70% | estimated |
| Conagra Brands | CAG | 323 | 17,400 | 11.28 | 1.86% | estimated |
| The Campbell's Company | CPB | 283 | 13,700 | 10.25 | 2.07% | estimated |
| Ingredion | INGR | 234 | 11,200 | 7.20 | 2.09% | estimated |
| McCormick & Company | MKC | 402 | 14,100 | 6.84 | 2.85% | estimated |
| The Kraft Heinz Company | KHC | 1,018 | 35,000 | 25.00 | 2.91% | estimated |
| International Flavors & Fragrances | IFF | 693 | 21,500 | 10.89 | 3.22% | estimated |
| The J.M. Smucker Company | SJM | 311 | 8,000 | 9.10 | 3.89% | estimated |
| General Mills | GIS | 1,393 | 33,000 | 18.40 | 4.22% | estimated |
| The Clorox Company | CLX | 328 | 7,600 | 7.10 | 4.32% | estimated |
| Church & Dwight | CHD | 300 | 5,550 | 6.20 | 5.41% | estimated |
Toy & game companies
Across 9 toy & game companies, the median is 4.67% % of employees, from 1.01% at The LEGO Group to 11.26% at Hasbro, Inc.. Lean quartile 3.08%, heavy quartile 4.83%.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| The LEGO Group | 332 | 33,000 | n/a | 1.01% | estimated | |
| Mattel, Inc. | MAT | 566 | 31,000 | 5.35 | 1.83% | estimated |
| Crayola LLC | 76 | 2,464 | n/a | 3.08% | estimated | |
| The Pokémon Company International | 116 | 2,663 | n/a | 4.36% | estimated | |
| MGA Entertainment, Inc. | 56 | 1,200 | n/a | 4.67% | estimated | |
| Funko, Inc. | FNKO | 53 | 1,104 | 0.91 | 4.80% | estimated |
| Spin Master Corp. | TOY.TO | 145 | 3,000 | n/a | 4.83% | estimated |
| JAKKS Pacific, Inc. | JAKK | 72 | 652 | 0.57 | 11.04% | estimated |
| Hasbro, Inc. | HAS | 509 | 4,520 | 4.70 | 11.26% | estimated |
Apparel & footwear companies
Across 12 apparel & footwear companies, the median is 3.29% % of employees, from 1.71% at Carter's, Inc. to 4.35% at Levi Strauss & Co.. Lean quartile 2.13%, heavy quartile 3.73%.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Carter's, Inc. | CRI | 263 | 15,400 | 2.90 | 1.71% | estimated |
| Under Armour, Inc. | UAA | 279 | 14,100 | 4.97 | 1.98% | estimated |
| lululemon athletica inc. | LULU | 825 | 39,000 | 11.10 | 2.12% | estimated |
| Oxford Industries, Inc. | OXM | 129 | 6,000 | 1.48 | 2.15% | estimated |
| Columbia Sportswear Company | COLM | 274 | 9,620 | 3.40 | 2.85% | estimated |
| Deckers Outdoor Corporation | DECK | 197 | 6,000 | 5.47 | 3.28% | estimated |
| PVH Corp. | PVH | 859 | 26,000 | 8.95 | 3.30% | estimated |
| Tapestry, Inc. | TPR | 636 | 19,000 | 8.00 | 3.35% | estimated |
| Crocs, Inc. | CROX | 286 | 8,010 | 4.04 | 3.57% | estimated |
| Ralph Lauren Corporation | RL | 916 | 23,600 | 8.12 | 3.88% | estimated |
| VF Corporation | VFC | 1,104 | 26,000 | 9.61 | 4.25% | estimated |
| Levi Strauss & Co. | LEVI | 826 | 19,000 | 6.28 | 4.35% | estimated |
B2B software companies
Across 10 B2B software companies, the median is 2.40% % of employees, from 0.44% at Olo to 5.00% at Yext. Lean quartile 1.66%, heavy quartile 2.89%.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Olo | OLO | 4 | 915 | 0.28 | 0.44% | estimated |
| Sprout Social | SPT | 11 | 1,362 | 0.46 | 0.81% | estimated |
| nCino | NCNO | 28 | 1,684 | 0.59 | 1.66% | estimated |
| Semrush | SEMR | 28 | 1,567 | 0.44 | 1.79% | estimated |
| Domo | DOMO | 20 | 876 | 0.32 | 2.28% | estimated |
| PagerDuty | PD | 29 | 1,155 | 0.49 | 2.51% | estimated |
| BlackLine | BL | 50 | 1,850 | 0.70 | 2.70% | estimated |
| Amplitude | AMPL | 23 | 795 | 0.34 | 2.89% | estimated |
| Zuora | ZUO | 49 | 1,200 | 0.43 | 4.08% | estimated |
| Yext | YEXT | 56 | 1,120 | 0.45 | 5.00% | estimated |
Furniture & furnishings makers
Across 9 furniture & furnishings makers, the median is 1.58% % of employees, from 0.96% at La-Z-Boy Incorporated to 4.89% at HNI Corporation. Lean quartile 1.37%, heavy quartile 3.21%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| La-Z-Boy Incorporated | LZB | 98 | 10,200 | 2.13 | 0.96% | estimated |
| Ethan Allen Interiors Inc. | ETD | 41 | 3,062 | 0.58 | 1.34% | estimated |
| Virco Manufacturing Corporation | VIRC | 10 | 731 | 0.20 | 1.37% | estimated |
| MillerKnoll, Inc. | MLKN | 161 | 10,544 | 3.84 | 1.53% | estimated |
| Flexsteel Industries, Inc. | FLXS | 19 | 1,200 | 0.46 | 1.58% | estimated |
| Bassett Furniture Industries | BSET | 31 | 1,194 | 0.34 | 2.60% | estimated |
| Haworth | 257 | 8,000 | n/a | 3.21% | estimated | |
| Interface, Inc. | TILE | 127 | 3,570 | 1.39 | 3.56% | estimated |
| HNI Corporation | HNI | 904 | 18,500 | 5.64 | 4.89% | estimated |
Beverage companies
Across 12 beverage companies, the median is 1.72% % of employees, from 0.78% at National Beverage Corp. to 2.98% at The Vita Coco Company, Inc.. Lean quartile 1.26%, heavy quartile 2.33%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| National Beverage Corp. | FIZZ | 13 | 1,677 | 1.18 | 0.78% | estimated |
| Keurig Dr Pepper Inc. | KDP | 252 | 30,600 | 16.60 | 0.82% | estimated |
| Celsius Holdings, Inc. | CELH | 18 | 1,497 | 2.52 | 1.20% | estimated |
| Primo Brands Corporation | PRMB | 157 | 12,000 | 6.66 | 1.31% | estimated |
| MGP Ingredients, Inc. | MGPI | 10 | 617 | 0.54 | 1.62% | estimated |
| Molson Coors Beverage Company | TAP | 278 | 16,200 | 11.14 | 1.72% | estimated |
| Coca-Cola Consolidated, Inc. | COKE | 276 | 16,000 | 7.23 | 1.73% | estimated |
| Constellation Brands, Inc. | STZ | 172 | 9,400 | 9.14 | 1.83% | estimated |
| Monster Beverage Corporation | MNST | 145 | 6,332 | 8.29 | 2.29% | estimated |
| The Boston Beer Company, Inc. | SAM | 65 | 2,736 | 2.09 | 2.38% | estimated |
| Brown-Forman Corporation | 138 | 4,900 | 3.93 | 2.82% | estimated | |
| The Vita Coco Company, Inc. | COCO | 10 | 336 | 0.61 | 2.98% | estimated |
Appliance & housewares makers
Across 10 appliance & housewares makers, the median is 3.10% % of employees, from 1.16% at Weber to 5.86% at Cricut, Inc.. Lean quartile 2.44%, heavy quartile 4.31%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Weber | WEBER | 50 | 4,302 | n/a | 1.16% | estimated |
| Whirlpool Corporation | WHR | 716 | 41,000 | 15.52 | 1.75% | estimated |
| Newell Brands Inc. | NWL | 535 | 21,900 | 7.20 | 2.44% | estimated |
| SharkNinja, Inc. | SN | 102 | 4,143 | 6.40 | 2.46% | estimated |
| Helen of Troy Limited | HELE | 55 | 1,854 | 1.79 | 2.97% | estimated |
| Traeger, Inc. | COOK | 14 | 433 | 0.56 | 3.23% | estimated |
| YETI Holdings, Inc. | YETI | 59 | 1,390 | 1.87 | 4.24% | estimated |
| Hamilton Beach Brands Holding Company | HBB | 28 | 650 | 0.61 | 4.31% | estimated |
| Spectrum Brands Holdings, Inc. | SPB | 169 | 3,000 | 2.81 | 5.63% | estimated |
| Cricut, Inc. | CRCT | 41 | 700 | 0.71 | 5.86% | estimated |
Coatings & specialty chemical makers
Across 13 coatings & specialty chemical makers, the median is 2.66% % of employees, from 1.43% at Innospec Inc. to 6.44% at WD-40 Company. Lean quartile 2.33%, heavy quartile 3.69%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Innospec Inc. | IOSP | 35 | 2,450 | 1.78 | 1.43% | estimated |
| RPM International Inc. | RPM | 256 | 17,546 | 7.86 | 1.46% | estimated |
| Quaker Houghton | KWR | 77 | 4,700 | 1.89 | 1.64% | estimated |
| Avient Corporation | AVNT | 210 | 9,000 | 3.26 | 2.33% | estimated |
| The Sherwin-Williams Company | SHW | 1,608 | 64,249 | 23.57 | 2.50% | estimated |
| Sensient Technologies Corporation | SXT | 108 | 4,070 | 1.61 | 2.65% | estimated |
| Ecolab Inc. | ECL | 1,279 | 48,000 | 16.08 | 2.66% | estimated |
| PPG Industries, Inc. | PPG | 1,260 | 43,500 | 15.88 | 2.90% | estimated |
| H.B. Fuller Company | FUL | 239 | 7,100 | 3.47 | 3.37% | estimated |
| Cabot Corporation | CBT | 150 | 4,064 | 3.71 | 3.69% | estimated |
| Axalta Coating Systems Ltd. | AXTA | 455 | 12,200 | 5.12 | 3.73% | estimated |
| Ashland Inc. | ASH | 153 | 2,900 | 1.82 | 5.28% | estimated |
| WD-40 Company | WDFC | 46 | 714 | 0.62 | 6.44% | estimated |
Packaging & container makers
Across 12 packaging & container makers, the median is 1.39% % of employees, from 0.67% at Silgan Holdings Inc. to 3.15% at Ball Corporation. Lean quartile 1.11%, heavy quartile 1.52%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Silgan Holdings Inc. | SLGN | 116 | 17,320 | 6.48 | 0.67% | estimated |
| Crown Holdings, Inc. | CCK | 191 | 23,000 | 12.37 | 0.83% | estimated |
| Amcor plc | AMCR | 724 | 75,000 | 23.51 | 0.97% | estimated |
| Sonoco Products Company | SON | 276 | 22,000 | 7.52 | 1.25% | estimated |
| Packaging Corporation of America | PKG | 218 | 16,800 | 8.99 | 1.30% | estimated |
| O-I Glass, Inc. | OI | 250 | 19,000 | 6.43 | 1.32% | estimated |
| AptarGroup, Inc. | ATR | 204 | 14,000 | 3.78 | 1.46% | estimated |
| Greif, Inc. | GEF | 178 | 12,000 | 4.29 | 1.48% | estimated |
| Avery Dennison Corporation | AVY | 522 | 35,000 | 8.86 | 1.49% | estimated |
| Graphic Packaging Holding Company | GPK | 356 | 23,000 | 8.62 | 1.55% | estimated |
| Sealed Air Corporation | SEE | 435 | 16,100 | n/a | 2.70% | estimated |
| Ball Corporation | BALL | 504 | 16,000 | 13.16 | 3.15% | estimated |
Foodservice distribution distributors
Across 10 foodservice distribution distributors, the median is 1.19% % of employees, from 0.34% at Shamrock Foods Company to 2.59% at United Natural Foods, Inc.. Lean quartile 0.72%, heavy quartile 1.70%.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.
| Company | Ticker | IT & digital headcount | Employees | Revenue, $B | % of employees | Provenance |
|---|---|---|---|---|---|---|
| Shamrock Foods Company | 17 | 5,000 | n/a | 0.34% | estimated | |
| The Chefs' Warehouse, Inc. | CHEF | 29 | 5,156 | 4.15 | 0.56% | estimated |
| Performance Food Group Company | PFGC | 316 | 43,780 | 67.84 | 0.72% | estimated |
| Golden State Foods | 46 | 6,000 | n/a | 0.77% | estimated | |
| Gordon Food Service | GFS | 227 | 22,000 | n/a | 1.03% | estimated |
| Sysco Corporation | SYY | 1,012 | 75,000 | 84.55 | 1.35% | estimated |
| US Foods Holding Corp. | USFD | 497 | 30,000 | 39.42 | 1.66% | estimated |
| Ben E. Keith Company | 95 | 5,600 | n/a | 1.70% | estimated | |
| Dot Foods | 115 | 6,300 | n/a | 1.83% | estimated | |
| United Natural Foods, Inc. | UNFI | 662 | 25,600 | 31.78 | 2.59% | estimated |
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