SG&A Benchmarking SG&A Benchmarking
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Staffing benchmark · Normalized SG&A

Normalized SG&A as a share of revenue

Across 45 named companies in 8 industries, the median is 18.99% % of revenue, from 4.84% at Crown Holdings, Inc. to 50.73% at Bassett Furniture Industries.

45
named companies with a value
18.99%
median, % of revenue
8
Building products, Tool & industrial, Food & CPG, Apparel & footwear, Furniture & furnishings, Appliance & housewares, Coatings & specialty chemical, Packaging & container

Definition

The question. Normalized SG&A as a percent of revenue
How it is computed. Normalized SG&A ÷ revenue × 100, from the company's 10-K.

Coverage. normalized SG&A (see methodology.json), not as-reported.

Building products manufacturers

Across 3 building products manufacturers, the median is 15.47% % of revenue, from 11.65% at Trex Company to 22.33% at Simpson Strong-Tie.

Filed: each company's own 10-K, as held on September 2026. The building products benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Trex CompanyTREX1.1711.65%filed
Gibraltar IndustriesROCK1.1415.47%filed
Simpson Strong-TieSSD2.3322.33%filed

Tool & industrial manufacturers

Across 4 tool & industrial manufacturers, the median is 20.79% % of revenue, from 19.65% at Kennametal Inc. to 27.05% at Enerpac Tool Group.

Filed: each company's own 10-K, as held on September 2026. The tool & industrial benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Kennametal Inc.KMT1.9719.65%filed
Stanley Black & DeckerSWK15.1319.78%filed
Snap-on IncorporatedSNA5.1621.79%filed
Enerpac Tool GroupEPAC0.6227.05%filed

Food & CPG companies

Across 10 food & CPG companies, the median is 10.71% % of revenue, from 5.69% at Hormel Foods to 13.29% at McCormick & Company.

Filed: each company's own 10-K, as held on September 2026. The food & CPG benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Hormel FoodsHRL12.115.69%filed
Conagra BrandsCAG11.618.49%filed
The Kraft Heinz CompanyKHC24.949.04%filed
IngredionINGR7.229.67%filed
The Campbell's CompanyCPB10.2510.52%filed
General MillsGIS19.4910.90%filed
The J.M. Smucker CompanySJM8.7311.16%filed
The Clorox CompanyCLX7.1013.11%filed
Mondelez InternationalMDLZ38.5413.28%filed
McCormick & CompanyMKC6.8413.29%filed

Apparel & footwear companies

Across 7 apparel & footwear companies, the median is 43.56% % of revenue, from 24.31% at Deckers Outdoor Corporation to 48.31% at Oxford Industries, Inc..

Filed: each company's own 10-K, as held on September 2026. The apparel & footwear benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Deckers Outdoor CorporationDECK5.4724.31%filed
Columbia Sportswear CompanyCOLM3.4037.74%filed
VF CorporationVFC9.6139.62%filed
Levi Strauss & Co.LEVI6.2843.56%filed
PVH Corp.PVH8.9544.65%filed
Ralph Lauren CorporationRL8.1146.06%filed
Oxford Industries, Inc.OXM1.4848.31%filed

Furniture & furnishings makers

Across 4 furniture & furnishings makers, the median is 38.53% % of revenue, from 13.87% at Flexsteel Industries, Inc. to 50.73% at Bassett Furniture Industries.

Filed: each company's own 10-K, as held on September 2026. The furniture & furnishings benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Flexsteel Industries, Inc.FLXS0.4413.87%filed
La-Z-Boy IncorporatedLZB2.1329.54%filed
Ethan Allen Interiors Inc.ETD0.6147.53%filed
Bassett Furniture IndustriesBSET0.3450.73%filed

Appliance & housewares makers

Across 5 appliance & housewares makers, the median is 27.47% % of revenue, from 6.36% at Whirlpool Corporation to 36.85% at YETI Holdings, Inc..

Filed: each company's own 10-K, as held on September 2026. The appliance & housewares benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Whirlpool CorporationWHR15.526.36%filed
SharkNinja, Inc.SN6.4018.99%filed
Spectrum Brands Holdings, Inc.SPB2.8127.47%filed
Helen of Troy LimitedHELE1.7929.24%filed
YETI Holdings, Inc.YETI1.8736.85%filed

Coatings & specialty chemical makers

Across 4 coatings & specialty chemical makers, the median is 26.16% % of revenue, from 25.05% at H.B. Fuller Company to 30.84% at WD-40 Company.

Filed: each company's own 10-K, as held on September 2026. The coatings & specialty chemical benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
H.B. Fuller CompanyFUL2.9025.05%filed
Ecolab Inc.ECL16.0825.22%filed
RPM International Inc.RPM7.3727.11%filed
WD-40 CompanyWDFC0.6230.84%filed

Packaging & container makers

Across 8 packaging & container makers, the median is 7.78% % of revenue, from 4.84% at Crown Holdings, Inc. to 17.44% at Greif, Inc..

Filed: each company's own 10-K, as held on September 2026. The packaging & container benchmark.

CompanyTickerRevenue, $B% of revenueProvenance
Crown Holdings, Inc.CCK12.374.84%filed
Ball CorporationBALL10.985.15%filed
Packaging Corporation of AmericaPKG8.997.06%filed
Silgan Holdings Inc.SLGN6.487.60%filed
Graphic Packaging Holding CompanyGPK8.627.95%filed
Sonoco Products CompanySON7.5211.18%filed
Avery Dennison CorporationAVY8.8614.52%filed
Greif, Inc.GEF3.6417.44%filed

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