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Sales & marketing staff per $1B revenue
Across 110 named companies in 12 industries, the median is 249.3 staff per $1B revenue, from 26.0 at Crown Holdings, Inc. to 1,246.4 at The Sherwin-Williams Company.
Definition
Counts people whose title places them in the function: an exact count for the org and a floor for the process, since someone in another function may perform part of it.
Also called: sales, revenue operations, account management, advertising, brand management, business development.
Building products manufacturers
Across 9 building products manufacturers, the median is 178.5 staff per $1B revenue, from 63.3 at James Hardie to 421.2 at JELD-WEN.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The building products benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| James Hardie | JHX | 245 | 7,500 | 3.87 | 63.3 | estimated |
| Louisiana-Pacific | LPX | 243 | 4,300 | 2.71 | 89.7 | estimated |
| The AZEK Company | 161 | 2,276 | 1.44 | 111.7 | estimated | |
| Masonite International | 410 | 10,000 | 2.83 | 144.8 | estimated | |
| UFP Industries | UFPI | 1,128 | 13,800 | 6.32 | 178.5 | estimated |
| Trex Company | TREX | 242 | 1,839 | 1.18 | 205.6 | estimated |
| Gibraltar Industries | ROCK | 237 | 2,300 | 1.14 | 208.7 | estimated |
| Simpson Strong-Tie | SSD | 712 | 3,000 | 2.33 | 305.6 | estimated |
| JELD-WEN | JELD | 1,352 | 13,900 | 3.21 | 421.2 | estimated |
Tool & industrial manufacturers
Across 4 tool & industrial manufacturers, the median is 524.8 staff per $1B revenue, from 338.7 at Enerpac Tool Group to 672.1 at Kennametal Inc..
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The tool & industrial benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Enerpac Tool Group | EPAC | 209 | 2,100 | 0.62 | 338.7 | estimated |
| Stanley Black & Decker | SWK | 5,960 | 43,500 | 15.10 | 394.7 | estimated |
| Snap-on Incorporated | SNA | 3,104 | 13,000 | 4.74 | 654.9 | estimated |
| Kennametal Inc. | KMT | 1,322 | 8,100 | 1.97 | 672.1 | estimated |
| Apex Tool Group | 682 | 5,300 | n/a | n/a | estimated | |
| IDEAL Industries | 222 | 2,502 | n/a | n/a | estimated | |
| Klein Tools | 255 | 2,500 | n/a | n/a | estimated |
Food & CPG companies
Across 13 food & CPG companies, the median is 189.3 staff per $1B revenue, from 92.5 at Conagra Brands to 270.9 at The Kraft Heinz Company.
Estimated: department tallies corrected by individually classified public job titles, as of July 2026. The food & CPG benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Conagra Brands | CAG | 1,043 | 17,400 | 11.28 | 92.5 | estimated |
| Hormel Foods | HRL | 1,406 | 20,000 | 12.10 | 116.2 | estimated |
| Ingredion | INGR | 869 | 11,200 | 7.20 | 120.7 | estimated |
| The J.M. Smucker Company | SJM | 1,190 | 8,000 | 9.10 | 130.8 | estimated |
| The Campbell's Company | CPB | 1,389 | 13,700 | 10.25 | 135.5 | estimated |
| Church & Dwight | CHD | 861 | 5,550 | 6.20 | 138.8 | estimated |
| International Flavors & Fragrances | IFF | 2,061 | 21,500 | 10.89 | 189.3 | estimated |
| The Clorox Company | CLX | 1,469 | 7,600 | 7.10 | 206.9 | estimated |
| McCormick & Company | MKC | 1,462 | 14,100 | 6.84 | 213.7 | estimated |
| Mondelez International | MDLZ | 9,614 | 91,000 | 38.50 | 249.7 | estimated |
| General Mills | GIS | 4,853 | 33,000 | 18.40 | 263.8 | estimated |
| The Hershey Company | HSY | 3,123 | 20,000 | 11.69 | 267.1 | estimated |
| The Kraft Heinz Company | KHC | 6,773 | 35,000 | 25.00 | 270.9 | estimated |
Toy & game companies
Across 4 toy & game companies, the median is 516.6 staff per $1B revenue, from 318.3 at Funko, Inc. to 770.6 at JAKKS Pacific, Inc..
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The toy & game benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Funko, Inc. | FNKO | 289 | 1,104 | 0.91 | 318.3 | estimated |
| Hasbro, Inc. | HAS | 2,015 | 4,520 | 4.70 | 428.6 | estimated |
| Mattel, Inc. | MAT | 3,233 | 31,000 | 5.35 | 604.5 | estimated |
| JAKKS Pacific, Inc. | JAKK | 440 | 652 | 0.57 | 770.6 | estimated |
| Crayola LLC | 295 | 2,464 | n/a | n/a | estimated | |
| MGA Entertainment, Inc. | 459 | 1,200 | n/a | n/a | estimated | |
| Spin Master Corp. | TOY.TO | 1,137 | 3,000 | n/a | n/a | estimated |
| The LEGO Group | 3,108 | 33,000 | n/a | n/a | estimated | |
| The Pokémon Company International | 505 | 2,663 | n/a | n/a | estimated |
Apparel & footwear companies
Across 12 apparel & footwear companies, the median is 297.2 staff per $1B revenue, from 122.0 at lululemon athletica inc. to 425.1 at VF Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The apparel & footwear benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| lululemon athletica inc. | LULU | 1,355 | 39,000 | 11.10 | 122.0 | estimated |
| Deckers Outdoor Corporation | DECK | 726 | 6,000 | 5.47 | 132.7 | estimated |
| Under Armour, Inc. | UAA | 1,208 | 14,100 | 4.97 | 243.3 | estimated |
| Crocs, Inc. | CROX | 1,060 | 8,010 | 4.04 | 262.3 | estimated |
| Tapestry, Inc. | TPR | 2,153 | 19,000 | 8.00 | 269.0 | estimated |
| Oxford Industries, Inc. | OXM | 405 | 6,000 | 1.48 | 274.0 | estimated |
| Columbia Sportswear Company | COLM | 1,088 | 9,620 | 3.40 | 320.3 | estimated |
| Ralph Lauren Corporation | RL | 2,665 | 23,600 | 8.12 | 328.4 | estimated |
| Levi Strauss & Co. | LEVI | 2,101 | 19,000 | 6.28 | 334.4 | estimated |
| PVH Corp. | PVH | 3,014 | 26,000 | 8.95 | 336.8 | estimated |
| Carter's, Inc. | CRI | 1,192 | 15,400 | 2.90 | 411.3 | estimated |
| VF Corporation | VFC | 4,083 | 26,000 | 9.61 | 425.1 | estimated |
B2B software companies
Across 10 B2B software companies, the median is 418.6 staff per $1B revenue, from 141.2 at nCino to 840.8 at Semrush.
Estimated: department tallies corrected by individually classified public job titles, as of August 2026. The B2B software benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| nCino | NCNO | 84 | 1,684 | 0.59 | 141.2 | estimated |
| Olo | OLO | 54 | 915 | 0.28 | 189.5 | estimated |
| Zuora | ZUO | 99 | 1,200 | 0.43 | 229.3 | estimated |
| BlackLine | BL | 230 | 1,850 | 0.70 | 328.4 | estimated |
| PagerDuty | PD | 173 | 1,155 | 0.49 | 351.3 | estimated |
| Yext | YEXT | 217 | 1,120 | 0.45 | 485.9 | estimated |
| Amplitude | AMPL | 167 | 795 | 0.34 | 486.6 | estimated |
| Domo | DOMO | 203 | 876 | 0.32 | 636.6 | estimated |
| Sprout Social | SPT | 322 | 1,362 | 0.46 | 703.8 | estimated |
| Semrush | SEMR | 373 | 1,567 | 0.44 | 840.8 | estimated |
Furniture & furnishings makers
Across 8 furniture & furnishings makers, the median is 401.6 staff per $1B revenue, from 185.1 at Flexsteel Industries, Inc. to 1,094.5 at Bassett Furniture Industries.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The furniture & furnishings benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Flexsteel Industries, Inc. | FLXS | 85 | 1,200 | 0.46 | 185.1 | estimated |
| MillerKnoll, Inc. | MLKN | 730 | 10,544 | 3.84 | 190.0 | estimated |
| HNI Corporation | HNI | 2,008 | 18,500 | 5.64 | 356.2 | estimated |
| Virco Manufacturing Corporation | VIRC | 73 | 731 | 0.20 | 365.5 | estimated |
| Interface, Inc. | TILE | 607 | 3,570 | 1.39 | 437.7 | estimated |
| La-Z-Boy Incorporated | LZB | 1,046 | 10,200 | 2.13 | 491.9 | estimated |
| Ethan Allen Interiors Inc. | ETD | 525 | 3,062 | 0.58 | 906.0 | estimated |
| Bassett Furniture Industries | BSET | 367 | 1,194 | 0.34 | 1,094.5 | estimated |
| Haworth | 901 | 8,000 | n/a | n/a | estimated |
Beverage companies
Across 12 beverage companies, the median is 245.5 staff per $1B revenue, from 59.7 at MGP Ingredients, Inc. to 349.8 at Brown-Forman Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The beverage benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| MGP Ingredients, Inc. | MGPI | 32 | 617 | 0.54 | 59.7 | estimated |
| National Beverage Corp. | FIZZ | 83 | 1,677 | 1.18 | 70.3 | estimated |
| Constellation Brands, Inc. | STZ | 1,070 | 9,400 | 9.14 | 117.1 | estimated |
| Keurig Dr Pepper Inc. | KDP | 2,319 | 30,600 | 16.60 | 139.7 | estimated |
| Primo Brands Corporation | PRMB | 1,107 | 12,000 | 6.66 | 166.1 | estimated |
| Molson Coors Beverage Company | TAP | 2,604 | 16,200 | 11.14 | 233.7 | estimated |
| Celsius Holdings, Inc. | CELH | 647 | 1,497 | 2.52 | 257.2 | estimated |
| Coca-Cola Consolidated, Inc. | COKE | 1,889 | 16,000 | 7.23 | 261.3 | estimated |
| The Vita Coco Company, Inc. | COCO | 174 | 336 | 0.61 | 285.3 | estimated |
| Monster Beverage Corporation | MNST | 2,620 | 6,332 | 8.29 | 315.9 | estimated |
| The Boston Beer Company, Inc. | SAM | 727 | 2,736 | 2.09 | 348.3 | estimated |
| Brown-Forman Corporation | 1,374 | 4,900 | 3.93 | 349.8 | estimated |
Appliance & housewares makers
Across 9 appliance & housewares makers, the median is 238.9 staff per $1B revenue, from 151.9 at SharkNinja, Inc. to 445.6 at Newell Brands Inc..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The appliance & housewares benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| SharkNinja, Inc. | SN | 972 | 4,143 | 6.40 | 151.9 | estimated |
| YETI Holdings, Inc. | YETI | 424 | 1,390 | 1.87 | 226.9 | estimated |
| Cricut, Inc. | CRCT | 162 | 700 | 0.71 | 228.6 | estimated |
| Helen of Troy Limited | HELE | 419 | 1,854 | 1.79 | 234.6 | estimated |
| Hamilton Beach Brands Holding Company | HBB | 145 | 650 | 0.61 | 238.9 | estimated |
| Whirlpool Corporation | WHR | 4,022 | 41,000 | 15.52 | 259.1 | estimated |
| Traeger, Inc. | COOK | 170 | 433 | 0.56 | 303.8 | estimated |
| Spectrum Brands Holdings, Inc. | SPB | 993 | 3,000 | 2.81 | 353.5 | estimated |
| Newell Brands Inc. | NWL | 3,210 | 21,900 | 7.20 | 445.6 | estimated |
| Weber | WEBER | 258 | 4,302 | n/a | n/a | estimated |
Coatings & specialty chemical makers
Across 13 coatings & specialty chemical makers, the median is 301.5 staff per $1B revenue, from 83.0 at Cabot Corporation to 1,246.4 at The Sherwin-Williams Company.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The coatings & specialty chemical benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Cabot Corporation | CBT | 308 | 4,064 | 3.71 | 83.0 | estimated |
| Innospec Inc. | IOSP | 206 | 2,450 | 1.78 | 115.9 | estimated |
| Quaker Houghton | KWR | 300 | 4,700 | 1.89 | 158.8 | estimated |
| Ashland Inc. | ASH | 452 | 2,900 | 1.82 | 247.8 | estimated |
| RPM International Inc. | RPM | 1,957 | 17,546 | 7.86 | 248.9 | estimated |
| H.B. Fuller Company | FUL | 1,033 | 7,100 | 3.47 | 297.4 | estimated |
| Sensient Technologies Corporation | SXT | 486 | 4,070 | 1.61 | 301.5 | estimated |
| PPG Industries, Inc. | PPG | 5,084 | 43,500 | 15.88 | 320.3 | estimated |
| Axalta Coating Systems Ltd. | AXTA | 1,685 | 12,200 | 5.12 | 329.3 | estimated |
| Avient Corporation | AVNT | 1,076 | 9,000 | 3.26 | 330.0 | estimated |
| WD-40 Company | WDFC | 265 | 714 | 0.62 | 427.4 | estimated |
| Ecolab Inc. | ECL | 9,698 | 48,000 | 16.08 | 603.1 | estimated |
| The Sherwin-Williams Company | SHW | 29,383 | 64,249 | 23.57 | 1,246.4 | estimated |
Packaging & container makers
Across 11 packaging & container makers, the median is 111.7 staff per $1B revenue, from 26.0 at Crown Holdings, Inc. to 334.7 at Avery Dennison Corporation.
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The packaging & container benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Crown Holdings, Inc. | CCK | 321 | 23,000 | 12.37 | 26.0 | estimated |
| Silgan Holdings Inc. | SLGN | 256 | 17,320 | 6.48 | 39.5 | estimated |
| Ball Corporation | BALL | 613 | 16,000 | 13.16 | 46.6 | estimated |
| O-I Glass, Inc. | OI | 365 | 19,000 | 6.43 | 56.8 | estimated |
| Sonoco Products Company | SON | 733 | 22,000 | 7.52 | 97.5 | estimated |
| Amcor plc | AMCR | 2,626 | 75,000 | 23.51 | 111.7 | estimated |
| Packaging Corporation of America | PKG | 1,025 | 16,800 | 8.99 | 114.0 | estimated |
| AptarGroup, Inc. | ATR | 432 | 14,000 | 3.78 | 114.4 | estimated |
| Greif, Inc. | GEF | 609 | 12,000 | 4.29 | 141.9 | estimated |
| Graphic Packaging Holding Company | GPK | 1,529 | 23,000 | 8.62 | 177.4 | estimated |
| Avery Dennison Corporation | AVY | 2,964 | 35,000 | 8.86 | 334.7 | estimated |
| Sealed Air Corporation | SEE | 1,749 | 16,100 | n/a | n/a | estimated |
Foodservice distribution distributors
Across 5 foodservice distribution distributors, the median is 123.8 staff per $1B revenue, from 30.8 at Performance Food Group Company to 169.1 at US Foods Holding Corp..
Estimated: department tallies corrected by individually classified public job titles, as of September 2026. The foodservice distribution benchmark.
| Company | Ticker | Sales & marketing headcount | Employees | Revenue, $B | Staff per $1B revenue | Provenance |
|---|---|---|---|---|---|---|
| Performance Food Group Company | PFGC | 2,088 | 43,780 | 67.84 | 30.8 | estimated |
| United Natural Foods, Inc. | UNFI | 2,470 | 25,600 | 31.78 | 77.7 | estimated |
| Sysco Corporation | SYY | 10,471 | 75,000 | 84.55 | 123.8 | estimated |
| The Chefs' Warehouse, Inc. | CHEF | 559 | 5,156 | 4.15 | 134.7 | estimated |
| US Foods Holding Corp. | USFD | 6,665 | 30,000 | 39.42 | 169.1 | estimated |
| Ben E. Keith Company | 1,415 | 5,600 | n/a | n/a | estimated | |
| Dot Foods | 547 | 6,300 | n/a | n/a | estimated | |
| Golden State Foods | 55 | 6,000 | n/a | n/a | estimated | |
| Gordon Food Service | GFS | 3,607 | 22,000 | n/a | n/a | estimated |
| Shamrock Foods Company | 173 | 5,000 | n/a | n/a | estimated |
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